Talent Management as a Strategic Priority: Hilton London Tower Bridge

This research project examines talent management as a strategic priority for Hilton London Tower Bridge. The study employs both primary and secondary research methods, including a literature review and a questionnaire-based survey. The research investigates how Hilton motivates its staff, the link between staff motivation and business success, talent management methods (training, meetings, feedback), and potential improvements. The literature review explores various sources to understand talent management techniques. The methodology section details the use of the research onion, selecting positivism, a deductive approach, and a survey strategy with a quantitative method. The findings analyze data and interpret research results, leading to conclusions and recommendations for enhancing talent management practices at Hilton. The report emphasizes the importance of employee engagement, effective recruitment, and workforce planning to ensure the success of the organization. The project concludes with a reflection on the research process.

Research project
Executive Summary
The current research project is based on the topic of talent management as strategic priority
for an organisation for which the selected firm is Hilton London Tower Bridge. This assignment
consist of a discussion about both primary and secondary research method to achieve the set
objectives. For secondary research work use of online articles and other authentic journals and

literature is made. On the other side, primary research is undertaken with the use of a
questionnaire a description and analysis of which is also included in current research project. At
last, valid recommendation and conclusion are also there to accomplish and achieve the set
targets in an effective manner.
Table of Contents
Executive Summary.........................................................................................................................1
Title of Research: Talent management as a strategic priority at Hilton London Tower Bridge......1
Chapter 1: Introduction....................................................................................................................1
1.1) Background to the study..................................................................................................1
1.2) Research aim and objectives...........................................................................................1
1.3) Rationale for selection of topic.......................................................................................2
1.4) Research questions..........................................................................................................2
Chapter 2: Literature Review...........................................................................................................2
Chapter 3: Methodology..................................................................................................................4
Chapter 4: Data analysis and Findings.............................................................................................9
Data analysis...........................................................................................................................9
Interpretation of research findings........................................................................................11
Chapter 5: Conclusions..................................................................................................................18
Chapter 6: Recommendations........................................................................................................19
Chapter 7: Reflection.....................................................................................................................19
REFERENCES..............................................................................................................................19

Title of Research: Talent management as a strategic priority at Hilton London
Tower Bridge
Chapter 1: Introduction
1.1) Background to the study
Talent management is mainly associated with leading enhancement in skills of employees
along with maintaining a balance between demand and supply of human resources. Thus, talent
management consists of recruitment, selection, development and retaining of talented employees
at workplace along with leading coordination among there efforts to achieve organisational goal
in an effective manner (Anlesinya and Amponsah, 2020). Therefore, talent management becomes
a vital and important part of all organisations.
The orgnisation selected for current investigation is Hilton London Tower Bridge which
is a striking modern hotel situated in London, United Kingdom providing top class and rich
hospitality services and facilities to its customers. Due to the recent Brexit issues, the hospitality
industry of UK is facing many ups and down that lead to reduction in their profitability and
productivity along with leading siltation of lack of employees thus, recruitment and retention of
talented employees becomes must and essential for all organisation (Crane and Hartwell, 2019).
Thus, current investigation is lead out on Hilton London Tower Bridge to evaluate about the
need and importance of Talent management as a strategic priority for an organisation.
1.2) Research aim and objectives
Research Aim
The main aim of current research project is, “To examine how Hilton London Tower
Bridge uses talent management to create the most effective work environment with satisfied and
motivated staff. Use of the newest technology, the very high-level services and really efficient
staff are the keys for Hilton`s success, and for the satisfaction of their guests”.
Research Objectives
The main research objectives set out for current investigation on Hilton London Tower
Bridge are stated as below:
 To understand how (with what techniques: like bonus, off days, special offers) Hilton
London Tower Bridge motivate their staff for their best
 To examine the link between the level of staff`s motivation and success of business
1

 To explore the methods of talent management at the company (trainings, meetings,
feedback sheets)
 To make recommendation for further improvements in talent management techniques
1.3) Rationale for selection of topic
The selection of current research topic is quite rationale as the recent issues of Brexit has
lead to many issues and challenges for a hospitality industry and other organisation as it lead to
migration of employees belongs to EU that is leading a situation of insufficiency of workforce
along with hampering the overall productivity and performance of an organisation. Thus, in such
circumstances evolutions about the concept of talent management as strategic priority is viable
and rationale as it plays a vital role in recruitment, development and retention of talented
employee’s to ensure smooth and efficient functioning of an orgnisation. Beside this, the current
research topic also met the personal interests and academic perceptive of investigator thus, it
selection of current topic is justifiable as ensures better information about the concept of talent
management for researcher and other scholar.
1.4) Research questions
 What techniques Hilton London Tower Bridge uses to motivate their staff for the most
efficient work?
 How the motivation level impact the success of the company? Can we show significant
link between the motivation level and the turnover of the company?
 How (with what methods) Hilton London Tower Bridge can map, use and update the
knowledge and skills of their staff, for the company success?
 How Hilton could improve its talent management system, what technics could be more
efficient than their current pattern?
Chapter 2: Literature Review
This chapter of a research project consists of evaluation of various available secondary data
and information to get better understanding about selected topic and its objective (Gupta, 2019).
Following literature review is based on topic of talent management as strategic priority for which
a range of online articles and journals are review a discussion of which is provided below:
To understand how Hilton London Tower Bridge motivate their staff for their best
2

As per the information provided by Ilya Pozin, 2020, the main ways and techniques used
by Hilton London Tower Bridge to motivate their staff for doing their best consist of providing
regular rewards and perks in form of bonus and other incentives along with Radiating Positivity
through effective communication and transparency at workplace. It could be evaluated that
providing regular incentives and rewards along with recognition and appreciation are effective
ways to boost morale of employees that lead to enhanced motivation level to work hard and
doing their best (Neri and Wilkins, 2019). Further, transparency at workplace and effective
communication ensures better bonding and connection among employees that lead to enhanced
loyalty and commitment level in employees of Hilton London Tower Bridge that act as a driver
to motivate employees and create a positive and optimistic influence in there performance and
efficiency.
To examine the link between the level of staff`s motivation and success of business
As per the view point of Crane, B. and Hartwell, C. J., 2019, a direct link and connection
is there between the level of staff motivation and success of a business as high level of
motivation lead to improvement in the work performance of employees which ensures better
business performance and success for an organisation. It has been evaluated that a motivate
employees is more confident and positive towards their work and make better and more efficient
efforts for accomplishment and achievement of a desired target (Swailes, 2019). Further, it has
been also find out that yielding proper motivation lead to enhanced encouragement in employees
for making continuous improvement in their skills and competencies that are viable for success
of an organisation. Thus, it can be evaluated that leading efficient motivation level in employees
boost there performance and confidence level and makes them more loyal and committed
towards the orgnisation which plays a vital role in leading better success and growth of an
organisation (Anlesinya and Amponsah, 2020).
To explore the methods of talent management at the company
According to the information provided by the Karim Ansari, 2020, it has been evaluated
that methods of talent management are mainly focused towards the ways and strategies that can
be adopted by an organisation to maximize the potential of their employees and workforce. Thus,
the most vital way of enchaining and leading better skill development and transformation in
employees consists of providing regular training to employees. It has been observed that
providing regular training ensures effective process and programmes for teaching and developing
3

skills of employees in order to increase their knowledge and skill with the main aim of enhancing
their work efficiency and talents (Murillo and King, 2019). Further, leading regular meetings and
maintaining a feedback sheets are also viable methods that can be adopted by an organisation to
ensure effective two way communication and interaction with employees which ensures better
encouragement and develop higher level of motivation and confidence in employees to improve
their efficiency, talents and performance level (Guan and Huan, 2019).
To make recommendation for further improvements in talent management techniques
With respect to the information provided by Gupta, V., 2019, it has been observed that
talent management forms a vital part of every orgnisation thus, efficient measures and strategies
must by adopted by companies and firms to lead improvement in talent management techniques.
An evaluation of theses strategies that could be recommended for Hilton London Tower Bridge
for having further improvements in its talent management techniques:
Effective recruitment and workforce planning- The first and foremost strategy
recommended for Hilton London Tower Bridge for leading in talent management techniques
consists of effective workplace planning that includes access of talented individuals on the basis
of their knowledge, skills, attitude and other competencies to achieve the performance level and
objectives of orgnisation. Further, an efficient recruitment process to identify, attract and hire
most potential and talented employees is also recommended for Hilton London Tower Bridge for
leading improvement in its talent management techniques (Gupta, 2019).
Employee engagement- The other way and strategy recommended for Hilton London Tower
Bridge consist of emphasising more on employees engagement as it is a way that ensures better
connection and enhanced motivation level in employees in order to encourgae them for better
performance and efficient management of talent. Employee engagement lead to a more open
communication and enthusiasm employees which led to higher commitment and motivation in
employees that lead to enhanced efficiency and competencies to ensure better talent management
at Hilton London Tower Bridge (Neri and Wilkins, 2019).
Chapter 3: Methodology
This forms a vital part of every research project which provides detailed information about
the method and approach used for performing an investigation (Murillo and King, 2019). With
respect to current investigation on Hilton London Tower Bridge use of research onion is made by
4

researcher in order to adopt and select most appropriate and suitable research method along with
leading valid justification for their selection.
Figure 1: Research Onion, 2020.
Research philosophy- It is the very first layer of research onion that is basically divided into
four main types that consists of Posistivitism, pragmatism, interpretivism and realism. From
these kind of research philosophy the one that seems most viable for current investigation is
Positivism as it lead to enhanced testing and evaluation of objectives set out for current
investigation along with leading support for quantitative form of data (Anlesinya and Amponsah,
2020).
Research approach- It is the second outermost layer of resrch onion that is bifurcated into
two main categories which consists of inductive and deductive type research approach. On the
basis of nature of current investigation on Hilton London Tower Bridge the implication of
deductive research approach is more suitable as it is the one that support scanning and timely
evaluation of quantitative fact to accomplish set objectives.
Research strategy- It represent the third layer that is categorised and divided into several
types of strategies like experiment, survey, action research, case study, grounded theory, archival
research etc (Crane and Hartwell, 2019). Out of these kind of research strategy, the most viable
strategy for prevailing research project is survey That lead to most cost and time effective way of
leading an investigation with the help of questionnaire as research tool to have a detailed study
about the selected research topic and its objective.
5

Choice of method- The next layer of research onion is associated with choice of method out
of the three most commonly used method that consist of qualitative, quantitative and mixed type
of method. Out of these three types of method adoption of quantitative method of research has
been made for investigation on Hilton London Tower Bridge as it is the one that lead easy
collection and implication of research data in numeric terms that is easier to present and
evaluates through use of tables, graphs and other statistical means. Further, use of quantitative
research method also ensures measurable and quantifiable results and conclusion to check and
measures the success and effectives of an investigation (Gupta, 2019).
Time Horizon- This layer of research onion is basically divided into two main types which
are categorised as cross sectional and longitudinal time horizons where cross sectional emphasis
on a single point of time where as longitudinal implies on the observations for a particular
variable for several year. With respect to current research work implication of Cross sectional
time horizons is made to present all activities at a specific and single point of time represented
with the help of below stated Gantt chart (Neri and Wilkins, 2019). Use of Gantt chart as
management tool for current investigation brings clarity and transparency in resrch work and
activity in order to accomplish current investigation in expected time frames and duration.
6

Data Collection and analysis- It is the most vital section of research methodology that yield
information about the techniques and sources used for data collection. With respect to current
investigation on Hilton London Tower Bridge use of both primary as well as secondary sources
of information is made to collect significant and up-to-date data as primary lead to direct
implication with respondents to gather first hand data where as secondary associated with past
facts and records to maintain the authenticity and support primary findings (Gupta, 2019).
Sample method- It is a methods which reflects the process of selecting suitable small
number of observations from a large number of observation (Murillo and King, 2019). With
respect to current investigation, use of random mode of sampling is made to opt or select a
sample size of 30 respondents from the employees of Hilton London Tower Bridge in order to
collect primary data with the use of a questionnaire.
7

Research instrument- Use of questionnaires is made as research instrument to gather
primary data where as secondary information is collected from online journal and authentic
articles. Use of following questionnaire is made for current investigation on Hilton London
Tower Bridge to collected primary information on the selected topic of talent management:
Questionnaire
Q1) Do you having any implication about the concept of talent management and its
importance as strategic priority at Hilton London Tower Bridge?
a) Yes
b) No
c) Neutral
Q2) What are the best possible ways and techniques that are used by Hilton London Tower
Bridge to motivate its staff for having most efficient performance and work?
a) Providing regular rewards and perks
b) Radiating Positivity
c) Effective communication and transparency
Q3) What implication are you having regarding the impact of motivation level on the
success of an organisation?
a) Direct impact
b) Indirect impact
c) No impact
Q4) Which one is the most viable method that is adopted by Hilton London Tower Bridge
to update and enhance the knowledge and skills of its employees to ensure effective talent
management?
a) Providing training
b) Conducting regular meetings
c) Maintaining feedback sheets
Q5) As per your view point what impact is lead by effective talent management on overall
success and performance level of Hilton London Tower Bridge?
a) Positive
b) Negative
c) Neutral
8

Q6) What are the main challenges and issues which are faced by Hilton London Tower
Bridge while leading talent management in its organisation?
a) Higher expectations of employees
b) Complex needs and demands of employees
c) lack of effective leadership
Q7) Which one is the most viable recommendation that could be made for Hilton London
Tower Bridge for leading improvement and betterment in its talent management
technique?
a) Better recruitment and hiring process
b) Efficient workforce planning
c) More emphasis on employees engagement
Q8) Are you agreed with the fact that implicating and adopting participative leadership
style is also a viable method to ensure effective talent management at Hilton London Tower
Bridge?
a) Agreed
b) Disagreed
c) Neutral
Q9) Any further recommendation and suggestion for Hilton London Tower Bridge?
Chapter 4: Data analysis and Findings
Data analysis
Q1) Do you having any implication about the concept of talent
management and its importance as strategic priority at Hilton London
Tower Bridge?
Frequency
a) Yes 26
b) No 1
c) Neutral 3
Q2) What are the best possible ways and techniques that are used by
Hilton London Tower Bridge to motivate its staff for having most efficient
Frequency
9

performance and work?
a) Providing regular rewards and perks 10
b) Radiating Positivity 11
c) Effective communication and transparency 9
Q3) What implication are you having regarding the impact of motivation
level on the success of an organisation?
Frequency
a) Direct impact 20
b) Indirect impact 6
c) No impact 4
Q4) Which one is the most viable method that is adopted by Hilton London
Tower Bridge to update and enhance the knowledge and skills of its
employees to ensure effective talent management?
Frequency
a) Providing training 12
b) Conducting regular meetings 8
c) Maintaining feedback sheets 10
Q5) As per your view point what impact is lead by effective talent
management on overall success and performance level of Hilton London
Tower Bridge?
Frequency
a) Positive 25
b) Negative 2
c) Neutral 3
Q6) What are the main challenges and issues which are faced by Hilton
London Tower Bridge while leading talent management in its
organisation?
Frequency
a) Higher expectations of employees 9
b) Complex needs and demands of employees 10
c) lack of effective leadership 11
Q7) Which one is the most viable recommendation that could be made for
Hilton London Tower Bridge for leading improvement and betterment in
its talent management technique?
Frequency
a) Better recruitment and hiring process 12
10