Talent Management Strategies: Employee Attraction and Retention

This report aims to determine the impact of talent management on attracting and retaining talented employees, focusing on a study of Google. It begins by defining talent management as a process of developing, attracting, and retaining employees through various schemes like training, rewards, and growth opportunities. The report outlines the project's objectives, including understanding the concept of talent management, analyzing its impact on employee attraction and retention, and examining the challenges faced by Google's managers in implementing these schemes. The research methodology employs a quantitative approach, utilizing primary data collection to gather numerical information and incorporating graphs and charts for analysis. The data analysis section presents findings from survey questions related to talent management understanding, the most used schemes at Google, and the overall impact of talent management on employee retention. The conclusion emphasizes the essential role of talent management in organizations, highlighting the importance of developing employee productivity and effectiveness through strategies like training and development, while also acknowledging challenges like leadership gaps. The report references relevant academic literature to support its findings and analysis. Desklib provides access to similar reports and study resources for students.

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Table of Contents
• Introduction
• Project aim and objectives
• Project management plan
• Gantt chart
• Work breakdown structure
• Literature review
• Research methodology
• Data analysis
• Conclusion

Introduction
• Talent management is a process of developing employees and attracting and retaining
them for longer duration in the organisation. There are various schemes of talent
management which results in enhancing employees productivity and motivation. These
are trainings and development, rewards and appreciation, growth opportunities etc.

Project aim and objectives
Aim : “To determine the impact of talent management in attracting and retaining talented employees
within an organisation”. A study on Google.
Objectives :
• To determine the concept of talent management within an organisation.
• To analyse the impact of talent management in attracting and retaining talented employees within an
organisation.
• To examine the challenges that is to be faced by managers of Google while implementing talent
management schemes.

Project management plan
 Cost : The cost which is associated with the given report is about $1000. There is a use
of primary and secondary method which helps in collecting better information but they
also requires more cost as well.
• Scope : The scope of this report is so broad that talent management is helpful for the
organisation now a days in enhancing employees productivity and their potential.

Gantt chart

Work breakdown structure

Literature review
• According to Rossidis, Belias and Vasiliadis, (2021) Talent management is the process of
attracting and developing of the employees in most effective manner. Every organisation
is working towards achievement of their organisational objectives and goals and for that
they need a well potential team which helps them in development of the profits of
business. Employees productivity could be enhanced through having various talent
management schemes such as training and development and growth opportunities.

Research methodology
• Quantitative method : Quantitative method is the strategy which brings numerical
information about a given topic. It includes executive approach which results in
consisting of getting practical data and findings
• Primary data : Primary data is that which brings true and reliable information about
specific topic. It brings numerical information and make use of graphs and charts.
Further, in this research, the investigator is using this method in order to get numerical
information.

Data analysis
Q1. What do you understand by the term talent
management within an organisation?
Frequency
a. Attracting, selecting and retention of
employees
10
b. expectancy of requisite human capital for an
organization
15
c. Getting right talent to the board 5
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5
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Continue
Q2. According to you which talent management schemes is
mostly used in Google to retain their employees for longer
duration.
Frequency
a. Training and development 5
b. Performance management 10
c. Rewards and appreciation 15
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Q3. According to you, what is the impact of talent
management have on attracting and retaining employees
for longer duration into the firm.
Frequency
a. Positive 20
b. Negative 5
c. Neutral 5
Category
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0
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6
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