T-shirt Challenge Project

The T-shirt Challenge project requires students to design a brand/logo for T-shirts and sweatshirts, identify a target market, and create a profit and loss statement based on a £200 budget. Students must consider fixed and variable costs while planning their product orders.

T-shirt Challenge

The Deliverables
Design a brand/Logo to be used on a range of T shirts and/or Sweatshirts.
Identify the potential Target Market for your products
The target market for the T-shirt are the students those are seeking to take admissions in
industry. It is necessary that the students those who are taking admissions are attending the T-
shirt exhibitions and successfully being potential consumers of the T-shirt.
Produce an excel print out of your profit and loss statement explaining numbers of each product
you would order to utilise your £200 budget.
The Budget
• Overall budget you are working to is £200.
• Fixed costs (i.e marketing & advertising) £20.
• Variable costs (i.e. garments) up to a maximum £180.
The Variable Costs Breakdown -:
 Value T shirt mono print £3.00
 Value T shirt full colour £5.00
 T shirts mono print-£5.00

 T shirts full colour print - £7.00
 Hooded sweatshirt mono print £14.00
 Hooded sweatshirt colour print £16.00
T - S h ir t C h a lle n g e B u d g e t
£ £
O v e ra ll B u d g e t 2 0 0
V a r ia b l e C o s t s
V a lu e T -S h irt m on o £ 3 *8 2 4
T -S h irt Mon o P rin t £ 5 *8 4 0
H ood e d S w e a ts h irt m on o £ 1 4 *8 1 1 2
F ix e d C o s t s
Ma rk e ti n g a n d A d v e rti s in g 2 0
1 9 6
P r o fi t 4
Y o u h a v e t o o r d e r 8 o f e a c h
T -S h ir t C h a lle n g e B u d g e t
£ £
O v e ra ll B u d g e t 2 0 0
V a r i a b le C o s t s
V a lu e T -S h irt F u ll C olou r £ 5 *6 3 0
T -S h irt Mon o P rin t £ 7 *6 4 2
H ood e d S w e a ts h irt m on o £ 1 6 *6 9 6
F ix e d C o s t s
Ma rk e ti n g a n d A d v e rti s in g 2 0
1 8 8
P r o fi t 1 2
Y o u h a v e t o o r d e r 6 o f e a c h