Unit 6: Managing Successful Business Project: Burberry Talent Report

This report delves into the crucial topic of talent management, focusing on the strategies employed by successful companies to attract and retain top talent, using Burberry as a case study. It outlines the research aim, objectives, and questions, followed by a comprehensive literature review that establishes the importance of talent management in fostering organizational growth and employee retention. The report includes a work breakdown structure, Gantt chart, and detailed research methodology, emphasizing the use of primary data collection and frequency distribution for data analysis and interpretation. Key findings are presented through data analysis, including employee perspectives on talent management's impact on productivity and the effectiveness of various strategies. The report concludes with specific recommendations for Burberry, emphasizing the significant role of talent management in enhancing workforce productivity and effectiveness.

Unit 6 – Managing Successful
Business Project

Table of Content
 Research Topic
 Research Aim
 Research Objectives
 Research Questions
 Literature Review
 Work Breakdown Structure
 Gantt Chart
 Research Methodology
 Data Analysis and Interpretation
 Recommendation
 Conclusion
 References

Research Topic
What talent strategies do the best companies use to attract
and retain people?

Research Aim
To recognize various talent management strategies used by the companies for
attracting & retaining the high potential employees. A case study on Burberry.

Research Objectives
 To study the basic concept & requirement of talent management for the growth of
the organization.
 To determine the different talent management strategies considered by the Burberry
for attract & retain the top talent within an organization.
 To examine the main challenges that occurs many issues in the working of Burberry
due to poor practices of talent management strategies.

Research Questions
 What is the basic concept & requirement of talent management for the growth of the
organization?
 Which are the different talent management strategies considered by the Burberry for
attract & retain the top talent within an organization?
 What are the main challenges that occur many issues in the working of Burberry due
to poor practices of talent management strategies?

Literature Review
The basic concept & requirement of talent management for the growth of the
organization.
According to the Ashley Brooks, ( 2019), determined that talent management
concept adopting by most of the enterprises because it is providing most beneficial
outcomes to the business. Talent management is helpful in employee retention
which is useful to keep top talented employees in the organization for longer
period of time. Talent management is influence employees performance and helps
them to improve it.

Work Breakdown Structure

Gantt Chart

Research Methodology
Research methodology is systematic and statistical method which can help full to
complete the research process in a systematic manner. It is necessary to consider
research methodology because it can help full to provide the right direction to
the researcher so that the entire research task can be complete appropriately.

Data Analysis and Interpretation
For the data collection, researcher utilized primary data collection method &
received the responses of the women from the questionnaire. For the data analysis,
researcher considered frequency distribution method which can help to provide
and represent the valid responses of women.

Q1As per your opinion, in which way talent
management affect the productivity & efficiency
of the employees?
28
2
Frequency
A) Positive Way
B) Negative Way