Research on Talent Management and Attraction at Google

This report investigates talent management strategies employed by Google to attract and retain employees. The study begins with an introduction and company profile, outlining Google's establishment, headquarters, and founders. It defines the research aim, objectives, and questions, focusing on understanding talent management concepts, its importance, and effective strategies. The methodology includes research type, data sources, and collection methods. Survey data analysis explores employee perceptions of talent management, its success, and applicable strategies within Google. Recommendations are provided based on the findings, emphasizing the significance of talent management for organizational growth and efficiency. The conclusion summarizes key insights, and a reflection highlights the learning experience. The report uses references to support the findings and analysis.

Table of contents
• Introduction
• Company Profile
• Aims and Objectives
• Methodology
• Survey Data and Analysis
• Recommendations
• Conclusion
• Reflection

Introduction
Employees of a business enterprise are termed as an asset that
contributes in company achievements for attaining goals and targets.
Within an organisation it is highly essential to understand working of
an employee’s so that they will retain for a longer period of time. To
manage an organisation proficiently and productively it is highly
significant to focus on employees benefits so that they perform their
task effectively to attain business objectives.

Company Profile
Google
Established in September, 1998
Headquarter in California, United States
Founders are Larry Page and Sergey Brin

Title of Research
To investigate different strategies undertaken for retaining
and attracting talent by an organisation.” A study on
Google.

Aim of Research
“To investigate different strategies undertaken for retaining and attracting
talent by an organisation.” A study on Google.

Research Objectives
 To examine conceptual framework of talent-management
within an organisation.
 To explore the essentialism of talent-management within an
organisation for retaining and attracting skillful employees.
 To analyse different talent management strategies used by
businesses for retaining and attracting skillful employees.

Research Questions
 What is the basic concept of talent-management in an
organisation?
 What is the essentialism of talent-management in retaining and
attracting talented employees within an organisation?
 What are those significant strategies that can be adopted by an
organisation for serving purpose of talent-management?

Research Methodology
• Type of research
• Primary data sources
• Secondary data sources
• Data collection
• Sample size

Have you been exposed to concept of Talent Management as
a requirement of a business organization?
18
12
a) Yes
b) No
Survey Data and Analysis

According to you is Talent Management a successful notion
for growth and success of a business?
22
8
a) Yes
b) No

What are some of the Talent Management strategies
applicable to Google?
16
14 a) Rewarding and Recognising
employees
b) Deriving success through
effective path

What is the key role of Talent Management played in Google
14
10
6
a) Retaining staff
b) Fulfilling Human Resource
Requirements
c) Recruiting and Selecting
Staff