Shark Tank Presentation: T-Shirt Business Market Analysis and Plan

This assignment presents a comprehensive business plan for a T-shirt company, focusing on market analysis and a pitch designed for the Shark Tank television show. The business concept centers around manufacturing and selling T-shirts featuring licensed characters from Disney and Marvel, alongside customizable printing options. A key differentiator is the cause marketing strategy, where a tree is planted for every T-shirt sold, appealing to environmentally conscious consumers. The target market is identified as the millennial population, with market share estimations and sales forecasts provided. The analysis includes a competitive assessment, regulatory considerations, and responses to potential investor questions, covering pricing, gross margin targets, sales forecasting, and strategies to address potential challenges, such as deviations from projected sales. The plan emphasizes the uniqueness of the propositions, including the quality of the fabric and licensed printing, along with the cause marketing technique aimed at supporting environmental concerns, highlighting the competitive advantages of the business.

The T- shirt
organization
Marketing Management

Introduction
• Marketing management plays an important role in
improving the sales volume along with increasing the
engagement of the customers
• The subtle changes in the organizational operations are
reliant on the ever changing client preferences
• Market assessment supports a business in conceiving an
idea on te prospects of business growth

Organization
• The t-shirt manufacturing organization is headquartered
in US and is specifically focused on improving the
marketing operations with the purpose of improving their
market share
• The organization aimed to undertake a licensing activity
with Disney, Michael Godard and Marvel
• The cause marketing technique would support the same in
improving their market scope while making expansions in
the competitive global locations

Propositions
• The organization is aimed at proposing T-Shirts with savvy
logos from Marvel, Disney and the like through a licensing
activity
• The organization will also consider customizable printing
actions
• However, the organization specialize in manufacturing
official merchandise in the form of t-shirts to the target
audience

Uniqueness of the proposition
• The uniqueness of the offer that is being presented by the
organization is based on factors like quality of the
proposition and the licensed printing while adhering to
the changing preferences of the customers towards their
favorite heroes
• The cause marketing technique aimed at supporting the
deforestation related concern through planting a new
plant on every purchase of their proposition

Distinguishing characteristics
• The proposition that would be provided by the
organization would be the merchandise of Disney or
Marvel
• The distinguishing factors of an organization plays an
important role in empowering their competitive benefit
over the existing market competitors

Distinguishing characteristics
• The quality of the fabric that would be used by the
organization for the t- shirts would propose a comfort
zone for the users
• The millennial population are more inclined towards the
resolution of environmental issues
• The cause marketing technique, through planting a tree
for every purchase, would allow the organization in
improving the sales volume

Size of the primary target market
• The selection of the target market would support an organization
in positioning the propositions while adhering to the common
needs of the same
• As per the reports of US Census Bureau there are around 83.1
million millennial in US, representing one quarter of the nation's
population
• However, the organization would target 1/5th of the total
population of millennial which might be approximately 16 million
millennial

Size of the primary target market
• The primary target market for the concerned venture will
be the millennial population whose age ranges between
23- 35 years
• The concerned target market of the organization are more
driven towards experience based buying approach
• The dependence of the millennial population on different
technologies would contribute to the uninterrupted
functioning of the systems

Market share that can be gained
• The market share that might be gained by the concerned venture
while operating in the US markets are reliant on the competition
that might be encountered by the same from 181 other existing
companies
• It might be assumed that the organization’s market share would
eventually grow with the unique propositions by 4% within the
next 2 years
• The estimation of the growth of market share will be solely based
on the sales volume and the increased rate of profitability

Market share that can be
gained
• Improvement in the market share of the organization will
be specifically dependent on the increased sales volume
and the retention of the customers
• The uniqueness of the t- shirt propositions that are made
by the business would allow the same in drawing the
attention of the growing number of millennial buyers

Pricing and gross margin targets
• The organization will be utilizing competitive pricing
measures
• The purpose of applying the competitive pricing strategy
is to uphold the competitive value of the propositions
• The prices of the Marvel character printed t- shirts would
be US $25, Michael Godard T- shirts would be US$ 24 and
Disney t- shirts would be US$ 22