This marketing report provides a comprehensive analysis of a T-shirt business, detailing key aspects of its operation and strategy. The report begins with an introduction and then identifies the target market as young adults aged 18-32, particularly college students, emphasizing the importance of affordable, quality shirts to attract customers. The design section highlights the use of simple, attractive designs promoting sustainability and environmental awareness, incorporating trendy colors and quality fabrics. The pricing strategy focuses on a pricing discrimination strategy to enhance profitability. Teamwork, task allocation, and communication methods are discussed, with an emphasis on face-to-face interactions and clear communication. The report also examines the competitive landscape, acknowledging the presence of other brands while stressing the importance of brand recognition and affordable pricing to attract customers. The conclusion summarizes the report's findings, reinforcing the significance of a well-defined target market, effective design, and appropriate pricing strategies for the T-shirt business's success. The report is supported by references to academic sources on marketing and digital strategies.
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