Research Project Proposal: Talent Management and Covid-19 Effects

This research proposal investigates the role of talent management in mitigating the negative impacts of Covid-19 within the hospitality industry, specifically focusing on GLH hotels. The study aims to determine the importance of talent management, evaluate its effectiveness in addressing challenges like employee turnover and reduced motivation, and propose recommendations for improved productivity. The proposal outlines the research background, objectives, research questions, hypotheses, and rationale, emphasizing the significance of talent management in the current business environment. It includes a literature review exploring existing research on talent management and the impact of Covid-19, followed by a detailed methodology using Saunders's research onion framework. The methodology includes the use of positivism philosophy, a deductive approach, a survey strategy, a quantitative research method, a cross-sectional time horizon, and both primary and secondary data collection methods, with a sample size of 25 participants. The proposal concludes with a discussion of the research's scope and potential benefits for both the academic community and the hospitality sector.

LT6P19GN: Research Methods and Project
ASSESSMENT COVER SHEET
PROGRAMME TITLE: BA (Hons) Hospitality Management (Top Up)
MODULE TITLE: Research Methods and Projects
MODULE CODE:
INTAKE/SEMESTER:
ASSESSMENT TITLE: Research Project Proposal
MODULE LEADER/LECTURER
STUDENT ID: (London Met)
STUDENT ID:
STUDENT NAME:
SUBMISSION DEADLINE: 019
I declare that all material in this assignment is my own work except where there is clear
acknowledgement or reference to the work of others and I have complied and agreed to the
College statement on Plagiarism and Academic Integrity on the College Student Handbook
provided at Induction.
Signed: Date:
Word Count:
Assignment Submission Guidance:
Students should provide a completed assignment cover sheet with all essential details. All assignments
should be submitted in electronic format via college systems on or before the submission deadline. The
e-submission system will not allow late submissions. By submitting this assignment and cover sheet
electronically, in whatever form, you are deemed to have made the declaration set out above.
1 | P a g e 4
Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
Research Topic/ Research Question:
Role of talent management in reducing the negative impacts of covid-19 within hospitality industry.
A research project on GLH hotels.
1. INTRODUCTION.
Research Background: (Introduction to the research area with some background information).
Include the following:
It has been seen and find out that many negative impacts and challenges are being created and lead
out by the Covid-19 within the hospitality sector by the way of causing sudden lockdown as well as
implication of the social distancing norms. Along with this, it has been also seen that a higher level of
fear and anxiety in employees is also being caused by the covid-19 that has raised the issue of high
employee’s turnover along with lack of effective employee engagement and motivation (Pagan-
Castaño and et. al., 2022). Beside this, the concept of the talent management is tending to be related
with the systematic way of recruiting talented candidates along with supporting and ensuring their
regular development and effective management. Along with this, the organisation selected for
undertaking and leading out current study is GHL hotel which is tend to be a British-based global hotel
company the headquartered of which is located in the London, and it tend to be a subsidiary of GL
Limited. Further, GLH is the largest owner-operator hotel management company in London that is
having more than 5,000 hotel rooms.
Aims & Objectives
Aim: (What do you want to achieve and why do you want to achieve aim?)
To determine about the importance of concept of talent management along with evaluating its role in
reducing the negative impacts of covid-19 within hospitality industry. A research project on GLH
hotels.
2 | P a g e 4
Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
Objectives: (How do you want to achieve this aim(s)). State at least three but not more than four
objectives).
I. To determine about the importance as well as the enhancing need of talent management in
hospitality industry
II. To review about the key challenges and negative impacts created by covid-19.
III. To analysis the role of talent management in reducing the negative impacts of covid-19
within hospitality industry.
IV. To support recommendation which ensures better mitigation of covid-19 challenges within
the GLH hotel to ensure higher productivity level.
Research Questions: (The breakdown of the research topic for some specific questions- it is easier to
convert the objectives into questions- only required for if you are conducting a qualitative research
study.
i. What are the key factors that are supporting the importance as well as the enhancing need of
talent management in hospitality industry?
ii. Which are the main challenges and negative impacts created by covid-19?
iii. How tend to be a vital role is being played by talent management in reducing the negative
impacts of covid-19 within hospitality industry?
iv. Which are the effective recommendation that ensures better mitigation of covid-19
challenges within the GLH hotel to ensure higher productivity level?
Research Hypotheses: These may be only required if you are conducting a quantitative research study
H0 (Null hypothesis):
I. To analysis the role of talent management in reducing the negative impacts of covid-19
within hospitality industry.
H1 (Alternative hypothesis):
To support recommendation which ensures better mitigation of covid-19 challenges within the GLH
hotel to ensure higher productivity level.
Research Rationale: (Justification of the proposed study and potential benefits). The following
questions will help you).
The selection of the current topic is seemed to be rationale and appropriate as in current business
scenario many key challenges and issues are being created by the covid-19 that has led to the risk of
high employee turnover and reduction in motivation. Therefore, at that time analysing and implicating
3 | P a g e 4
Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
effective talent management strategies is seemed to be rational as it supports better strategy formulation
and decision making to ensure higher employee motivation along with supporting improved skill and
competency level to overcome the issues of covid-19 (Latukha and et. al., 2022). Along with this,
selection of current topic based on talent management also meet the academic integrity of the
researcher along with meeting the personal interest that makes it rationale. Beside this, undertaking an
investigation on vital topic of talent management would also supports the higher managerial skill along
with other academic skill and professional competency to have better future opportunity and learning
level in researcher and other scholars.
Scope of Research Study:
The current study tends to have a wide scope as it leads to better understanding about the concept of
talent management along with effective recommendation which ensures better mitigation of covid-19
challenges within the GLH hotel to ensure higher productivity level. Further, the current researcher
would undertake on the London branch of GLH hotel.
2. LITERATURE REVIEW:
The literature should have an introduction, main body that is organised in relevant themes; and a
conclusion
Introduction
Literature review tend to provide and support a systematic analysis and review of the pre-existing
facts with the help of analysis of online article and journals.
Main body
As per the view point of the Singer, N. and Mahmood, E.A., 2022, it has been seen that talent
management is important and needed within in hospitality industry to ensure better skill development
and sharpen of the employee’s competency to meet the dynamic need of customers. Further, it has
been seen that the talent management is essentially needed within the hospitality industry to have
higher innovation and creativity within organisation to supports higher success level. Beside this, as
per the opinion of the Louis, R.R., Sulaiman, N.A. and Zakaria, Z., 2022, it has been seen that the
many key challenges and negative impacts are being created by covid-19 that comprises and includes
of the sudden lockdown as well as social distancing policy that is affecting the productivity and flow
of business operations. Further, higher level of employee demotivation is also being seen in
employees (Kumar, 2022). Therefore, a positive role of talent management is being seen in reducing
the negative impacts of covid-19 within hospitality industry through supporting and being out
4 | P a g e 4
Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
effective ways such as regular training and use of rewards to motivate and retain employees along
with ensuring higher performance and productivity level. Along with this, the recommendation which
ensures better mitigation of covid-19 challenges within the GLH hotel to ensure higher productivity
level consists of the supporting effective communication and regular engagement strategies for
employees. Beside this, meeting the financial needs and enhancing skills and confidence level through
improved learning of employees also supports better mitigation of challenges created by the covid-19
(Saurombe and Barkhuizen, 2022).
METHODOLOGY
Use Saunders’s research onion framework to develop an effective academic research methodology
It forms out a vital part of every investigation that tend to present the information about the methods
which are used for collection and analysis of data. The all layers of Saunders’s research onion
framework has been discussed below to develop effective research methodology for current project:
Figure 1: Saunders’s research onion framework , 2021
Research philosophy- It is the first layer of research onion model that is being divided and bifurcated
into four main types i.e. positivism, interpretivisim, realism and pragmatism from which one is
selected based on nature. Use of the positivisms philosophy is being proposed for current project as it
supports a systematic way of investigation to analysis role of talent management along with
supporting practical way of study (Baporikar and Randa, 2022).
Research approach- This forms the second layer that is being divided into two main types i.e.
deductive and inductive approach from which deductive is tend to be suitable for current work. The
use of the deductive apprch is seemed justifiable and appropriate as it tend be in line with the
positivistic philosophy along with supporting of better treating as well as scanning of data to
determine the role of talent management.
Research strategy- out of the set of research strategy comprises of the action research, experiments,
5 | P a g e 4
Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
interview, survey, observation, etc. use of survey strategy is seemed to be appropriate. The reason for
the selection of survey stagey comprise of the fact that it supports easy collection of data from larger
number of participants with the help of questionnaire.
Choice of method- qualitative and quantitative are two main choice of method provided by the
Saunders’s research onion framework out of which qualitative are in-depth in nature while
quantitative supports objective nature of investigation. Quantitative research method is selected for
current project as it supports easy collection of facts in numeric terms along with supporting better
perennation of facts through use of statistical tools such as charts and graph (Schinzel, 2022).
Time horizon- out of cross sectional and longitudinal time horizon use of cross section has seemed
appropriate for current project as it tend to supports a short time intervention for undertaking current
investigation.
Data collection and analysis- use of both primary as well as secondary source of data collection has
been made for current study as primary data supports authentic set of information that is directly
collected from participants. Further, secondary data would be reviewed through online article and
journals. Analysis of primary data would be made through help of pie charts and frequency table
while secondary data is analysed through applying systematic literature review.
Sampling- a sample size of 25 participants has been selected from employees of GHL hotel with the
help of random method of sampling.
CONCLUSION
On the basis of current proposal, a conclusion can be made that talent management is a vital
HRM concept that supports more systemic recruitment as well as higher retention of employees.
Along with this, supporting regular training along with proper rewards and incentives are
effective talent management strategies.
WORK PLANNING
(Gantt Chart, PERT Chart). Presentation of the actual Chart
REFRENCES AND BIBLIOGRAPHY
Pagan-Castaño, E. and et. al., 2022. What’s next in talent management?. Journal of Business
Research, 141, pp.528-535.
Singer, N. and Mahmood, E.A., 2022. Talent Management According to the Psychological Capital
and Positive Passion Recruitment Components Among Kindergarten and Primary Education
Teachers in the Arab Republic of Egypt. International Journal of Special Education, 37(3).
Latukha, M. and et. al., 2022. Gender, talent management and firm performance: MNCs' female-
focused talent management practices in Russia. Employee Relations: The International
Journal.
Saurombe, M.D. and Barkhuizen, E.N., 2022. Talent management practices and work-related
6 | P a g e 4
Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
outcomes for South African academic staff. Journal of Psychology in Africa, 32(1), pp.1-6.
Louis, R.R., Sulaiman, N.A. and Zakaria, Z., 2022. Accounting firms’ talent management practices:
perceived importance and its impact on auditors’ performance. Pacific Accounting Review.
Kumar, S., 2022. The impact of talent management practices on employee turnover and retention
intentions. Global Business and Organizational Excellence, 41(2), pp.21-34.
Baporikar, N. and Randa, I.O., 2022. Graduate Development Program as an Interventional Strategy
for Talent Management. International Journal of Applied Management Sciences and
Engineering (IJAMSE), 9(1), pp.1-21.
Schinzel, U., 2022. Business Under Crisis: Talent Management and Responsible Leadership in
Luxembourg in Pandemic Times. In Business Under Crisis Volume I (pp. 201-221). Palgrave
Macmillan, Cham.
7 | P a g e 4
Research Proposal (HM Top-Up)- Autumn 2021