This report investigates the significance of talent management in helping businesses achieve their goals, using Crowne Plaza as a case study. The research includes a comprehensive literature review exploring the role of talent management in increasing output, its importance within organizations, and the barriers HR professionals face. The methodology section details both primary and secondary research approaches, including the use of questionnaires and online articles, while also considering cost, accessibility, and ethical issues. Data analysis tools are employed to interpret research findings. The report also covers the communication of research outcomes and reflects on the usefulness of the research methods, suggesting alternative methodologies and lessons learned. The conclusion summarizes the key findings and implications of the research.