Marketing Report: T-Shirt Exhibition, Team Performance, and Reflection

This report provides a comprehensive analysis of a T-shirt exhibition, focusing on various aspects of its marketing and business strategy. It begins by identifying the selected target market, which is the young generation in London, UK, and explains the rationale behind this choice, emphasizing the demand for comfortable clothing. The report then discusses the design of the T-shirts, highlighting the motivational logo and its significance. A competitive pricing strategy is outlined, aiming to effectively position the product in the market. The report also evaluates team performance, task allocation, and communication methods employed. It considers the existing competition and proposes potential improvements. Furthermore, it includes a reflection on the workplace challenge, detailing the skills acquired, such as teamwork and time management, and their impact on personal development, particularly in the areas of marketing and finance. The report concludes with a list of references used.

T-Shirt Exhibition

Table of Contents
QUESTION 1...................................................................................................................................1
Selected Target Market and Why?..............................................................................................1
Why this design?.........................................................................................................................1
Pricing Strategy...........................................................................................................................1
Team Performance, Task Allocation and communication..........................................................1
What do you make of the competition?......................................................................................1
What you do anything differently?.............................................................................................2
REFLECTION ................................................................................................................................2
Name of the Challenge: Workplace Challenge...........................................................................2
Skills............................................................................................................................................2
Teamwork...................................................................................................................................2
Time Management......................................................................................................................2
Business Skills and Competencies..............................................................................................2
Learning from this challenge for personal development.............................................................3
REFERENCES................................................................................................................................4

QUESTION 1
Selected Target Market and Why?
The selected target market for the purpose of launching new T-shirts in London, United
Kingdom a exhibition will be conducted their to inform regarding this new product to public at
large. Selected target market is young generation as in present time high amount of individuals
prefer comfortable cloths. Selected target market will provide more and more access to required
consumers for enhancing sales (Kyrylych, 2016).
Why this design?
This design is selected because it leads to provide required amount of motivation to the
young generation. As more amount of motivation and focus is required among young generation.
This T-shirt is available with a logo which indicates to ignore noise around and focus on vision
of each individual.
Pricing Strategy
In the process of launching a new range of T-shirts which is available with a logo that
provides required amount of motivation will be provided with competitive pricing in the market.
As prices will be set with nominal values so that competition can be faced effectively.
Team Performance, Task Allocation and communication
Team performed their activities in the most effective manner and all the task was
allocated among the team members on the basis of their qualification (Mayasari, Rahastine and
Qibtiah, 2019). Quality and performance is considered and task is allocated to members so that
performance can be made in more appropriate manner. For effective communication a scalar
chain is developed so that communication is maintained. Quality and time for delivering required
information is maintained through this communication system.
What do you make of the competition?
The available amount of competition in the market leads to generation of a strategy which
will motivate each individual to purchase clothes offered to them. Competitive strategies leads to
generation of business plan which provides sustainability to business organisations.
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What you do anything differently?
The product was launched in the market with one of its unique feature is to motivate all
the users and viewers. As its logo influences not to loose concentration and have focus on goals
and objectives regarding what is targeted (Rambe and Lestari, 2017).
REFLECTION
Name of the Challenge: Workplace Challenge
In the process of dealing with the challenge I will become efficient to be employed in the
departments like marketing and Finance for which I am studying in the collage. In the process of
complying with challenges at workplace I have learned skills to deal with situations in marketing
departments. Launching a new product, marketing and setting pricing will be helped through
these challenges. Estimation of finances, settling its requirements and making all the
arrangements are performed through taking challenges in positive manner at workplace. All the
skills required to perform work at these two departments are acquired and work is performed in
complete manner.
Skills
In the process of accompanying with the challenges at workplace it is analysed the
availability of communication skills and emotional intelligence will serve as a positive tool while
working. Effective communication will help in performing well and leads to more and more
amount of success.
Teamwork
In the process of creating the plan for business communication among team takes place
and negotiation for better results is made on each side (Surya, 2018).
Time Management
In an organisation while performing a role specifically related to a work then all the task
assigned to their role is managed in the allocated time. Length of each work is assigned so that
completing of work can be made on time and all the work is performed without any confusion.
Business Skills and Competencies
Business environment is highly competitive and in the process to work in the most
efficient manner an individual needs to possess required business skills. For example while
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working in the marketing department an individual needs to be perform activities through
impressive presentation skills. Knowledge to work on the basic software of business must be
present so that level of competence can be improved.
Learning from this challenge for personal development
In terms of personal development I need to learn form this challenge is to become multi-
tasking. As this challenge required an individual to become efficient in each activity which is
performed. This challenge also developed my personality to become efficient to take challenges
in positive manner and develop required skills to work in the competitive business environment.
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REFERENCES
Books and Journals
Kyrylych, K., 2016. Economic-mathematical Mmodel for risk management of sales channels of
small enterprises. Scientific Issues of Jan Długosz University in Częstochowa.
Mathematics. 21.
Mayasari, S., Rahastine, M. P. and Qibtiah, A., 2019. Strategi Public Relations PT Kasoem
Hearing Dalam Mempublikasikan Kasoem Exhibition 2018 Kepada Masyarakat
Indonesia. Jurnal Komunikasi. 10(1). pp.56-63.
Rambe, I. H. and Lestari, M. T., 2017, November. Marketing Communication Strategy of Halal
Tourism by Tourism of West Sumatra Province. In 3rd International Conference on
Transformation in Communications 2017 (IcoTiC 2017). Atlantis Press.
Surya, E. D., 2018, October. The Effect of Advertising, Exhibition and Event Marketing to
Improve Awareness Awareness and its Impact on Intereststo Visit to Destination Religi
Tour in Padang City (Case Study of Muslim Tourists from Malaysia). In International
Conference of ASEAN Prespective and Policy (ICAP) (Vol. 1, No. 1, pp. 226-231).
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