Tacori Advertising: Creative Brief, Production Process & Ad Evaluation

This report provides an analysis of the advertising process for the jewelry brand Tacori, focusing on the development and evaluation of a print advertisement. It begins by outlining the company background and the objectives the client aimed to achieve through advertising. The target market is identified as women aged 25-49, residing in urban areas, and driven by brand recognition. The report details the creative considerations addressed in the advertisement, including company description, project summary, business objectives, target audience definition, deliverables, and budget specification. It investigates the production process, emphasizing the development of proofs and storyboards, review of preliminary concepts, and the inclusion of contact information, pricing, and special offers in the final advertisement. The specifications of the creative brief are outlined, covering company background, objectives, target market, brand voice, insights, single-minded thought, and execution requirements. A production schedule is presented, detailing the steps from creative process initiation to final advertisement preparation. The final copy of the print ad is evaluated in relation to the creative brief and considerations, assessing its effectiveness in promoting new product lines, reinvigorating the brand, and meeting the needs of the target audience. The report concludes by referencing several works related to advertising, feminism, social movements, program evaluation, and women in the workplace.

Advertising Process

Company Background
 Name of the brand- Tacori
 Products- Fashion Jewelleries
 famous jewellery brand in Australia
 Its deign have a mixture of classic elegance and
modern inspiration that creates some world class and
exquisite jewelleries.

Finalising upon the creative brief with the client
stating what were the objectives the client
wanted to achieve through advertisement

The target Market identified for the
advertisement
Target Market
 Women
 Age- 25-49 years
 Urban Dwellers
 Brand Driven Customers

The creative considerations that
were required to be addressed in the
advertisement
 Describing the company
 Summarising the project
 Explaining the main business objectives
 Defining who the target audience are
 Outlining the deliverables that are needed
 Specifying the budget

How did you investigate and
determine the production process to
suit the Advertising and Creative
Brief?
 The advertising would work up the proofs and the storyboards
which would bring the ideas to the fruition.
 The preliminary concepts for consistency with the ideas would
be reviewed
 The final advertisement would be including all the required
contact information and the needed mention of the pricing and
a special offer as well.

What were the specifications that
were part of the Creative brief?
 Company Background
 Objective
 Target Market
 Brand Voice
 Insights
 Single Minded Thought
 Execution Requirements

Production schedule to meet the
requirements of the client
 The creative process would start in the earnest once one hand over the
brief.
 The professionals of the advertising would work up the proofs and the
storyboards which would bring the ideas to the fruition.
 Next, the preliminary concepts for consistency with the ideas would be
reviewed and their potential of attaining the desired goals would be
assessed accordingly.
 The final advertisement would be including all the required contact
information and the needed mention of the pricing and a special offer
as well.

The final copy of the Print Ad
prepared

Evaluation of the Print Ad in relation
to the Creative Brief and Creative
Considerations
 By means of advertising campaigns.
 Making good decisions
 Assess if the advertising is fulfilling the purpose of the business
 Measure it against the business goals and the campaign
 New product lines would be promoted
 The brand shall be reinvigorated
 Measure the content of the advertisement against the needs of the target
audience
 The jargon, language, length and tone is fitting the habits and temperaments
of the customers or viewers.

References:
 Carreon, M. L. (2017). By Beauty Damned: Millennial Feminism and the
Exploitation of Women's Empowerment in Pop Culture and Corporate
Advertising.
 Castells, M. (2015). Networks of outrage and hope: Social movements
in the Internet age. John Wiley & Sons.
 Posavac, E. J. (2015). Program evaluation: Methods and case studies.
Routledge.
 Williams, J. C., & Dempsey, R. (2018). What works for women at work:
Four patterns working women need to know. NYU Press.

Thank You