Different Talent Management Strategies to Attract and Retain Employees

This report, centered on a case study of Ascope Shipping Services, examines various talent management strategies aimed at attracting and retaining employees. The project begins with an introduction outlining the significance of talent management in today's competitive business environment. Task 1 details the project's aims, objectives, and research questions, followed by a project management plan encompassing cost, time, quality, communication, risk, and resources, along with a work breakdown structure and Gantt chart. Task 2 delves into the research methodology, including primary and secondary research methods, analysis of findings, and recommendations. The report concludes with a reflection on the value of undertaking the project, offering insights into the challenges and benefits of implementing effective talent management practices within the organization, including strategies for employee development, rewards, and recognition. The report also includes a literature review, project logbook and references.

(Person set theme) Talent
Management

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Contents
TITLE – “Different talent management strategies to attract and retain people”.............................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
PART A...........................................................................................................................................3
Project aims and objectives....................................................................................................3
Project management plan.......................................................................................................6
Work breakdown structure and Gantt chart............................................................................7
Part B...............................................................................................................................................9
Task 2...............................................................................................................................................9
Conducting research: Primary and secondary methods to meet set aim and objectives........9
Analysis and presentation of Findings.................................................................................13
Recommendations................................................................................................................23
Task 3.............................................................................................................................................24
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................25
Appendix........................................................................................................................................27
Project Logbook...................................................................................................................27
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TITLE – “Different talent management strategies to attract and retain people”
INTRODUCTION
Aim of the research is to ascertain different talent management strategies for attracting and
retaining people within the. business organisations play an integral role in the overall business
scenario. In order to establish a successful business, maintaining, organising and regulating the
activities of business is very important. Talent management is very significant part of each
organisation and it is very crucial for the business managers that they emphasize on managing
and retaining talent in the organisation for long term (Afonin and et. al., 2021). This project is
based on Ascope Shipping Services which is specialist in vehicle and container shipping services
in United Kingdom. It offers affordable shipping prices and deliver vehicle to the destination
securely and safely. The organisation is facing an issue associated with managing and retaining
talent within the company. In order to overcome this issue and stay ahead in competitive market
environment, firm wants to execute talent management within the workplace (Bhatti and et. al.,
2021).
This project covers aim and objectives of project along with project management plan that
consists of some aspects including cost, time, quality, communication, deliverables, resources
and risk. It also includes work breakdown structure along with Gantt chart so that time frames
with completion stages of project can be provided. Apart from this, primary and secondary
research methods are used for mitigating the aim and objectives of project. Findings are
presented and appropriate recommendations are also provided with meaningful conclusion. At
last, a reflection on the value of undertaking project is provided in the report.
TASK 1
PART A
Project aims and objectives
In current competitive business environment, talent management is becoming a
significant aspect of every organisation. It is a set of integrated human resource processes of
organisation developed to attract, retain, engage and motivate employees. It includes the
practices pertaining to on boarding, recruiting, compensation planning, learning and
development, succession planning, performance management and workforce planning (Harb and
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et. al., 2021). It is very crucial to think about objectives, goals and initiatives of organisation
while executing the strategies so that these can be accomplished effectively. This project is based
on implementing the talent management strategies within the organisation so that employees can
be retain for long term. In order to complete this project successfully, some objectives are
developed which act as guidance in completing the project. the aim, objectives and research
questions in relation to this project are provided below -
Research Aim:
The main aim of performing this study is “To ascertain different talent management
strategies for attracting and retaining people within the organisation”. A case study of Ascope
Shipping Services
Research Objective:
The main objectives in relation to this particular project are provided below:
1. To understand the significance of talent management for organisation.
2. To ascertain benefits of managing and retaining talent in the Ascope Shipping Services.
3. To identify different strategies that help in managing and retaining talent in the Ascope
Shipping Services.
4. To analyse the impact of talent management on the performance and productivity of
company
5. To evaluate different challenges faced by Ascope Shipping Services in order to
implement talent management.
Research Questions:
The key questions in relation to this particular study are as follows –
1. What is the significance of talent management for organisation?
2. What are the various benefits of managing and retaining talent in the Ascope Shipping
Services?
3. How different strategies that help in managing and retaining talent in the Ascope
Shipping Services?
4. What is the impact of talent management on the performance and productivity of
company?
5. What are different challenges faced by Ascope Shipping Services in order to implement
talent management.
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Rational of project
Literature Review:
Significance of talent management for organisation
As per the opinions presented by Bertoldi (2021), Talent management is very important
in attracting top talent towards organisation. It provides organisation with an opportunity to
attract highly skilled, competent and talented employees in the organisation and develops a better
employer brand. Apart from this, it also equips organisation with tasks which needs critical skills
in order to plan and address significant as well as highly specialised roles in employees (Stingl
and Geraldi, 2021).. It increases the performance of employees and engages them more in the
organisation which in turn help in improving the productivity and performance of Ascope
Shipping Services.
Various benefits of managing and retaining talent in the workplace
As per the opinion presented by Nthamb, Markova-Nenova and Wätzold (2021), there are
several benefits gain by organisation by managing and retaining talent in the company. It helps in
increasing the engagement of employees within the organisation which in turn improve its
productivity as well as assist in maintaining a healthy workplace culture. In addition to this,
effective talent management and retention improve morale of employees which intern improve
quality of work in Ascope Shipping Services. This reduce the turnover of company and enable it
to retain work force within an organisation for longer term. It also helped organisation to ensure
high customer satisfaction as when systems integrate, customer satisfaction rate becomes high.
Different strategies that help in managing and retaining talent in the organisation
As per the view point of by Khalifa and Daim (2021), providing constant training and
development opportunities to employees is one of the strategy which help human resource
manager in managing talent. Opportunities of training and development will provide employees
with growth and development which will help them in attaining growth in their future career.
Apart from this, giving them appropriate rewards and recognition is also an another way of
managing and retaining talent in company (Kim, Gupta and Lee, 2021).. When employees are
provided with rewards and recognition, then their motivation level and morale enhance and they
get more satisfied while working in the Ascope Shipping Services. This will develop a sense of
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satisfaction and belongingness among them and they want to work with the similar company for
long term
Impact of talent management on the performance and productivity of company
As per the opinions presented by Nielsen, Klausing and Nyhuis, (2021) Talent
management impact positively on the productivity and performance of company as when
company manage talent in the organisation, then it will help in creating a healthy culture within
the workplace which in turn improve its productivity and leads the organisation towards success.
Apart from this, this also declines the turnover of company which in turn increase its
performance. If competent and skilled employees are retained in the Ascope Shipping Services,
then provide competitive advantage to it over the rivals and ensure its long term sustainability in
market. All this will ultimately impact positively on the performance and productivity of
business organisation by accomplishing its goals and objectives (Bienkowski and McGowan,
2021).
To evaluate different challenges faced by Ascope Shipping Services in order to implement
talent management.
There are several important and successful approaches to address problems associated with
talent management, according to Holwerda (2021). These will be explained in the following
manner:
Growth and training: This is a vital step in reducing the problems involved with talent
management. Morrison's human resources must offer instruction to their workers as a result of
this. As it will aid in the expansion of company expertise within the workers, resulting in
increased job efficiency and productivity.
Creating possibilities: Jobs are more inspired as they are given the charge of difficult tasks,
as well as the accountability and power that comes with it.
Project management plan
A project management plan can be stated as a document which includes all the information
about how project is going to be performed. It involves some aspects associated with project
including cost, time, resources, risk, scope, quality and communication. All these are essential
part of the project which assist in its successful completion (Harika and et. al., 2021). By the
assistance of project management plan, the project manager ensures proper execution,
monitoring and control of the project. It defines the approach taken by project team in order to
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deliver intended scope of the project. In relation to the project of executing talent management
within the company, the project management plan including various aspects is provided below -
Cost This aspect involves funds that are invested so as to acquire effective project
outcomes. For finishing the project successfully, the estimated cost chosen
by project manager is 1700 pounds. The various costs incur in this project are
as follows:
Cost breakdown of Project:
Investment £250
Research & Development cost £150
Expertise £250
Resources for execution of talent management
strategies
£300
Employees Training £350
Cost of executing variations in workplace £400
Total £1700
Scope This element ascertains the future value of project. This project has wider
scope as assist organisation in gaining good understanding about significance
of maintaining equally diverse workplace determining and executing the
strategies that assist in removing discrimination and maintaining diverse
workplace (Kozłowski, 2021).
Time In any project, time is the most essential aspect which depicts initiation and
completion of project. For completing this project in a successful way,
approximately 4 months are needed by the project manager.
Quality For ensuring effective and accurate outcomes of project, quality is the crucial
aspect. So, it is needed by the project manager to use appropriate method for
gathering data. Questionnaire is used in this project to ensure collection of
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accurate data and maintaining the quality of project.
Communication Effective communication of project activities and tasks is very necessary to
make sure its completion on specified time. The project manager make use of
emails and telephone to exchange or communicate information associated
with the project (Frahm and Rahebi, 2021).
Risk For each and every project, some kind of risk is associated. It is the
uncertainty which brings deviations in original outcomes of project. Lack of
time and lack of funds are the two major risks associated with this project
which may hamper its performance and completion time.
Resources For completing a particular project, some resources are needed involving
physical, technological, human and financial resource. To complete this
project successfully, adequate amount of funds is needed along with skilled
and competent team members to perform each activity of project in an
effective way (Rajagopal, 2021).
Work breakdown structure and Gantt chart
Work Breakdown structure
It is related to the project management tool that are basically used by the project manager
as well as researchers in order to appropriately allocate the entire complex tasks into the smaller
sections which are managed and controlled efficiently (Etemadinia and Tavakolan, 2021).
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Gantt chart
It is considered as a time management tool that facilitates graphical presentation of all
steps of tasks in order to provide work simplicity and transparency (Rajagopal, 2021). Use of
following Gantt chart has been made to present time scale of current investigation.
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Part B
Task 2
Conducting research: Primary and secondary methods to meet set aim and objectives
This section of every project and research forms out an important part of investigation
which provide and expansion about the main research methods and techniques which are used
and applied by a researcher for conducting an investigation.
Research philosophy- There are four main types of research philosophy which can be used
and applied for a researcher for undertaking an investigation which consists of positivism,
realism, pragmatism, and interpretivisim (Ram, 2021). Out of these four type of research
philosophy use of positivism is seemed most suitable for current investigation which support
better study in a more systematic and practical way to evaluate about the various types of talent
management strategies.
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Research approach- Deductive and inductive analysis methods are the two major forms of
research approaches, with deductive becoming more suitable with positivism theory and
inductive being more appropriate with interpretivism philosophy, which promotes in-depth and
detailed knowledge. Due to the nature of the present inquiry, it has been decided that using a
deductive method is more relevant and acceptable because it is more in line with positivism
theory and also offers help for successful scanning and checking of numeric and statistical
evidence. (Gianoncelli and Gaggiotti, 2021).
Research strategy- This forms out to be the main design and complete framework for an
investigation through providing information about the technique which has been used and
applied for collection of data. The main forms of research strategy which could be utilised by an
investigator comprises of action research, experiments, survey, observation, interview and
various other data collection tool. Out of these vital strategies, use of survey strategies looks out
most suitable and effective for current investigation. The main reason behind making use of
survey strategy is based on the fact that it provides a most cost and time efficient way for
collecting data from a larger number of population with the help of questionnaire thus, ensures
ample amount of information to meet its objectives (Bienkowski and McGowan, 2021).
Choices of method- There are two main methods of conducting and leading out a research
work which comprises of qualitative and quantitative method. Out of these two form of research
method, choice of quantitative method has been made for current investigation as it supports and
leads out to a more effective collection of data in numeric terms and statistical form which is
much more easy to present and analysis. Thus, selection of quantitative research method is
appropriate as it support a more measurable and specific set of result based on numeric facts and
statistical data presented with the help of tables and pie chart.
Collection of data- Gathering of information could be made from primary and secondary
sources of data both of which are applied and utilised for current investigation. The use of
primary sources of data collection seemed vital and appropriate to have authentic and first hand
data where as secondary data is also required to have a base and framework for investigation
with the help of past findings and records (Harika and et. al., 2021). Use of questionnaire has
been made as research tool for collection of primary data where as secondary information has
been gathered from online journals and articles related to chosen topic .
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Sampling – With respect to current investigation selection of a sample size of 40
participants has been made with the help of random sampling method from the employees of
Ascope Shipping Services.
Questionnaire
Q1) Are you having any understanding about the talent management strategies which
are helpful in attracting and retaining employees?
a) Yes
b) No
c) Neutral
Q2) Are you agree,d with the fact that concept of talent management has become much
more significant for a business firm?
a) Strongly agreed
b) Agreed
c) Strongly Disagreed
d) Disagreed
e) Neither agreed nor disagreed
Q3) As per your opinion, what are the various benefits of managing and retaining talent
within the workplace?
a) Higher productivity
b) Improved competitive advantage
c) Increase employee performance
d) Engaged employees
Q4) Are you agree,d with the fact that implication of different talent management
strategies plays a vital role in attracting and retaining skilled and competent employees
for a longer period of time?
a) Strongly agreed
b) Agreed
c) Strongly Disagreed
d) Disagreed
e) Neither agreed nor disagreed
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Q5) What are the different strategies that help in managing and retaining talent in the
organisation?
a) Providing better perks and salary package
b) Regular training and development programme
c) Effective communication
d) Performance based appraisal and recognition
e) Positive workplace environment
Q6) Is some challenges and difficulties are also associated with management of talent at
workplace?
a) Yes
b) No
c) Lack of information
Q7) As per your view point what are the main challenges which could be faced by a
Ascope Shipping Services while adopting and implementing various talent management
strategies?
a) High cost of training and incentives
b) Inadequate support
c) lack of leadership
d) Ineffective communication
Q8) As per you view point, what is the overall impact of talent management on the
performance and productivity of company?
a) Positive Impact
b) Negative impact
c) Certainly no impact
Q9) What could be some other effective talent management tools and strategies which
can be adopted by Ascope Shipping Services to have better attraction and retention of
skilled employees?
a) Implication of participative management
b) Effective workforce planning
c) Focusing on equality and diversity
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d) Improved employee engagement
Q10) Is there any further recommendation to improve management of talent and ensure
higher performance?
Analysis and presentation of Findings
Analysis of data
The raw data which has been collected with the help of survey strategy of research has
been analysed below in a systematic manner with the help of a frequency table that is provided
as below:
Q1) Are you having any understanding about the talent management
strategies which are helpful in attracting and retaining employees?
Frequency
a) Yes 36
b) No 1
c) Neutral 3
Q2) Are you agreed with the fact that concept of talent management
has become much more significant for a business firm?
Frequency
a) Strongly agreed 20
b) Agreed 15
c) Strongly Disagreed 1
d) Disagreed 2
e) Neither agreed nor disagreed 2
Q3) As per your opinion, what are the various benefits of managing
and retaining talent within the workplace?
Frequency
a) Higher productivity 9
b) Improved competitive advantage 12
c) Increase employee performance 11
d) Engaged employees 8
Q4) Are you agreed with the fact that implication of different talent Frequency
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management strategies plays a vital role in attracting and retaining
skilled and competent employees for a longer period of time?
a) Strongly agreed 14
b) Agreed 22
c) Strongly Disagreed 1
d) Disagreed 2
e) Neither agreed nor disagreed 1
Q5) What are the different strategies that help in managing and
retaining talent in the organisation?
Frequency
a) Providing better perks and salary package 8
b) Regular training and development programme 7
c) Effective communication 10
d) Performance based appraisal and recognition 9
e) Positive workplace environment 6
Q6) Is some challenges and difficulties are also associated with
management of talent at workplace?
Frequency
a) Yes 20
b) No 15
c) Lack of information 5
Q7) As per your view point what are the main challenges which
could be faced by a Ascope Shipping Services while adopting and
implementing various talent management strategies?
Frequency
a) High cost of training and incentives 15
b) Inadequate support 7
c) lack of leadership 10
d) Ineffective communication 8
Q8) As per you view point, what is the overall impact of talent
management on the performance and productivity of company?
Frequency
a) Positive Impact 38
b) Negative impact 1
c) Certainly no impact 1
15

Q9) What could be some other effective talent management tools and
strategies which can be adopted by Ascope Shipping Services to have
better attraction and retention of skilled employees?
Frequency
a) Implication of participative management 10
b) Effective workforce planning 12
c) Focusing on equality and diversity 9
d) Improved employee engagement 11
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Interpretation and presentation of research findings
Theme 1: Talent management strategies which are helpful in attracting and retaining
employees
Q1) Are you having any understanding about the talent management
strategies which are helpful in attracting and retaining employees?
Frequency
a) Yes 36
b) No 1
c) Neutral 3
36
1 3
Frequency
a) Yes b) No c) Neutral
Interpretation
On the basis of above drawn pie chart, it can be interpreted that during the current
investigation 36 participants from a total of 40 were having an understanding about the talent
management strategies which are helpful in attracting and retaining employees where as one
employees was there who seemed unaware of this concept while 3 other participants were also
there who were having neutral understanding on selected topic.
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Theme 2: Concept of talent management has become much more significant for a business
firm
Q2) Are you agreed with the fact that concept of talent management
has become much more significant for a business firm?
Frequency
a) Strongly agreed 20
b) Agreed 15
c) Strongly Disagreed 1
d) Disagreed 2
e) Neither agreed nor disagreed 2
20
15
1 2 2
Frequency
a) Strongly agreed b) Agreed
c) Strongly Disagreed d) Disagreed
e) Neither agreed nor disagreed
Interpretation
The above pie chart is depicting that 20 participants during the investigation were
strongly agreed with the fact that concept of talent management has become much more
significant for a business firm where as 15 seemed agreed on this fact along with other one
participants who seemed to be strongly disagreed on the concept of importance of talent
management. Beside this, 2 respondents were opted for disagreed along with 2 other participants
who were neither agreed nor disagreed on the concept of talent management has become much
more significant for a business firm.
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Theme 3: Various benefits of managing and retaining talent within the workplace
Q3) As per your opinion, what are the various benefits of managing
and retaining talent within the workplace?
Frequency
a) Higher productivity 9
b) Improved competitive advantage 12
c) Increase employee performance 11
d) Engaged employees 8
9
12
11
8
Frequency
a) Higher productivity b) Improved competitive advantage
c) Increase employee performance d) Engaged employees
Interpretation
9 participants were having a feeling that Higher productivity talent is the main benefit of
managing and retaining talent within the workplace where as 12 opted for improved competitive
advantage. Apart from this, it has been also analysed that 11 respondents were in favour of
increases employees as the main advantage of managing and retaining talent within the
workplace where as 8 participants believed that main benefit of managing and retaining talent
within the workplace is that it helps in engage employees.
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Theme 4: Implication of different talent management strategies plays a vital role in
attracting and retaining skilled and competent employees
Q4) Are you agreed with the fact that implication of different talent
management strategies plays a vital role in attracting and retaining
skilled and competent employees for a longer period of time?
Frequency
a) Strongly agreed 14
b) Agreed 22
c) Strongly Disagreed 1
d) Disagreed 2
e) Neither agreed nor disagreed 1
14
22
1 2 1
Frequency
a) Strongly agreed b) Agreed
c) Strongly Disagreed d) Disagreed
e) Neither agreed nor disagreed
Interpretation
It has been find out through current study that 14 participants were strongly agreed that
implication of different talent management strategies plays a vital role in attracting and retaining
skilled and competent employees for a longer period of time whereas 22 seemed to be agreed on
this fact along with the other 1 respondent who tend to be strongly disagreed. Further, it has been
also analysed that 2 participants were disagreed on above written stated where as one seemed to
be neither agreed nor disagreed.
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Theme 5: Different strategies that help in managing and retaining talent in the organisation
Q5) What are the different strategies that help in managing and
retaining talent in the organisation?
Frequency
a) Providing better perks and salary package 8
b) Regular training and development programme 7
c) Effective communication 10
d) Performance based appraisal and recognition 9
e) Positive workplace environment 6
8
7
10
9
6
Frequency
a) Providing better perks and salary package
b) Regular training and development programme
c) Effective communication
d) Performance based appraisal and recognition
e) Positive workplace environment
Interpretation
The above pie chart is reflecting that 8 participants were having a view point that
providing better perks and salary package is a vital strategy that help in managing and retaining
talent in the organisation whereas 7 respondents were having an opinion that Regular training
and development programme is effective to attract and retain employees. Beside this, it has been
also analysed that 9 participants wee opted for Performance based appraisal and recognition as
vital strategy that help in managing and retaining talent in the organisation while remaining 6
individuals were in support of Positive workplace environment.
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Theme 6: Challenges and difficulties are also associated with management of talent
Q6) Is some challenges and difficulties are also associated with
management of talent at workplace?
Frequency
a) Yes 20
b) No 15
c) Lack of information 5
20
15
5
Frequency
a) Yes b) No c) Lack of information
Interpretation
In accordance with above diagram, it has been analysed that 20 participants where having
an opinion that some challenges and difficulties are also associated with management of talent at
workplace where as 15 seemed to be disagreed with this statement. Beside this, 5 respondents
were also there who seemed to have lack of information about the challenges and difficulties
associated with management of talent at workplace.
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Theme 7: Main challenges which could be faced by a Ascope Shipping Services while
adopting talent management strategies
Q7) As per your view point what are the main challenges which
could be faced by a Ascope Shipping Services while adopting and
implementing various talent management strategies?
Frequency
a) High cost of training and incentives 15
b) Inadequate support 7
c) Lack of leadership 10
d) Ineffective communication 8
15
7
10
8
Frequency
a) High cost of training and incentives b) Inadequate support
c) Lack of leadership d) Ineffective communication
Interpretation
It has been observed on the basis of above pie chart that the 15 participants were tend to
have an opinion that High cost of training and incentives is the main challenge which could be
faced by a Ascope Shipping Services while adopting and implementing various talent
management strategies whereas 7 other were in favour of inadequate support. Beside this, it has
been also analysed that 10 participants were having a view point lack of leadership is also a main
issue which could be faced by a Ascope Shipping Services while adopting and implementing
various talent management strategies whereas 8 tend to be in support of ineffective
communication.
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Theme 8: Overall impact of talent management on the performance and productivity of
company
Q8) As per you view point, what is the overall impact of talent
management on the performance and productivity of company?
Frequency
a) Positive Impact 38
b) Negative impact 1
c) Certainly no impact 1
38
1 1
Frequency
a) Positive Impact b) Negative impact c) Certainly no impact
Interpretation
One of the key finding of current investigation consists of the fact that overall a positive
impact of talent management is seen on the performance and productivity of company as per the
view point of 38 participants from a total of 40 whereas only one supported for its negative
impact along with the other 1 employee who certainly opted for no impact of talent management
on the performance and productivity of company.
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Theme 9: Effective talent management tools and strategies to attract and retain people
Q9) What could be some other effective talent management tools and
strategies which can be adopted by Ascope Shipping Services to have
better attraction and retention of skilled employees?
Frequency
a) Implication of participative management 10
b) Effective workforce planning 12
c) Focusing on equality and diversity 9
d) Improved employee engagement 11
10
129
11
Frequency
a) Implication of participative management b) Effective workforce planning
c) Focusing on equality and diversity d) Improved employee engagement
Interpretation
It has been find out during current investigation that 10 participants were having a view
point that implication of participative management is an effective talent management tool and
strategy which can be adopted by Ascope Shipping Services to have better attraction and
retention of skilled employees while 12 were in support of effective. Apart from this, 9
participants were having a view point focusing on equality and diversity is also a vital tool to
have better attraction and retention of skilled employees while the other remaining 11 respondent
tend to opt for improved employee’s engagement.
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Recommendations
On the basis of analysis of current research findings following recommendations could be
made for Ascope Shipping Services and other local transport provider to have better attraction
and retention of employees which support higher business performance.
 Providing better perks and salary is highly recommended for local transport provider and
Ascope Shipping Services to attract and cater larger number of talented employees as
salary and perks are main motivation for all talented job applicant while selecting a
company to work for.
 Regular training and development programmes is also recommended for Ascope
Shipping Services as it ensures continuous improvement in skills and competencies of
employees which lead to better talent management and higher employee’s performance.
 Implication of participative management style could also be made by Ascope Shipping
Services as it brings a more positive environment at workplace by the way of ensuring
proper involvement if all employees in decision making and strategy formulation which
boost their morale and confidence level to have high performance level.
 Performance based appraisal and recognition are also suggested for local transport
provider as it plays a vital role in attracting and retaining talented employees as regular
appraisal keeps them motivated and satisfied along with ensuring better growth and high
opportunity which plays a vital role in retaining talent and managing people.
Task 3
A reflection can be made out by me that current investigation on the topic of Different talent
management strategies to attract and retain people is vital and significant for me which has
improved by knowledge and understanding about this important concept. Further, a reflection
about applied research process could also be made by me which is effective in meeting set
objectives and aim in most efficient manner. First of all, a suitable research aim and objective
was set out by me along with conducting systematic literature review to get better underdoing
and base for my investigation. Further, a project management plan was also developed by me
which lead to more efficient and effective planning regarding the various aspect of current
investigation consists of its cost, resources, time and other factor. Beside this, I also prepared a
Gantt chart and Work breakdown structure to ensure proper bifurcation of time and various
activities along with better management of time. Beside this, use of quantitative form of research
26

method was made by me that lead to effective collection of data in numeric terms with the help
of questionnaire which had supported easy analysis and presentation of research findings with
the help of pie charts and frequency table. I've been given the chance to do some research on the
issue of talent management. I used a variety of methodologies to conduct this study, including
quantitative research, questionnaires, primary and secondary research, and so on. These
techniques aided me in successfully completing the project's goal and goals.
I strengthened my research skills, such as time management, coordination, data processing,
literature review, and a variety of others, by conducting this study. These abilities aided my
professional and personal growth.
I encountered a variety of difficulties when undertaking this investigation, including a shortage
of time and finances. These difficulties have had a negative effect on my future.These difficulties
have had a negative effect on my professional experience. I used a Gantt map and proper
preparation to overcome these obstacles. This aided me in meeting all of my goals and
effectively completing the whole project.
CONCLUSION
On the basis of current investigation, a conclusion can be made that the talent management
strategies are helpful in attracting and retaining employees which make it much more significant
for a business firm. Further, a summarisation about various benefits of managing and retaining
talent within the workplace is also made which consists of higher productivity, improved
competitive advantage, increase employee performance along with better engaged employees.
Beside this, it has been also find out that implication of different talent management strategies
plays a vital role in attracting and retaining skilled and competent employees for a longer period
of time by the way of boosting morale and satisfaction level of employees. Along with this, a
conclusion could also be made Providing better perks and salary package, Regular training and
development programme, Effective communication, Performance based appraisal and
recognition and Positive workplace environment are vital strategies that help in managing and
retaining talent in the organisation. At last a summarisation can be made that overall a positive
impact is ensured by effective talent management on the overall performance of a business
through attracting and retained skilled employees.
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REFERENCES
Books and Journals
Atoning, P.N. and et. al., 2021. 13 Managing a Modern Region Based on Digital
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30

Appendix
Project Logbook
Name:
Project title: Different talent management strategies to attract and retain people
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have completed current project which is having main aim “To ascertain different talent
management strategies for attracting and retaining people within the organisation.”
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes, I had faced issues due to lack of sufficient resources and time management skills
Did you identify any additional risks/issues that have an impact on the project management
plan?
No
Problems encountered
Points to consider:
What barriers did you face?
Barriers associated with managing different activities on time along with better use of
31

resources was faced by me.
How did you overcome them?
By making use of various time management tools Like Gantt chart and WBS.
New ideas and change of project direction
By making use of digital technology and online communication the effectiveness of current
project can be improved.
What have I learnt about myself this week?
I had learnt that I am having a good management skill and can perform an investigation in
effective manner.
Points to consider:
How did I feel when I had to deal with tasks/problems?
I felt strained
Did I find it useful to complete the tasks?
Yes
How well have I performed?
I tried to perform very well up to 100% of my strength
What did I contribute?
I contribute all my knowledge, strengths and skills
What can I improve on next week?
Through improving team working and communication skills
How might this learning apply in the future?
Through applying current learnt skills and knowledge for future research work
Tasks planned for next week
Points to consider:
Which tasks are priority?
Effective collection of data and its analysis
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind):
32

On date
Supervisor comments to address:
Questionnaire
Q1) Are you having any understanding about the talent management strategies which
are helpful in attracting and retaining employees?
a) Yes
b) No
c) Neutral
Q2) Are you agree, with the fact that concept of talent management has become much
more significant for a business firm?
a) Strongly agreed
b) Agreed
c) Strongly Disagreed
d) Disagreed
e) Neither agreed nor disagreed
Q3) As per your opinion, what are the various benefits of managing and retaining talent
within the workplace?
a) Higher productivity
b) Improved competitive advantage
c) Increase employee performance
d) Engaged employees
Q4) Are you agree, with the fact that implication of different talent management
strategies plays a vital role in attracting and retaining skilled and competent employees
for a longer period of time?
a) Strongly agreed
b) Agreed
c) Strongly Disagreed
33

d) Disagreed
e) Neither agreed nor disagreed
Q5) What are the different strategies that help in managing and retaining talent in the
organisation?
a) Providing better perks and salary package
b) Regular training and development programme
c) Effective communication
d) Performance based appraisal and recognition
e) Positive workplace environment
Q6) Is some challenges and difficulties are also associated with management of talent at
workplace?
a) Yes
b) No
c) Lack of information
Q7) As per your view point what are the main challenges which could be faced by a
Ascope Shipping Services while adopting and implementing various talent management
strategies?
a) High cost of training and incentives
b) Inadequate support
c) lack of leadership
d) Ineffective communication
Q8) As per you view point, what is the overall impact of talent management on the
performance and productivity of company?
a) Positive Impact
b) Negative impact
c) Certainly no impact
Q9) What could be some other effective talent management tools and strategies which
can be adopted by Ascope Shipping Services to have better attraction and retention of
skilled employees?
a) Implication of participative management
34

b) Effective workforce planning
c) Focusing on equality and diversity
d) Improved employee engagement
Q10) Is there any further recommendation to improve management of talent and ensure
higher performance?
35