BTEC HND Project: Talent Management and Employee Retention at Google

This presentation provides an overview of talent management strategies at Google, focusing on attracting and retaining employees. It begins with an introduction to talent management and Google, followed by the aim and objectives of the study. The research methodology, including a positivism philosophy, exploratory design, and deductive approach, is detailed. Primary data findings from a survey of 20 Google managers are presented, analyzing their knowledge of talent management and the strategies used by Google, such as learning and training sessions, compensation packages, flexible work environments, and developmental opportunities. The benefits of these strategies, like high employee retention and a positive brand image, are also highlighted. Secondary data analysis further supports the importance of learning and training, as well as competitive compensation. The presentation concludes with recommendations for other organizations, referencing relevant academic sources. Desklib provides access to similar solved assignments and resources for students.

Welcome to the presentation

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Content
Slides Name Slide number
Introduction 05
About the company 06
Aim and Objectives 07
Research methodology 08-09
Findings from primary data 10-11
Analysis of primary data 12
Analysis of secondary data 13
Conclusion 14
Recommendations 15
References 16

Strategies of talent management that are considered by best companies with the
motive of attracting and retaining employees within the organisation

INTRODUCTION
• Talent management is referred as one of the significant aspects in
every organisation because it facilitates in attracting, engaging,
developing and retaining effective workforce.
• It is the process to successfully deal with the most important
resource of the organisation that is employees.

About Google
• Google is known as an American multinational technology company
that is specialized into internet related products and services that
also include search engine, technology for online advertisement,
hardware, software and cloud computing.
• It is founded in 4 September in the year 1988 at California, United
States.

Aim and Objectives
Aim
“To study the effectiveness of
different types of talent
management strategies used within
the organisation with the motive of
attracting and retaining best
employees.” A study on Google
Objectives
• To identify the importance of talent management
strategies in improving business performance
within Google
• To determine the various talent strategies
considered by Google to attract and retain best
workforce within the workplace
• To highlight the challenges that are faced by
managers of Google while developing strategies
of talent management in the workplace

Research Methodology
Research Methodology Approach
Research philosophy Positivism
Research design Exploratory design
Research approach Deductive approach
Research strategy Survey
Data collection methods Primary and Secondary
Sample size 20 managers of Google
Data analysis Frequency distribution analysis

Gantt Chart

Findings From Primary Data
Q1) Do you think that you have appropriate knowledge about talent
management?
Frequency
a) Yes 17
b) No 3
a) Yes b) No
0
2
4
6
8
10
12
14
16
18 17
3
Frequency

Q2) What are the different kinds of talent strategies used by Google to
retain and attract employees in the organisation?
Frequency
a) Learning and training sessions 5
b) Effective package of compensations and benefits 5
c) Flexible working environment 5
d) Developmental opportunities 5
0
1
2
3
4
5
5 5 5 5
Frequency
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Q3) What are the benefits that are experienced by Google while using
strategies of talent management?
Frequency
a) High retention of employees 4
b) Positive brand image 6
c) Achievement of objectives 7
d) Positive working environment 3
a) High retention of employees
b) Positive brand image
c) Achievement of objectives
d) Positive working environment
0
1
2
3
4
5
6
7
4
6
7
3 Frequency