Research Project on Talent Management Challenges at Ritz-Carlton Hotel

This research project investigates the challenges of talent management within the hospitality industry, using the Ritz-Carlton Hotel as a case study. The introduction defines talent management and its importance, highlighting its benefits such as improved company reputation and employee retention. The study explores the challenges faced, including cultural differences, inadequate training, and communication issues. The research aims to identify these challenges and propose strategies for improvement. The literature review examines the role of talent management in the hospitality sector, emphasizing its impact on employee motivation, performance, and client satisfaction. It also delves into the specific challenges faced by the Ritz-Carlton Hotel, such as cultural diversity and training needs. The methodology involves quantitative research, using a deductive approach and positivism philosophy. Data collection will be done through questionnaires distributed to managers. The report also includes sections on data analysis, conclusion, and recommendations, providing a comprehensive overview of talent management in the hospitality industry and offering actionable insights for addressing its challenges.

Research Project
1

Research title: ..................................................................................................................................3
Introduction .....................................................................................................................................3
Background of the study .................................................................................................................3
Rationale .........................................................................................................................................4
Aim..................................................................................................................................................4
Objectives........................................................................................................................................4
Research Questions ........................................................................................................................4
Literature review..............................................................................................................................5
The role of talent management in context of hospitality industry...............................................5
Several challenges or issues that might be faced by Ritz-Carlton Hotel while managing talent
at workplace.................................................................................................................................6
Ways or strategies for addressing the challenges related with talent management.....................6
Research methodology ....................................................................................................................7
Data collection and analysis...........................................................................................................11
Conclusion and Recommendation ................................................................................................23
Critical Evaluation .......................................................................................................................24
REFERENCES .............................................................................................................................26
2

Research title:
Challenges of managing talent within the hospitality industry.
Introduction
Talent management refers to the systematic process of finding the vacant position, recruiting
right candidates, developing expertise and skills of candidates to match the position. Talent
management is the competency, power and ability of employees within an organisation. This
project is based on hospitality industry which is a broad category of field in the service industry.
Ritz-Carlton Hotel is a chosen hospitality company that was founded in 1983 by Cesar Ritz.
Managing talent at workplace helps hospitality organisation in accomplishment of its vision,
building up strong reputation, retaining finest talent, better decision making etc. These are main
benefits of talent management that could be gain by company while managing talent within the
hospitality sector (Al-Azzam and Al-Qura'an, 2018). Apart from this, there are different
challenges or issues that get anticipated in managing talent it working place. These are cultural
differences among employees, giving adequate training to workers, effective position between
management and employees and so on. These are identified as the major challenges in the
hospitality company.
This report is based on different tasks or activities that will be facilitate researcher in
completion of full project effectively. These activities are research questions and objectives,
literature review, appropriate research method, data collection and data analysis, reflection and
alternative research methodology. These are main activities that are useful for researcher in
completion of research project successfully and systematically.
Background of the study
Talent management is not only the management of human resource in an enterprise but it
is the systematic process of determining, encouraging, hiring, developing, maintaining and
retaining the top talents for the successful operations of the hospitality organisation i.e. Ritz-
Carlton Hotel. Talent management in the hospitality sector plays different role by improving
business performance such as helps employees feel skilled, motivated and engaged, allowing
them to work towards achievement of company’s long term goals. It turns to help an organisation
in increasing client satisfaction and also improving their business performance. Apart from this,
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there are several challenges which are faced by Ritz-Carlton Hotel while managing talent in the
working place (Alemu, 2019). These are cultural differences among workers, giving sufficient
training to workforce, effective arrangement between administration and workers etc. All these
are major challenges that have negative impact over business performance and growth of
hospitality industry. In order to address these challenges, there are some ways that should use by
company such as free flow of communication, development of effective talent management
strategy, implementation of inclusive and friendly working environment. These ways support an
organisation in reduction of challenges that associated with the talent management.
Rationale
The current project is based on the theme of talent management. The main purpose of
doing this investigation is to find out several challenges of talent management that are faced by
hospitality organisation at workplace. In order to overcome these challenges, researcher wishes
to analysis different number of effective ways that could be applied by hotel manager. This is the
main and preliminary purpose of the researcher for performing this investigation. Along with
this, researcher also has personal interest for doing this research is to develop their own research
skills, time management skill and communication skill so that they can conduct more effective
research in the near future (Hantsuk, 2018).
Aim
“To find out several challenges faced by hospitality industry in managing talent at
workplace. A study on Ritz-Carlton Hotel.
Objectives
 To understand about the role of talent management in context of hospitality industry.
 To determine several challenges or issues that might be faced by Ritz-Carlton Hotel
while managing talent at workplace.
 To investigate various ways or strategies for addressing the challenges related with talent
management.
Research Questions
 What is the role of talent management in context of hospitality industry?
4

 What are the several challenges or issues that might be faced by Ritz-Carlton Hotel while
managing talent at workplace?
 What are the main ways or strategies for addressing the challenges related with talent
management?
Literature review
Literature review is the systematic process that helps investigator in identification of gaps
in previous study. Literature review is based on secondary data and for collecting secondary
information, there is requirement of different sources i.e. books, articles, magazines etc. This
section of research project facilitate researcher in addressing of each objectives of study.
The role of talent management in context of hospitality industry
According to the Nasaruddin and Emad, (2019) management of talent refers to the
process of hiring, managing, developing and retaining the excellent and most talented workforce
in the hospitality industry. In fact, management of talent plays an essential role in the business
organisation as it support company in improvement of its performance. There are various roles
that play by talent management within hospitality industry such attract skilled employees,
increase employee’s motivation, continuous coverage of critical roles, enhance employee
performance, engaged workforce, retain most knowledgeable worker, improves business
performance, increase client satisfaction etc. These are main roles played by talent management
in the workplace of hospitality industry. This turn to support an organisation in accomplishment
of competitive advantages and achievement of their long term objectives and goals within lesser
time.
According to the Johnson, Huang and Doyle. (2019), In context of hospitality industry, it
has been investigated that management of talent is an essential practice which allows HR
manager in encouraging workforce to do their job activities effectively and sustain longer in the
hotel. By creating better use of this practice the hospitality sector can easily accomplish success
and growth as they have more talented employees which owe ability to carry out business work
in such a way that could assist them in helping their clients in more appropriate manner. This
will enhance satisfaction of its clients which impact them to stay trustworthy with the hospitality
industry.
5

Several challenges or issues that might be faced by Ritz-Carlton Hotel while managing talent at
workplace
As per the view presented by Rathore, (2018), each and every HR manager places
different efforts in doing their business functions within an organisation. Talent management is
introduced as an essential activity which is being used by human resource department. While
performing so constantly, the HR department also faces various challenges that are related with
the management of talent. Some of the main challenges or problems which are mostly
experiential while developing talent management activities are cultural differences in employees,
efficient adjustment between administration and workforce, giving adequate training to workers
and so forth. These are considering biggest and common challenges within the Ritz-Carlton
Hotel. It has been seen that, there are different number of employees that are working with each
other and have to belong with separate cultural background. As it becomes major issue for its
hotel administrator as they face some issues in dealing with the workforce and analysing their
expertise field. As an outcome, it becomes a major problem for the human resource manager to
manage talent with different culture workers.
Ways or strategies for addressing the challenges related with talent management
According to the Seal, Devija and Kumaran, (2018), the main determined issues related
with talent management are alignment between organization and workers, cultural differences
and trouble in giving training to workforce. In order to deal with these issues, there are some
effective ways that should be use by Ritz-Carlton Hotel. These are development of effective
training program, implementation of flat communication, development of inclusive and friendly
working environment etc. These are considering major ways that are effective for Ritz-Carlton
Hotel to use and reduce the above determined challenges effectively. These are effective and
useful ways that directly leads to development of talent management with lesser probability of
problems. Along with this, such types of ways also create positive relationship between
organisation and workforce as they are having words with one more at daily basis. Therefore, it
can be supposed that by following these practices Ritz-Carlton Hotel can easily reduce issues
linked with management of talent and manage their business productivity or performance in
faster way.
6

Research methodology
Research is a systematic process that support researcher in collection of information about
the specific area of study. There are some useful approaches and methods of primary and
secondary research which will be explained as below:
Research approach: There are two types of main approach which are inductive and
deductive. These approaches help investigator in analysing of qualitative and quantitative
information. Present study is based on quantitative research and for analysing quantitative
information; deductive approach will be used as it save time and cost of researcher. Inductive
approach is not useful according to the present investigation because it is completely based on
qualitative study.
Research Philosophy: There are two essential types of research philosophies are known as
positivism and interpretivisim. Both are effective but according to the present study, positivism
type of philosophy is more valuable and useful because it facilitate investigator in collecting,
analysing and using quantitative data within minimum time duration.
Research methods and process: There are two types of research methodology which are
quantitative and qualitative. These are considering main types of investigation that supports
investigator in gathering of valid and reliable information (Ciocoiu, 2018). For performing this
research, quantitative form of methodology is more essential and valuable as it facilitate in
providing numerical and reliable information about the gender equality and its impact on
business performance. On the other hand, qualitative study is not useful for current investigation
as it consume more time as well as resources of an organisation or researcher.
Primary and secondary data: Primary and secondary are two importance types of research
that facilitate researcher in gathering of qualitative and quantitative information. Primary
research helps researcher to collect quantitative information by use of questionnaire. On the other
hand, secondary research assist investigator in collecting of secondary data from different
sources such as books, magazines, articles etc. According to the current investigation
questionnaire will be used as it aid in collecting of reliable data from the respondents
(Tomčíková, 2019).
Sampling: Probability and non-probability are two techniques of sampling that helps
researcher in selection of sample size. In order to select sample size for present study probability
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sampling has been chosen because it assists in selection of sample in random basis and also not
takes maximum time and resources of investigator. By using probability sampling 40 managers
of Ritz-Carlton Hotel will be chosen.
Time horizon: Gantt chart is an effective toll of time management that will be used by
researcher for managing time of each activity (Collison and Marchesseault, 2018). These
activities are shown in graphical way:
8

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Costs: This is an important and necessary factor that will be required by researcher for carrying
out primary and secondary research in systematic manner. In order to doing both types of
research, researcher will be needed sufficient amount of cost. As it will support them to complete
each task of project in systematic and effective manner (Mohajan, 2018).
Access: This is another essential part of the research that supports researcher in collecting
of primary and secondary data about the topic. For collecting primary information, researcher
will require access to the company to gather data from the employees. Within an investigation,
research has full access to gather data from the selected employees of Vodafone. In case of
secondary research, investigator require access to open company’s website as it support them in
collection of detailed information about the challenges of talent management within hospitality
industry.
Ethical issues: There are number of ethical issues within an investigation such as
carefulness, openness, objectivity, responsible publication, legality, honesty and integrity,
respect for intellectual property etc. These are main issues that have impact on investigator while
doing this research in unethical manner (Kumar, 2019). Along with this there are some ethical
considerations that must be following by researcher while doing this research. These are
 Research members must not to be exposed to hurt in any manners at all.
 Regard for the nobility of research members ought to be organized.
 Full assent ought to be gotten from the members before the investigation.
 The security of the protection of research members must be guaranteed.
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Data collection and analysis
Analytical tool is an effective technique of analysing data regarding the specific field of
study. Current investigation is based on quantitative data that is useful for researcher in
evaluating of numerical information about the challenges faced by hospitality industry while
managing talent. Frequency distribution analysis is an analytical tool that is use by researcher
with purpose for analysing quantitative information within minimum time duration. By following
this technique, researcher will require in making of frequency table and distributing entire table
in single table as per the research questions. Ms-Excel will also follow by investigator in making
graphs according to the each questions (Baum, 2019). This will be useful for investigator in
analysing of quantitative data systematically and timely.
Frequency distribution analysis
Q1) Do you have idea about the role played by talent management within
hospitality industry?
Frequency
a) Yes 30
b) No 10
Q2) As per your opinion, what are the major roles of HR in talent management
within hospitality sector?
Frequency
a) Hiring the right people 16
b) Developing strong management policies 14
c) Designing integrated underlying systems 10
Q3) What are the main initiatives requires to take by higher authorities and
manager of Ritz-Carlton Hotel for personal development?
Frequency
a) Maintaining individual identity 13
b) Training and development 10
c) Recognition and reward 17
Q4) In you opinion, what are the benefits of talent management that helps Ritz-
Carlton Hotel in attainment of competitive advantages?
Frequency
11

a) Strengthens human capital structure of company 18
b) Effective decision making 12
c) Building strong brand image 10
Q5) What are the effective ways would be use by Ritz-Carlton Hotel for
retaining top talent at workplace?
Frequency
a) Encouragement of flexibility 15
b) Provide the right benefits 15
c) Create more on-the-job opportunities 10
Q6) Are you satisfy with benefits provided by Ritz-Carlton Hotel for retaining
you at workplace?
Frequency
a) Strongly agree 15
b) Agree 20
c) Disagree 3
d) Strongly disagree 2
Q7) Does talent management support Ritz-Carlton Hotel in reduction of high
employee turnover?
Frequency
a) Yes 30
b) No 10
Q8)What are the several challenges or issues that might be faced by Ritz-
Carlton Hotel while managing talent at workplace?
Frequency
a) Lack of leadership 16
b) Increased employee turnover 14
c) Unappealing company culture 10
Q9)What are the main ways or strategies for addressing the challenges related
with talent management?
Frequency
12

a) Development of effective training program 17
b) Development of friendly and inclusive working environment 13
c) Execution of flat communication 10
Question 1: Idea about the role played by talent management
Q1) Do you have idea about the role played by talent management within
hospitality industry?
Frequency
a) Yes 30
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
30
10
Frequency
13

Interpretation: Most of the respondents had idea regarding the talent management and its
essential role in hospitality industry. Remaining 10 respondents not had any knowledge and idea
about the same concept.
Question 2: Roles of HR in talent management
Q2) As per your opinion, what are the major roles of HR in talent management
within hospitality sector?
Frequency
a) Hiring the right people 16
b) Developing strong management policies 14
c) Designing integrated underlying systems 10
a) Hiring the right people
b) Developing strong management policies
c) Designing integrated underlying systems
0
2
4
6
8
10
12
14
16
16
14
10
Frequency
Interpretation: There are different roles played by human resource within talent
management. 16 out of 40 respondents had knowledge as hiring the right people is major role
because it support company in attainment of better advantages. 14 respondents had view as
development of strong management policies is major role that helped company in retention of
best and talented employee at workplace. Remaining 10 participants had opinion as designing of
integrated underlying systems are effective role of human resource management that assist an
organisation retention and attraction talented workforce.
14

Question 3: Talent management initiatives requires to take by higher authorities and
manager
Q3) What are the main initiatives requires to take by higher authorities and
manager of Ritz-Carlton Hotel for personal development?
Frequency
a) Maintaining individual identity 13
b) Training and development 10
c) Recognition and reward 17
a) Maintaining individual identity
b) Training and development
c) Recognition and reward
0
2
4
6
8
10
12
14
16
18
13
10
17
Frequency
Interpretation: There are various initiatives that would be require to follow by manager
and higher authority of Ritz-Carlton Hotel. For this 13 respondents had opinion as maintaining
individual identity is main initiatives that will support company in reduction of any kind of
discrimination or conflict. 10 participants had view as training and development is major
initiative will be taken by higher authority and manager that will support company by increasing
knowledge and skills among employees about the business. Remaining 17 respondents had
opinion as recognition and reward are main initiative that support hotel manger in retention of
top and talented workforce at workplace.
Question 4: Benefits of talent management
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Q4) In you opinion, what are the benefits of talent management that helps Ritz-
Carlton Hotel in attainment of competitive advantages?
Frequency
a) Strengthens human capital structure of company 18
b) Effective decision making 12
c) Building strong brand image 10
0
4
8
12
16
18
12 10
Frequency
Interpretation: Talent management is important and significance for hospitality industry
in different terms. 18 respondents had knowledge as talent management support hotel by
strengthening their human capital structure that results in higher growth and success of company.
12 participants had opinion as it help company in making of effective decision about business
activities and operations. 10 participants had view as it help company in building of its strong
image. Therefore, talent management help hospitality organisation by improving their growth
and development.
Question 5: Ways for retaining top talent at workplace
Q5) What are the effective ways would be use by Ritz-Carlton Hotel for
retaining top talent at workplace?
Frequency
16

a) Encouragement of flexibility 15
b) Provide the right benefits 15
c) Create more on-the-job opportunities 10
a) Encouragement of flexibility
b) Provide the right benefits
c) Create more on-the-job opportunities
0
2
4
6
8
10
12
14
16 15 15
10
Frequency
Interpretation: Employees retention is important and essential part of the business
success. There are number of ways that would be use by hospitality organisation for retaining
talented employees. 15 out of 40 respondents had opinion as encouragement of flexibility is one
of the effective and essential way for hospitality industry. This will support them to retain
talented workers and achieve better outputs within less time period. Other 15 respondents had
view as providing of right benefits is significant way for employee's retention. Remaining 10
participants had knowledge as development of on-the-job opportunities is effective because it
helps employees in its personal development that results in low employee turnover within
hospitality industry.
Question 6: Employee’s satisfaction towards benefits given by Ritz-Carlton Hotel
Q6) Are you satisfy with benefits provided by Ritz-Carlton Hotel for retaining
you at workplace?
Frequency
a) Strongly agree 15
17

b) Agree 20
c) Disagree 3
d) Strongly disagree 2
a) Strongly agree b) Agree c) Disagree d) Strongly disagree
0
2
4
6
8
10
12
14
16
18
20
15
20
3
2
Frequency
Interpretation: This graph or table help in identification of employee's satisfaction level
towards services and facilities provided by Ritz-Carlton Hotel. For this statement 15 respondents
are strongly agreed, 20 are agreed, 3 are disagreed and remaining 2 are strongly disagreed.
Therefore, majority of respondents are agreed because Ritz-Carlton Hotel provide benefits to
their employees for retaining them in longer time period.
Question 7: Effectiveness of talent management in reduction of high employee turnover
Q7) Does talent management support Ritz-Carlton Hotel in reduction of high
employee turnover?
Frequency
a) Yes 30
b) No 10
18

a) Yes b) No
0
5
10
15
20
25
30
30
10
Frequency
Interpretation: It has been interpreted from the above graph that out of the total 40 respondents
30 have the opinion that talent management will help an organisation to get rid of the issue of
employee turnover while 10 have the opinion that it does not work for an organisation getting rid
of the issue of employee turnover.
Question 8: Challenges in management of talent at workplace
Q8)What are the several challenges or issues that might be faced by Ritz-
Carlton Hotel while managing talent at workplace?
Frequency
a) Lack of leadership 16
b) Increased employee turnover 14
c) Unappealing company culture 10
19

a) Lack of leadership
b) Increased employee turnover
c) Unappealing company culture
0
2
4
6
8
10
12
14
16
16
14
10
Frequency
Interpretation: It has been interpreted from the above graph that there are numerous number of
challenges that will be faced by an organisation in performance of the exercise of talent
management. 16 respondents having the opinion that they facing the issue of lacked leadership,
14 said will face challenge regarding increased employee turnover and in last 10 have the
opinion that will face the challenge related to unappealing company culture.
Question 9: Strategies for reducing challenges associated with the talent management
Q9)What are the main ways or strategies for addressing the challenges related
with talent management?
Frequency
a) Development of effective training program 17
b) Development of friendly and inclusive working environment 13
c) Execution of flat communication 10
20

0
4
8
12
16
17
13
10
Frequency
Interpretation: It has been determined from the above presented graph that there are
many ways through which challenges related to talent management will be resolved. Here, 17
employees have the opinion that development of effective training program will be helpful to get
rid of challenges related to talent management. 13 said development of friendly and inclusive
working environment will help an organisation and in last 10 said execution of flat
communication will help to combat challenges.
Research outcomes
Communication of information to the intended audience are important because it will
help researcher in reduction of any type of difficulties. There are different tools of
communication that will be used by researcher for communicating missing information about the
research objectives to the audience (Boella and Goss-Turner, 2019). These communication tools
are e-mail, written and oral communication, presentation etc. All these are effective
communication tools that helps researcher in achievement of research objectives. These will be
defined as below:
To understand about the role of talent management in context of hospitality industry.
Primary information is related with the secondary data collected for literature review
from various sources including articles, books, magazines, publication study and many other.
From the above mentioned secondary information it has been determined that human resource
21

manager within hospitality industry played important role for hiring, attracting and retaining best
candidates. It is ascertained from the above Literature review that authors also have the belief
that exercise of talent management will be beneficial for an organisation for getting of the
positive results in relation to getting rid of the issue of employee turnover (Bratton and Watson,
2018).
To determine several challenges or issues that might be faced by Ritz-Carlton Hotel while
managing talent at workplace.
It is ascertained from literature review that authors also have the similar views where they
said that organisation will face the challenges in performance of the exercise of talent
management. The main issues will be facing by an organisation includes lacked leadership,
increased employee turnover and unappealing company culture (Chung and D’Annunzio-Green,
2018).
To investigate various ways or strategies for addressing the challenges related with talent
management.
It is ascertained from the literature review that authors also have the views that effective
application of strategies will help to get rid of the challenges related to talent management such
as development of effective training program, development of friendly and inclusive working
environment and execution of flat communication (Francis and Baum, 2018).
22

Conclusion and Recommendation
Conclusion: From the above mentioned information it has been concluded that most of
the participants had idea about the talent management and its effective role within hospitality
sector. These role are related with hiring of right people, development of strong management
policies and designing of integrated underlying systems. All these are essential role that helped
hospitality industry by improving their growth. Along with this, there was requirement for
managers to take initiatives regarding talent management. These initiatives are maintaining of
individual identity, recognition and reward and training and development. All these are essential
in personal development of employees at workplace. There are several benefits gained by
hospitality industry due to talent management such as effective decision making, strengthens
company's human capital structure and strong brand image in customer's mind and at workplace.
Different ways also followed by business for retaining talented workforce such as providence of
right benefits, encouragement of flexibility and creation of more on-the-job opportunities. These
ways supported hospitality sector by reducing the issue of high employee turnover and also
retaining of knowledgeable workforce. Apart from this, different number of challenges faced by
hospitality organisation while managing talent at workplace including lack of leadership,
unappealing company culture and increased employee turnover. These are major challenges that
were negatively impacted over the growth and development of hospitality industry.
Recommendations: From the above mentioned data it has been recommended that there
are different ways for attracting top talent at workplace. These ways will be explained as below: Build an employee-focused culture: Ritz-Carlton Hotel must build an employee-focused
culture that will help them in eliminating of cultural issue among employees. This will
also support an organisation by increasing creativity and innovation at workplace.
 Provide benefits to the employees according to their performance: This is an another
essential and important way for Ritz-Carlton Hotel in attraction of top talent. This will
support company in achievement of competitive benefits and attainment of long term
goals and benefits within given time period.
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Critical Evaluation
I am happy that I got a chance for performing research project over the them of talent
management i.e. challenges faced by hospitality sector while managing talent. In order to gather
data regarding this topic, I used number of research approaches and methods that were useful for
me by providing information in quantitative manner. I used questionnaire that was more useful
and valuable in gathering of quantitative and primary data about the topic. This technique was
useful for me as it helped in provenance of reliable data that results in attainment of research
objectives and aim successfully. For analysing quantitative data, I used frequency distribution
analysis and also applied Ms-excel for making suitable graphs according to the questions.
Therefore, all these are useful methods or techniques for me in achievement of research aim and
objectives.
By executing present investigation, I become able for improving my research skills that
outputs in completion of full research project systematically. This research helped me by
increasing my knowledge and understanding about the talent management and its role in an
organisation. Apart from this, by doping this investigation I also faced certain limitations such as
insufficient time, lack of resources, unethical and improper behaviour of respondents etc. All
these are major issues or challenges faced by me while conducting this study. In order to
overcome issues associated with conduction of research project, I followed some ways and tools.
In order to eliminate the challenge of time, I used Gantt chart that was more effective tool for
me. It was helped me in identifying of data of each activity that outputs in completion of project
within allotted time. In order to reduce the issue of unethical and improper behaviour of
respondents, I followed research ethics and develop 1 open-ended questions, where respondents
are completely free to provide their opinion about the topic. In overall, by using research
methods I achieved research aim as well as objectives easily.
Alternative research methodology is also consider as a part of methodology that support
researcher while they require to conduct further research. Interview is consider as an alternative
methodology that could be use by investigator while they acquire another opportunities for doing
further investigation. This is a tool of qualitative data collection and analysis that assist
investigator in concluding of valid conclusion. By using this method, researcher will need to
24

make open-ended questions. As it support investigator in gathering of qualitative data about the
particular area of study (Gupta, 2019).
By performing this research, researcher increase their understanding about the talent
management and its importance and difficulties within hospitality industry. Research outcomes
of the study helped in analysing of different communication tools that used for communicating
missing information to the intended audience. Research outcomes also supported in identification
of importance of research methods in attainment of research aim and objectives (Kandampully,
Zhang and Jaakkola, 2018).
25

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