T-Shirt Challenge Report: Design, Profit and Target Market Analysis

This report presents the findings of a T-shirt challenge, outlining the development of a brand logo for t-shirts and sweatshirts. The report identifies the target market as young people aged 18-25, emphasizing environmentally friendly materials and a design aimed at raising awareness about environmental issues. It includes a detailed profit and loss statement, demonstrating the allocation of a £200 budget across various product types. The report addresses key questions regarding the target market, design rationale, pricing strategy, team performance, communication methods, and the team's response to market competition. It concludes with reflections on the challenge and suggestions for improvement, highlighting the importance of competitive advantage and customer feedback. The references section provides a list of relevant books and journals used in the research.

T-shirt Challenge
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The Deliverables..............................................................................................................................3
1. Logo to be used on a range of T shirts and Sweatshirts.....................................................3
2. Potential Target Market of the products.............................................................................3
3. Excel print out of the profit and loss statement..................................................................3
Questions for T-shirt exhibition.......................................................................................................4
Who is your target market and why?......................................................................................4
Why this design?....................................................................................................................4
What is the pricing strategy of products?...............................................................................5
How were tasks allocated and how well did the team perform? How did you communicate?5
What did the team make of the competition?.........................................................................5
What you do anything differently?.........................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Challenge can be defined as a thing that puts someone to test or in a competitive situation
to decide who is superior (Ahmad and et. al., 2019). This report is based on a t-shirt challenge
and explains the launch of products having a particular logo, the reason behind choosing the
logo, target market, the process of allocating tasks etc.
MAIN BODY
The Deliverables
1. Logo to be used on a range of T shirts and Sweatshirts
2. Potential Target Market of the products
Since the t-shirts and sweatshirts will be manufactured with the primary aim of
generating awareness regarding environment, the target market for the same will be young
people in the age groups ranging from 18-25 years of age and the products will be manufactured
using organic and environment friendly materials (Kvidal-Røvik, 2018).
3. Excel print out of the profit and loss statement
Particulars Amount
(value in
terms of
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pounds)
Sales revenue (25 units @ 20 pounds per unit) 500
Less: Variable cost-
Value T shirt mono print (7 units @ 3 pounds)
Value T shirt full colour (5 units @ 5 pounds)
T shirt mono print ( 3 units @ 5 pounds)
T shirt full colour print (4 units @ 7 pounds)
Hooded sweat shirt mono print (4 units @ 14 pounds)
Hooded sweatshirt colour print (2 units @ 16 pounds)
21
25
15
28
56
32
177
Contribution 323
Fixed cost 20
Profit 303
Number of unit in order to utilise budget of 200 pounds:
Name of item Number of units
Value T shirt mono print 7
Value T shirt full colour 5
T shirt mono print 3
T shirt full colour print 4
Hooded sweat shirt mono print 4
Hooded sweatshirt colour print 2
Total 25 units
Questions for T-shirt exhibition
Who is your target market and why?
The target market for the t-shirts as well as sweatshirts are young people who belong to
the age group of 18-25 years since the main aim of launching products with such logo is to
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generate awareness regarding the environment (Mertens and Craps, 2018). Also, all the products
will be manufactured using environment friendly raw materials.
Why this design?
This particular design is chosen for the products as the main reason is to raise
environment awareness and how it is impacted by various sources. The materials used in their
manufacturing will also be friendly to the environment and also the green colour of the logo is
associated with the environment.
What is the pricing strategy of products?
The products will be priced at affordable rates so that more people can buy it. Also, when
a large number of people will buy the product, it will lead to the promotion of the primary
objective of raising environment awareness with which the t-shirts as well as sweatshirts are
designed.
How were tasks allocated and how well did the team perform? How did you communicate?
The team performed fairly well in achieving the primary objective. Small groups of team
members were formed and allocated different tasks which made the overall process easier. The
idea was communicated by using posters, pamphlets and distributing samples related to the
environment.
What did the team make of the competition?
The competition from other players in the market helped the team in formulating and
developing strategies to survive in the market (Terzi, 2016). Various role plays and enactments
were conducted in order to attract a large number of people and reaching out to them in an
innovative and unique manner.
What you do anything differently?
The products were offered to the people at very affordable and pocket friendly rates
without compromising on the quality (Sampson and Villela, 2017). Also, innovative ways to
promote the products was opted which proved out to be successful in gaining a competitive
advantage against the competitors. Also, the customers were asked to provide feedbacks and
suggestions besides offering customised t-shirts.
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CONCLUSION
From the above report, it can be concluded that accepting and participating in challenges
help in gaining a competitive advantage as well as identifying who has a better knowledge of the
topic and is superior. Also, it gives a competitive advantage as the one who is superior has a
large base of customers.
REFERENCES
Books & Journals
Ahmad, S. A. and et. al., 2019. Application of Augmented Reality (AR) in T-Shirt Catalog.
International Journal of Innovative Computing. 9(1).
Kvidal-Røvik, T., 2018. The meaning of the feminist t-shirt: social media, postmodern aesthetics,
and the potential for sociopolitical change. Media and Communication. 6(2). pp.210-219.
Mertens, M. and Craps, S., 2018. Contemporary fiction vs. the challenge of imagining the
timescale of climate change. Studies in the Novel. 50(1). pp.134-153.
Sampson, A. and Villela, M. R., 2017. How young people peacefully challenge community
norms embedded with violence in a Brazilian favela. The British Journal of Criminology.
57(3). pp.684-703.
Terzi, A., 2016. A T-shirt model of savings, debt, and private spending: lessons for the euro area.
European Journal of Economics and Economic Policies: Intervention. 13(1). pp.39-56.
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