Research Report: Effective Talent Management Strategies at Burberry

This research proposal and subsequent report delve into the realm of talent management, specifically focusing on Burberry as a case study. The project aims to identify and analyze effective talent management strategies employed to enhance organizational productivity and improve human resource performance. The research explores key objectives, including determining the role of talent management in boosting organizational productivity, assessing Burberry's strategies, and identifying challenges faced during implementation. The study employs a deductive approach, utilizing questionnaires to gather primary data from 20 employees, alongside secondary data from literature. The report covers research methodologies, including research philosophy, approach, strategies, and time horizon. The research also addresses ethical considerations, including participant consent and data security. The findings aim to provide insights into talent management practices, employee retention, and organizational success, offering valuable information for students and professionals alike. Desklib offers this and similar assignments with AI-powered study tools.

Contents
Research Proposal Form..................................................................................................................2
Section One: Title, objective, responsibilities.............................................................................2
Introduction......................................................................................................................................2
Section Two: Reasons for choosing this research project...........................................................3
Section Three: Literature sources searched.................................................................................3
Section Four: Activities and timescales.......................................................................................4
Section Five: Research approach and methodologies.................................................................5
Conclusion.......................................................................................................................................7
Research Ethics approval form........................................................................................................8
REFERENCES..............................................................................................................................12
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Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: __Effective talent management strategies for successful organisations
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
Introduction
Talent management refers to the process of attracting and retaining
employees at workplace. Main purpose of this project is to identify
the different strategies of managing talent (Anlesinya and Amponsah-
Tawiah, 2020). Burberry is a chosen fashion house for this report.
Aim: “To examine the various strategies of talent management in improving the
productivity of an organisation”. A study on Burberry.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
Research Objectives:
 To determine the role of talent management in enhancing the productivity of an
organisation.
 To assess the effective strategies of talent management adopted by Burberry to
improve the performance of human resource.
 To identify the issues faced by Burberry while implementing talent management
strategies.
Research Questions:
 What are the roles of talent management in enhancing the productivity of an
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organisation?
 What are the effective strategies of talent management adopted by Burberry to
improve the performance of human resource?
 What are the issues faced by Burberry while implementing talent management
strategies?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are
studying, personal interest, future plans, knowledge/skills you want
to improve, why the topic is important):
The topic is chosen to carry out research to understand the various strategies of talent
management for successful organisation. The main cause to select this topic is it would
help in achieving perspectives: personal and professional (Cascio and Aguinis, 2018).
From the personal perspective it would help me in applying such strategies and adopting
same features in self personality. From professional perspective it would help me in
creating good professional career and developing great personality according to the
profession.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Roles of talent management in enhancing the productivity of an organisation
According to Ogbari and et. Al (2018), talent management plays an important role in an
organisation to increase the productivity of an organisation because it manages people
who are responsible for taking out production activities of an organisation. Talent
management continuously make effort to retain and develop employees so that
productivity can be maximised.
The effective strategies of talent management adopted by Burberry to improve the
performance of human resource
According to Mupepi (2017) Burberry has also adopted effective strategies of talent
management so that every employee knows about their roles and responsibilities they
have to perform. Some of the strategies adopted are: description of jobs in detail,
candidate that fits according to the nature of organisations, providing opportunities for
future development and improvement. These are the strategies used by Burberry to retain
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employees in the workplace. Managers of Burberry clearly focuses on providing
description of various vacant positions in details so that candidates who are approaching
for that particular position so that candidates do not misinterpret the job description. And
they also focus on selecting candidates who can adjust in the culture of organisation.
Issues faced by Burberry while implementing talent management strategies
According to Cascio and Aguinis (2018), issues faced by Burberry while implementing
talent strategies are: inexperience with automated technology, high employee turnover as
current employees are not satisfied with the organisation, inefficiency and
ineffectiveness of leadership as to carry out the activities of talent management it is
necessary to have strong leaders.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production
of final outcome, evaluation, writing the report):
Aims and objectives
Literature review
Research methodology
Submission of proposal
Approval on proposal
Data collection
Data analysis
Conclusion and recommendations
Submission of the final project
How
long
this will
take:
4
2
9
26
16
40
20
2
2
Milestone one: Literature review
Target date (set by tutor): 1-12-2020
4

Milestone two: Research methodology
Target date (set by tutor): ______________________
Gantt Chart
Gantt chart is a kind of chart that makes a schedule of projects which is invented by
Henry Gantt, designed in the year 1910-1915. It is the chart which shows the relation
between tasks that have to be done and the present status of schedule (Whysall, Owtram
and Brittain, 2019). It has two axis, in the vertical axis tasks are located whereas
horizontal axis shows time given to complete each task.
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Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to
use and why? What your areas of research will cover:
Research Philosophy: In the philosophies there are two types: positivism and
interpritivism. According to the need of research, research selects positivism because it
helps in gathering information in quantitative style (Taylor, 2018). Interpretivism
philosophy is not selected because it helps in collecting quantitative information which
does not assist in supporting the objectives of research.
Research approach: In this there are two approaches: inductive and deductive. By
looking at the need of the current research, investigator has chosen deductive because it
help in testing numeric information (Collings and Isichei, 2018). Inductive approach is
not chosen by investigator as they need quantitative data rather than qualitative
information.
Research strategies: It is the strategy used by investigator to collect and evaluate
information similar to topic. For the present research topic, researcher has selected
questionnaire because it helps in receiving data that is first hand and raw. The collected
data through questionnaire are very raw which has not taken out at earlier time. Through
questionnaire close ended questions are asked from participants which assist in
generating opinions and views of respondents.
Research choice: There are two types of choices: quantitative and qualitative.
Researcher selects quantitative choice because quantitative assists in gathering numerical
data on which research relies and depend to carry out research successfully
(Golubovskaya, Solnet and Robinson, 2019). Quantitative research choice assists in
gathering information which assist in measuring data numerically whereas qualitative
data is not considered by researcher because it does not assist in measuring data and
qualitative information is more subjective manner.
Time horizon: Longitudinal and cross sectional are two types available with researcher.
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Researcher adopts cross sectional time horizon because it helps in finishing of research
on time by achieving all the objectives of research. Through cross-sectional researcher
focuses on attaining objectives on time as it does not take much time whereas in
longitudinal time horizon does not use by researcher because of its nature as it takes
much time in completing all the aim and objectives of research.
Sampling: Sampling referred as technique considered by researcher as it selects
respondents for conducting research on time. There are two types of probability and non-
probability. Probability sampling is used by researcher because it assists in selecting
samples randomly. Probability method is selected for that 20 respondents are selected as
sample from Burberry. These are employees who know everything related to the
organisation (Mupepi, 2017). The another method is non probability sampling which
does not support the aim of current research and it assists in selecting samples non
randomly.
Data collection: Data collection refers to the method which assist in collecting data
through various methods. These are the methods which assist researcher in gathering
information according to the nature of objectives. There are two types of method to
collect information: primary and secondary. Researcher uses both method because they
are necessary to gather data. For primary 20 employees are selected whereas for
secondary data books, journal articles are used (Ogbari and et. Al, 2018). In primary data
collection researcher gets raw data but in secondary data collection researcher chooses
books, articles and magazines and in this data already exists in the universe.
Comments and agreement from tutor
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Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
Conclusion
From the above mentioned information, it has been concluded that talent management is
important part of the business success because it helped in retaining of employees for longer time
period.
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Research Ethics approval form
All students conducting research activity that involves human participants or the
use of data collected form human participants are required to gain ethical approval
before commencing their research. Please answer all relevant questions and note
that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research
fully with your unit tutor. Please complete this form in good time before your
research project is due to commence.
Section 1: Basic details:
Project title: Effective talent management strategies for successful organisations
Student name:
Student ID number:
Programme:
College Name:
Intended research start date: 23-11-2020
Intended research end date: 3-05-2021
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
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Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 20
How will participants be recruited (identified an approached)?
Employees are selected from Burberry as respondents through probability
sampling.
Describe the processes you will use to inform participants about what you are
doing:
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any
time?
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes No
Will participants be given information about the findings of your study? (This
could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with
the Data Protection Act (1998)
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Yes No
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise because of your research. Please consider/address all issues that may
apply. Ethical concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit
Tutor:
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Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach
to the Research Proposal when submitting to Similarity.
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REFERENCES
Books and Journals
Anlesinya, A. and Amponsah-Tawiah, K., 2020. Towards a responsible talent management
model. European Journal of Training and Development.
Cascio, W. F. and Aguinis, H., 2018. Applied psychology in talent management. SAGE
Publications.
Collings, D.G. and Isichei, M., 2018. The shifting boundaries of global staffing: Integrating
global talent management, alternative forms of international assignments and non-
employees into the discussion. The International Journal of Human Resource
Management, 29(1), pp.165-187.
Golubovskaya, M., Solnet, D. and Robinson, R.N., 2019. Recalibrating talent management for
hospitality: a youth development perspective. International Journal of Contemporary
Hospitality Management.
Mupepi, M. ed., 2017. Effective talent management strategies for organizational success. IGI
Global.
Ogbari and et. al, 2018. Talent management as a determinant of firm performance: A conceptual
approach. Business & Social Sciences Journal (BSSJ). 3(1). pp.21-32.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-analysis of
their impact on talent retention. Industrial and Commercial Training.
Taylor, S., 2018. Resourcing and talent management. Kogan Page Publishers.
Whysall, Z., Owtram, M. and Brittain, S., 2019. The new talent management challenges of
Industry 4.0. Journal of management development.
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