T-Shirt Marketing Report: Logo, Target Market, P&L Analysis

Verified

Added on  2023/06/17

|12
|575
|306
Report
AI Summary
This report evaluates the marketing of a T-shirt business, beginning with the design of a brand and logo. It identifies the potential target market, focusing on young generations, males, and income-based customers. Furthermore, the report includes a profit and loss statement to demonstrate the utilization of a £200 budget, resulting in a £7 profit. The analysis covers variable costs for T-shirts with full color and mono prints, as well as hooded sweatshirts, alongside fixed costs for marketing and advertising. The report concludes that the marketing strategy effectively targets key demographics and manages the budget to achieve profitability.
Document Page
T-shirt Challenge
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
Table of contents
Introduction
Designing of logo
Identifying the potential target market for the customers
Excel print out of profit and loss statement explaining numbers of each
product in order to utilise the given budget
Conclusion
Document Page
INTRODUCTION
Business marketing is the process of selling the products and services in the
market.
This report is based on the branding of the T-shirts.
Further it will outline the potential target market of the T-shirts.
At last, it will outline the profit and loss statement explaining numbers of each
product in the given budget.
Document Page
Designing of Logo
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
Identifying the potential target market for
the customers
Target market is a set of group of people which is identified by the company as
a potential customer for their products.
The target market of the T-shirts are as follows:
a) Young generations
b) Mostly preferred by male
c) Income target customers
Document Page
Contd
Young generations: The young generations mostly prefer to wear t-shirts as compare
to the shirts.
New designs and logo on the t-shirts attracts the young generations to prefer wearing
the T-shirts.
The young generation between age 16 to 25 are the target customers of this new
designed product.
Document Page
Contd…
Mostly preferred by male: The main target market of T-shirt is the male
customers.
The male usually prefers to wear the T-shirts. These are mostly preferred by male
because it is easy to wear and it is very light-weighted.
The product can be sold where the young male preference is more in the country.
This new product will be mostly purchased by the male having age 18 to 25.
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
Contd…
Income target customers: For selling the specific and new
product the innovator must check the income level of their
customers.
It identifies the customers that who will purchase the T-shirts.
As this product is not so expensive it can be purchase by middle
level to high level income age people.
Document Page
Excel print out of profit and loss statement
explaining numbers of each product in
order to utilise the given budget.
Overall Budget 200
Variable Costs
Value T-Shirt Full
Colour £7*7 49
T-Shirt Mono
Print £9*6 54
Hooded
Sweatshirt mono £13*5 65
Fixed Costs
Marketing and
Advertising 25
193
Profit 7
Document Page
Contd
Interpretation of profit and loss statement
From the above profit and loss statement it has evident that the budget given
was £200 from which the value of the T-shirt with full print is £7×7 that is £49,
T-shirt of the mono print is £9×6 hat is £54 and hooded sweat shirt mono is of
£13×5 that is £65.
The fixed cost that is of marketing and advertising is £25 so the overall cost is
V193.
The profit is £7.
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
CONCLUSION
From the above report it has evaluated the marketing of the T-shirt by designing its
brand and logo.
Further it describes the potential target market of the T-shirts that are mostly the
young generations, males and income based people.
This report also shows the profit and loss statement in order to utilize the £200
budget and having the profit of £7.
Document Page
chevron_up_icon
1 out of 12
circle_padding
hide_on_mobile
zoom_out_icon
[object Object]