T-Shirt Design and Market Analysis - University of XYZ

This assignment delves into the design and marketing of T-shirts, focusing on a specific target market of children aged 1-6 years. The rationale behind this target market is the frequent need for new clothes due to children's activities. The assignment covers the design choices, incorporating cartoon characters, alphabets, and attractive colors to appeal to children. It also details the pricing strategy, which is cost-plus pricing. The assignment also examines the effectiveness of teamwork, the allocation of tasks, and communication methods used. Furthermore, it analyses the competitive landscape, highlighting strategies to attract customers. Finally, it reflects on potential improvements, such as incorporating games and cartoon channels to engage children and parents. The assignment is a valuable resource for understanding marketing principles and practical application.

T- Shirt Challenge

Who is target market? Why?
Target market is small children between age of 1- 6 years. This is because children clothes get
dirty quickly. Also, T shirt is spoiled easily. So, strained T shirt will help in removing dirt and
germs quickly. That’s why children are targeted.

Why this design?
The cartoon design is taken because it will attract small children. Also, animals and alphabets are
included in design. It will help them to learn something. Thus, they will be highly attracted. In
addition, in attractive colours T shirt were designed.

Pricing strategy
The pricing strategy will be cost plus pricing. In this certain percentage is added to cost of T shirt
and selling price is decided.

How well team work? how task was allocated? How did you
communicate?
Team worked in effective way. they supported and helped each other in completing tasks. The
members did their task individually and if required the took help of others.
I allocated the task to them on basis of their skills and capabilities. Then, I called a meeting
where I assigned them roles.
For communication I used walkie- talkie. Also, I used smart phone to communicate with them.

What do make of competition?
I analysed that there were many competitors in exhibition who sold T shirts. They did other
activities to attract children. Furthermore, competition was not intense but efforts was done to
sell T shirts

What you do anything differently?
In exhibition I conducted some games and showed cartoon channels to children. Through this,
children and parents were attracted. Moreover, I put dummy of cartoon characters.