E-Portfolio: Talent Strategies Used to Attract and Retain Employees

This report examines talent management strategies, focusing on how organizations attract and retain employees, with ASDA as a case study. It explores the concept of talent management, identifying key strategies like sourcing, acquisition, and retention, while also discussing the benefits of these strategies, such as employee development and improved engagement. The report includes project planning elements, such as cost analysis, time management, and scope definition. It also details research methods, including quantitative and qualitative approaches. The project management plan incorporates a Gantt chart and a work breakdown structure to schedule and organize the project effectively. The report highlights challenges related to poor talent management practices, such as high employee turnover and organizational culture issues, and emphasizes the importance of strategic talent management for organizational success.

Managing a Successful
Business Project

TOPIC
E- Portfolio: What talent strategies do the best companies use to attract and retain people?
INTRODUCTION
Every business needs to focus on their business operations so that they can easily build their
position in the market. As per the today scenario, businesses are expanding & competition level
increasing continuously so it is necessary for the business to focus on their strategies and hire
high talented and skilled employees. Business need to conduct some market research and analyze
the whole scenario which can help to establish successful business projects. Every organization
needs to follow some specific strategies that can help to boost the performance of the
organization and gain more profit advantages. There are various Strategies which are considered
by organization but talent management strategies is also one of them that can aid to provide best
outcome in the attract and retain employees and Development of the organization. This report
will consider ASDA as an organization and analyze the talent management strategies that this
organization is contain. ASDA is the most famous British retail organization in UK. This
organization established in 1949 and the headquarter situated in Leeds, UK. The main motive of
this report is to discuss the significance of talent management and identify useful strategies of
talent management that can help to attract and retain employees and identify the best talent. For
this report a small research will be conduct to analyze the situation of the organization.
Aims and objectives
Aim
To Study the impact of talent management strategies to attract, retain the employees for the
development of organization. A case study on ASDA.
Objectives
 To create knowledge about the talent management.
 To determine the talent management strategies to increase the productivity and efficiency
of the ASDA employees.
 To analyze the benefits of talent management strategies to improve the performance of an
organization.
 To evaluate the challenge that experience by organization due to poor practices of talent
management in their organization.

Research questions:
 What is the concept of talent management?
 What are the talent management strategies to increase the productivity and efficiency of
ASDA employees?
 What are the most appropriate benefits of talent management strategies to improve the
performance of an organization?
 Which challenges is mainly experience by organization due to poor practices of talent
management in their organization?
.
Literature Review
Concept of talent management
According to Elegbe, (2016), revealed that talent management is the most appropriate
concept that can help to access the strategic hiring of the right talent for the organization and also
improve the brand value of the organization. Talent management is like a strategic framework
that can manage the best and high potential employees within an organization so that
organization can provide training and development sessions and improve the working efficiency
of their employees so that they can perform well. It is mandatory to focus on talent management
and use its practices so that all the organization and take more competitive advantages and gain
more profitability.
The talent management strategies to increase the productivity and efficiency of ASDA
employees
According to Borisova and et. al., (2017), defined that there are many strategies which are
essential for the development of the organisation and also provide the effective working
environment of the employees so that they can perform comfortably? Some strategies are
determined by this study like sourcing strategy, talent retention strategy and talent acquisition
strategy etc. are considered the most essential strategy that can help to maintain the productivity
of the organisation and all the help to hire the most talented employees so that they can perform
well. Its strategic practices and strategies help to emerging the economic so that it is also
beneficial for the organization and also for the country economy (Cooke, 2017),
Benefits of talent management strategies to improve the performance of an organization

According to John Suvllivan (2017), there are various benefits that provide the positive
impact on the productivity and performance of employees and also organisation. There are
various benefits of talent management identified such as retain best talent, employee’s
development, enhance employees experience, improve employees’ engagement and many more
that provide direct impact on the performance of the employees so that they can perform well
and provide their best contribution in the development of the organization (Böhmer, and
Schinnenburg, 2016).
Challenges is mainly experience by organization due to poor practices of talent
management in their organization
According to Tafti, Mahmoudsalehi and Amiri, ( 2017), revealed that there are
challenges that mainly faced by the organisation due to poor practices and lack of talent
management strategies. There are various challenges are faced by the organisation such as high
employee turnover rate, lack of leadership, unappealing organisational culture etc. all these
create the massive problem in an organisation and also provide the negative impact on the
employees and organisation both and decrease the productivity and efficiency of the employees
(Skuza, McDonnell and Scullion, 2018). It is important to focus on the talent management
strategies and follow all the practices of the talent management so that organisation can maintain
their performance and attract and retain the employees for the longer period of time.
Step 1 – Project planning
Project management plan
Every organization needs to prepare a project management plan so that they can effectively
achieve their day to day target in a project plan of the organization. There are various documents
and Strategies are considered for the approval of this plan so there is a need to focus on each and
every steps of this plan which can help to manage the successful business projects. The
description of all the steps which are involved in this project report plan are discussed below -
 Cost - Cost Elements is one of the most essential factors of project management plan that
help to determine the cost structure and prepare budget on the basis of the activities
which are mainly carrying out to complete this project (Lam and Law, 2016). In order to

accomplish the target to compete this project, research analyzed. To carry out this
research project, researcher required cost 3000 £.
Particulars Amount (£)
Marketing 400
Promotional activity 600
Training and development 1500
Compensation 500
Total 3000
 Time - Time is considered the most important factor that helps to complete project on
time. With the help of time, all the activities which are involved to carry out the project
plan will compete step by step on the basis of given time period. To complete project
timely help the researcher to analyze the best outcome and it will make easy to conclude
the project. Through time management, researcher can complete their project because
there are various challenges affect the working of project such as shortage of funds, lack
of resources and issues among project team members (Pieters, 2017).
 Scope - This is also an important step of this project plan that can help to set the
importance and value of the project plan. This factor identifying the various documenting
list of goals and objectives that are analyzed to achieve, functions, deliver the project.
This factor work like an action which are considered by the researcher to carry out the
project in the right manner.
 Quality - It is important to take care about the quality of the project which can help to
show the significance of the project. The project quality totally based on the data
collection method so it is important for the researcher to collect data accurately and
maintain reliability and take data from the authentic sources. It is essential to maintain the
quality of the project to attain the best results (Schünemann and et.al., 2019).
 Communication - For every project plan, it is important to create effective
communication among the project team members so that they can easily work together

without any issues and conflicts. Communication considered the most effective factor
that can help to complete the each and every stages of project successfully. Effective
communication aid to encourage team members so that they can work properly to
accomplish the project successfully. Research needs some communication channels such
as computer, internet, phones, meeting etc.
 Risk - This factor determine the risk in the project that mainly occur due to any specific
problem. It is a fact that every project faced various issues that affect the performance of
the project. There are many risk faced by the researcher during the research process.
Researcher need to identify the risk factors and try to reduce it so that all the stages of the
project can complete effective without any risk factor (Sutrisna, Ramanayaka and
Goulding, 2018).
 Resources - There are various resources that are required to carry out the project. It is
important to contain all the application of resources in the project management plan so
that it will make easy for the researcher to conduct project research in an effective
manner. There are various resources identified in the project such as office, phone,
computer, team members, fund, equipments and other useful resources which can help to
obtain the project target.
Gantt chart and WBS
Gantt chart
Gantt chart is like a bar chart that demonstrates the project schedule. This chart invented by
Henry Gantt around 1910 - 1915 years. Gantt chart shows the dependency relation between all
the activities that are involved in the schedule of this chart. With the help of this chart, researcher
can easily divide the time as per the activities and make schedule so that it will easily to follow
and complete time step by step effectively (Varajão, 2016). This chart help to track all the
scenario of the process and it make easy to identify that the specific time of each and every steps
or activities separately.

Work Breakdown structure
Work breakdown structure is considered the most prominent component of the project
and helps to in divide the project task in a systematic manner. With the help of this component,
researcher can easily divide the whole process into small components. Work breakdown
structure maintains the team work into the manageable sections. This component defines the
project time that mainly assign into a small task so that all the risk and complexity will remove.
This structure can help to control and monitor all the activities in a systematic manner on a
specific period of time (Woods and et.al.,2016).

Step 2 – Conduct primary and secondary research
Conduct Small Scale Research
Research is the investigation or search for knowledge and new facts that can help to
identify the new outcome and scenario of any particular area, matter or topic. Research is
considered as a systematic process which aid in finding the different aspects and analyses and
uses it in to the study. There are two types of research primary and secondary which are essential
to conduct the research and follow the research process. Both researches are playing a prominent
role to carry out the research in a right manner. There are two methods used in the research like
quantitative research and quantitative research both research are prominent and help to get the
most possible outcome. Description of various methods and type of research are discussed below
-
Research methods
There are two types of research methods which essential to carry out the research are as
follows -
 Quantitative method - This research method is crucial because it uses the deductive
approach and provides the numeric outcome. Quantities method help to analyze the
numerical data and information that researcher can present in table, graph, diagram and
statistical forms. This method can help to provide the most appropriate conclusion that
can easy to measure and analyze. Quantitative methods help to identify the valid and
accurate data in a short period of time so that this method mainly used by the research.
(Yates and Leggett, 2016).
 Qualitative method - This research mainly uses qualitative information and data by
interview, observation and mentions the quality of knowledge in the research outcome.
There are various way to use this method by the researcher like collect data with the help
of open ended questions and also take review and feedback so that researcher can use
people point of view in their research as a data collection. This method use inductive
approach which helps to analyze the innovative thinking and ideas of the target
population. There is also a drawback of this method because this method mainly
considers the point of view and opinions of the people and it does not generate the exact
result and this method is very time taking.

Types of Research
There are two types of research used in the research process which is explained below –
 Primary research - This type of research can consider the first handed research that can
help to get the original data. Data and Information can be collected with the help of
questionnaire, survey, online survey, interview, observation, feedback and many more.
This research can aid to gather the accurate and reliable data.
 Secondary sources - This type of research refers as a second handed research that is
already collected or gained by another person. In this research, all ready exist data and
information used. There are various sources from which researcher can collect the data
such as. Newspaper, journals, articles, website, magazines etc. This research helps to
understand and gain the in-depth knowledge about the research topic and area which can
help to make research process more strong.
 Sampling - Sampling is the structured technique that can help to target research
population easily. There are two types of samples method are used in the research like
probability method and non probability sampling method. To carry out this research
probability sampling method will be used which can help to select the target audience
Questionnaire
Name –
Age –
Gender –
Q1) Do you have basic understanding about talent management?
A)Yes
B)No
Q2) According to you, Are talent management strategies beneficial to attract and retain
employees in organization longer duration?
A) Yes
B) No

Q3) In your point of view, what is the impact of talent management strategies on the
organisation?
A) Positive impact
B) Negative impact
Q4) According to you, what is the prime benefit of talent management for the development
of the organisation?
A) Retain Top Talent
B) Employee Development
C) Decrease employee turnover
D) Improved employees engagement
Q5) What are the various talent management practices of use by the ASDA to retain high
potential & talented employees?
A) Talent Identification
B) Talent Development
C) Talent Deployment
D) Talent acquisition
Q6) What are the various challenges experienced by ASDA due to lack of talent
management strategies?
A) Tightening talent market
B) Lack of leadership
C) High employee turnover
Q7) What are different way by which ASDA can make do some improvement in the talent
management strategies?
A) Identify goals
B) Prioritize results