Tacori Diamond Ring Advertisement: Production and Marketing Report

This report delves into Tacori's marketing strategy for its diamond rings. It begins by outlining the objectives of the advertisement, which include strengthening consumer base, achieving market position, and offering products at an affordable price. The target market is identified as women aged 25-49 with a household income of over $75K, as well as brand-driven consumers. The creative considerations include the use of images, online videos, and social media advertising. The report then investigates the production process, including advertising mediums (print and digital), specifications, and the use of high-performance graphics. It also covers celebrity endorsements and social media engagement. The report provides a specification part of the creative brief, production schedules for both print and online media, and samples of print and social media ads. Finally, the report evaluates the print ad, focusing on quality assurance, cost-effectiveness, and the costs associated with publishing the advertisement across various platforms. The reference list includes sources like Tacori.com, Goldsmith (2014), and Gold.org (2017).