This report delves into the critical concept of talent management, exploring its various facets and significance within the hospitality industry. It begins by defining talent management and its importance in attracting and retaining employees, emphasizing the benefits such as a positive work environment, competitive advantage, and higher productivity. The report outlines the aims, objectives, and research questions, followed by a comprehensive literature review on talent management strategies, including training and development, and performance appraisal. A project management plan, including cost, time, and quality considerations, is presented, alongside a work breakdown structure and a Gantt chart. The research methodology, employing both qualitative and quantitative methods, is detailed, including data sources, sampling techniques, data collection tools, and data analysis methods. The report then presents and interprets the research findings through questionnaire analysis. Finally, the report offers a conclusion, recommendations, and reflections on the value of the project, providing a thorough analysis of talent management strategies and their impact within the context of the Crown Plaza case study.