Marketing Report: T-shirt Design, Pricing, and Competition Analysis

This report analyzes a T-shirt design challenge, focusing on market analysis, design choices, and pricing strategies. The report identifies the target market as millennials, justifying this choice based on their similar tastes and preferences. It details the unique and trendy design of the T-shirt, which aims to attract this demographic. The pricing strategy adopted is value-based pricing, aiming to convince customers of the product's worth. The report also discusses team performance, task allocation, and communication methods. It addresses the competitive landscape, emphasizing the importance of a unique design and affordable pricing. Finally, it suggests potential strategies for future expansion, such as introducing sports wear and utilizing promotional techniques to increase brand awareness and customer engagement. References to academic sources support the analysis.

T-shirt
challenge

Table of Contents
What is your target market? Why?..............................................................................................3
Why this design?..........................................................................................................................3
What is your Pricing Strategy?....................................................................................................3
How well did the team? How did you allocate the task? How did you communicate?...............4
What do you make of the competition?.......................................................................................4
What you did anything differently?.............................................................................................4
REFERENCES................................................................................................................................6

What is your target market? Why?
Target market refers to the group of people in which the proper selling of the products
and the services takes places in the target market which helps n easy flow of the goods and the
services (Aghdaie and Alimardani, 2015). T-shirt company has targeted the Millennials as at this
age the taste and the style of the people are similar so it is easy to design the T-shirt in an easy
way. It helps in deciding the long term strategies and help in formulating the strategies in an easy
manner.
Why this design?
The design of the T-shirt is very unique and the millennials will attract with this design
easily as it is very trendy and the comfortable which is easy in wear. It does not has the bright
colours the colour is white and this colour was liked by the many people. T- shirt design helps in
targeting and attracting the customers as it is simple and trendy enough and helps in identifying
the taste and preference of the people in an easy manner. The logo on the shirt was simple
enough which helps in targeting the customer in easy way.
What is your Pricing Strategy?
It refers to the strategy of buying and selling the products in an easy manner. The prices
are set by the people so that they are affordable and can be used by the people in an easy way.
The strategy adopted by the company is value based pricing which means that the marketer
should set the price which helps in believing the customers that the product selling is worth

enough of the product sell by the marketer to its customer in an easy manner (Sammut‐Bonnici
and Channon, 2015). The company has to analyse the competition in a proper manner and helps
in setting the price so that the customers get attracted in an easy manner.
How well did the team? How did you allocate the task? How did you communicate?
Team works refers to the task in which the responsibility of the company will done in an
proper manner so that the proper functioning can be done easily and helps in accomplishing the
task (Salas, 2015). Company has an ability to divide the team in various departments so that the
task can be accomplished in an proper manner. Company can easily communicate the teams by
using the different methods such as video calls, interaction, email so that the efficiency will
increase and the feedback can be received easily from the people. T-shirt company should divide
the work in various ways like its designing team should be different, logo designing team should
be different, manufacturing and the operations team should be different and should follow the
strategies in an proper and have the proper communication between the departments so that the
task can be achieved and proper discussion can be done in an easy manner. Company can use the
strategies like giving the bonus and the increment which help in performing in an better manner
so that the company can achieve its targets easily and also helps in accomplishing the task.
What do you make of the competition?
There is high competition as the brand T-shirt offering classy style and comfort zone to
people form which the customers can not shift easily. The design of branded T-shirt should be
unique enough and price tag of the T-shirt should be affordable by people which helps in
accomplishing task and help in building the good brand image in the mind of customers. There
are large number of competitors in market which builds the best product then of another so there
is tough competition in the market so different strategies are adopted like offering discount so
that the customer get attracted with the brand easily and helps in gaining the competitive
advantage and help in attaining the task and achieved the goal in an market.
What you did anything differently?
Different types of approaches are adopted so that the customers get attracted easily and
helps in achieving the task as the company should start selling the sports wear products shoes,
caps which helps in attracting the targeted customer in an easy way. Sports wear are costly but
should provide the quality of products by offering the discounts. Promotion techniques should be

used by the company so that the awareness regarding the product will increase and helps in
gaining the attraction of the people in an proper manner. The company will have the healthy
customers so that the business have long term growth.

REFERENCES
Books and journals
Aghdaie, M. H. and Alimardani, M., 2015. Target market selection based on market segment
evaluation: a multiple attribute decision making approach. International Journal of Operational
Research. 24(3). pp.262-278.
Salas, E. and et. al., 2015. Understanding and improving teamwork in organizations: A
scientifically based practical guide. Human resource management. 54(4). pp.599-622.
Sammut‐Bonnici, T. and Channon, D. F., 2015. Pricing strategy. Wiley Encyclopedia of
Management, pp.1-3.