Talent Management as a Strategic Approach for Hilton Hotel

This research project investigates the application of talent management within the service industry, specifically focusing on Hilton Hotel and Resort. The report begins with an introduction that outlines the background, research aim, objectives, and questions, along with the rationale for the study. A comprehensive literature review examines the concept of talent management, exploring strategic approaches such as developing job descriptions, providing development opportunities, performance assessments, selection processes, and effective compensation strategies. The research methodology section details the use of Saunders' research onion, including research philosophy, approach, choice, design, and data collection methods. Both primary and secondary data collection methods were employed, with a sample size of 40. The data analysis section presents findings through frequency tables and thematic analysis. The report concludes with recommendations for Hilton Hotel, reflecting on alternative research methodologies and acknowledging research limitations.

Research
Project
1

Table of Contents
TOPIC - The application of Talent Management in the service industry as a strategic approach
on productivity and enhancing business/organisation success. ......................................................3
INTRODUCTION...........................................................................................................................3
Background.............................................................................................................................3
Research Aim.........................................................................................................................4
Research Objectives...............................................................................................................4
Research Questions................................................................................................................4
Rationale of Research.............................................................................................................4
LITERATURE REVIEW................................................................................................................4
Concept of talent management at workplace..........................................................................5
Strategies that can be implemented by Hilton hotel to adopt new and innovative ways for
implementing talent management at workplace.....................................................................5
Effectiveness of adopting new and innovative ways for getting strategic approach to talent
management............................................................................................................................6
RESEARCH METHODOLOGY.....................................................................................................7
DATA ANALYSIS........................................................................................................................10
Frequency table....................................................................................................................10
Thematic Analysis................................................................................................................12
CONCLUSION AND RECOMMENDATIONS..........................................................................20
Reflection.............................................................................................................................20
Alternative research methodology........................................................................................20
Conclusion............................................................................................................................20
Recommendations................................................................................................................21
REFERENCES..............................................................................................................................22
2

TOPIC - The application of Talent Management in the service industry as a
strategic approach on productivity and enhancing business/organisation
success.
INTRODUCTION
Talent Management is defined as systematic procedures which is used by a company in
order to identify vacant position, hiring suitable person, enhancing skills and experience of staffs
and many more (Aned, Zainal and Alya, 2013). The main purpose of adopting talent
management at the workplace is to recruit, develop as well as retain the best talent at the
company so that they can attain their predetermined goal and target. Organisation selected for
this report is Hilton Hotel and Resort which is a private company operating in hospitality
industry. It is founded by Conrad Hilton in year 1919 as well as its head office is located at
Virginia, United State. The respective hotel is operating at worldwide level that include
California, United kingdom, Western Europe, United State, Florida and many more. The aim of
conducting this report is to understand need of innovative and new ways of working for
achieving strategic approach for talent management at the respective hotel. For which researcher
is gathering information through different methods like qualitative, quantitative, primary and
secondary.
Background
Over the years, service industry has been dealing with a number of problems in relation
to talent management. This impacted negatively upon overall performance level of different
range of hotels and other service providers. Including this, it is also said that it has become vital
for business organisations to adopt right talent at workstation in correct time. With the help of
this, a company could sustain within the market for a longer period of time (Auguste and
Gutsatz, 2013). If it is talked about Hilton Hotel and Resort, then this hotel was also started
dealing with this issue, where they started lacking the proper talent, which raised high range of
risks for them because of continuous rise within the market.
3

Research Aim
Aim of this research is “To analyse need of innovative and new ways of working in order
to achieve a strategic approach to talent management”. A study on Hilton hotel.
Research Objectives
 To knowing the concept of talent management at workplace.
 To determine the strategies that can be implemented by Hilton hotel to adopt new and
innovative ways for implementing talent management at workplace.
 To evaluate the effectiveness of adopting new and innovative ways for getting strategic
approach to talent management.
Research Questions
 What is the concept of talent management at workplace ?
 What the strategies that can be implemented by Hilton hotel to adopt new and innovative
ways for implementing talent management at workplace ?
 What the effectiveness of adopting new and innovative ways for getting strategic
approach to talent management ?
Rationale of Research
The vital reason behind conducting investigation on chosen topic is that service market is
continuously rising, where hotels are adopting a number of techniques and taken into
consideration of various innovative ways so that they could effectively utilise strategic approach
to talent management. Away with this, it is also said that for a business firm like Hilton Hotel
and Resort it has become vital to recruit effective staff so that right amount of innovations could
be brought in by the business firm. Along with this, self interest of the researcher is also
considered, as a reason behind conducting the investigation on the topic i.e. “Need of innovative
and new ways of working in order to achieve a strategic approach to talent management”.
LITERATURE REVIEW
In present investigation, literature review section has been taken into consideration is
basically an explicit, systematic and methodology, which will help the investigator in
understanding the viewpoint of other investigators who has already performed the research on
the chosen topic or related to it.
4

Concept of talent management at workplace
According to Baharin and Hanafi, (2018), talent management is required by every single
business organisation, when it comes to manage the capabilities of it in current market so that it
could sustain within the market for a longer period of time. On the other hand, this vital concept
i.e. talent management there are a number of Strategic Approaches to Talent Management in the
workplace that are available for companies in order to manage workforce are developing Job
descriptions, delivers a number of development opportunities, performance assessments,
selection process and effective compensation, which would lead which are helpful in retaining
innovation at workplace. On the other hand, it is also said that talent management must stem
from a company’s mission and vision for their business. Including this, it is also said that when it
comes to an employee to find their niche, working towards the ultimate goal of the company.
Strategies that can be implemented by Hilton hotel to adopt new and innovative ways for
implementing talent management at workplace
There are some tried strategies that can be used to improvise talent management and
adopted by Hilton hotel to follow new and innovative ways for implementing talent management
at workplace and some of these are presented underneath: Developing Job Descriptions: In present time, developing an effective job description
could help Hilton hotel to deliver clear information about what duties go into the
performance of a job. With the help of this, Hilton Hotel would become able to ensure
that the people who apply for the vacant job, they exactly get the knowledge that what is
expected by the organisation. Provide Development Opportunities: Another crucial approach, that can be applied by
Hilton Hotel, easily through providing two-day training class on something new that
would aid in everyday duties. Under this, it is said that different elements like experience
and knowledge related to opportunities can easily be given to both new and existing
employees. Performance Assessments: This type of assessment specifically administered by HR
manager of Hilton Hotel, which would effectively improvise the weak points of the
individuals. With the help of this, organisation could easily attain a number of new and
existing goals and objectives.
5

 Selection Process: Considering the selection process, it can easily be said that Hilton
Hotel could take a number of actions in relation to selecting the best candidate. Under
this, it is said that company may require references check out, a resume and all the
documents as well.
 Effective Compensation: Another crucial strategy that can be taken into consideration by
Hilton Hotel where good talent could effectively improve the compensation rates. Under
this it will be required by the organisation to develop an effective rate, which may also
create appropriate reputation for the business firm considering an effective compensation
package.
Effectiveness of adopting new and innovative ways for getting strategic approach to talent
management
Considering the viewpoint of Bhatti, Waris and Zaheer, (2011), strategic approaches used
by business organisations in relation to talent management carries of different range of
effectiveness. If it is talked about hotel industry, in which number of hotels like Hilton Hotel and
Resort are performing and serving to their clients. Then this organisation could effectively take
into consideration of a whole new innovative way. This could be understood with a good
example of developing a job descriptions, which is specifically being developed by the HR
Manager. With the help of this, an organisation could effectively deliver high range of
advantages to company, where applicants could effectively gain the knowledge of what exactly
Hilton Hotel or any other hotel is looking for. This consists of detailed information in relation to
job profile, skills and responsibilities, which aid hoteliers to select the best candidate at the time
of recruitment.
Including this, there is another example that can be taken into consideration of effective
compensation policy, which is required by company to develop when it comes to improve the
employee engagement. If it is talked about organisation like Hilton Hotel, then it is continuously
looking forward to improve their operational management system, which can effectively be done
through offering staff with motivation (Wilson, 2015).
RESEARCH METHODOLOGY
Research methodology is considered as techniques or tool which are used by a company
or researcher in order to gather information, data and statistics in effective manner for attaining
6

positive outcome effectively. In respect of this research, project manager is will use Saunders
research onion as that will help them in gathering information related to the research aim and
objective (Scullion and Collings, 2011). Moreover it will also help in getting outcome properly
according to expected or standard outcome. There are some of layers can be understand with the
help of following point: Research philosophy:- The two common philosophy are interpretivism and positivism.
To order to properly include details using many authors views the theory of
interpretivism can be used. Research Approach:- For the successful processing of the results, an inductive or
deductive analysis method is used. Including the inductive process to give a more in-
depth overview of the knowledge required to support the planned goals and goals, in
order to ensure the accurate collection of information leading to the achievement of study
priorities and objectives (Festing, Schäfer and Scullion, 2013). Research choice:- Essentially, it is important to use two types of research methods, which
are qualitative and quantitative. It involves the qualitative research approach, which
utilizes many theoretical frameworks and principles that help the application and
presentation of the knowledge described according to the intent to be produced. Time Horizon: This is a key tool in the course of the study that lets a researcher assess the
time frame of a sequence of events during the whole project. For this Gantt map, an
appropriate interactive visualization method will be used that assists a researcher in the
pre-determined period of every task (Groves, 2011). Research design: Three forms of study are commonly available: concise, quantitative and
explorative. For this project, it will also take account of concise analysis designs as they
require the thorough representation of details to explain and interpret the data.
 Sources of data:- The information for a respective topic is primarily obtained by two
sources that are primary and secondary. In which to collect primary data researcher
mainly prepare the question as on the other side secondary information is collected by
way of books, reports and articles online (Lopes and et. al., 2015).
 Research method: For this research quantitative and qualitative research approach is
selected as that will help in gathering information which are numerical as well as non
7

numerical related to the topic “Need of innovative and new ways of working in order to
achieve a strategic approach to talent management”
 Data collection: In respective research, project manager is adopting both primary as well
as secondary data collection approach as that will help in gathering more appropriate,
authenticate and effective informations related to topic.
 Research sampling: In respective research, project manager is taking sample size of 40 so
that they can gathering proper information in order to gain standard outcome related to
research topic (Hlanganipai and Musara, 2016).
 Research ethics:- Research ethics are those general believes which are stated to be true
and must be follow by the society . In context of this research all those research ethics
are followed by the researcher. All data is ethical and a proper research was maid for
conducting this research methodology.
 Research limitation:- The major limitation in this research is the size of sample which is
low in number and acted as a major limitation in this research (Kumar, Chebolu and
Babu, 2016). Other factors like Implementation of data collection method and Scope of
discussions are not acted as limitation for this project.
 Reliability and validity:- The reliability and validity of data is strongly depend upon
methods, techniques and test measures of some data. The Reliability refers to how
consistently a method measures something (Höglund, 2012). Validity refers to how
accurately a method measures what it is intended to measure.
QUESTIONNAIRE
Name:
Age:
Gender:
Q 1) Do you have any knowledge how talent management works for a business company ?
a) Yes
b) A little knowledge
b) No
Q 2) How important is talent management for a business organisation to bring innovation
at workplace ?
a) Highly important
8

b) Moderate importance
c) Less important
Q 3) As per your knowledge what are the new and innovative ways that can be adopted by
Hilton Hotel for getting strategic approach to talent management ?
a) Developing unique job descriptions
b) Provide Development Opportunities
c) Performance Assessments
d) Innovative Selection Process
e) Effective Compensation system
Q 4) Do you think if HR manager can change the policies related to talent management?
a) Yes
b) No
Q 5) As per your thoughts, what are the effective elements that can be seen after applying
talent management related strategies in Hilton ?
a) Upliftment of talent management
b) Enhancement of productivity
c) Rise in knowledge level of staff
Q 6) What do you think of Hilton's staff, that if they are serving as per the requirements
of customers ?
a) May be
b) May be not
c) Don't know
Q 7) Is it important for Hilton to adopt talent management related strategies ?
a) Yes
b) No
Q 8) What challenges can be faced by Hilton while developing different talent
management related strategies?
a) Less motivated staff
b) Resistance of employees to change
c) High influence of employee union
Q 9) What benefits Hilton can get of formulating effective talent management related
9

strategies?
a) Higher engagement of staff
b) Improvement among profitability and productivity
Q 10) As per your thoughts, how Hilton's client will react if they will start seeing change
within the behaviour of staff?
a) Positive
b) Negative
c) No Change
Q11) Any Recommendations ?
DATA ANALYSIS
Frequency table
Q 1) Do you have any knowledge how talent management works for a
business company ?
Frequency
a) Yes 30
b) A little knowledge 6
b) No 4
Q 2) How important is talent management for a business organisation
to bring innovation at workplace ?
Frequency
a) Highly important 25
b) Moderate importance 10
c) Less important 5
Q 3) As per your knowledge what are the new and innovative ways that
can be adopted by Hilton Hotel for getting strategic approach to talent
management ?
Frequency
a) Developing unique job descriptions 10
b) Provide Development Opportunities 10
c) Performance Assessments 5
10

d) Innovative Selection Process 5
e) Effective Compensation system 10
Q 4) Do you think if HR manager can change the policies related to
talent management?
Frequency
a) Yes 25
b) No 15
Q 5) As per your thoughts, what are the effective elements that can be
seen after applying talent management related strategies in Hilton ?
Frequency
a) Upliftment of talent management 30
b) Enhancement of productivity 8
c) Rise in knowledge level of staff 2
Q 6) What do you think of Hilton's staff, that if they are serving as per
the requirements of customers ?
Frequency
a) May be 28
b) May be not 6
c) Don't know 6
Q 7) Is it important for Hilton to adopt talent management related
strategies ?
Frequency
a) Yes 32
b) No 8
Q 8) What challenges can be faced by Hilton while developing different
talent management related strategies?
Frequency
a) Less motivated staff 25
b) Resistance of employees to change 10
c) High influence of employee union 5
Q 9) What benefits Hilton can get of formulating effective talent Frequency
11

management related strategies?
a) Higher engagement of staff 27
b) Improvement among profitability and productivity 13
Q 10) As per your thoughts, how Hilton's client will react if they will
start seeing change within the behaviour of staff?
Frequency
a) Positive 20
b) Negative 10
c) No Change 10
Thematic Analysis
THEME 1 : Talent management works for a business company
Q 1) Do you have any knowledge how talent management works for a
business company ?
Frequency
a) Yes 30
b) A little knowledge 6
b) No 4
12
30
6
4
a) Yes
b) A little knowledge
b) No