The Implications of Talent Management at DoubleTree Hilton Oxford

This research project investigates the implications of talent management within the hospitality sector, specifically focusing on DoubleTree Hilton Hotel in Oxford. The report begins with an introduction to talent management and its significance, followed by a literature review that explores how DoubleTree acquires employees, the relationship between talent management and customer retention, employee retention strategies, and the challenges associated with talent management. The research methodology outlines the philosophical approach, research type, and data collection methods, including a questionnaire. The findings and conclusions highlight the impact of talent management on business performance, employee relations, and customer satisfaction. Recommendations are provided to improve talent management practices, and the report concludes with a reflection on the research process. The study emphasizes the importance of effective recruitment, training, and employee engagement in achieving business objectives and retaining key staff within the competitive hospitality industry.

Research Project
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CONTENTS
Contents...........................................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................3
TITLE: THE IMPLICATIONS OF TALENT MANAGEMENT IN THE HOSPITALITY
SECTOR -STUDY CASE: DOUBLETREE HILTON HOTEL (OXFORD).................................4
INTRODUCTION...........................................................................................................................4
Research Aim...............................................................................................................................4
Research objectives.....................................................................................................................4
Research questions.......................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
DoubleTree Hotel acquires the best employees in the company.................................................5
To understand the relation between successful talent management and customer retention.......5
To examine the retention of talent management in Double Tree Hilton Hotel and the
relationship between staff and superiors......................................................................................6
To determine the problems associated with talent management in Double Tree Hilton Hotel
and make recommendations........................................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
RESULT/FINDINGS......................................................................................................................9
CONCLUSION..............................................................................................................................18
RECOMMENDATION.................................................................................................................19
REFLECTION...............................................................................................................................19
REFERENCES..............................................................................................................................21
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ACKNOWLEDGEMENT
Initially I would like to give huge thanks to Gods who have provided me opportunity to
work on this project and complete it within the available time limit. Moreover, thanks is given to
my superiors, guide and mentor who have directed me about the investigation at each and every
level and also made it possible for me to complete it within the available time frame. Lastly very
special thanks is presented to my family members and friends who stood by me at each stage of
the research and also given me morale support to tackle all things in such a manner that would
lead to accomplishment of the project outcome within the timely deadline.
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TITLE: THE IMPLICATIONS OF TALENT MANAGEMENT IN THE
HOSPITALITY SECTOR -STUDY CASE: DOUBLETREE HILTON
HOTEL (OXFORD)
INTRODUCTION
Talent management is mainly acknowledged as the ongoing process that clearly helps
businesses in identifying, recruiting and developing their skilled and talented staff which have
positive impact over their business performance. With reference to the hospitality sector, it can
be said that the talent management is highly important for every business entity which ultimately
helps them out in accomplishing business objectives quickly as they are having effective support
of their staff in rightful manner (D’Annunzio-Green, 2018). The present investigation is
conducted on Doubletree Hilton Hotel, an American hotel chain which is the part of the Hilton
Worldwide. Maximum of the Doubletree hotels are operated by the franchisees but still some
among them are handled by the Hilton worldwide only. The respective company was
incorporated in the year 1969 and headquartered in McLean, Virginia, United States. In present
investigation, the core preference is made on DoubleTree Hilton Hotel, Oxford. It has been
analysed that at current stage the services offered by the hotel is highly effective as the staff of
hotel is well organized and handles the client in appreciable manner. In order to maintain the
same, the respective HR department of this company emphasizes on conducting investigation on
the same with the motive developing their understanding on the implications of talent
management within the hotel and how it supports in retaining employees within the premises for
longer period of time. In the regard, the respective investigator have developed research aim,
objectives and questions towards the same that would contribute in completing whole research in
such a manner that would draw valid outcome.
Research Aim
A study of the implications of using and retaining talent management in the hospitality
sector. A case study on DoubleTree Hilton Hotel from Oxford.
Research objectives
 To determine how DoubleTree Hotel acquires the best employees in the company.
 To understand the relation between successful talent management and customer retention.
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 To examine the retention of talent management in DoubleTree Hilton Hotel and the
relationships between staff and superiors.
 To determine the problems associated with talent management in DoubleTree Hilton Hotel
and make recommendations.
Research questions
 How does DoubleTree Hilton Hotel acquire talent in the company?
 How does DoubleTree Hilton Hotel retain key staff employees?
 What are the techniques that the hotel uses to retain talent in the workplace and promote
good relationships between staff and superiors?
 What problem does the DoubleTree Hilton Hotel manages in regard to talent management?
CHAPTER 2: LITERATURE REVIEW
Literature review is comprehensively said to be as the essential section of every research
which clearly emphasizes on analysing the overall information developed from secondary
sources in order to develop deeper understanding on the core topic. This section is highly
effective as it provides detailed information on the core topic with the inclusion of several views
and perception into that ultimately contributes in drawing valid research outcome.
DoubleTree Hotel acquires the best employees in the company
According to the information presented by Baharin and Hanafi, (2018), it has been
analyzed that there are several ways through which large scale hotels especially Double Tree
Hilton acquires best employees’ within the company. The best way among them are effective
recruitment process. Here, it has been seen that the usage of the good recruitment process simply
ensures that the entity is able to choose the right person for their vacant job positions according
to their core requirements. This simply helps the entity in bringing best employees within the
hotel who would further execute the assigned work for the hotel that would lead to
accomplishment of predetermined goals and objectives of the same hotel in an appropriate
manner.
To understand the relation between successful talent management and customer retention
According to Bratton and Watson, (2018), talent management is a strategy that an entity
used with an aim to retain their skilled and talented employees. In addition to this, adoption of
such strategy ensure attraction of top talent from the whole population. It is determine that talent
management consist of employee recognition & employee involvement that is it allow staff
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members to give their ideas and opinions at the time decision- making. Along with this,
companies give appreciation to employees in front of all the members of company for their
performance, all such activities help an entity to provide quality and on-time service to customer
that develop positive mind set towards brand and turn to loyal customers. Moreover, it help
company to retain customer for longer-time period that has positive impact on profitability and
revenue of an organisation.
To examine the retention of talent management in Double Tree Hilton Hotel and the relationship
between staff and superiors
As per the viewpoint of Reilly, (2018), the main focus and objective of hospitality industry
is to fulfil requirements of customer. It take place when an organisation has talented and
effective employees who has the ability to perform and implement task in a proper manner.
Talent management aid higher authorities to develop a good working relationship with staff
members that has positive influence on productivity and profitability of organisation. The
managers of Double Tree Hilton hotel allows talented employees to give their ideas and
suggestions that leads to innovation and increase of performance. In addition to this, it make
employees feel valued at workplace and develop an effective relationship between staff members
and managers as well.
To determine the problems associated with talent management in Double Tree Hilton Hotel and
make recommendations
According to Andhre, (2018), it is determine that there are various challenges or problems
related with talent management. One of the issue faced by Double Tree Hilton hotels is offering
impressive salaries to talented and skilled candidates. It is analysed that employees who have the
potential to perform all task and activities in an effective manner has high salary expectations.
Non- fulfilment of such expectations occur issue at hotel as the productivity of employees is
decline that directly has negative influence on customer service. For this, it is recommended to
higher authorities of Double Tree Hilton hotels to make use of performance management tool as
it help in gaining insight about skills and performance of staff members and is easy to analyse
their potential. It will help company to give output to employees as per the inputs they put in
performing activities and attaining objectives as well. Another problems that is faced by
respective organisation is different working style & patterns of employees. It is determine that
most of the young professionals did not believe in hard working as they believe in smart working
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whereas employee old employees think that putting their head down and doing hard work by
taking time aid in attaining success. Moreover, young professionals make use of technologies,
websites that is not easily understand by old age staff members. All this create issues for
company as opinions of employees is not match and occur conflicts at workplace. It is
recommended to organisation to make use of participative leadership style that help in
understanding thoughts and ideas of all staff members and decline conflict level in an effective
manner.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is acknowledged to be the most important part of a research
which is concerned with the approach, method and tool opted by an organisation for the purpose
of collecting, analysing and interpreting information in an effective way. This provides
assistance in deriving favourable outcomes as a result of conducting the investigation. This
section of research also renders due aid in representation of reliability as well as validity of data
to the reader in accordance with the combination of methods and approaches applied by the
investigator for doing the comprehensive study. The methodology opted for doing the current
investigation based on the subject of talent management is discussed as follows:-
Research philosophy: - The philosophy linked to the research is associated with the
nature of the investigation taken into account before the execution of study to ascertain the
pattern which is facilitated by the investigator. The philosophies which are generally put to use
for the purpose of investigation are acknowledged to be positivism, interpretivism, realism etc.
However, this study is conducted by leveraging positivism philosophy that provides due
assistance in evaluation of quantified data in an effectual way through setting its connection with
the set of research questions for improved comprehensibility.
Type of investigation: - For carrying out the study in a comprehensive manner, an
investigator has to select the type of investigation to be conducted by them. The choice available
to the researcher is mainly selecting qualitative or quantitative. In relation to the current study, it
has been acknowledged that quantitative investigation will be taken into use. This renders due
assistance in collecting the numerical details and facts in alignment with gaining outcomes for
the research questions, presenting more of appropriate information related to the present area of
investigation.
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Research approach: - This is a tool which provides due assistance to the researcher in
analysing the information gathered by the investigator. The selection of approach is done mainly
in accordance with the kind of investigation carried out by the researcher. Mainly there are two
kinds of approaches namely inductive and deductive. Deductive approach is opted to conduct
this investigation as it is most suited to conduct quantitative investigation.
Data collection sources: - There are a number of sources from where an investigator
collects information about the subject matter. There are mainly two sources of data collection
named primary and secondary. While the former is concerned with collection of first hand
information by the researcher, the latter is associated with gathering data via books, journals,
online articles, etc. Both the sources will be used for the current study based on talent
management in hospitality sector. Secondary sources will provide basic comprehensibility of the
notion while the findings of these sources will lay down the foundation to collecting data via
primary sources.
QUESTIONNAIRE
Q 1) Do you have knowledge about the concept of talent management and its importance?
a) Yes
b) No
Q 2) As per your viewpoint, in what manner does implication of talent management influences
business performance of DoubleTree Hotel?
a) Positive
b) Negative
c) Neutral
Q 3) What are the techniques that the hotel uses to retain talent in the workplace and promote
good relationships between staff and superiors?
a) Providing value to the suggestions given by the customers
b) Conducting training programs for employees
c) Rewards and recognition
Q 4) According to you, What problem does the DoubleTree Hilton Hotel manages by
implementing talent management?
a) Developing employees’ skills
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b) Retaining competent employees
c) Improving performance
Q 5) What are different parts in which talent management can be implemented within the
DoubleTree Hilton Hotel for retaining workforce?
a) Training and development
b) Employee compensation
c) Recruitment and selection
Q 6) What are the main advantages that DoubleTree Hilton Hotel would gain with effective
implementation of talent management within the premises?
a) Enhancing productivity
b) Better employee engagement
c) Keep employees motivated
d) Reduces employee turnover
Q 7) As per your perception, does talent management supports DoubleTree Hilton Hotel in
maximising their profitability?
a) Yes
b) No
Sampling: - This is defined as process whereby a group out of population is selected
such that they provide relevant information on the part of the whole population. Sampling is
mainly performed via methods like probabilistic and non-probabilistic. The present study will
leverage probabilistic sampling for helping researcher in avoiding bias during the selection of
respondents. In relation to the present study, a sample size of 40 is taken who are the staff
members of DoubleTree Hilton.
RESULT/FINDINGS
Frequency table
Q 1) Do you have knowledge about the concept of talent
management and its importance?
Frequency
a) Yes 38
b) No 2
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Q 2) As per your viewpoint, in what manner does implication of
talent management influences business performance of DoubleTree
Hotel?
Frequency
a) Positive 25
b) Negative 10
c) Neutral 5
Q 3) What are the techniques that the hotel uses to retain talent in
the workplace and promote good relationships between staff and
superiors?
Frequency
a) Providing value to the suggestions given by the customers 20
b) Conducting training programs for employees 10
c) Rewards and recognition 10
Q 4) According to you, What problem does the DoubleTree Hilton
Hotel manages by implementing talent management?
Frequency
a) Developing employees’ skills 10
b) Retaining competent employees 22
c) Improving performance 8
Q 5) What are different parts in which talent management can be
implemented within the DoubleTree Hilton Hotel for retaining
workforce?
Frequency
a) Training and development 14
b) Employee compensation 16
c) Recruitment and selection 10
Q 6) What are the main advantages that DoubleTree Hilton Hotel
would gain with effective implementation of talent management
within the premises?
Frequency
a) Enhancing productivity 10
b) Better employee engagement 8
c) Keep employees motivated 12
d) Reduces employee turnover 10
Q 7) As per your perception, does talent management supports Frequency
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DoubleTree Hilton Hotel in maximising their profitability?
a) Yes 35
b) No 5
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Theme 1: Concept of talent management and its importance
Q 1) Do you have knowledge about the concept of talent
management and its importance?
Frequency
a) Yes 38
b) No 2
Interpretation: The above specified graph clearly depicts that 38 respondents are having
knowledge about the conceot of talent management as well as its importance. This is so because
these people have seen its implication at tehri wokrplace. On the other hand, the leftover 2
respondents have denied to the same as they have never heard about it in their past experiences.
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