Evaluating Talent Management Strategies at Azio Corporation

This report investigates the effectiveness of talent management processes at Azio Corporation, a small to medium-sized enterprise (SME) in the computer and electronic peripherals industry. The research aims to study how talent management impacts employee organization and management within the company. It explores the objectives of talent management, identifies strategies for attracting and retaining employees, and determines the impact of these strategies on business performance. The study employs a deductive approach, utilizing a survey research strategy with a questionnaire distributed to 10 employees. The questionnaire covers various aspects of talent management, including its necessity, impact on employee satisfaction, and effectiveness of strategies like work-life balance, learning and development, and employee engagement. The results indicate that a majority of respondents believe talent management is necessary and enhances employee satisfaction, positively impacting business performance. The report concludes by suggesting potential improvements to Azio Corporation's talent management practices, emphasizing the importance of employee involvement and a supportive work environment.

UNIT 11- QUESTIONS

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
l. Literature review on talent management’s research question and objectives...............................3
2. Research methods with advantages and disadvantages...............................................................5
3. Conducting a questionnaire..........................................................................................................6
4. Explaining how research methods have helped in achieving defined objectives......................11
5 Alternative methods that could have been used..........................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Talent management is referred as the methodically arranged and organised strategic
procedure of getting the right number of talent onboard (Ahammad and et. al., 2018). This also
focuses on assisting employees to grow up to their optimal capabilities keeping objectives of a
company in mind (Chung and D’Annunzio-Green, 2018). The chosen SME for the current
research is Azio Corporation. The company manufactures and designs computer and electronic
peripherals. The company size is 11-50 employees.
l. Literature review on talent management’s research question and objectives
Research Aim
To study the effectiveness of talent management process in organising and managing
employees within an organisation. A study on Azio Corporation
Research Objectives
 To discern the major objectives of talent management within Azio Corporation
 To identify the talent management strategies adopted by Azio Corporation to attract best
candidates and retain employees
 To determine the impact of talent management process on the business performance of
Azio Corporation
Research Questions
 What are the different talent management strategies and their impact on the business
performance of Azio Corporation?
Literature Review
It is the section that holds great importance in the whole research because it covers major
information about topic of the study (Kaliannan, Abraham and Ponnusamy, 2016). In this
information is gathered through secondary sources such as journals, articles, newspapers, books,
magazines etc.
What are the different talent management strategies and their impact on the business
performance of Azio Corporation?
According to Abdullah and Abubakar (2017), talent management is defined as the
process of anticipating needed human capital for a company and the proper planning for meeting
those requirements. Azio Corporation also focuses on managing their employees although it does

not have more than 50 employees but talent management strategies are important. The process of
talent management focuses on every aspect of human resource development so that organisation
as well as employees could accomplish their work goals. Some of the major objectives of talent
management process within Azio Corporation are given below:
Recruiting best talent: The process of talent management starts the hiring and
recruitment procedure. In this stage, Azio Corporation approaches and invites people to join the
as per the needs of company.
Retention of employees: The other objective of talent management process is retaining
their existing best employees so that they do not move to competitor’s company. This depends
upon Azio Corporation’s job specification, designation, pack package etc.
Career planning: In this the talent management process of Azio Corporation plan the
career of their employees so that employee could feel rewarded. It is the best way to recognise
efforts of employees to retain them for longer duration.
According to Jooss, Burbach and Ruël (2021), a company adopts different types of
strategies as per their strength of employees. Azio Corporation also has some talent management
strategies that are explained below:
Work-life balance: Azio Corporation focuses on providing flexibility to employees so
that they can manage their personal as well as professional life. This motivates and encourages
employees to achieve their company’s goals.
Learning and development sessions: The other strategy of talent management of Azio
Corporation is arranging learning and development sessions. In this employees are taught about
new skills so that they could do their work with more efficiency.
Employee engagement: Another talent management strategy of Azio Corporation is
employee engagement. The corporation gives opportunity to employees so that they could give
their ideas and contribute in the success of a company.
According to Kravariti and et. al., (2021), the impact of talent process on business
performance is positive because it focuses on improving the experience of employees. This
directly impacts the client and customer satisfaction. Basically the talent management strategies
prepare employees to attain the strategic goals of business which ultimately increases customer
satisfaction and business performance. The process of talent management shows that employees

are very important for organisation and this encourages them to work with more efforts so they
could attain their targets and goals.
2. Research methods with advantages and disadvantages
Research methods are known as techniques that help an investigator in the procedure of
collecting, examining, using and evaluating data. Some of the research methods that are used in
the present research are defined below with their advantages and disadvantages.
Research Philosophy: Research philosophy refers to the certain set of principles
concerning the stance from which the investigation is conducted. It is generally studied in terms
of epistemology and ontology (Davidavičienė, 2018). By looking at the need of current research,
researcher has epistemology philosophy because it helps in taking out valid information needed
for the research. Under epistemology philosophy, there are three main parts known as positivism,
interpretivism and realism. Investigator has dependent upon positivism philosophy because it is
often scientific, statistical and outcome in testing phenomena. Hence, positivism is used because
it is quantitative in nature.
Research Approach: After selecting the apt research methodology there is need to
choose apt research approach. It helps in identifying approach as it informs the decisions
researcher take in terms of data analysis and collection in the study. Basically this is categorised
into two types that are: inductive and deductive approach (Nayak and Singh, 2021). Investigator
has chosen deductive approach because it helps in beginning the study with a theory and aiming
to test it through investigation. Hence, investigator has selected deductive approach because of it
also helps in evaluating and examining gathered numerical piece of information without taking
longer period of time.
Research Choice: Research choice is defined as methodology in which research decides
how many data kinds will be used in the research. There are three options of research choice that
are: mono method, mixed method and multi-mixed method. Researcher has chosen mono method
because it assists in making use of one data kind either quantitative or qualitative (Bairagi and
Munot, 2019). The present research is based upon quantitative research choice because it helps in
accumulating numerical information because it is more practical.
Research Strategy: Research strategy is defined as the method that helps in providing
methods for the collection of information. The different strategies are: grounded theory, survey,
interview, action research, case study etc. Investigator has selected survey as the research

strategy because it assists in collecting information directly from the source in shorter period of
time (Devi, 2017).
Data Collection: Data collection is referred as the kind of research methodology that
assists in taking out relevant and reliable information. The two kinds of data collection are:
primary and secondary data collection. Investigator has chosen both the options of data
collection because they are necessary for gathering apt data. Primary method is used to collect
first-hand data through instrument called questionnaire. On the other hand, secondary method is
considered to gather published data through journals, articles, newspapers, books etc.
Sampling: Sampling is the methodology that helps in selecting certain representatives
who could represent the whole population. There are two main option through which respondents
can be selected they are probability and non-probability sampling (Ahmed, Opoku and Aziz,
2016). Probability sampling is chosen by investigator because it follows random sampling. It
gives equal chance to each respondent to participate. 10 employees are selected as respondents to
collect information about the talent management process in Azio Corporation.
Time Horizon: Time is known as the element that helps in completing every activity and
task on time (Hoon and Singh, 2019). It has being divided into two kinds that are: longitudinal
and cross-sectional time horizon. Investigator has chosen cross-sectional time horizon as it helps
in attaining objectives in real time situation.
3. Conducting a questionnaire
Q1) According to you, do you think that talent management process is necessary in a company irrespective of
company’s size?
a) Yes
b) No
Q2) As per your experience in Azio Corporation, do you think that talent management process is helping in
enhancing employee satisfaction?
a) Yes
b) No
Q3) According to you, what are the best talent management strategies adopted by Azio Corporation to attract
candidates and retain employees?
a) Work-life balance
b) Learning and development sessions
c) Employee engagement
d) Rewards and benefits

Q4) As per your opinion, what is the main objective of talent management process within Azio Corporation?
a) Attracting best candidate
b) Retaining best talent
c) Career planning
d) Succession planning
Q5) According to your view, what is the impact of talent management process on the business performance of Azio
Corporation?
a) Positive impact
b) Negative impact
c) Neutral
Q6) Do you think that a company should invest time and cost on talent management process?
a) Yes
b) No
Q7) If you get chance then what would you suggest to Azio Corporation in relation to talent management strategies?
a) Taking suggestions from employees
b) Creating relaxed working environment
c) Offering higher benefits
d) Providing future opportunities
Frequency Distribution Table
Q1) According to you, do you think that talent management process is necessary in a
company irrespective of company’s size?
Frequency
a) Yes 8
b) No 2
Q2) As per your experience in Azio Corporation, do you think that talent management
process is helping in enhancing employee satisfaction?
Frequency
a) Yes 7
b) No 3
Q3) According to you, what are the best talent management strategies adopted by Azio
Corporation to attract candidates and retain employees?
Frequency
a) Work-life balance 3
b) Learning and development sessions 4
c) Employee engagement 2
d) Rewards and benefits 1
Q4) As per your opinion, what is the main objective of talent management process within
Azio Corporation?
Frequency

a) Attracting best candidate 3
b) Retaining best talent 2
c) Career planning 2
d) Succession planning 3
Q5) According to your view, what is the impact of talent management process on the
business performance of Azio Corporation?
Frequency
a) Positive impact 7
b) Negative impact 0
c) Neutral 3
Q6) Do you think that a company should invest time and cost on talent management
process?
Frequency
a) Yes 10
b) No 0
Q7) If you get chance then what would you suggest to Azio Corporation in relation to
talent management strategies?
Frequency
a) Taking suggestions from employees 2
b) Creating relaxed working environment 3
c) Offering higher benefits 3
d) Providing future opportunities 2
Question 1: Talent management process is necessary in a company irrespective of company’s
size
Q1) According to you, do you think that talent management process is necessary in a
company irrespective of company’s size?
Frequency
a) Yes 8
b) No 2

a) Yes b) No
0
1
2
3
4
5
6
7
8
8
2
Interpretation: From the above collected data 8 respondents have said yes that talent
management process is necessary because every size of the company employees. This helps in
managing employees. The rest 2 respondents said no that it is not necessary.
Question 2: Talent management process is helping in enhancing employee satisfaction
Q2) As per your experience in Azio Corporation, do you think that talent management
process is helping in enhancing employee satisfaction?
Frequency
a) Yes 7
b) No 3
a) Yes b) No
0
1
2
3
4
5
6
7
7
3

Interpretation: As per the mentioned data it is analysed that 7 respondents said yes that it
helps in enhancing employee satisfaction. The rest 3 respondents said no that it is not helping
because employees take decisions acccording to their requirements.
Question 3: Best talent management strategies adopted by Azio Corporation to attract
candidates and retain employees
Q3) According to you, what are the best talent management strategies adopted by Azio
Corporation to attract candidates and retain employees?
Frequency
a) Work-life balance 3
b) Learning and development sessions 4
c) Employee engagement 2
d) Rewards and benefits 1
a) Work-life
balance b) Learning and
development
sessions
c) Employee
engagement d) Rewards and
benefits
0
0.5
1
1.5
2
2.5
3
3.5
4
3
4
2
1
Interpretation: As per the data it is understood that 3 respondents have said that work-
life balance is one of the strategy. The other 4 have answered learning and development sessions
and the other 2 said employee engagement. The rest 1 answered that benefits and rewards.
Question 4: Main objective of talent management process within Azio Corporation
Q4) As per your opinion, what is the main objective of talent management process within
Azio Corporation?
Frequency
a) Attracting best candidate 3
b) Retaining best talent 2
c) Career planning 2

d) Succession planning 3
a) Attracting best
candidate b) Retaining best
talent c) Career
planning d) Succession
planning
0
0.5
1
1.5
2
2.5
3
3
2 2
3
Interpretation: From the above gathered data it is analysed that there are various
objectives of talent management process such as succession planning, retaining best talent, career
planning etc.
Question 5: Impact of talent management process on the business performance of Azio
Corporation
Q5) According to your view, what is the impact of talent management process on the
business performance of Azio Corporation?
Frequency
a) Positive impact 7
b) Negative impact 0
c) Neutral 3

a) Positive impact b) Negative impact c) Neutral
0
1
2
3
4
5
6
7
7
0
3
Interpretation: As per the above graph it is understood that majority of respondents have
answered that there is positive impact of talent management because it retains best employees in
the organisation.
Question 6: Company should invest time and cost on talent management process
Q6) Do you think that a company should invest time and cost on talent management
process?
Frequency
a) Yes 10
b) No 0
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10
0