Developing a Business Plan for Custom Clothing & Tailoring Services

This project presents a detailed business plan for Tailored Fashion, a new venture focused on providing custom clothing and tailoring services in the UK market. The plan covers various aspects, including the rationale behind the business opportunity, the chosen scenario, the company's mission and vision, and specific objectives. It includes a comprehensive business concept, describing the services offered, the target market (youth and professional men and women), and the positioning strategy. A literature review supports the feasibility analysis, which examines market research, product and service feasibility, organizational structure, and financial viability. The plan also analyzes the business model, identifying competitive advantages and strategies for success. Finally, it evaluates the business plan's overall viability, schedule, and critical success factors, providing a roadmap for launching and sustaining the custom clothing and tailoring business.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................4
1.1 The rationale of the business opportunity........................................................................4
1.2 Scenario chosen................................................................................................................5
1.3 The Mission......................................................................................................................6
1.4 The vision.........................................................................................................................6
1.5 The aim.............................................................................................................................6
1.6 The objectives...................................................................................................................6
1.7 Structure of the business plan-sign posting......................................................................7
CHAPTER 2 THE BUSINESS CONCEPT ...................................................................................8
2.1 Introduction......................................................................................................................8
2.2 Description of the Business concept.................................................................................9
2.3 The Product/service description ...................................................................................10
2.4 The Target Market .........................................................................................................10
2.5 Positioning strategy........................................................................................................11
2.6 Value added ..................................................................................................................12
2.7 Who is involved..............................................................................................................12
2.8 The window of opportunity...........................................................................................12
2.9 Chapter summary............................................................................................................13
CHAPTER 3: LITERATURE REVIEW.......................................................................................14
3.1 Introduction....................................................................................................................14
3.2 Industry analysis/Feasibility...........................................................................................14
3.3 Chapter Summary...........................................................................................................16
CHAPTER 4: Feasibility/Methodology.........................................................................................17
4.1 Introduction....................................................................................................................17
4.2 Market Research.............................................................................................................17
4.3 Market Analysis..............................................................................................................19
4.4 Product and service feasibility........................................................................................20
4.5 Organisational feasibility................................................................................................21
4.6 Financial feasibility........................................................................................................22

4.7 Chapter summary............................................................................................................22
CHAPTER 5: ANALYSIS OF THE BUSINESS MODEL..........................................................24
5.1 Introduction ...................................................................................................................24
5.2 Present the strategic analysis of the new business .........................................................24
5.4 Identification of sources of competitive advantage and sustainability ..........................26
5.5 Selection of strategies for success..................................................................................26
5.5 Development of appropriate business model.................................................................27
5.6 Chapter Summary...........................................................................................................29
CHAPTER 6: EVALUATION OF THE BUSINESS PLAN........................................................31
6.1 Introduction....................................................................................................................31
6.2 Overall assessment of the business plan.........................................................................31
6.3 Business plan schedule...................................................................................................31
6.4 Business viability............................................................................................................35
6.5 Critical success factors...................................................................................................35
6.6 Chapter summary............................................................................................................36
REFERENCES .............................................................................................................................37

CHAPTER 1: INTRODUCTION
1.1 The rationale of the business opportunity
The motive behind choosing this business idea is to examine the benefits of offering
custom clothing and tailoring service to its customers. People generally prefer custom clothing
and tailoring services in order to make them satisfied. Custom clothing is considered as the
future of the fashion. There are various reason due to which personalised clothing is the future of
the fashion such as flattering cuts and styles, well-fitting clothing, long lasting garments, saves
time and energy for shopping and high quality of garments. Customers prefer personalised
clothes as it look great when they wear and shows uniqueness (Cunningham and De Meyer-
Heydenrych, 2021). Customised clothes helps in differing the choice of people which makes
them stand out from the crowd. The tailor made garments gives customer say on design of their
garments. Customers have choice to choose colour, shape, print, pattern and stripes of their
garments and make them designed accordingly. For example, if customer have desire to wear
printed T-shirt they have freedom to print anything based on their style and taste on the garment.
Tailor made clothes are generally cut according to the skin which looks flawless and also satisfy
the need of customers. Tailored fashion is launching their custom clothing business in UK
market and also they are focusing on offering tailoring services to their customers in order to
make them feel happy and satisfied with their garments (Șenel, 2018). By offering personalised
clothing services, company can increase customer loyalty, drive sales, get better insights,
increase work of mouth marketing and also improve customer base. Customised products helps
in increasing the perceived service quality, customer trust, customer satisfaction and customer
loyalty towards the service provider.

Illustration 1: Business plan for new business
It is interpreted from the above graph that the business focus on selecting their marketing
strategy that helps in capturing more number of customers in order to avail the services of the
business in a more effective manner.
1.2 Scenario chosen
The scenario chosen within this project is launching customised services in terms of
clothing and also providing tailoring services to its customers. Tailored Fashion is focusing on
choosing customised clothing services to its consumers so that they can avail the services and
enjoy what they want to wear. People generally prefer nice piece of clothing from ready to cloth
store which they find undersized, baggy, even worse and oversized. By providing customised
clothing services to its customer, company can offer well-knit and fitting clothes (Zhang, 2020).
The tailored garments look sharper and better which makes people feel satisfied with their
garments. Thus, personalised garments looks presentable and good on customers as it
accentuates their body. Customers can also choose their fabric quality and make it designed
according to their taste and preference. This scenario is chosen by the brand so that they can

provide better services to its customer and also fulfil their desire of wearing own choice of
clothes (Frick and et. al., 2021). Therefore, custom clothing is knit from the high quality fabrics
which attracts large number of customer towards the brand. Custom clothing and tailoring
service also helps customers to save time and energy for shopping as it only requires to take
measurement with tailor.
1.3 The Mission
The mission of the business is to innovate, enhance, lead and offer best quality of
clothing products and services to its customers. The motive of the brand is to make difference
through their branding to stay ahead of fashion trends, latest technology and market changes.
Tailored Fashion ensures that their customer may feel satisfied with the customised and tailoring
services which helps in making them profitable and boost the performance of business. Thus, the
mission of Tailored Fashion is to create apparel brand that offers high quality of tailoring
services, superior design, customised services and value to their consumer.
1.4 The vision
The vision of brand is to be global leader in fashion knit and fashion outwear by
empowering design and innovation in order to make customer feel satisfied. Tailored fashion is
strive to be caring and well managed organisation for their business partners, employees,
customers and citizens. The brand ensures that their customer feel happy with the personalised
clothing services and also design clothes according to their taste and preference.
1.5 The aim
To start a new business of creating custom clothing and offering tailoring service to the
customers. A study on United Kingdom
1.6 The objectives
 To ascertain the opportunities availed by Tailored Fashion while launching new business
of creating custom clothing and offering tailoring service to the customers in UK market
 To identify the challenges faced by company while starting new business of creating
custom clothing and offering tailoring service to the customers
 To determine the ways through which new business can attract large number of customer
towards the brand by offering personalised and tailoring services

 The business can be come into existence in the year 2023 for creating awareness for the
particular brand in the mind of customers.
 The business will come in the market with a main objective of earning more than 30%
profit by delivering best quality of clothing products and by their new concept in the
competitive market.
1.7 Structure of the business plan-sign posting
This business plan is based on establishing new business of personalised and tailoring
services to its customers. Customised clothing helps in making customer feel happy with their
look and garments due to which the sale and profitability of business increases. The structure of
the project includes six chapters including introduction, the business concept, literature review,
feasibility, analysis of the business model and evaluation of the business plan. Within this
business plan there are mainly five key components such as executive summary, company
summary, market analysis, management team and revenue projections.
Executive summary:
This business plan highlights about the new business of personalised clothing and
tailoring services to its customers. The customised services helps in attaining competitive edge in
market by offering unique services to its customers.
Product and services:
The product and service which is offered by the Tailored Fashion is personalised clothing
and tailoring services to its customers
Market analysis:
The target market of the customer is women and professional men who doesn't have time
to go and search for the readymade clothes according to their taste and preference.
Marketing and sales:
In order to market and sale the products and services, company will use different
advertisement channels so that they can grab the attention of large number of customers
(Yammiyavar, 2020). The brand will also focus on using low cost pricing strategy for boosting
their sale.
Organisation and management:
The management team includes different departments and people including sales
department, advertising department, human resource department, finance department and other.

Financial projection:
The financial projection of the brand shows sale forecast, profit, cash flow projections
and balance sheet of the business.
CHAPTER 2 THE BUSINESS CONCEPT
2.1 Introduction
The new business concepts brings the new reason for the investor to invest and elevate the level
of both sales and profit for the new setup. There are various factors elements which are
correlated to the success and failure of the new business which are considered to be significant
for the development of the business in the market (Iyer and et.al., 2019). It can also be said that
tailoring business is known to be specialise in providing suitable garments for its customers. The
name chosen for the new business set up will be Blooming Fabrics. Making custom clothes
allows the business set up to make use of creativity and contains of major work of detailing. For
the new set up the management is required to do the market research as it is essential to
undertake. Through which the company will be able to understand the behaviour of consumers
and the competitors present in the market. The chapter 2 of the study will outline the business
concept for the chosen business idea. That further highlights various heads such as the
introduction about the new business setup, information about the services that will be offered. In
addition to the new business idea, they are to invest in the raw material that is fabrics, the
required tools, workforce, place and in marketing of the services provided by the Blooming
Fabrics.

Figure 1Pros and Cons of Working as a Tailor
2.2 Description of the Business concept
The business concept is related to create the custom clothing and offer tailoring service to the
customers in the market. This business concept will help in earing good amount of money and
some productive area of work. It can be said that market is filled with the readymade garments
but there are some businesses that provides custom clothing and offer tailoring service. The
company will also make use of the personalised packaging in order to make a unique bond with
the customers (Singh and Samuel, 2020).

Figure 2Top 10 Benefits of Getting into Stitching Business | Business Start-up |
2.3 The Product/service description
There are various services which will be provided by the Blooming Fabrics and the chosen
business will provide making clothes as per the additional need and adjustments of the clients.
They will be able to choose fabric from the diverse fabrics and makes some specifications.
Moreover, versatile specialisation will be provided to the customers as per the need, It will also
focus on making online preference which will attract more customers that will tend to bring
heights of success.
2.4 The Target Market
There are different types of target market that prevails in the market such as geographic,
demographic, behavioural or psychographic. The target market selected for the new business is
demographic which helps in reaching out to the right customers according to their age, income,
religion, gender and so on. The target market for the new business idea will be youth,
professional men’s formal and women. In relation to the business idea the main segment of the
market is women as women love to wear customised clothes. They keep on buying ready-made
clothes but they still want some setups to tailor as per their need and requirement. The business is
workable as the business will provide better services to the various segments of the market. In
addition to this, it was found that the market and people are searching for such services which

work as per the need of the individual so that they can look good. The chosen business plan is
linked to provide custom clothing and offer tailoring service (Ismail, 2021).
2.5 Positioning strategy
It is also essential to tell the people about the services and in relation to making new business
idea hit and working in market, it is required for a business to manage all the activities such as
managing all the activities and the marketing plan. The Positioning strategy will support the
business with the aim of growing in the short span of time. The new business set up is required to
appoint expert workforce in order to provide the best services to attract more customers and earn
revenue. Positioning strategy is mentioned under with the help of STP approach-
 Segmentation-The segmentation of market is considered to be the main function which
supports the company in relation to the marketing department. It can help the company to
grow in the marketplace. That is why, under this step the market is distributed into many
segments and elements which allows to make it easy for the company to determine the
crucial features of each section. The segmentation selected for the new business is around
20 to 50 years of age customers who like to wear new style of clothes.
 Targeting- Another step is targeting which is also considered as a vital function of
marketing department. Under which the particular target customers are selected out of the
population. Moreover, it is the main duty of marketing department is to further classify
the group of customers in the marketplace (Wang, 2020).
 Positioning- The term positioning is defined as the ways which comprises of selecting
strategies which will be best for choosing the geographical, physical business and
demographical. Due to which positioning is redirected as the main business action with
the aim of selecting the appropriate location for the business. The positioning use by the
business manager for the new business is young customers so that they deal with the
marketing objectives in an effective manner.

Figure 3:What is STP in Marketing?
2.6 Value added
Under this the management of the chosen business will get the chance to work with new
customers and they are also required to find a balance between their work-life balance. Along
with it, the new business will get various chance to work outside. The new business will get the
independency to work with new and innovative ideas to fulfil the demands of the customers.
Under this the individual efforts are also monitored and appreciated with good profit margins.
2.7 Who is involved
There are various people that will be involved such as the traditional customers, advance
customers who have knowledge of all the trends of the market. In new business there are various
people which are involved for instance employees, customers, various communities, suppliers,
investors and many others (Hong 2022).
2.8 The window of opportunity
Clothing is personal concept and the choices made by people are used to define the identity to
themselves and the world. There is always demand in the clothing industry as it allows the
people to improve their look by using custom fabrics and design. That is why is must to design
and manufacture as per the needs and requirement of the people. This above mentioned business
will be based upon starting new business of personalised and tailoring services to its customers.
Under which the customised clothing will benefit in making customer feel content happy. Due to
which the customers will feel confident in their look and clothes. That is why the sales and
profitability of business will increase in future. And the structure of the project will comprise of
various chapters including the head of introduction, about the business concept, also the