Comprehensive T-Shirt Marketing Plan: Design, Pricing, and Competition

This presentation provides a comprehensive overview of a T-shirt marketing strategy, starting with defining the target market based on demographics, lifestyle, and interests, emphasizing the importance of aligning product design and marketing efforts. The design focuses on simplicity, fashion, and promoting environmental sustainability. The pricing strategy considers market conditions, costs, competitor actions, and customer affordability, with tiered pricing for different T-shirt types. Team performance, task allocation, and communication are highlighted as crucial for successful execution, including financial management. The presentation also addresses market competition, emphasizing cost leadership and unique value propositions to attract customers, especially college students. Finally, it reflects on potential improvements and highlights the competitive advantage of promoting a healthy and safe environment through T-shirt design and marketing. The brand leverages both online presence and social activities to maximize impact.

T – shirt
Presentation

CONTENTS
 Who is your target market? Why?
 Why this design?
 What is your pricing strategy?
 How well did the team? How did you allocate the task? How did you communicate?
 What do you make of the competition?
 What you do anything differently?
 References

Who is your target market? Why?
Target Market can be defined as gathering of individuals for certain common attributes that an
organization has recognized as likely clients for its items. Distinguishing the objective market
illuminates the dynamic interaction as an organization plans, packages, and market of its
products. An objective market might be comprehensively ordered by age range, area, income,
and way of life. Numerous different socio - economics might be thought of their phase of life,
their leisure activities, interests, and professions (Du. and Xiao, 2019).

Why this design?
The designing of the t-shirt and the logo of the brand is very
important, as it the main source of attracting the potential
customers. The aim of the campaign is for the sustainable
environment. It is because now days, the pollution is rising
and it is effecting the environment badly, and is also harmful
for the health of the individuals. Therefore, this campaign is
for creating the awareness among people so that the
hazardous condition which is adversely affecting the
environment can be reduced (Fang, and et. al., 2019).

Continued.
The design shows class and complexity for simplicity and fashion that shows brands and
provides a good market platform for both in different colours and shades. These t-shirts turn out
to be the perfect party for all seasons with printed t-shirts and sweatshirts of different colours,
this t-shirt will be an attractive accessory in the wardrobe of students and young adults and thus
the marketing capacity of the t-shirt exhibition and business operations raise. The hooded
sweatshirts is a trend now days which shows that the product is showering among the people,
and it is beneficial for the brand and its campaign.

What is your pricing strategy?
Pricing Strategy is refers to the techniques which the
organisation has applied to divide the cost among the
products. The prices of the commodities are identified
according to the market conditions, costs, various
action done by the competitor, accounting segment
and most importantly the ability of the product to pay.
These prices are defined at the target market and the
competitors (Hosseini, Carliand Dotoli, 2019).

Continued.
In this the pricing strategy of the various type of t-shirt is created by considering the statement of
budget. The t-shirts are categorised according to it value, quality and print. The hooded sweatshirts
takes more clothing and it costs more to the manufacturer so, its cost will be more. As it can be seen
that:
 The price of value t-shirt mono print is £3, it decided based on its quality and the solidarity. It has
no print that is why it is of low price.
 Value t-shirt full colour is of £5, it means it is little cost from mono t-shirt as it as a colour on its
product.

How well did the team? How did you allocate the
task? How did you communicate?
The overall execution of the squad was adequate as the sponsors and team manager
sanctioned the plan and market techniques implemented by the team. The team was able to
efficiently and accurately create and reproduce the design on every t-shirt sold. The finance
department also take care of the details of expenses and income and other important variables.
It created an Excel sheet showing all of the necessary details in a perfectly calculated manner
that will help in business decision making (Jiang and et. al., 2017). By the above elaboration
about the efforts the team has put it, it can be said that the overall work done is good. The
brand is also earning the profit of £2 in mono t-shirts and £12 on colour print t-shirts.

Continued.
The tasks are allocated to the team members to complete the project on time and to achieve the sales
objectives. It helps in knowing the strengths and development of the group members. On the whole,
it will also benefit the brand, as the member can gives their suggestions for the improvement which
will help in taking better decisions. Even the members can say that they have an expertise in the
work, and that could be allocated to them and the work will be done effectively and efficiently. The
store manager should also be allotted on the place of exhibition, as it will help the selling and
service providers to maintain the stock during the process of exhibition. The design and production
manager should also be located at the place, it will help in controlling the making process of the
different kinds of t-shirts.

What do you make of the competition?
The business of t-shirt is a profitable venture. This is the reason that it has major competition in
the market. Due to this high struggling business in can be observed that the comparison in this
type of industry is done on the basis of the price and quality. So, it should be taken care that the
products a re made with good costs by applying the technique of cost leadership. It will attract the
customers towards the brand. The strategy should be new that it could give a tough and struggling
competition to the rivals in the market (Li, and et. al., 2021). It can be seen in the current market
that there is a trend of purchasing branded clothes by seeing its logo and label.

Continued.
It is not possible for the college students who have the limited expenses to afford such high quality
branded clothing and accessories. Although the high – quality brands and luxury clothes are better
quality, college students and young adults cannot always afford such brands. In this respect, the T-
shirt offers a positive trend and an opportunity in market competition. Due to the external factors
such as political environment and social, it can be seen that the t-shirt is a positive fit for all of the
above factors, which helps in promoting the design and business operations. The style of the t-shirt
and sweatshirts fit perfectly with the old environment where the competition is held. It also fits in
perfectly with the economic factor, which is affordable for a large number of customers. In terms
of buyer power and supply performance, it can be seen that supply power is completely under the
control of the t-shirt maker, the store has a positive attitude towards buyers.

What you do anything differently?
T-shirt campaigning is one of the best ideas for the advertisement and marketing of the
brand. It can create an online buzz per the trend. The major companies advertise their
products online and achieve amazing results. But, the people are also focusing on the social
activities, as it has been a trend in the market to don social work. The brand has taken
advantage of it and started a campaign of the t-shirt exhibition. The competitive advantage
of this campaign is that it is promoting a healthy and safe environment through the
promotion and design of its product t-shirts (Lohia, 2018).