ASDA Case Study: Exploring Talent Management Strategies & Challenges

This case study delves into the talent management challenges faced by ASDA, a prominent company founded in 1949. The primary aim is to identify and analyze the difficulties encountered in recruiting, motivating, and retaining employees, which are crucial for achieving business objectives. The study incorporates a detailed project management plan, utilizing tools such as work breakdown structures (WBS) and Gantt charts to effectively manage the project's execution. Furthermore, it discusses the research methodology employed, including data collection methods like questionnaires administered to ASDA employees, and secondary data gathered from articles and journals. The findings highlight key issues such as employee engagement, career management, and retention strategies, while also proposing suitable tactics to address these challenges, ultimately aiming to improve ASDA's overall efficiency and productivity through effective talent management practices. This resource is available on Desklib, a platform offering a range of study tools and solved assignments for students.

Managing a successful
business project

Table of Contents
TOPIC: To identify challenges that are faced by business entities during talent management”. A case
study on ASDA.............................................................................................................................................3
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
PART A ........................................................................................................................................................3
Project planning.......................................................................................................................................3
PART B.........................................................................................................................................................8
Conducting research ...............................................................................................................................8
TASK 2........................................................................................................................................................10
Present findings ....................................................................................................................................10
Reflective practice ................................................................................................................................14
Conclusion.................................................................................................................................................15
References.................................................................................................................................................16

TOPIC: To identify challenges that are faced by business entities during talent
management”. A case study on ASDA.
INTRODUCTION
Talent management is about recruiting, motivating as well as retaining employees for
longer run so that pre-defined objectives of business can accomplished. Here, staff members are
managed in proper and systematic way. Talent management helps in getting right candidate
onboard. However, there are ample of challenges associated with talent management practices
such as employee engagement, career management, retention and more (Mohammed, 2019). In
present assignment, ASDA is being considered as an organization. It was started in 1949 and
headquartered in England. Main aim of present study is to identify the challenges that are faced
by company during talent management. It comprises a detailed project management plan with
appropriate tools such as work break down structure and Gantt. Further, research methodology
has also been discussed in following report with proper data analysis & interpretation. It
comprises findings based on the assessment.
TASK 1
PART A
Project planning
Research Aim: “To identify challenges that are faced by business entities during talent
management”. A case study on ASDA.
Research objectives
 To understand the concept of talent management in management
 To analyze challenges featured by ASDA while managing talent at work place.
 To formulate suitable tactics in respect to deal with challenges related to talent
management in ASDA.
Research Questions

 What is the concept of talent management in management?
 What are the issues faced by ASDA while maintaining talent at work place?
 What are the suitable tactics to deal with issues related to talent management in ASDA?
Rational of study
This study is helpful in order to identify impact of talent management over business entity. It
will develop competency to formulate suitable strategies of talent management. With this study,
researcher will be able to address different challenges related to challenge management arise at
work place.
Literature review
According to Levenson, (2021), talent management is a process wherein employees are
hired, trained, motivated in significant manner. Here, right people are placed at right place so
that they perform with maximum level of efficiency & productivity. Main aim of talent
management is to motivate work force in an efficient manner so that they stay with business
entity for longer period of time. Apart from this, talent management practices are embarked at
work place with an aim to improve overall level of efficiency & productivity of work force.
Talent management is a crucial process which also help in business success and growth.
However, there are ample of challenges associated with this practice. Here, these challenges are
related with employment retention, recruitment of qualified employees, motivation and more. In
the middle of this increasing competition, it has become a challenge to hire as well as retain
talented people for longer period of time.
According to Borgogni, (2021), There are several challenges faced during talent
management. Here, it is paramount to prepare suitable strategies in order to meet with those
challenges. Here, motivation, training & development are certain crucial strategies which might
prove helpful in addressing issues of talent management within organization. In addition to this,
positive relationships of superiors & subordinates also proved helpful in dealing with challenges
of talent management. For this purpose, administration of company is required to offer adequate
amount of compensation to employees so that they work with greater efficiency & productivity.

Project management plan
Project management plan is a written document which describes various stages of project
execution and implementation. It is related with preparation of a project management plan in
order to perform different activities as per defined steps for accomplishment of project in timely
manner. Elements of project management plan are stated below:
Cost: Each and every project incurred certain cost thus it is paramount for researchers to
analyze the expanse and cost link with overall process of project(Schuhmacher and et. al., 2020).
With forecasting of cost, it is easy to identify different sources in order to gather necessary
amount for completion of given project. In case of current project, different types of cost are
stated below:
Description Cost
Survey 35£
Equipment for the project 30£
Travel cost 30£
Management cost 55£
Total 150£
Scope: It is an element that reflects scope of research in an efficient manner. Basically, it
shows the present as well as future implications of findings of research. The current research is
about talent management which is going to help organization in increasing profitability in
attaining significant level of growth in future period of time. Apart from this, it will also guide
organization to embark a new journey of success and growth.
Time: This element of project management is associated with requirement of time for
accomplishment of current project (Alam, 2019). In each and every study, there is certain
research activities performed. Here, time is determined for each and every activity after due
consideration. The present study will approximately required 3 months in order to drive positive
outcomes.

Quality: It is important to maintain quality of study throughout the process. For this
purpose, investigator is required to collect the whole data from authentic as well as reliable
sources. Authentic information helps in getting appropriate conclusion. In case of current study,
all the required data and information has been gathered by authentic articles, journals as well as
websites. This authentic information is going to add to value in current research project.
Communication: For effective implementation of study, it is paramount to maintain
proper communication amongst all associated people. In reference of present study, researcher
will use mobiles, emails and other such mediums in order to stay connected with individuals
associated in the project. Communication will help in minimizing amibuguity as well as
confusion among team members.
Risk: Undertaking research project is a risky task as there is possibilities of misusing the
information. It might hamper confidentiality of respondents. Each and every project is
undertaken with certain objectives (Kravets and et. al., 2019). Hence, there is also risk of failure
in attainment of pre-defined objectives. In context of current study, there is risk related to funds,
lack of communication and more.
Resources: Resources are really important for fulfillment of a research project. Here,
researcher is required to ensure that all the necessary resources are available so that study can be
conducted in an efficient manner (Gorod and et. al., 2019). In context of current research, there is
requirement of several resources like funds, human resources, equipments and more. These all
resources will help in meeting with pre-define research goals.
With above discussion, it is monitored that it is necessary factor of task organization need
to evaluate by project manager which will eventually help in completing project in systematic
and proper way.
Work breakdown structure
Work breakdown structure is a way of task management that is used by organization to
divide the complex project into smaller parts. Main aim of this tool is to complete the project
within stipulated period of time. With the implementation of work break down stricture, it is
possible to assign role and responsibilities to each and every individual associated with project. It

not only helps in minimising the complexity of project but also reduces down the ambiguity
amongst work foods. In addition to this, it also helps in maintaining quality of project throughout
the process (Lee and Yoon, 2019). After bifurcation of whole project, next step is to assign roles
and responsibilities to team members according to their knowledge and skills. By this way,
researcher is able to make maximum utilization of abilities of team members for success of
research project. It further facilities to identify such activities which need to perform for
completion of research project. Here, sequence of activities is determined along with the rules
associated with those activities. For current project work breakdown structure as given below:
Gantt chart: It is a technique which helps researcher in completion of study within pre-
define period of time. It is a tool wherein task and activities are assigned according to the level of
complexity. It also defines deadline as well as responsible person for completion of a particular
task. It helps to ensure that assigned tasks are completed within set deadlines. It is a graphical
tool which helps employees to understand their roles and responsibilities in project in an
effective manner. However, preparing grant chart is a complex process but it is paramount so
that the assigned project can be accomplished in a systematic way.

With above paragraph, it is analysed that Gantt chart as well as WBS both are the crucial
tools of project management. Without these tools, it is quite difficult to complete a research
project in proper way. Hence, it is the responsibility of researchers to ensure a effective
implementation and use these tools within business entity.
Research is a systematic study which not only helps in identification of issues but also
play a crucial role in addressing such issues with the use of reliable and authentic information.
PART B
Conducting research
Primary data: This data is completely raw and collected by investigators first time
according to the specific requirement of project. It is first handed information which is
completely authentic and reliable (House and et. al., 20191). In context off present study,
primary information has been collected with the use of questionnaire. This information is
gathered through employees who are currently working in ASDA. Due to higher authenticity and
reliability, primary information will help in addressing the issue in rightful manner.

Secondary data: It represents the information which is already available and gathered by
some other researchers for a particular purpose. It is not wise to completely rely e on secondary
sources as it lacks in terms of authenticity and reliability. This information is not first handed and
raw. In context of present research, secondary information has been gathered through websites,
articles as well as related journals. Different methods are used for the purpose of current research
are stated below:
Qualitative method: It is a method which is used with an aim to gather in-depth and
detailed information. Here, information is generally connected with personal interaction between
responded and researcher (Fan and et. al., 2019). Some crucial sources of qualitative method are
case study, group discussion, interviews and more.
Quantitative method: It is concern with collection as well as use of numerical data. For
this purpose, statistical as well as mathematical tools and techniques are applied in this method.
It is possible to gather reliable and authentic information through qualitative method
(Stinchcombe, 2020). Here, a questionnaire has been structured by which information has will
gather through respondents. 40 employees of ASDA have been selected as respondents for
gathering relevant data.
Question 1) Do you aware with the structure of talent management?
A) Yes
B) No
Question 2) What are the strategies used by HR managers of ASDA in order attract as well as
retain talented employees?
A) Competitive Salary
B) high benefits and portion
C) Top-organization commitment
D) Continuous enhancement of workers
Question 3) Does talent management strategies of ASDA are helpful in getting edge over
competitors in market place?
A) Yes
B) No

Question 4) What do you think, what are the benefits of talent management tactics for ASDA?
A) Strengthened competitive situation.
B) Retention of employees
C) Increase in market goodwill
D) Decrease and efficient cost organization
Question 5) According to you, what kind of relation is found between employee satisfaction &
talent management strategies?
A) Positive relationship
B) Negative relationship
C) Neutral
Question 6) What are the challenges faced by HR managers of ASDA during talent
management?
A) Dissatisfaction among customers
B) Higher turnover of employees
C) Negative mind set of employees
Question 7) What are the ways that would be essential in overcoming the issues associated
with talent management strategies in ASDA?
A) Taking feedback from employees
B) Positive reinforcement
C) Maintaining positive relationship
TASK 2
Present findings
Do you aware with the concept of talent management? Frequency
a) Yes 30

b) No 10
Interpretation: the above graph shows that 30 respondents out of 40 are well aware with the
structure of the talent management. On other side 10 individuals are lacking in terms of
knowledge about talent management.
Question2) What are the strategies used by HR managers of ASDA
in order attract as well as retain talented employees?
Frequency
a) Competitive salary 7
b) higher perks and allowances 6
c) Top-management commitment 7
d) Continuous improvement of employees 20
Interpretation: It is analyzed with above graph that 20 respondents consider continuous
improvement plan as a crucial way of employment retention whereas 7 individuals agreed that
top management commitment as well as competitive salary are the major strategies of employee
retention within ASDA. Rest, 6 individuals are in favor of paying higher perks and allowances to
employees to retain them for longer run.
Question 3) Does talent management strategies of ASDA are helpful in
getting edge over competitors in market place?
Frequency
a) Yes 36

b) No 4
Interpretation: As per the above chart 36 respondents are in the favor of the fact that talent
management strategies of ASDA are a great source of competitive advantage. Rest, 4 individuals
are not agreed with the same concept.
Questionn 4) What do you think, what are the advantages of talent
management strategies for ASDA?
Frequency
a) Strengthened competitive position. 22
b) Retention of employees 8
c) Enhancement in market image 10
Interpretation: After interviewing respondents, it is analyzed that 22 individuals out of 40
considered that talent management strategies help in strengthening competitive position of
business. Here, 8 respondents consider that talent management benefits company in terms of
retention of employees. Rest 10 individuals agreed that it helps in improving market image of
business.