T-Shirt Business Venture: Brand Management and Marketing Plan

This presentation details the brand management strategy for a new T-shirt business venture, focusing on a target demographic of 25-35 year olds with Marvel and Disney themed designs. The company, named T-Shirts Organization, aims to provide high-quality T-shirts at competitive prices, emphasizing brand values that align with established brands like Marvel, Michael Godard, and Disney. The core value is to develop effective quality that is compatible with the brands. The product value lies in the premium quality and trendy designs that cater to a niche market interested in showcasing their affinity for Disney and Marvel characters. The presentation highlights the importance of understanding the niche market and tailoring the brand to meet their specific needs and interests.

BUSINESS VENTURE
Name of the Student:
Name of the University:

INTRODUCTION
 The presentation has created a new range of products that will be
manufactured by T-Shirts Organization
 The targeted range of the products will be the ages in between 25-35 years
of age
 The theme of the t-shirts will be marvel and Disney based

PRODUCTS AND SERVICES
 The product that would be primarily provided by the company would be T-shirts with various themes ranging
from comics to pop culture.
 The T-shirts will be named Marvel Themed T-Shirts
 The T-shirts would be made from high quality fabric that would be suitable for all forms of skins.
 The product is premium quality but much cheaper than the other competing products.

BRAND VALUES
 Brand value of Marvel and Disney themed T-shirts will help to address the
different market needs of the new products
 The high quality and specific themes used in the T-Shirt separates the brand
from the other brands of the same range
 The core value of the organization is to develop effective quality that is
compatible with the brands such as Marvel, Michael Godard, and Disney.

BRAND VALUES
 The core value of the organization is to develop effective quality that is
compatible with the brands such as Marvel, Michael Godard, and Disney.
 The brand name is the T-shirt organization.
 The brand is focused on customers between the age group of 25 to 35 years.

BRAND VALUES
 The brand would be manufacturing t-shirts that are premium
quality and targets a diverse market base at the same time.
 The core value of the organization is to develop effective
quality that is compatible with the brands such as Marvel,
Michael Godard, and Disney.

PRODUCT VALUE FOR THE MARKET
 The customers would see the premium quality of the products.
 However, the price range would be completely within the reach of a large number of
customers.
 The niche market would see the trendy designs of the t-shirts that are on offer.
Additionally, the t-shirts would provide an opportunity to showcase the interests of the
people that would wear them.
 The themes would encompass Disney, marvel and Michael Godard.

PRODUCT VALUE FOR THE MARKET
 The niche market would see the trendy designs of the t-shirts that are on offer.
Additionally, the t-shirts would provide an opportunity to showcase the interests of
the people that would wear them.
 The themes would encompass Disney, marvel and Michael Godard.

NICHE MARKET
 The targeted products are aimed towards the people who have a special liking for Disney
and marvel characters and therefore they will form the niche market of the new products
 The development of the niche market will also present a great scope for the business to
enhance their reach to a certain segment of customers