Research Proposal: Talent Management's Impact at Bentley Motors

This research proposal outlines a study focused on the talent management strategies employed by Bentley Motors for recruiting and retaining employees. The proposal begins with background information on talent management and Bentley Motors, establishing the rationale for the research and posing key research questions regarding the importance of talent management, the concepts behind its implementation, and its impact on the working environment. The research aims to identify and analyze these talent management strategies. The methodology section details the research philosophy (positivism), approach (deductive), methods (qualitative and quantitative), strategy (questionnaire), and design (descriptive). The proposal also specifies the research tools (primary data through questionnaires), sampling size (40 respondents), timescale, and resources. The report concludes with a list of cited references, providing a comprehensive overview of the proposed research.

Research Proposal

Table of Contents
Background of the research topic....................................................................................................4
Background of research organisation..............................................................................................4
Research Rationale..........................................................................................................................4
Research Questions..........................................................................................................................4
Research Aims and Objectives........................................................................................................5
Research Methodology....................................................................................................................5
Research Philosophy....................................................................................................................5
Research approach.......................................................................................................................6
Research method..........................................................................................................................6
Research strategy.........................................................................................................................7
Research design...........................................................................................................................7
Research tools..............................................................................................................................7
Sampling......................................................................................................................................8
Timescale.........................................................................................................................................8
Resources.........................................................................................................................................8
REFERENCES................................................................................................................................9

Background of the research topic
A general method and concept used by organisations to hire and retain personnel by utilising a
variety of strategies to maximise individual ability is referred to as talent management. As a
result, there is a favourable impact on the company’s overall efficiency. When it comes to
management techniques, they look at the needs of the company to find out about rising costs,
changing employee behaviours, and obstacles in the hiring process (Gibb and Zhang, 2017).
Talent management is a collection of HR processes that work together. As a result, talent
management operations are more than the sum of their parts. This also implies that, in order to
realise its full potential, a talent management strategy is essential. HR can concentrate on a
variety of aspects of talent management. This is especially useful when hiring managers seek to
hire people from diverse walks of life.
Background of research organisation
Bentley Motors, a British manufacturer and marketer of SUVs and luxury cars with headquarters
in England, is used in this study. W. O. Bentley launched the company in North London in 1919.
The majority of Bentley vehicles are now built at the company's Crewe facility, with a limited
number being built at Volkswagen’s Dresden factory in Germany and bodywork for the
Continental and Bentayga being built at the Volkswagen Bratislava Plant.
Research Rationale
The main reason of this research is to improve skills and knowledge in relation to the specific
research topic and area. It is mostly centred on assessing the impact of talent management
techniques on the recruitment and retention of personnel over time. This study allows researchers
to examine the actual influence of a certain topic on total staff productivity. Apart from that, it
aids in the development of professional and personal interest in the research issue in question.
This will have a direct impact on the study's ability to reach a favourable and reliable conclusion.
Research Questions
 What is the importance of talent management in the workplace?
 Explain the concepts that must be followed while implementing talent management
methods in Bentley Motors?

 What is the impact of talent management strategies on the working environment of
Bentley Motors?
Research Aims and Objectives
Research aim:
The aim of this research is “to identify the talent management strategies of company for
recruiting and retaining employees”. A study on Bentley Motors.
Research objectives:
 To identify the importance of talent management in the workplace.
 To analyse the concepts that must be followed while implementing talent management
methods in Bentley Motors.
 To examine the impact of talent management strategies on the working environment of
Bentley Motors.
Research Methodology
Research is carried out in order to improve a person's knowledge base. It is a method of
acquiring information on a certain topic or issue that is based on science. As a result, in order to
accomplish this, researchers employ a variety of tools and methods based on their prior
experience and knowledge. Research methodology is one of the methods that this scholar can use
to reach a valid conclusion. It is defined as a method of conducting research that is defined as a
methodical technique (Dina and et. al., 2021). Furthermore, Research Methodology can be
defined as a set of guidelines for researchers to follow while confirming facts or developing new
theories.
Research Philosophy
The entire study is built on assumptions, and valid conclusions and outcomes are then developed
using various tools and procedures. A researcher’s research philosophy is defined as the process
through which he or she creates knowledge based on a hypothesis (Marinova and Klishevich,
2018). This allows researchers to determine which strategy should be followed or embraced, as
well as what strategies should be used for better results. In general, there are two sorts of
research philosophy, which are as follows:

Interpretivism is a method by which researchers gain a better understanding of human nature and
the roles they play. It aids in the interpretation of an individual's social roles within a set of
views.
Positivism has a well-defined technique and quantifiable data that can be used in statistical
analysis. This can be used to measure a large number of samples.
Therefore, the Positivism approach was used in this study because it is based on social
reality and aids in the determination of appropriate results.
Research approach
A research approach is defined as a plan and technique for study that allows a researcher to come
up with a precise method for gathering data, analysing it, and making interpretations based on it
from a broad premise. The nature of the research subject on which the scholar is working has a
lot to do with choosing the right research approach (Veselova and Veselova, 2018). The
deductive and inductive approaches are commonly used by researchers when conducting
research.
The deductive method aids in the validation of assumptions and the estimation of a correct
result. Deductive technique is best suited for a researcher who has established a hypothesis and
wants to know whether the hypothesis should be included or discarded when conducting
research.
The inductive approach aids researchers in discovering fresh theories that have yet to be
investigated. Inductive approaches, unlike deductive approaches, do not have a formulated
hypothesis; nonetheless, they do contain aims, objectives, and research questions that can be
used to produce meaningful conclusions and outcomes.
In this study, the researcher uses a deductive research technique because it will aid in the
generalisation of a broad research topic into a specialised one.
Research method
Qualitative Research: This approach focuses mostly on the humanistic and idealistic
perspective; therefore, it is possible to say that qualitative research is totally focused on human
beliefs, experiences, attitudes, and behaviour. Qualitative research is beneficial in detecting
relationships between diverse factors, which is why it is regarded as a largely exploratory
research method (Hota, 2017). There are numerous patterns in terms of thoughts and opinions
that should be discovered, and the qualitative research approach aids in this endeavour.

Furthermore, the approach used to collect data and information can be unstructured or semi-
structured.
Quantitative Research: In some cases, data and information obtained are in numerical
form; in these cases, quantitative research is used to quantify the issues, which can then be
represented in statistical form. When compared to qualitative research, this is more organised
and systematic. This can involve things like online surveys, face-to-face interviews, and phone
discussions, among other things. The sample size might be small, medium, or large, depending
on the situation. The quantitative research approach was used to conduct this study since it
consists mostly of various types of structured inquiries that may be translated into numerical
data. Additionally, explaini
Research strategy
The main components of a research strategy, such as the methodologies to be utilised, the areas
to be focused on, the type of study design to be chosen, and so on, are included in the research
plan so that it may be executed while conducting research (Likhi, Sabita and Rao, 2018). It is
also divided into four categories: case studies, surveys, observation, questionnaires, and action-
oriented research. As a result, students can choose one of them based on their preferences and
needs.
In regard to this study, the researcher chose a questionnaire since it cannot be too
extensive, allowing the investigator to save time and use it for other purposes. Using a
questionnaire aids in the conversion of any data into numerical and statistical form.
Research design
It is necessary to follow a methodical framework consisting of several components in order to
conduct activities effectively. The phrase “research design” refers to a conceptual framework
that encompasses aspects such as data collecting, measurement, and analysis, as well as the
context in which the study is being conducted (Praise, Kah and Raimi, 2020). As a result,
research design might be compared to a master plan without which proper research cannot be
conducted. In general, research design is divided into three categories: exploratory, descriptive,
and experimental.
The descriptive technique is being considered in this study since it will aid in examining
the relationship between different variables. As a result, if a researcher wishes to make

acceptable and specific predictions about a group of individuals or an individual, a descriptive
study design technique is appropriate.
Research tools
The research study is entirely focused on facts and information gathered, it is essential that the
researcher gets information in a timely and efficient manner. Basically, data collecting is based
on the data sources that are being used, and there are two types of data sources: primary and
secondary sources (Rathee and Rajain, 2019). In this study, the scholar used primary sources of
data because they are believed to be authentic, and the material acquired is not used in any of the
research projects. In addition, a questionnaire method was used, which included several open-
ended questions. Most researchers like this strategy since it saves time and allows respondents to
respond to any of their questions using the appropriate alternatives provided.
Sampling
Sampling is considered to be a vital feature of performing any type of research since it provides
an overview of people’s opinions on a given topic. According to its definition, sampling is a
process in which information and data are collected from a present number of people or a subset
of people (Minocha and Hristov, 2018). As a result, sampling can be defined as a method of
acquiring information through the selection of respondents. In the context of this study, a sample
size of 40 respondents will be sufficient to obtain appropriate results.
Timescale
Resources
There are two categories of research resources in general: primary and secondary. Interviews,
questionnaires, surveys, and other methods can be used to get the former. The information

gathered is first-hand and real, and it has never been used by another researcher (Ishiyama,
2021). Secondary resources, on the other hand, are obtained from books, journals, newspapers,
the internet, and other sources, and are utilised to enrich research. As a result, depending on the
research topic, the researcher can use one of them.

REFERENCES
Books and Journals
Dina, O and et. al., 2021. TALENT MANAGEMENT IMPERATIVES AND PERFORMANCE
OF AGROCHEMICALS COMPANIES IN KENYA. International Journal of Social
Sciences Management and Entrepreneurship (IJSSME), 4(2).
Gibb, S. and Zhang, S., 2017. Guanxi influence and talent management in Chinese organisations;
evidence from the real estate sector. Human Resource Development
International, 20(1), pp.79-98.
Hota, D., 2017. Talent Management Initiatives in BEML Limited. NHRD Network
Journal, 10(4), pp.126-130.
Ishiyama, N., 2021. The impact of the talent management mechanism and self-perceived talent
status on work engagement: the case of Japan. Asia Pacific Business Review, pp.1-19.
Likhi, D.K., Sabita, C. and Rao, A., 2018. Flexible Benchmarking Approach of Talent
Management: A Case Study of MIDHANI. In Global Value Chains, Flexibility and
Sustainability (pp. 133-143). Springer, Singapore.
Marinova, S. and Klishevich, D., 2018. Argentina: Learning to Tango with Talent Management.
In Talent Management in Global Organizations (pp. 299-319). Palgrave Macmillan,
Cham.
Minocha, S. and Hristov, D., 2018. Global Talent Management: An Integrated Approach. SAGE.
Praise, A.S., Kah, J.M. and Raimi, L., 2020. TALENT MANAGEMENT PRACTICES AND
GENDER IMBALANCE IN INSTITUTIONS: IMPACT ON INSTITUTIONAL
PERFORMANCE. Dinasti International Journal of Education Management And Social
Science, 1(5), pp.796-810.
Rathee, R. and Rajain, P., 2019. Talent Management of Employees in Private Banks. LBS
Journal of Management & Research, 17(1), pp.54-63.
Veselova, A. and Veselova, L., 2018. Talent Management in the Asia-Pacific: A Story of
Cultural Diversity. In Talent Management in Global Organizations (pp. 9-13). Palgrave
Macmillan, Cham.