Research Project on Talent Management in Four Seasons Hotel, London

This research project examines the effectiveness of talent management in enhancing productivity and business success, using the Four Seasons Hotel as a case study. The project begins with an introduction outlining the aims, objectives, and research questions, supported by a literature review. It explores both qualitative and quantitative research methods, with a focus on qualitative approaches and inductive reasoning. The project details the data collection methods, including primary data collection through surveys and interviews with 30 employees, and secondary data. The analysis includes data interpretation using charts and graphs, focusing on employee tenure, the hotel's concern for talent management, practices used, and the impact on employee performance and efficiency. The project also considers the costs, access, and ethical issues associated with the research, and concludes with reflections on the methodology and lessons learned.

RESEARCH PROJECT

Table of Contents
RESEARCH PROPOSAL...............................................................................................................3
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1. Research proposal with Literature review.......................................................................3
P2- Research methods and approaches to primary and secondary research..........................6
P3-Conduct research methods for hospitality researches and include Cost, access and ethical
issue. ......................................................................................................................................7
P4- analytical tools to analyse research finding and data.......................................................8
P5- Communication the research outcome to intended audience.......................................17
P6- Reflation on effectiveness of research project to meet objectives.................................18
P7 – Consider alternative research methodology and lesson learned in view of the outcomes.
..............................................................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
Appendix..........................................................................................................................................1

RESEARCH PROPOSAL
INTRODUCTION
Talent management is the commitment of the company to recruit, create, hire and bear
the most talented and superior workers acquirable in the job marketplace so company can take
competitive advantages in the market and show their presence as a brand. This term is used to
describe when organizational loyalty to succeed, hire and bear Talented workers.
This report will take Hotel Four seasons to conduct this research project. This hotels
provide luxury hospitality services and their headquarter is in Landon, England. This hotel was
reopened in 2010 after an expensive two years redevelopment costing an estimated 125 million.
This report will produce research proposal on the Talent management in Four seasons
hotel and define the research questions and support by the literature review. It will examine
searches and methods in this project and briefly how this researches helps to provide useful
information. This report will analyse and conduct research which are relevant to a hospitality
research project. It will communicate the outcome of This project to identify stakeholders. This
report will provide reflection on the method used by the researcher for this business project and
how this research project help them to meet objectives. In the end of this report will analyse
alternative research methodology and lesson learned in view of the outcomes.
LO1
P1. Research proposal with Literature review
Background of Research:
Aim:
“To analyse effectiveness of talent management in order to raise productivity and enhancing
business organization success. - A case study on Four seasons hotel”
Objectives:
 To determine the conceptual framework of talent management as an strategic approach.
 To analyse and identify relationship between talent management and operational
efficiency.
 To analyse benefits of managing talent in business to improve Four Seasons hotel
productivity.

 To examine the role of leaders and managers of the Four season Hotel in managing
talent.
 To assess new and innovative ways of working to accomplish a strategic approach to
talent management.
Research questions:
 What is the relationship between talent management and operational efficiency?
 What are the benefits of managing talent in the business?
 What are the role of leaders and managers in managing talent within organization ?
Research methodology:
Research methodology is the particular activity or the techniques to select, process and
identify and analyse data about the topic (Collings, Scullion and Caligiuri., 2018). This will
help know to analyse the importance of talent methodology.
Research type: qualitative and quantitative
There are two types to researches, qualitative and quantitative. Qualitative research
methods focus on meaning and words while the quantitative method focus on the statistics and
numericals. This report will choose qualitative method to conduct this research project.
Research approach: Deductive and inductive
There are plans which helps to collect the data, analyse and interpretation of the data.
There are two kinds of approaches which are Deductive and inductive. Descriptive research
gather information without controlling any variables, while inductive approach concerned with
theories to collect data and their aim is to generate fresh theory settled information. This project
will choose inductive method.
Research strategy: Descriptive
Research strategy is the systematic plan which provide directions to the thoughts and
enable writer to doing research. Descriptive method is type of research strategy which is
utilised to describe characteristics of the population which being studied.
Data collection: Primary and secondary
There are two type of information collection which are primary and secondary method.
In the primary method data researchers collect data from first had sourced while secondary

researchers' information refers to the data collected by someone else other than the user (Wiek
and Lang., 2016). This report will choose primary data collection method.
Sampling: Random sampling- 30 employees
Sampling is the procedure which is used in the statistical analyses in which a preset
numbers of observations are interpreted from the bigger group population. This report will use
random sampling method and select 30 employees to conduct this research project.
Literature review:
Literature review is the study of the other secondary sources such as articles, theses and
books which is related to a specific topic or the research questions.
Activity time scale:
Activity 1
week
2
week
3
week
4
week
5
week
6
week
7
week
8
week
9
week
10
week
Identify
research topic
Justification
on chosen
topic
Research
methodologie
s
Review of
Literature
Draft
finalization
Conclusion Topi
c :
resea
rch

proj
Submission
P2- Research methods and approaches to primary and secondary research.
There are two kind to researches methods which are used by researchers, qualitative and
quantitative (Abutabenjeh and Jaradat., 2018). Qualitative research methods focus on meaning
and words while the quantitative method focus on the statistics and numericals. This both
research methods will help researchers to complete this project on the Talent engagement on
Hotel Four seasons-
Qualitative researches
Qualitative researches are defined as a research methods which totally focus on
obtaining informative data from the open-ended colloquial communication. This method is not
just about what people believe about but it is also about why people believe. Interviews are the
speech based research where questions are used to ask to get info from the others. Interviews are
atypically structured to meet the researchers objectives.
Proes - Qualitative approaches to investigation are not bound by the limitations of quantitative
methods. If participants don’t fit the researcher’s belief that’s equally helpful qualitative data to
add context and possibly explain something which Numbers alone are ineffectual to show.
Cons- size of the sample can be a big issue for the researcher (Ardrey and et.al., 2016). If
researcher seek to reason from sample of , for example 200 employees which are based on
sample of the only 5 workers . This will rise the question of the researchers that will this
method will provide true abjuration of position of the remaining 97 percent of the company.
Quantitative method
Quantitative researches utilize computational, mathematical and statistical to produce the
right result. This methods create a decisiveness to the purpose to state studied as it quantified
difficulty to realism how prevailing they are (Ardrey and et.al., 2016).
Pros- Qualitative researches involves survey , real time gathering, experiments. There are few
delays in the collection of the data and metrical to examine the researches. This means

information in this method can be more quickly examine as compare to the other methods of the
researches.
Cons – there are some limits in this method – One survey is fail through this method then
interviewer cannot go back conduct again survey(VanKooten., 2019). There is a limited chances
they will get to probe the reply offering in the research, which make some data points to analyze
when comparison with the other method.
Research approaches
There are two important research approaches which are primary and secondary. Both are
helpful to conduct researches and help to complete project. Primary and secondary are one of
them ad this helps to conduct researches , collection of appropriate data.
Primary data
Primary data is fresh data collect by the interview by conducting the researches m asking
questions, interview etc (Schloss and et.al., 2019). This research is used for the hiring someone
or collecting new data.
Pros- one of the best advantages of the primary research that it allow researchers to obtain
original data which can help to fulfil needs.
Cons – this research method take time and it is costly as well.
Secondary data
It is method of researches which involves use already existing data. Existing data
collected or summarized to insure the overall effectiveness of the research.
Pros- It is already based on the existing data derived from the previous researches, this kind of
researches can be conducted more easily and quickly and at a low cost (Buono and Gonzalez.,
2017).
Cons- one of the major disadvantages from the secondary research may have problems and
difficulty obtaining specific information specific to the researchers needs.
P3-Conduct research methods for hospitality researches and include Cost, access and ethical
issue.
Research is defined a procedure which include some steps bored assumptions to
detailed methods collections. In order to conduct talent management project researcher use
primary method for research . In this method they use surveys and interview to collect data. The
data collect by the researcher was new and never used (Ciocoiu., 2018). This help them to

complete this research properly and investigator get the information according to their needs.
Primary data is better for this research project because it new researches and it is done to collect
the new and original data. Investigator who conduct this method of research do so in the many
ways. This include going direct to the sources – normally customers and prospective customers
in the target market – they ask questions and gather the useful information through some
primary research methods like survey, interviews, focus groups, visiting location of the
competitors.
Cost
Costing in the research project is important because in these researchers have to
calculate which methods they should use and which project will be more costly. Cost will be
needed to conduct the primary and secondary research.
Access
Ethical issue
There are some ethical issue faced by the investigators to conduct research project.
Primary data collection method is not that easy because investigator have to take interviews and
surveys one by one which takes time and travelling experiences (Faber And et.al., 2016). Many
people deny giving any information and most of the people does not know about the what
interviewer is talking about which may lead their project toward the failure. In order to conduct
research Talent management research project , researcher can get fake information from the
people which can directly affect on this project research.
P4- analytical tools to analyse research finding and data
data interpretation
Theme-1 Since how long you are working in Four season HotelparticipantsLess than 1
year10Between 2-3 year13Between 3-5 year4More than 5 year3total30

Less than 1 year
Between 2-3 year
Between 3-5 year
More than 5 year
0
2
4
6
8
10
12
14
participants

Interpretation
As p[er the above graph there are 10 employees who are working in the company above
1 year, 13 workers are working in Four season hotel from 2-3 year and four workers are working
in this Hotel from 4 to 5 years and only 3 employees are working from 3 years.

Theme -2 Does Four season Hotel is concern about talent managementfrequency
Yes25No5Total 30
Yes No Total
0
5
10
15
20
25
30
35
Interpretation
As per the above theme Question have been asked the employees abut talent management
than 25 employees responded yes and 5 employees responded no as an answer out of 30 total
employees.

Theme -3 What practice uses by Four season Hotel to manage talent?frequency Continuous
improvement 15Performance management10Job description at the time of
recruitment5Collaborative coach evolve5Total 30
Continuous improvement
Job description at the time of recruitment
Total
0
5
10
15
20
25
30
35
Interpretation
As per the about theme question have been asked to the employees about the practices
used in the Hotel than 15 employees say continuous improvement (Ghosh and Guchhait., 2020).
10 employees responded performance management, 5 job description at the times of recruitment
and 5 for collaborative work .