Dissertation: Taj Heritage Tower Boutique Hotel in Paris

This dissertation project focuses on the expansion of the Taj Heritage Tower, a five-star hotel chain, into Paris. It begins with an introduction outlining the rationale, vision, and mission behind the expansion, aiming to establish a global presence. The project delves into the business concept, including products and services, target market analysis, and value-added services. A comprehensive feasibility research section examines product/service, market, industry, and organizational factors, using various research methodologies. The dissertation further explores the business model, core strategies, and the Business Canvas Model. It includes a detailed business plan encompassing project planning, room and interior design, and a marketing plan with collaborative and online marketing strategies. The management team, critical success factors, and exit strategy are also addressed. Finally, the project concludes with a viability assessment based on the research findings and a list of references.

Dissertation
(TOPIC: Opening of ''Taj Heritage
Tower'' - A new boutique hotel of 'Taj
Hotels Chain' in Paris. )

Table of Content
 Introduction
 Business Concept
 Feasibility Research
 Business Model
 Business Plan
 Financial Plan
 Conclusion
 References

INTRODUCTION
The following project is about the development of existing
business of an organisation to abroad. So, Taj Heritage
Tower is expanding its existing business in Paris. This is a
Five Star Hotel situated in India. It provides various world
class facilities such as accommodation, food and other
related services to their customers. So, this Hotel is going
to open its business in Paris also. The Hotel is aiming to
develop global presence of this Hotel and their services.

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Rationale
Like every other business, Taj Heritage Tower also wants
to expand its business to other countries. The main
motive of the business is to earn profit and to grow and
develop the business.
Vision
Vision of Taj Heritage Tower is “To expand the business by
opening Taj Heritage Tower in Paris.”.

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Mission
Mission of Taj hotel chains is “To become a Leader in the
Hospitality Industry by providing the best possible
services to the potential customers.”.

BUSINESS CONCEPT
Taj Heritage Tower has been working in hotel industry
which is a part of hospitality sector. Mainly, it is going to
offer targeted customers of Paris with accommodation,
food, housekeeping, Free Wi-Fi, Complimentary arrival
& departure transfers, Reception with concierge
assistance, "Tailor made services" prior to arrival.

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The business concept consist different components:
 Product and services
 Target Market
 Value Added

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Product and services
As Taj Heritage Tower is expanding its business in Paris, it
will be required for organisation to have a good range of
products/services in its portfolio. Along with this, it has
been analysed that both products and services offered by
a business organisation are required to be developed in a
way that customers are looking for.

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Target Market
This is one of vital factor which basically needs to be
understood by a company at the time of expanding
business at international level. Along with this, it can be
said that market segmentation refers to a specific
procedure through which organisation divides whole
market into specific groups on the basis of different
characteristics of customers.

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Value Added
In present time, it can be said that there are ample number of
business organisations that are performing well at
marketplace but in order to sustain for a longer period of
time, companies has given value added services.

FEASIBILITY RESEARCH
Feasibility plan can basically seen as the study which is
being conducted to analyse that whether the proposed
business concept or thought will be successful in future or
not. For the present business idea, its feasibility analysis
can be done on the basis of certain factors that is product
and service, market, financial industry and organisational
factors.

CONTINUE...
Different components included in Feasibility research given
below:
 The Feasibility Plan
 Research Methodologies
 Product and service feasibility
 Market Feasibility
 Industry Feasibility