Analyzing Talent Management Strategies at ASOS: A Project Report

This report examines the talent management strategies employed by ASOS to attract and retain employees. The study includes an introduction to the company and the rationale for the research, focusing on the importance of effective talent management for employee retention and knowledge enhancement. The report outlines the research aim and objectives, followed by a project management plan, including a Gantt chart and methodology. Data analysis is presented, alongside conclusions and recommendations for organizations. The report emphasizes the necessity of a dedicated talent management team, strong employee relationships, and effective communication channels. A personal performance review and references are also included, providing a comprehensive overview of the project's findings and implications for talent management practices within ASOS and other organizations. The report is a useful resource for students studying business development and human resource management.

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Managing a successful
business project
(Talent strategies used by
organizations to retain and
attract employees’)

Content
Introduction
Aim and objectives
Project Management Plan
Gantt chart
Methodology
Data analysis
Conclusion
Recommendations
Personal professional review
References
Appendix

Introduction
• The chosen company in the project is ASOS, it deals in cosmetic
and fashion products. The company was founded in 3 June, 2000 in
United Kingdom.
• Main rationale for selecting this topic is to identify the talent
management strategies in attracting and retaining of talent.
• This topic is important because it helps in increment of knowledge
about the effectiveness of talent management strategies in employee
retention.

Aim and Objectives
Research Aim
To develop the knowledge about the different talent strategies with the motive of
attracting and retaining best employees in the workplace of ASOS
Research Objectives
 To study different types of talent strategies for retaining and attracting employees in
the organization within ASOS
 To determine the impact of talent management strategies in driving performance and
success of workplace within ASOS
 To identify issues that occur while developing different type of strategies to attract
and retain employees within ASOS

Project management plan
 Researcher has focused on taking out number information
that helps in getting great quality data because it is clearly
identified that number of information is more relevant and
accurate
 Work Breakdown structure is the structure that assists in
breaking down of activities into smaller one small task are
considered as easier to attempt. It helps researcher to divide
activities to meet me objectives in defined time.

Work break down structure

Gantt Chart

Methodology
 Research Philosophy: Research philosophy is defined as one of
the important research methodologies that have specific set of
beliefs so that project could be based upon.
 Research Approach: Research approach refers to the method that
has two types that are deductive and inductive.
 Research Choice: Research choice is one of the significant
methodologies in the current project. Qualitative and quantitative
are the two kinds of choices for the collection of information.
 Data Collection: Data collection is the method for collecting data
from different types of sources. It is classified into two main types
that are primary and secondary data collection.

Data analysis
Q1) What do you think about talent management
strategies?
Frequency
a) Essential 10
b) Non-essential 0

Conclusion
 From the above information it is being concluded that
for running the business smoothly and effectively
organization must need talent management team so that
they can attract new talent and retain the existing
employees towards the company.

Recommendations
 From the collected data it is recommended to organizations that
they should invest proper time in formation, initiation and
implementation of talent management strategies.
 Organization should focus on maintaining great relationship with
employees so that they could share their desires and expectations to
employers.
 Organization should make sure that they provide various types of
communication channels to employees so that every piece of
information could be passed to everyone at same time.