T-shirt Challenge: Marketing Strategy, Budget, and Competition

This project presents a comprehensive analysis of a T-shirt business challenge, beginning with a detailed examination of the target market using the STP model (Segmentation, Targeting, and Positioning). The project then explores the pricing strategy, encompassing high, low, and middle price points, along with discount offers. It delves into the teamwork strategy, outlining the roles of the logo designing, manufacturing, and monitoring/controlling teams. Competitive factors within the UK clothing market are discussed, highlighting key competitors and the importance of competitive pricing. The project concludes with a budget overview and references to relevant academic sources.