This presentation provides an overview of a research project focused on strategic talent management at Aston Martin. The research aims to gain a better understanding of talent management and identify effective strategies for attracting and retaining skilled employees. Key research questions explore the concept and significance of talent management, its impact on organizational success, and recommended strategic approaches for Aston Martin. The findings highlight the importance of talent management for organizational success and suggest recommendations such as providing better incentives, regular training, and effective communication. The conclusion emphasizes the positive impact of talent management on productivity and overall performance, contributing to enhanced competitive strength, innovation, and productivity through attracting and retaining talented employees.