Research Report: Talent Management in Hospitality During COVID-19

This research report examines the critical role of talent management and effective training in mitigating the negative impacts of COVID-19 on the hospitality industry, specifically focusing on Bloomsbury Coffee House in London, UK. The study investigates the importance of talent management in enhancing employee performance and productivity, especially during the pandemic. It explores the impact of the coronavirus on business operations and the performance of the UK hospitality sector, analyzing the challenges faced by businesses in maintaining profitability and operational efficiency. The report includes a literature review on talent management concepts, health issues affecting the industry, and the impact of the pandemic. The research methodology employs both primary and secondary research methods to gather data. The findings highlight the need for strategic talent management practices, including training, development, and transparent communication, to overcome the challenges. The report concludes with recommendations for Bloomsbury Coffee House to implement effective strategies for talent management and business resilience during the pandemic, including risk management plans and policy updates.

Research Project
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1.1 Chapter 1....................................................................................................................................4
INTRODUCTION...........................................................................................................................4
Study background/rationale....................................................................................................4
Research objectives................................................................................................................5
2.1 Chapter 2....................................................................................................................................5
Literature review (LR).....................................................................................................................5
3.1 Chapter 3....................................................................................................................................9
Research methodology (RM)...........................................................................................................9
4.1 Chapter 4..................................................................................................................................12
Findings & analysis........................................................................................................................12
51. Chapter 5..................................................................................................................................17
Recommendations..........................................................................................................................17
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
Appendix........................................................................................................................................22
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1.1 Chapter 1
INTRODUCTION
Talent management is one of the most important and effective practices for every business
organisation dealing in any business segment as it enhances overall performance and
productivity of employees at great extent. Countries around the world are affected by the
outbreak of corona virus which also affected business operations in all around the world in every
industrial segment (Hasan and Bao, 2020). If it is talked about hospitality industry corona virus
have serious impact upon profit generation capability of companies. Present report is conducted
Bloomsbury Coffee House operating their business services in London, United Kingdom.
Formative discussion has been conducted on research aims, objectives, literature review, data
analysis and recommendations.
Study background/rationale
The study is being conducted to determine the role of talent management and effective
training through which negative impact of corona virus can be overcome by business
organisations. Bloomsbury Coffee House is operating the services in hospitality industry which
is majorly affected in terms of profitability and productivity due to the outbreak. In this report
different type of strategies of talent management and training practice is being recommended
through which company can overcome corona virus impact.
Research Aim
“The role of talent management and effective training to overcome the negative impacts
of COVID-19”. Bloomsbury Coffee House, London, UK.
Research objectives
 To determine the concept of talent management and its importance within hospitality
sector and evaluate health issues that are affecting tourism and hospitality industry.
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 To identify the impact of Corona virus upon business operations and performance of
United Kingdom hospitality sector.
 To study the role of talent management and effective training to overcome negative
impacts of Corona virus in the context of Bloomsbury Coffee House.
 To construct recommendations that could be implemented by Bloomsbury Coffee
House to overcome Corona virus negative impacts?
Research Questions
 What is concept of talent management and its importance within hospitality sector and
evaluate health issues that are affecting tourism and hospitality industry?
 What is the impact of Corona virus upon business operations and performance of United
Kingdom hospitality sector?
 What role of talent management and effective training to overcome negative impacts of
Corona virus in the context of Bloomsbury Coffee House?
 What are the effective strategies that can be implemented by Bloomsbury Coffee House
to overcome Corona virus negative impacts?
2.1 Chapter 2
Literature review (LR)
Concept of talent management and its importance within hospitality sector and evaluate health
issues that are affecting tourism and hospitality industry
As per the view point of Amankwah-Amoah, 2020 talent management plays most
important role for an organisation especially in hospitality industry as employees are directly
connected to customers to provide facilities and services. Thus, this concept of talent
management plays significant role in this sector as to increase employee’s capabilities and skills
to treat customers with more effectiveness and enhance overall productivity of company. It has
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been identified that there are certain form of health issues such as the outbreak of corona virus
that negatively affect tourism and hospitality industry around the world. Due to this outbreak
government of nearly all the countries imposed lockdown and restrict domestic as well as
international travel that affects profitability and growth of this sector in adverse manner.
Talent management is one of the most important and constant process that facilitate an
organisation to manage talent and retain potential and experience employees for long period of
time by continuously motivating them and enhancing their skills and knowledge. It helps allows
organisation to maximize overall performance of individuals and strengthen workforce of
business. Human resource is most important part of an organisation and act as a major source of
revenue generation. By managing workforce in an effective manner and taking advantage of
various strategic approach of talent Management Company can maximize productivity of
employees. Talent management practices like training and development opportunity compensate
and awards and offering them flexible working environment allow organisation to develop a
positive workplace culture. However it has been identified that outbreak of corona virus there is
a negative impact upon business operations of organisation especially for those who are
conducting their business services in tourism and hospitality industry. Thus, it essential for
organisation to emphasize emphasise more upon managing talent in order to retain experienced
and talented employees for organisational growth and productivity. With the help of this,
company can conduct their business operations in an effective manner and overcome the
negative impact of covid-19 on some extent.
Impact of Corona virus upon business operations and performance of United Kingdom
hospitality sector
According to the view point of Verma and Gustafsson, 2020 due to the outbreak of
corona virus business performance and corporations are negatively impacted. It has been
identified that in order to break the chain of the spread of this virus government authorities
around the world restricted business organisation operations in every sector. This outbreak
severally have negative impact upon hospitality industry as individuals were subjected to stay-
at-home home and domestic and international travel serves were suspended. Hospitality sector
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faces loss in their ability to generate revenue and profitability. Along with this it has been
determined that corona virus have a negative impact upon performance and operations of
business activities of hospitality sector in United Kingdom that affects companies in this segment
in terms of lower level of productivity organisation. It has been identified that within this sector
strive to even conduct that business operation.
According to the analysis it has been identified that all major industries around the World
are devastating due to the effects of corona virus on COVID-19. From manufacturing to
marketing there is a downward shift in the way of conducting business operations. It has been
identified that businesses and companies revenue significantly shift downwards due to this
outbreak and their capability to earn profitability is also get adversely affected. Along with this
economics around the world get badly affected due to the number of restrictions imposed by
government in countries around the world. Due social distancing measures and travel bans
hospitality sector is get majorly affected. In addition to the this it has been identified that
organisation especially who are conducting their business services in travel and tourism sector
and other hospitality segments are struggling and others are trying to conduct their business. It
not only affected the way of conducting business operations but also have negative impact upon
job opportunities that are being provided by this sector to individual. This pandemic has
devastating impact upon performance as well as business operations of hospitality sector
organisations in the provinces of United Kingdom, that affect their ability to perform business in
a smooth manner. It has been identified that organisations are struggling to continue the daily
basis operations.
Role of talent management and effective training to overcome negative impacts of Corona virus
in the context of Bloomsbury Coffee House
As per the view point of Jiang and Wen, 2020 talent management and effective training
plays most important role through which organisation can somehow lower down the negative
impact of corona virus on business organisation performance. In context with Bloomsbury
Coffee House by providing effective training company can enhance performance and
productivity of employees. In the training courses Bloomsbury Coffee House can make their
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employees aware about the standard Health Care guidelines enforced by government agencies in
order to perform business operations in safe and healthy workplace environment.
Talent management will provide a competitive advantage to an organisation through
which they can ensure long-term sustainability. Employees acts a most important part of
organisation thus by managing time with strong strategic values company can overcome negative
impact of covid-19 upon business profitability and business operations. It has been evaluated that
talent management and training programs will allow organisation to motivate and provide special
talents to employees in order to enhance their performance at great extent. With the help of
unique skills and knowledge employees can have significant capability to perform their roles and
responsibilities with more effectiveness through which organisation can conduct their business
operations with more efficiency. Along with this by investing in employees development and
career organisation can enhance their loyalty towards organisation.
Effective strategies that can be implemented by Bloomsbury Coffee House to overcome Corona
virus negative impacts
According to Filimonau, Derqui and Matute, 2020 Bloomsbury Coffee House can effectively
overcome negative impact of corona virus on business operations and overall profitability
strategies like having transparent communication with employees. In this company can
communicate actual vision and mission to overcome COVID-19 impact upon business. Along
with us by maintaining healthy relationship with employees Bloomsbury Coffee House can
understand the importance of overcoming the impact of corona virus for company as well as
their growth and sustainability (Norouzi and et. al., 2020). In addition to this by offering
significant training and development opportunities to employees Bloomsbury Coffee House can
enhance existing level of skills and knowledge and can further enhance their performance to
conduct business operations during this pandemic period.
With the assistance of efficient strategies organisation and mitigate or reduce negative
impact of covid-19 upon business operations and profitability. In this Bloomsbury Coffee House
is required to develop a risk management plan to identify and prioritise risk and undertake
measures to fill these gaps. With the help of policy management and strategy management
Bloomsbury Coffee House can undertake use information and policy and update the old one by
reviewing and revising a work from home policy. In order to overcome the adverse impact of
Covid-19 upon Bloomsbury Coffee House profitability and business performance strategic plan
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will effectively facilitate organisation to conduct business operations in an effective manner.
Along with this it has been identified that business management of is required to investigate the
impact of COVID-19 upon each and every assessment of their business segment and implement
strategies accordingly in order to assure overall success. This effectively helps conduct the
business in an effective manner and overcome with the negative impact of covid-19.
3.1 Chapter 3
Research methodology (RM)
Primary research-
Primary research data collection method is defines as a data collection method in which
information is collected from first hand sources like online survey, interviewers, focus Group
and more. It is quite inexpensive way to collect data to accomplish recharge objectives. Primary
research is being done as a methodology that research mainly used in order to accumulate
directly rather than depending upon already conducted research. This research can be conducted
with the help of different methods like interviews, online survey, observation and focus groups.
It has been identified that one of the most important advantage of primary research is that in this
data that has been collected is accurate according to the personal requirements and needs of
business organisation. Along with this information that has been collected from primary research
can be control in order to have meaningful research insight. While on the other hand if it is
talked about disadvantage of primary research it is a time consuming method as in order to
conduct interviews sending and receiving online survey research can somehow feel exhausted
and require additional time.
Secondary research-
Information and data from this research are accumulated from already existing sources
that enhances overall effectiveness of research in a well-defined an effective manner. In this
research can take advantage of various sites like public libraries, already filled surveys, non
government and government agencies data to conduct research process. It has been identified
that it is cost effective data collection method as compared to primary research and in this
information is acquired from already existing sources. Secondary sources of data collection
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accumulate information and data from existing resources like journal articles, academic papers,
historical records government and more. It is less time and cost taking data collection method.
In order to conduct present research objective research on Bloomsbury Coffee House
secondary and primary sources of data collection method is used in order to accomplish research
objectives with moon effectiveness.
Quantitative research-
Qualitative research methodology is a process in which information mainly acquired and
collected in numerical manner (Hao, Xiao and Chon, 2020). For this research can take use of
observations surveys, interviews in order to make predictions.
Qualitative research-
Qualitative research methodology involved collection and analysis of non numerical data
in order to have in-depth inside of opinions and perceptions of respondents.
In order to accomplish present research objectives research and undertake use of
quantitative method.
Research approach-
In order to accomplish objectives of research deductive research approach is being
undertaken to accomplish to Bloomsbury Coffee House research objectives in order to set reports
quantitative research findings.
Sample Size-
To accomplish Bloomsbury Coffee House research sample size of 5 respondents those
are employees of respective coffee house is being selected as the sample size in order to evaluate
their use and perception on current topics.
Questionnaire
Q1) Do you have understanding of talent management concept and its
importance within hospitality industry?
Frequency
a) Yes 65
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b) No 5
Q2) Do you think the health issues are affecting tourism and hospitality
industry?
Frequency
a) Yes 60
b) No 10
Q3) Does Corona virus Impact of upon business operations and
performance?
its Frequency
a) Yes 50
b) No 20
Q4) What is the major impact of COVID-19 upon business performance? Frequency
a) Decrease in profitability 50
b) Impact upon workforce practices 10
c) Decrease in performance of employees 10
Q5) Do you think Bloomsbury Coffee House can overcome negative
impacts of Corona virus?
Frequency
a) Yes 60
b) No 10
Q6) What are the effective strategies that can be implemented by
Bloomsbury Coffee House to overcome Corona virus negative impacts?
Frequency
a) Transparent communication with employees 50
b) Maintain healthy relationship with employees 10
c) Provide training and development opportunities to employees 10
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4.1 Chapter 4
Findings & analysis
Interview
1. Interviewer: Do you have understanding of talent management concept and its
importance within hospitality industry?
Respondent 1: Yes, I have proper understanding of talent management concept along with its
importance in hospitality industrial sector. According to me it is the best practice through which
company can conduct their hospitality operations with more effectiveness. For my point of view
talent management facilitate an organisation to effectively enhance overall productivity within its
workplace structure, as with the help of this practice company can effectively in hands women's
ability of the employees.
Respondent 2: I have little bit understanding of the Talent Management concept but do not have
adequate understanding of its importance in hospitality industry.
Respondent 3: Yes, I have effective understanding of talent management concept I think that
with the help of talent management practices organisations within hospitality sector can
effectively enhance productivity of its employees and can assure more growth and development
in respective industrial segment.
Respondent 4: No, I does not have any form of understanding of the Talent Management concept
along with this I also does not possess any form of knowledge of the importance of talent
management concept within hospitality segment.
2. Interviewer: Do you feel there is enough transparency in companywide decision-
making processes in talent management practice?
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