Research Proposal: Talent Management Challenges at Premier Inn

This research proposal investigates the challenges of managing talent within the hospitality sector, specifically focusing on Premier Inn as a case study. The study aims to identify the types of challenges faced, evaluate their impact on employees, and recommend strategies for overcoming these obstacles. The research explores key questions such as the nature of these challenges, methods for assessing their impact, and effective strategies for improvement. The proposal outlines the reasons for choosing this project, emphasizing its significance in understanding talent management within the hospitality industry, and its potential to offer solutions for industry growth. The methodology includes a review of relevant literature, an Interpretivism philosophy, a deductive research approach, and a mixed-methods data collection strategy, including questionnaires and statistical sampling. The project also provides a timeline for activities, including literature review, methodology design, data collection, analysis, and proposal completion, with milestones and target dates. The student will use both qualitative and quantitative data analysis methods. The proposal concludes with comments and agreements from the tutor and project proposal checker, confirming the project's appropriateness and originality.

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: - To identify the challenges of managing talent in hospitality sector.
A case study on Premier Inn.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
Aims and objectives
To identify the challenges of managing talent in hospitality sector.
A case study on Premier Inn.
Objectives:
 To identify types of challenges in managing talent.
 To evaluate the impact of challenge on employees.
 To recommend strategies so that challenges can be overcomed.
Research Questions:
 What are the type of challenges identified?
 How to evaluate the impact of challenge on the employees?
 What strategies must be recommended so that challenges can be overcomed?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
1. One of the major significance of this research is that it provides the information about the

challenges of managing talent in the sector of hospitality. .
2. To find out the strategies which can be used to overcome the challenges which will be
beneficial for overall industry.
3. It also provides the proper understanding about what are the challenges in the hospitality
sector that affects the growth of the industry.
Section Three: Literature sources searched
According to (Garg, 2018) electronic check in is the latest technology which has enhanced the
working of the industry. But not every hotel is ready to keep up with the challenging
transformation. Hotels which are operating on a large scale such as Premier Inn has successfully
implemented this innovation in their culture. When tourists enter into the hotel and register
themselves then the manager of the hotel hands them a key card which is new method as it has
more frequencies which helps to recognize the identity. This has simplified the process for the
tourists as they don't have to register to front office every time they can go on to their room
directly and enter with the help of key card. This is a costly measure and difficult for the small
hotels to cope up with and it is making them go out of competition which is affecting their
revenues and profitability. Most of the people see the reviews online before booking the room. It
is a measure to recognize the value and reputation of the hotel. This is an essential factor for the
hotel so that as their whole goodwill depends on it (Mutadzakupa, Swart and Van Zyl, 2018).
REFERENCES
Books and Journal
Garg, G., 2018. Employee motivation challenges in hospitality sector an empirical study of hotel
industry in NCR.
Golubovskaya, M., Solnet, D. and Robinson, R.N., 2019. Recalibrating talent management for
hospitality: a youth development perspective. International Journal of Contemporary
Hospitality Management.
Horner, S. ed., 2017. Talent Management in Hospitality and Tourism. Oxford: Goodfellow
Publishers Limited.
Swarbrooke, J., 2017. 3 Talent Management in the Hospitality and Tourism Curriculum.
TALENT MANAGEMENT IN HOSPITALITY AND TOURISM. p.32.
Okumus, F and et.al.,2017. 15 Technology and Talent Management. TALENT MANAGEMENT
IN HOSPITALITY AND TOURISM.p.233.
Jenkins, A., 2017. Human Resource Strategy and Talent Management. In Talent Management in
Hospitality and Tourism (pp. 84-100). Goodfellow Publishers.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management. Worldwide

Hospitality and Tourism Themes.
Mutadzakupa, B., Swart, M.P. and Van Zyl, C., 2018. The progression and authentication of a
Tourism Employee Talent Management Framework in the Tourism Industry.
Collaboration & Co-creation Opportunities in Tourism.p.81.
Section Four: Activities and timescales
Activity 2 days 5. days 3 days 2 days 2 days 3 days 3 days 8 days
Identify research
topic
Review of
Literature
Drafting
Methodologies
Complete
Proposal
Designing
questionnaire
Collection of
data
Analyzing data
and
interpretation
Discussion and
Conclusion
Submission
How long this
will take:
Milestone one: _________________
Target date (set by tutor): ____________________

Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
Research Philosophy-
Researcher was able to obtain the knowledge and the creative ideas by noticing and assessing all
the facts. Researcher used Interpretivism philosophy. This method was difficult for the researcher
as there are many types of differences in this philosophy which made it difficult for him to
understand and even collecting the information through this philosophy was not easy and took a
lot of time of the researcher. Quantifiable data and observations are the aspect which are taken
into focus for obtaining the result from this philosophy (Jenkins, 2017).
Research Design-
Design of the research is planned in a way by which the researcher can get answers to all the
questions. Answers to the questions are collected by conducting a research and there are two
types of methods to do that is quantitative and qualitative. Different methods have different
strategies which helps to analyse and collect the data. In order to explore other areas so that more
specific information can be obtained and for that the method that the researcher used was
exploratory method. The answers collected with the help of this method are not considered as the
final answers. This is the reason why researcher takes a different way of collecting the answer
and information related to it. It is based on the fundamental aspects which states that evidence are
overlooked and not updated while the research was conducted (Okumus and et.al.,2017).
Research Approach-
Researcher chose the approach of deductive research which helps to assess the validity of
assumptions so that it can be evaluated that these are the factors of deductive research.
Hypothesis of research is taken out and it must be either confirmed or denied. This approach is
mainly concerned with the issues of labour migration (Sheehan, Grant and Garavan, 2018).
Data Collection-
Information of data is collected from different sources available with all the measures used so
that they can find the answers. Two types of methods are there for the collection of data that is
primary and secondary method of data. Researcher has taken primary method to gather the

information for the report. Questionnaire method is taken by the researcher in order to find out
the answers to the questions. This type of data collection method is divided into two parts that is
quantitative and qualitative methods. Quantitative method is concerned with aspects such as
maths, calculations etc. On the other hand qualitative method is concerned with observing and
taking notes of emotions of people, how they feel about things and how they react to it but all of
these things are not included in the quantifiable measure (Swarbrooke, 2017).
Sampling-
Only some of the members from the population are selected as it is not possible to conduct the
research by approaching the whole population directly. With the help of this method they are
able to collect the information by covering a large no. of people. Researcher uses the method of
statistical sampling so that they can target a large no of people for the purpose of completing the
research (Golubovskaya, Solnet and Robinson, 2019).
Data Analysis-
Quantitative and qualitative methods are two types which helps to analyse the data. Interviews,
experiments and focus groups are included in qualitative data. Aims and objectives of the
research are required to use this method in the research whereas figures, calculations and
interpreting the data based on figures is a part of quantitative method. The method chosen by
research is qualitative method (Horner, 2017).
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.

Agreed /Disagree: (Name of the IV) Date