Detailed Business Plan for a Taj Hotel Chain in Dubai

This report outlines a comprehensive business plan for establishing a Taj hotel chain in Dubai. It begins with an introduction to the hotel industry's current boom and the rationale for choosing Dubai as a prime location, highlighting its favorable business climate, high tourism rates, and luxury consumption. The report then details the hotel chain's category as a resort hotel, its intended market segment (high-income individuals), and its premium pricing policy. A key aspect covered is the distribution channel strategy, including the use of optimized websites and online travel agents. Part B includes a weekly performance summary table with occupancy rates, revenue, and key performance indicators. The conclusion summarizes the essential elements of a successful business plan, including location, marketing strategies, and pricing policies. The report references several academic sources to support its analysis.