Effective Communication Strategies for Taj Samudra Resort in Sri Lanka

This report provides a comprehensive analysis of communication barriers that Taj Samudra Resort might encounter while expanding its business operations, specifically in Sri Lanka. The study examines various communication challenges, including linguistic, psychological, and cultural barriers, and emphasizes the importance of understanding cultural nuances to avoid miscommunication and misinterpretations. It highlights strategies to overcome these barriers, such as adapting communication channels, understanding the target audience, and using clear, simple language. The report also explores the influence of culture on negotiation processes and stresses the need for cultural awareness in cross-cultural interactions. Furthermore, the report recommends strategies for effective internal and external communication, including open meetings, one-on-one discussions, and adhering to principles like clarity, correctness, and completeness in communication. The study concludes by stressing the importance of understanding the challenges and taking appropriate measures to foster effective communication within the organization.

The poster highlights the various barriers in communication. It also explains the various steps which can be taken in order to overcome communication barrier. In
order to avoid any type of miscommunication while expanding the business in other region what steps can be taken is also been explained. The study also highlights
that how culture influence communication and negotiation process and why it is necessary to be aware of the influences which the culture can have on communication
process.
VARIOUS COMMUNUCATION BARRIER WHICH TAJ SAMUDRA CAN FACE
As the Taj Samudra is planning to open a resort in Sri Lanka. They can suffer from various communication challenges as the culture, working environment of the country can be totally different from the culture they are working in. There can
be various barriers in the communication process such as linguistic barrier, psychological barrier, emotional barrier, organisational structure barrier or attitude barrier etc. Misinterpreted message es is one of the major barriers in organisation.
The communication barrier may reduce the speed of work in the organisation.
As communication is the essential part of the organisation. Therefore, the company should take proper measure in order to reduce any type of communication barrier in the organisation. In order to reduce the barriers in communication.
Taj Samudra should adapt the simple language which is understandable by all. As each country has its own culture therefore the people of the Sri Lanka may misinterpret the ideas or the language which is used by the Taj Samudra employees.
TAJ SAMUDRA RESORT
STRATERGIES TO OVERCOME COMMUNICATION BARRIER ARE
The Taj Samudra should be aware of the culture. In order to promote its resort in Sri Lanka. The company should have the proper knowledge about the colours or image. The reason behind this is that various marketing material which will be used by the company can
pass a offensive messages. Some may find it unacceptable. Therefore, in order to pass correct information to the people of the country Taj Samudra should try to gain a proper knowledge regarding the culture of the region in order to avoid any type of
miscommunication or misinterpretation. In order to communicate a right message to the audience Taj Samudra should use proper communication channel in order to promote their resort. Taj Samudra should know their audience first.
INFLUENCE OF CULTURE IN COMMUNICATION AND NEGOTIATION PROCESS
The culture can influence the negotiation process. The Taj Samudra should gain the proper knowledge about the culture in order to present its view point. As the hotel may face cross cultural negotiation because of individual in the process of negotiation of different
culture. As culture influences that how the people will negotiate i.e., verbally or non-verbally or with body language. The individual should use the proper body language and communication style in order to present its opinion in a right way.
CONCLUSION:
From the study it can be concluded that it is very important for an organisation to understand the challenges which they can face while expanding business to other countries. And take the proper steps in order to avoid such type of
barriers in the communication process. The organisation should have the proper knowledge of the culture in which the organisation wants to expand its business in order to avoid any type of miscommunication in any way.
REFERENCES
Books and Journals
Bovée, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson Education India.
Thomas, G.F. and Stephens, K.J., 2015. An introduction to strategic communication.
Meuter, R.F., Gallois, C., Segalowitz, N.S., Ryder, A.G. and Hocking, J., 2015. Overcoming language barriers in healthcare: a protocol for investigating safe and effective communication when patients or clinicians use a second language. BMC
health services research, 15(1). p.371.

Notes :-
Communication is an essential part of any industry. Business communication refers to the process of sharing information with the aim of marketing or promoting its products and services. The assessment of Business
Communication is based on Taj Samundara Hotel and aims to evaluate and analyse the principle and intention behind various for of communication in the business. Along with it, it will also apply communication
principles that enhance the practices. Lastly, the study will provide an insight and present a self-critic including strength and weakness in terms of communication.
MAIN BODY
Recommendations to colleagues and subordinates in terms of effective communication
(Bovée, Thill and Raina 2016) define Communication is the nervous system of the company as it keeps the staff of the industry informed about the external and internal elements. Organisational communication
is the process of exchanging views, ideas and information in as well as outside of the organisational structure. There are various form of communication in the hospitality industry like Taj Samundara Hotel; Internal
communication, External communication and Personal communication. Subordinates are the people in the industry who work below you or directly report to you. In order to have effective communication within the
workplace employees of the organisation should be encouraged to take part in open meeting. In such meeting the employees will not only hear but can also present their views to others. According to exports, some
people understand more better in one on one way therefore there should be one on one discussion in the organisation to avoid any type of miscommunication. There should be not repetition of the information it should
be clearly presented in front of employees that what an organisation want from them.
Internal communication
This type of communication occurs in Taj Samundara Hotel for carrying out operations is known as internal operational communication. This type of organisational communication includes the form of written
and oral.
 Oral communication: Oral communication is based on the interaction and communication process through mouth. It involves various forms such as; telephonic conversation, face-to-face conversation,
speeches or discussion, personal interaction, Interviews, etc.
 Written communication: This form of written communication includes; Rules and instruction handbook, posters, memos, letters and circulars, handbook and manuals, annual reports, house magazines, etc.
External communication
This communication done with external parties of Taj Samundara Hotel such as; consumers, government agencies, suppliers, local community, regulatory authority, etc. known as external communication.
Purpose of organisational communication
Different form of communication in the industry is carried out with specific purpose. It is recommend to the colleague and subordinate to understand the purpose of organisation;
(Thomas and Stephens, 2015) mentioned that purpose of communication in the hotel is to inform, persuade, entertain, motivate, express thanks, . It is being a demand of the global and diverse workplace. As Taj
Samundara is expanding their business in Sri Lanka that make it require excellent spoken and written communication skills in the new and global diverse workplace.
On the other hand (Meuter and et. al., 2015) The communication process of the hotel co-ordinates the efforts of the member towards accomplishing objective and goal of the company. It enhance the low of
information, encourage coordination, prepare people in the industry to accept change, develop good human relation, etc. Moreover, (Modarres, 2016) stated that purpose of oral communication is to promote the brand
in the new market of Sri Lanka that able to attract the tourist as well as to interact with guests effectively that make them able to achieve the loyalty and commitment of the guests. Along with it, the purpose of oral
communication in the hotel is to bring friendly and co-operative team spirit.
Principle of organisational communication

Communication is require to be effective in the industry. (Moorkens and et. al., 2016). mentioned that effective organisational communication should follow 7C's include; Clarity, Correctness, Completeness,
Conciseness, Correctness, Coherence, Courtesy. Furthermore, (Reason, 2016) mentioned that in the strategy of interacting, communicator should select the most appropriate medium to make the communication
effective with the target message. The written communication should formal, understandable and complete and oral communication should clear to understand and maintain the courtesy. The form of written, oral or
visual that is used for marketing such as; advertisement, print media should maintain the culture and social believe of the consumers.
It is recommend to the colleagues and subordinates to facilitate interdepartmental cooperation to have an understanding of the various form of communication as well as their purpose and principles. Along with
it, individual is require to have an understanding of the base of the communication that present the reason for the interaction.
Barriers in communication and strategies to overcome them
The communication skills are necessary in individual within the organisation for the desired outcome. Both oral and written communication skill is necessary to have in the person that working with an industry.
In the context of business, there are some skills that are strength of me and some are the weaknesses are require improvement. Self-analysis will help me to have an proper understanding of the practical and workable
strategies for the improvement.
Strength
As per the self-analysis, I am good at some form of oral communication and some form of written communication. For instance, I am proficient at writing memo, email or other documents as I give all the
background information and detail that ensure that my message is understood. I am good at writing emails and generally use email to communicate complex issues with people as it is quick and efficient.
Weaknesses
One of the biggest weakness in terms of communication in the business context is I am not a good listener as my concentration breaks that is not appropriate for an effective meeting in the organisation. Other
than that I concluded that, face to face conversation is not effective as I am self-conscious. Furthermore, I am very bad at writing business letter that is essential to build goodwill to transfer organisational message
effectively.
Moreover that are various barriers in the effective communication process such as; external barriers, organisational barriers and personal barriers. In my personal communication I faced emotional and
psychological barrier. Along with it, the organisational barriers is also appears such as; the structure of hotel, organisational rules and regulations, etc.
The barriers can be improved by proper training and coaching but it is essential to consider that the strategies should be workable and practical. For example; listening skills will develop by developing attention
and focus on the things that are discussed in the meeting. Along with it, taking time is necessary before reacting on the conversation. For developing or improving face to face conversation it is essential to build
confidence. It can be enhance by giving more and more presentation or by practically practising the face to face communication will really works and help individuals. (Bovée, Thill and Raina, 2016) mentioned that the
physiological barrier can be overcome by daily practice.
Applying principles of effective communication to enhance practice
The principle of communication can applied in the Taj Samundara hotel that help the company to enhance the practices and to overcome the barriers in the communication process. The principles are essential to
consider and in conducting any form of communication, communicator require to consider principle of effective communication
For that purpose, leader and manager of the hotel also conducts proper training session to the staff so that they are able to communicate within and outside of the hotel effectively.
(Powell and Powell, 2015) thinks that an effective communication occurs effectively only if the receiver understands the exact ideas and information that the sender intended to mean. To overcome the barriers,,
individual should consider following;

Principle of clarity stated that the message should be clear and understandable. On the other hand principle of integrity stated that superior should trust their subordinates and communication should aims at
motivating people. Principle of attention mentioned that to over come the communication barrier and make the interaction effective, the recipient's attention should be drawn to the message communicated. Principle of
consistency also helps in overcoming the barriers as it stated that communication should consistent with the plans, policies, programs and objective of the hotel. Feedback is necessary that help in to improve the
weaknesses and to overcome the present barriers. The communicator should have feedback information from the recipient to understand whether they understood the information or message in the same sense.
CONCLUSION
From the present study it has been evaluated that communication is an essential part in the industry that carried out with various purpose and objective. Effective communication is require to follow the principle
of organisational communication. By applying the principle, Taj Samundara Hotel able to promote their brand in the new market of Sri Lanka. There were some characteristics present for the effective listener and
speaker that will help an individual to effectively interact with others. By the self-analysis it has been evaluated that the weaknesses are require improvement.

REFERENCES
Books and Journals
Bovée, C. L., Thill, J. V. and Raina, R. L., 2016. Business communication today. Pearson Education India.
Thomas, G. F. and Stephens, K. J., 2015. An introduction to strategic communication.
Meuter, R. F. and et. al., 2015. Overcoming language barriers in healthcare: a protocol for investigating safe and effective communication when patients or clinicians use a second language. BMC health services
research. 15(1). p.371.
Modarres, M., 2016. Risk analysis in engineering: techniques, tools, and trends. CRC press.
Moorkens, E. and et. al., 2016. Overcoming barriers to the market access of biosimilars in the European Union: the case of biosimilar monoclonal antibodies. Frontiers in pharmacology. 7. p.193.
Reason, J., 2016. Managing the risks of organizational accidents. Routledge.
Powell, R. G. and Powell, D. L., 2015. Classroom communication and diversity: Enhancing instructional practice. Routledge.