HND Research Project: Digital Tech Influence on HR - Travelodge

This research project investigates the influence of digital technology on the role of the Human Resource manager in talent management within the hospitality industry, focusing on Travelodge as a case study. The project aims to understand the significance of talent management, identify the impact of digital technology on HR roles, and determine effective strategies and policies. The research employs a quantitative approach, utilizing questionnaires for primary data collection and literature reviews for secondary data. Key findings are presented through thematic analysis, frequency tables, and graphical representations. The study examines various aspects, including the benefits and challenges of implementing digital tools in talent management, and reflects on the effectiveness of the research methods used. The research identifies the importance of talent management in the hospitality sector, the positive impact of digital technology on HR functions, and the strategies adopted by HR managers to effectively manage talent within Travelodge.

Research Project

Table of Contents
Title..................................................................................................................................................1
Introduction......................................................................................................................................1
Task 1...............................................................................................................................................1
P1) Produce a research proposal.............................................................................................1
P2) Examine appropriate research methods...........................................................................4
Task 2...............................................................................................................................................4
P3) Conduct primary and secondary research........................................................................4
P4) Apply appropriate analytical tools...................................................................................5
Task 3...............................................................................................................................................8
P5) Communicate research outcomes....................................................................................8
Task 4.............................................................................................................................................16
P6) Reflect on the effectiveness of research methods..........................................................16
P7) Consider alternative research methodologies................................................................17
References......................................................................................................................................18

Title
“Influence of digital technology on the role of Human resource manager in Talent
management”.
Introduction
The considered project is based on conducting an investigation over the area of analysing
the influence of digital technology on the role of HR manager in Talent management, thus, it is s
wide area of investigation in which analysis is based on hospitality industry (Casey And et. al.,
2016). In this Travelodge is the chosen organisation as in this study is based on travel and
tourism industry and it is the leading privately owned business which working in the lodgings
and friendliness industry all through the United Kingdom. m. The primary concern of the
business is to manage talent to upgrade the tasks of the business. For appropriate execution of the
venture point and destinations are created to help the examination in right way and writing audit
is basic in creating understanding in relation to the specified area and methodological selection
helps the investigation to generate suitable results. Analysis has been executed via the help of
developing questionnaire and than conclusion and suggestion has been drawn over the
discoveries of the exploration (Collings, Scullion and Vaiman, 2015).
Task 1
P1) Produce a research proposal.
Talent management is termed to be the most significant area which needs to be recognised
by the Human resource department for the motivation behind improving the tasks of the
business. In addition to this, digital advancement is defined to be the most effective area which
has change the method of leading business and plays vital role for improvising the role of HR
within an organisational context. In addition to this, Talent Management is not simply defines
over assisting human resources in a business but it also the process of identifying, attracting,
recruiting, developing and retaining the best talents for the successful operation and survival of
the business (Hacıömeroğlu and Bulut, 2016). High advancement in digitalisation is effective
and playing imperative role in rendering wider plat form to the HR management for the
attracting candidates to strengthen their workforce to expand privileged enlargement and victory.
This study is mainly executed to enhance recognition in relation to the influence of digital tool
over the role of HR manager in Talent, thus this termed to be the major issue within hospitality
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business and the study initiates to enhance personal as well as professional knowledge within the
specific area. In addition to this, the study also imperative for the investigator as the researcher is
executed the study for personal set of interest. In this the evaluation of the project is based on
Travelodge, thus it is a privately owned business working in the lodgings and accommodation
industry all through the globe, in this way the organization was established in the time of 1985.
The headquarter of the firm is in Thame England, UK. The organization is having around 11,000
representatives who are investing their amounts of energy in the movement of the business
(Khilji, Tarique and Schuler, 2015). For better execution of study dependent on this particular
territory point and goals are created, which are related as underneath:
Research Aim
“To investigate the influence of digital technology on the role of HR manager in Talent
management within hospitality industry”. A case study on Travelodge.
Research objectives:
 To understand the significance of talent management in the growth of a hospitality sector.
 To identify the impact of digital technology on role of Human Resource manager in
Travelodge.
 To determine the strategies and policies adopted by HR manager in order to effectively
manage talent within Travelodge.
Research Questions:
 What is the significance of talent management in the growth of a hospitality sector?
 What is the impact of digital technology on role of Human Resource manager in
Travelodge?
 What are the strategies and policies adopted by HR manager in order to effectively
manage talent within Travelodge?
Literature Review
Literature review is basic in giving reasonable top to bottom assessment comparable to
the region of movement and the travel industry research, subsequently this segment of
examination is powerful in improving individual enthusiasm for connection to a picked
investigation region.
According to the perspectives communicated by Prarthana Ghosh, 2019, ability the
executives basically alludes as the efficiently composed, key technique of getting the correct
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ability locally available and helping them develop to their ideal capacities through keeping
business targets as need. What's more, Talent the executives characterized as the orderly system
of deciding the empty position, recruiting the appropriate up-and-comer, building up the abilities
and aptitude of the person to coordinate the position and holding them to accomplish
development and achievement. With regards to friendliness business ability the executives is
basic in ad libbing the tasks of the business and quality the workforce to achieve business
industry (Noe and et. al., 2017). Therefore, there are assorted significance of talent management
like increasing in productivity, Strength workforce, Enhancing profitability and Revenue, Save
time and money with rolling payroll services and so on, that are mainly attained by the
Hospitality businesses via the suitable management of talent at workplace. Travelodge, is a large
travel and tourism business which has its major concern over managing talent at working
environment for the goal of accomplishing higher development and achievement (Davidov And
et. al., 2018).
According to the views analysis of Fraser Sherman, 2019, the emergence of digitalisation
has transform the way of conducting business, thus it provides a wide base to the businesses to
explore their operations within the larger scale. Therefore, technological advancement can have a
wider influence over the Human resource department of a business, thus its allows the businesses
to improvise their internal processes, core competencies, relevant markets or the business
structure as a whole. However, digital tools and technologies are improvising the role of HR
manager via providing them the way to contact with people at larger level and provide them
innovative training and progression processes to improvise their skills and ability. Thus, digital
technologies have positive impact over the role of HR manger in the growth of business.
According to the opinion provided by Karim Ansari, 2020, Talent management is
perceived as the key angle which is perceived by the HR supervisor for the aim of enhancing the
operations of the business, thus, Travelodge is a large hospitality business which has its
operations all around the globe and the business is concern over managing and retaining top
talent for the intention of achieving higher development and achievement (Silva And et. al.,
2017). Hence, There are assorted ways like Adjust singular objectives to corporate system,
Access to effective employee training, Offer back to representatives with remunerations and
acknowledgment, Setting up workplace flexibility as the new normal and so on, thus these are
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the key measures that will be significant for a business in the manner of improvising their
operations and functions.
P2) Examine appropriate research methods.
Research Methods: In an examination the basic idea of a specialist is to pick the best kind for
dissecting the general work in right way as it is on a very basic level required to choose the sort
from qualitative and quantitative research as to make the general work agreeable to assess likely
outcomes (Valerio and et. al 2016). In undertaking the project, quantitative investigation tool is
being implemented by the investigator to lead the investigation over the area of analysing the
effect of digital technology on the role of HR manager in Talent management within hospitality
industry, with the help of aggregation of data that depend on undeniable realities and figures..
Data Collection Tools: The information assortment devices are incorporates more than two
significant perspectives like primary and secondary wellspring of information assortment,
consequently with regards to this current examination work, both the instruments are applied in
the way of aggregation of important data. Consequently, primary exploration is being executed
by means of the help of directing survey in which questonnaire is being applied to accumulate
important data (Stoffregen and et. al., 2016). On the contrary hand, secondary examination is
being executed to create hypothetical structure through the help of books, diaries, distributed and
non distributed articles and numerous other.
Sampling: This is the most significant territory of examination philosophy as it is consolidates
over probabilistic and non-probabilistic information sampling tool (Okumus And et. al., 2019).
Along these lines, in this ebb and flow research work irregular examining instrument from
probabilistic strategy is being made into real move by the researcher along these lines, in this
respondents are arbitrarily picked for substantial the need of the questionnaire. Hence, the
sample size for this venture is 30.
Task 2
P3) Conduct primary and secondary research.
In the effective implemention of an examination work, primary and secondary tools are
actualized to lead the examination in right way to drawn reasonable result, and there are assorted
aspect which are needs to be considered for a tourism and hospitality research project, in which
few are associated as under:
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Cost: This term to be the most significant viewpoint which should be thought of while
actualizing an examination venture, in this manner it is fundamental for the researcher to oversee
suitable funds and capital for the purpose of effective execution of project exercises without
confronting any sort of issue (Bailey and Burhouse, 2019).
Access: For the better execution of the project, the consideration of access is requires to be
acknowledged through the researcher for the intention of effectively achievement of the project
with suitable authenticity. The researcher needs t gather information from the appropriate source
to accumulate valid information (Crane, Matten and Spence, 2019).
Ethical Issue: Research ethics are also needs to be followed by the investigator as in this current
examination, primary exploration is executed and it is important for the researcher to guarantee
members about keeping up secrecy of their private data. What's more, researcher likewise
guarantee to not posing any inquiry that depend on the individual existence of members (Brown
and et. al., 2018).
P4) Apply appropriate analytical tools.
Information analysis and translation is named to be the best zone of examination as it helps
in drawing legitimate and solid result. With regards to this current examination work, thematic
analysis tools has been implemented to generate valuable results (Gill And et. al., 2018).
Therefore, in this frequency table has been created to provide support to the presentation of the
data and graphs, charts, diagrams are used to present the information in effective manner.
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Do you have a suitable comprehension corresponding to the conceptualisation of talent
management with regards to business?
Yes
No
Q2) As per your perspective, digital technology is imperative in improvising the role of HR
manager in the context of managing talent?
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Yes
No
Q3) According to your view, what key roles are performed by HR manager within hospitality
industry?
Attract and Retain Talent
Maintaining Work Culture
Suitable training assessment
Resolving Conflicts
Q4) As per your view, what digital technologies are mainly used by the businesses for supporting
the role of HR manager within Travelodge?
Social media platform
Cloud Technology
Talent Acquisition Software
AI in employee management
Q5) From your perspective, what benefits are gained by Travelodge in implementing digital tools
and technologies as the key supporter of HR Manager?
Increasing business performance
Strength workforce
Enhancing profitability and Revenue
Save time and money with rolling payroll services
Q6) According to your perspective, in what manner digital technology influences the role of
Human Resource manager in Travelodge?
Positive
Negative
Neutral
Q7) As per your perspective, what challenges are faced by HR managers in talent management
via the implementation of technologies?
Evaluating Early Adoption
Rapid advancement in Technology
Increased employee turnover
Lack of security
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Q8) From your view, what strategies and policies can be opt by HR manager in order to
effectively manage talent within Travelodge?
Align individual goals with corporate strategy
Access to effective employee training
Give back to employees with rewards and recognition
Setting up workplace flexibility as the new normal
Q9) According to your view, the usage of advanced instruments and advances are compelling for
Travelodge in overseeing and holding ability at work environment?
Yes
No
Q10) Provide suggestions to Travelodge to improvise the operations of business via managing
talent at workplace?
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Task 3
P5) Communicate research outcomes.
Thematic Analysis
Theme 1) Individual have an appropriate understanding in relation to the conceptualisation of
talent management in the context of business.
Q1) Do you have a suitable comprehension corresponding to the conceptualisation
of talent management with regards to business?
Frequency
Yes 29
No 1
Interpretation:
From the point by point valuation of the undertaking it has been deciphered that, 29 out of
30 individuals know about the idea of ability the executives according to their view, it is the
major concerned region with regards to neighbourliness business and remaining individuals are
not in worry with the equivalent.
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Theme 2) Digital technology are imperative in improvising the role of HR manager in the
context of managing talent.
Q2) As per your perspective, digital technology is imperative in improvising the
role of HR manager in the context of managing talent?
Frequency
Yes 28
No 2
Interpretation:
As indicated by the recognizable proof of the chart it has been explained that, 28 out of 30
members are in favor with the explanation that Digital innovation are basic in ad lobbing the job
of HR director with regards to overseeing ability and extra individuals are not in favour with the
equivalent.
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