Research Project: Talent Management and HR's Role - Burberry

This report analyzes the impact of talent management on the role of Human Resources (HR), using Burberry as a case study. The research aims to understand the concept of talent management, identify challenges faced by HR, analyze strategies employed, and assess the importance of HR's role. The literature review covers key concepts, challenges like employee turnover, and strategies such as training and development. The methodology employs positivism, a deductive approach, and survey as a research strategy for data collection, with a focus on primary data. Anticipated outcomes include the recognition of HR's crucial role in talent acquisition, development, and retention, supported by effective strategies. The report also includes a Gantt chart outlining the research timeline and a comprehensive list of references.

Research Project

PART 1
TOPIC
“To analyse the impact of talent management on the role HR. A case study on Burberry.”
INTRODUCTION
Talent management is explained as a procedure of staffing and retention of employees who
drive success of the firm. Therefore, it is one of the significant priorities of administrator to
acknowledge the organisational execution supported to its workers. Also, it offers support in
administration of skilled workers at workplace by offering them effective encouragement and
motivation to do well. Generally, it is strategic priority of establishment to administrate their
talent through hiring as well as develop applicants talented as per vacant job position. It can be
crucial in retaining skilled manpower at place of work for long term. If workers are efficiently
administrated and effectively managed, then they provide their appropriate efforts for
accomplishing their assigned targets.
Research aim
The aim of this research project is “To determine the impact of talent management on the
role of HR. A case study on Burberry.”
Research objectives
 To acknowledge the concept of talent management.
 To monitor the issues and challenges which faced by HR regarding talent management
 To analyse the strategies which is considered by HR in context of talent management?
Research Questions
 What is the concept of talent management?
 What are the challenges that faced by HR in Burberry regarding talent management?
 What the plan of actions which is considered by Burberry’s HR in order to talent
management?
 What is the importance of HR role in talent management?
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LITERATURE REVIEW
The concept of talent management
As per the view of Heathfield M. S. (2019), Talent management is a business venture’s
commitment to hire, staffing, retaining and develop that most talented and superior workforce
accessible in the job market. TM indicates to the abilities of getting attention of highly
knowledgeable and skilled employees, of integrating new workers and developing as well as
retaining existing workforce to meet current and future business goals. Establishments that
involving in a talent management strategy shift the accountability of workers from the human
resources division to all managers throughout the venture. The process of getting attention and
retaining profitable manpower, as it is increasingly more rivalry among organisations and of
strategic importance, has to come to be known as the war of talent.
The issues and challenges which faced by HR regarding talent management
According to Erickson T. (2008), there is several kinds of issues and challenges are faced
by the HR division of the company in context of talent management. These issues are related to
attracting and retaining enough workers, creating a value proposition, developing a robust
leadership pipeline and many more. The HR manager of the firm is continually battling
regarding a high employee turnover ratio. High employee turnover is one of main issue which
faced by the HR as well as affect the business as the employee retention is incredibly significant
for the overall development of company. When, there is highest level of turnover in the
organisation then this creates the problem for HR, a lack of leadership within the venture.
The strategies which is considered by HR in context of talent management
Accordant to Ansari K. (2020), there are several plans and strategies which can be
considered and followed by the HR division in order to deal with talent management issues.
Training and development opportunity is one of the key strategy which can be used by the
organisation in term of retaining skilled workers as when the organisation provide constantly
development programmes to its workforce then they it can retail skilled people till long term and
reduce the rate of employee turnover. Along with this, reward and remuneration is another
strategy which assists in dealing talent management challenges like employee turnover and lack
of leadership. In large ventures cultivating a genuine career path can be very tricky; workers tend
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to feel far more involved when they are under the impression that the sky is the limit for them in
context of how far they can grow.
RESEARCH METHODOLOGIES
Research Philosophies
It basically signifies the values and beliefs on which the researcher is carrying on the
research and completes the investigation. There are generally two phases of research philosophy
like interpretivism and positivism. In this research assessment, the surveyor is using and
considering positivism research philosophy. This sort of research philosophy enables in
providing data and information regarding a specific topic of all over research project.
Research Approaches
There are two key forms of research approach that can be effectively used through a
researcher in context of completion of investigation, in the current research report; the
investigator is utilising deductive tool that is mainly based in the quantitative method of research.
It enables in providing the appropriate results from a research and study.
Research Strategies
It is another layer of research onion that is related with data collection for the organisation
of research. It considers experiment, case study, survey and others. In this research, researcher
will be considered survey as a research strategy as it enables in gleaning more data and answer
research questions.
Research Choices
This layer of research onion is linked with the quantitative and qualitative methods. There
is a need of selecting the appropriate and adequate method that offers amended and superior
outcomes. The qualitative method will be included because it provides the rich information by
including explanation and opinion.
Data Collection
It is related to collection of data with the use of reliable and valid source in an effective
manner. These are primary and secondary method of data collection which assists in providing
relevant and appropriate information in order to particular area. In this study, primary method of
data gathering is more effective because it provide the pure and fresh information so that positive
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outcomes can be summarised. Primary information is that that's derived from first-hand
resources. This can be ancient first-hand assets, or the data derived from the respondents in
survey or interview information (Bryman, 2012). However, it isn't always necessarily records
that have been produced by means of the studies being undertaken. For instance, information
derived from statistical collections including the census can constitute number one facts.
Likewise, records this is derived from other researchers can also be used as number one
information, or it can be represented by a text being analysed. The primary records are
consequently high-quality understood as the information that is being analysed as itself, instead
of via the prism of another evaluation. Primary statistics is that that's derived from first-hand
assets. This can be historical first-hand sources, or the facts derived from the respondents in
survey or interview data. However, it isn't always always facts that have been produced by
means of the research being undertaken. For instance, records derived from statistical collections
such as the census can constitute number one data. Likewise, information this is derived from
other researchers can also be used as number one statistics, or it is able to be represented by a
text being analysed. The primary statistics is consequently best understood as the statistics this is
being analysed as itself, rather than through the prism of another evaluation.
Secondary statistics is that that's derived from the paintings or opinions of other
researchers. For instance, the conclusions of a studies article can constitute secondary statistics
due to the fact it's miles records that has already been processed by way of another. Likewise,
analyses performed on statistical surveys can constitute secondary statistics. However, there may
be a quantity to which the records are defined by using its use, as opposed to its inherent nature.
Newspapers may prove both a number one and secondary source for records, depending on
whether the reporter became certainly gift. For a take a look at of social attitudes in the
Eighteenth Century, or for an examine of the reasons of fear of crime in modern-day UK,
newspapers may additionally constitute primary records. Therefore, the handiest distinction of
the 2 types of records is possibly set up via the use to which it is put in a look at, as opposed to
an inherent feature of the facts itself.
Sample techniques- Simple random sampling- In a easy random pattern, every member of
the populace has an same hazard of being selected. Your sampling body should include the entire
population. To conduct this sort of sampling, you may use tools like random variety mills or
different techniques which can be based totally on threat.
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Systematic sampling- Systematic sampling is similar to simple random sampling, but it
also includes slightly less complicated to conduct. Every member of the populace is indexed with
quite a number, however in place of randomly producing numbers, people are selected at regular
durations.
Anticipated outcomes
As per above research it is determined that getting attention, developing and retaining top
talent in working environment is one of the significance practice for organisation which support
in accomplishment of all the predefined aims and objectives in an assigned duration. In context
of it, the HR plays an effective role by considering effective talent management strategies and
plans like reward system and training & development opportunities to its workforce. It will
maximise the probabilities of accomplishing competitive success at market.
Hypothesis-
 Getting attention and retaining employees is one of the challenges which faced by the HR
of Burberry regarding Talent management.
 Training & development is the key strategy which opted by the HR of Burberry in
context of Talent management.
 Growth and development of business organisation is major importance of talent
management.
Gantt Chart
Work/Time 1 2 3 4 5 6 7 8 9 10 11 12 13
Plan
Action
Research
Investigation
Work per
Quantitative
Data
Cross check
Data
Prepare Report
Review
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REFERENCES
Books & Journals
Taylor, S., 2018. Resourcing and talent management. Kogan Page Publishers.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management. Worldwide
Hospitality and Tourism Themes.
Gallardo-Gallardo, E., Thunnissen, M. and Scullion, H., 2020. Talent management: Context
matters.
Collings, D.G., Scullion, H. and Caligiuri, P.M. eds., 2018. Global talent management.
Routledge.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-analysis of
their impact on talent retention. Industrial and Commercial Training.
Claus, L., 2019. HR disruption—Time already to reinvent talent management. BRQ Business
Research Quarterly, 22(3), pp.207-215.
Painter‐Morland, M. and et. al., 2019. Talent management: The good, the bad, and the
possible. European Management Review, 16(1), pp.135-146.
Online
Heathfield M. S. 2019. Why Talent Management Is an Important Business Strategy to Develop.
[Online]. Available Through: < https://www.thebalancecareers.com/what-is-talent-management-
really-1919221>.
Erickson T. 2008. Today’s Top 10 Talent-Management Challenges. [Online]. Available
Through: < https://hbr.org/2008/06/todays-top-10-talentmanagement>.
Ansari K. 2020. Simple Talent Management Strategies. [Online]. Available Through: <
https://theundercoverrecruiter.com/talent-management-strategy/>.
Chowdhury I. 2020. What is Talent Management?. [Online]. Available Through: <
https://www.yourarticlelibrary.com/human-resource-management-2/what-is-talent-
management/99749>.
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Sharma S. 2019. Global Talent Management – Challenges and Role of HR Professionals.
[Online]. Available Through: <
https://www.researchgate.net/publication/342945457_Global_Talent_Management_-
_Challenges_and_Role_of_HR_Professionals>.
Saraswat A. 2019. Talent Management – Definition, Importance, & Components. [Online].
Available Through: < https://www.feedough.com/talent-management-definition-importance/>.
Ansari K. 2020. Simple Talent Management Strategies. [Online]. Available Through: <
https://theundercoverrecruiter.com/talent-management-strategy/>.
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