HND Business Research: Talent Management Impact on HR at Zara

This research project investigates the impact of talent management on the roles played by human resource managers, focusing on a case study of Zara. It aims to understand the meaning of talent management and human resources in a business context, determine the impact of talent management strategies (such as training, rewards, and employee engagement) on HR roles, and examine the benefits of having talent management and human resources for Zara, including enhanced employee motivation, productivity, and retention. The study employs a positivism research philosophy and an inductive approach, using quantitative research methods, specifically a questionnaire survey, and literature review to gather both primary and secondary data. Findings from the survey, involving 30 Zara employees, are presented through graphs and tables, analyzing the roles played by HR managers, employee satisfaction with talent management strategies, and the impact of these strategies on employee retention and productivity. The research concludes with recommendations for improving talent management practices within Zara to further enhance employee engagement and reduce turnover.

Research project
The impact of talent management
on the role HR
1

Table of Contents
Introduction/Background to the research ........................................................................................3
Research Questions..........................................................................................................................3
Research Aim and Objectives .........................................................................................................3
Limitation of the study ....................................................................................................................3
Literature Review ............................................................................................................................4
What do you mean by of talent management and Human resource in business context?...........4
What is the impact of talent management on the role of HR?....................................................4
What are the benefits of having talent management and human resource for Zara? .................4
Research Methodology ...................................................................................................................5
Data Analysis ..................................................................................................................................6
Research Findings ...........................................................................................................................7
Conclusion and recommendations ................................................................................................13
References .....................................................................................................................................15
Books and journals ...................................................................................................................15
Appendixes ...................................................................................................................................16
Research Proposal.....................................................................................................................17
Introduction/Background to the research ......................................................................................17
Research Question .......................................................................................................................17
Research Aim and Objectives .......................................................................................................17
Literature Review ..........................................................................................................................17
Research Methodology..................................................................................................................18
Anticipated outcome .....................................................................................................................19
Gantt Chart ....................................................................................................................................19
References .....................................................................................................................................21
Books and journals ...................................................................................................................21
Reflective Statement ................................................................................................................21
2

Introduction/Background to the research
Talent management is a process of retaining employees for long time within organisation.
It is a responsibility of HR to perform talent management strategies within business environment.
There are certain types of talent management strategies such as training and development,
performance management, employee engagement, rewards and recognition etc. to be performed
by Hr of an organisation. These strategies directly impact the role of human resource because
when employees engage with others, this helps human resource in retaining employee for long
time and creating positive and healthy environment within business (Nguyen, 2021). Retaining
employee will be resulting in reducing employee turnover ratio. The organisation selected in this
is Zara. It is one of the fast fashion company which deals in various products in all over the
world. This study includes research aims and objectives and questions. Further, primary and
secondary data is collected through literature review and survey. It includes research
methodology and findings and recommendation an conclusion.
Research Questions
 What do you mean by of talent management and Human resource in business context?
 What is the impact of talent management on the role of HR?
 What are the benefits of having talent management and human resource for Zara?
Research Aim and Objectives
Aim : “To determine the impact of talent management on the roles played by human resource
manager within a workplace.” A study on Zara.
Objectives :
 To understand the meaning of talent management and Human resource in business
context.
 To determine the impact of talent management on the role of HR.
 To examine the benefits of having talent management and human resource for Zara.
Limitation of the study
The limitation of present research is that there is a lack of financial resources of
conducting this research. Further, in this present research questionnaire survey is used, but it
does not brings accurate information, so data collection method needs to be changed (Bhardwaj,
3

2021). In addition, there was a lack of information collected is reliable or valid. Because some of
the people are lacking interest in giving answers to the questionnaire provided to them.
Literature Review
What do you mean by of talent management and Human resource in business context?
As per the opinion of Alomari, (2021) Talent management is the procedure of attracting
and retaining employees for long time in an organisation. On the other hand, human resource is a
broader term which is a administrative arm that delivers HR needs to the business. Talent
management is a part of HRM. A role of human resource is to perform all these roles such as
training and development, rewards and recognition etc. which helps in retention of employee for
longer duration. These both are a similar term. Talent management is a prices which is to be
performed by Hr manager of an organisation (Khoei, and Ghosh, 2021). Both of these terms
helps organisation in enhancing their employees productivity and reducing employee turnover
ratio.
What is the impact of talent management on the role of HR?
According to Tareque, and Islam, (2021) HR is a wider term as compared to talent
management. There are certain strategies which comes in talent management such as training and
development, rewards and recognition, employees growth opportunity etc. talent management
helps employees in increasing productivity and enchaining employees engagement. On the other
hand, these strategies help managers in motivating employees and resulting enhancing
employees productivity and engagement. This results in retaining employees for longer term
within Zara. This results in impacting positively on the role of HR and reducing employee
turnover ratio of organisation as well. Further, role of HR manager is to develop employees
employees motivation and analyse employees performance (Deshmane, and Martinez-de-
Albeniz, 2021). In Zara, managers are effectively analysing employees performance through
performance management and provides rewards and recognition to the employees to enhance
their motivation and productivity. So by this it is analysed that talent management strategies are
impact positively on the role of HR.
What are the benefits of having talent management and human resource for Zara?
From the views of Saha, Dey, and Papagiannaki, (2021) The benefits of having talent
management and human resource in Zara is to enhance employee motivation and productivity.
4

There are certain talent management strategies which Zara managers are providing such as
employee engagement and rewards and recognition. This helps employees in getting motivated
and developing effectiveness within business environment. By getting motivation, employees
retain in company for long time and this results in increasing productivity of employees and
company both (Unger, Neto, and Hirota, 2021). Further, while using talent management
strategies, company is raising their employee engagement nd providing healthy and positive
working environment.
Research Methodology
Research philosophy : Research philosophy is the set of principles which is concerned
with the world view. This consist of two types of research philosophy. These are positivism and
interpretivism. In this present report, researcher is using positivism research philosophy because
there is a use of practical information (Katan, and Taibi, 2021). Positivism approach is more
scientific and testing phenomenon which is quantitative in nature.
Research approach : Research approach consisting of two types. These are deductive
approach and inductive approach. Deductive approach is scientific hypothesis development
which is based on literature review and observed by researcher. On the other hand, inductive
approach starts with observations that researcher used to create new theory. In this researcher is
using inductive approach because it involves quantitative research which involves use of
numerical information.
Research method : There are two types of research methods. These are quantitative and
qualitative research method. Quantitative research refers to the numerical information and data.
Qualitative method includes non numeric information. In present study, researcher is using
quantitative research method. There is a use of questionnaire survey which includes close ended
questions (Fotouhi Khankahdani, Taftiyan, and Nazemi Ardakani, 2021). Further, while using
quantitative information, valid data is being provided to audience and results in getting numerical
data through use of graphs and charts.
Research strategy : Research strategy is used for collecting data and information. There
are various types of research strategy such as action research, experimental research, literature
review, survey and interviews etc. present study is collected through survey and literature
review. Literature review is collected through different books and journals which brings in depth
information about a particular task or topic. On the other hand, survey is conducted through
5

questionnaire which involves close ended questions. This helps in collecting practical and
numerical information about a particular topic and task.
Data collection method : Data is collected through two different ways. These are
primary and secondary research method. Primary method involves quantitative data which
provide numeric information about a task (Pedeliento, Mangiò, and Manfrini, 2021). On the
other hand, secondary data brings theoretical information about a particular task. Present
research includes both of the data collection method. Primary data is collected through
questionnaire survey which involves use of graphs and tables to gather data. Further, secondary
data is collected through books and journals which is presented in a form of literature review.
This helps in gaining in-depth information about a specific topic. It is said that primary data
brings more reliable and valid information as compared to secondary data.
Sampling : Sampling is the procedure of some of the samples from large set of
population. There are two types of sampling method probabilistic sampling and non probabilistic
sampling. Probabilistic sampling is used in particular research because it makes uses random
sampling which provides equal opportunity to every respondents of being select as a sample
(Russo Spena, D’Auria and Bifulco, 2021). Present sample size is 30 who are the employees of
Zara. These respondents are given questionnaire to fill effectively and provide accurate
information.
Data Analysis
Questionnaire
Q1. According to you, what roles are being played by HR manager of
Zara?
Frequency
a. Talent management programmes 5
b. Compensation and benefits 5
c. Workplace safety 5
d. all the above 15
Q2. Did you think, employee are satisfied with the talent management
strategies provided by managers?
Frequency
a. Strongly agree 10
6

b. Agree 15
c. Disagree 5
Q3. According to you which talent management strategy is provided to
employees in Zara to retain them for long time?
Frequency
a. Training and development 15
b. Rewards and recognition 10
c. Employee development and growth 5
Q4. According to you, what benefit company is getting from having
talent management programmes within business environment?
Frequency
a. Reduction in employees turnover ratio 8
b. Retention of employees 12
c. Enhancing employee productivity 10
Q5. According to you, what is the impact of talent of management on a
role of HR manager of Zara?
Frequency
a. Employee retention 11
b. Improving employee productivity 9
c. improving employee performance 10
Q6. Did you know which challenge is most faced by manager while
implementing talent management within business organisation?
Frequency
a. Higher employees demands 12
b. In effective leaderships 9
c. Increase in employee turnover ratio 9
Research Findings
Question 1 Roles are being played by HR manager of Zara?
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Q1. According to you, what roles are being played by HR manager of
Zara?
Frequency
a. Talent management programmes 5
b. Compensation and benefits 5
c. Workplace safety 5
d. all the above 15
Interpretation
From the above graph, it is analysed that out of 30 respondents, 5 answered that talent
management programmes is a role performed by HR manager. The other, 5 people said
compensation and benefits is role provided by manager. Other 5 people answered workplace
safety is the role played by manager. Rest of the other 15 people said all the above is a role
performed by managers.
Question 2 Employee are satisfied with the talent management strategies provided by
managers
8
a. Talent management programmes
b. Compensation and benefits
c. Workplace safety
d. all the above
0
2
4
6
8
10
12
14
16
Frequency

Q2. Did you think, employee are satisfied with the talent management
strategies provided by managers?
Frequency
a. Strongly agree 10
b. Agree 15
c. Disagree 5
Interpretation
From the graph, it is analysed that out of 30 respondents, 10 said they are strongly agree
that they are satisfied with the talent management strategies provided by managers. The other 15
people said they are agree with this statement. Further, 5 respondents said they are disagree with
the satisfied with talent management strategies provided by managers.
Question 3 Talent management strategy is provided to employees in Zara to retain them
for long time
Q3. According to you which talent management strategy is provided to
employees in Zara to retain them for long time?
Frequency
9
a. Strongly agree b. Agree c. Disagree
0
2
4
6
8
10
12
14
16
Frequency

a. Training and development 15
b. Rewards and recognition 10
c. Employee development and growth 5
Interpretation
From the above table and graph, it is analysed that out of 30 people, 15 respondents
answered training and development is a talent management strategy provided to employees. The
other 10 people rewards and recognition is the talent management strategy provided to
employees of Zara. Remaining of the 5 people said employee development and growth is the
talent management strategy provided to employees in Zara to retain them for longer duration.
Question 4 Benefit company is getting from having talent management programmes within
business environment
Q4. According to you, what benefit company is getting from having
talent management programmes within business environment?
Frequency
a. Reduction in employees turnover ratio 8
b. Retention of employees 12
10
a. Training and development
b. Rewards and recognition
c. Employee development and growth
0
2
4
6
8
10
12
14
16
Frequency

c. Enhancing employee productivity 10
Interpretation
From the graph, it is measured that out of 30 respondents, 8 says reduction in employee
turnover ratio is the benefit company is getting from having talent management strategies within
business environment. The other 12 said retention of employees is a benefit. Remaining
respondents opted for enhancing employees productivity is a benefit company getting from talent
management strategies.
Question 5 Impact of talent of management on a role of HR manager of Zara
Q5. According to you, what is the impact of talent of management on a
role of HR manager of Zara?
Frequency
a. Employee retention 11
b. Improving employee productivity 9
c. improving employee performance 10
11
a. Reduction in employees turnover ratio
b. Retention of employees
c. Enhancing employee productivity
0
2
4
6
8
10
12
Frequency

Interpretation
From the graph, it is analysed that out of 30 respondents, 11 said employee retention is a impact
talent management on role of HR. the other 9 people opted for improving employees
productivity is a impact. Remaining of 10 respondents answered improving employees
performance is the impact of talent management on Hr manager role.
Question 6 Challenge is most faced by manager while implementing talent management
within business organisation
Q6. Did you know which challenge is most faced by manager while
implementing talent management within business organisation?
Frequency
a. Higher employees demands 12
b. In effective leaderships 9
c. Increase in employee turnover ratio 9
12
a. Employee retention
b. Improving employee productivity
c. improving employee performance
0
2
4
6
8
10
12
Frequency

Interpretation
From the above graph, it is analysed that out of 30 respondents, 12 said higher employee
demands is a challenge faced by managers of Zara. The other 9 people says ineffective
leadership is the challenge faced by managers. Remaining of 9 people answered increase in
employee turnover ratio is a challenge faced by managers of Zara.
Conclusion and recommendations
From the above, it is concluded that talent management strategies are most important for
a company now a days. This is a role of HR manager to conduct effective talent management
strategies within working environment. This helps in enhancing employees productivity.
Managers are providing rewards and recognition to the employees so that they get motivate and
retain for longer duration. They have to keep all challenges in mind which comes in between
implementing talent management strategies and should work on them.
From the above, it is recommended that Zara should more focus on talent management
strategies which is provided to employees. They should more focus on providing training and
development programmes, performance management. These strategies results in enhancing
employees performance and analysing who is working hard and who is not. Company should
13
a. Higher employees demands
b. In effective leaderships
c. Increase in employee turnover ratio
0
2
4
6
8
10
12
Frequency

manage employees engagement and results in providing better working environment to the
workers. Hr should consider all challenges which can come in between and try to overcome from
them.
14

References
Books and journals
Alomari, K., 2021. Identifying critical success factors in designing effective and efficient supply
chain structures: A literature review. Uncertain Supply Chain Management, 9(2),
pp.447-456.
Bhardwaj, S., 2021. Inclusion and Disruption-Strategic Implementation in Modelling Agency
(Business Proposition) with insights from the Music Industry. Available at SSRN
3794886.
Deshmane, A. and Martinez-de-Albeniz, V., 2021. Play it Again, Sam? The Impact of Innovation
on Success in the Music Industry.
Fotouhi Khankahdani, M., Taftiyan, A. and Nazemi Ardakani, M., 2021. Ranking of indicators
of forward-looking information disclosure by the fuzzy analytical hierarchy process.
International Journal of Finance & Managerial Accounting, 6(21), pp.111-127.
Jain, S. and Gandhi, A.V., 2021. Impact of artificial intelligence on impulse buying behaviour of
Indian shoppers in fashion retail outlets. International Journal of Innovation Science.
Katan, D. and Taibi, M., 2021. Translating cultures: An introduction for translators, interpreters
and mediators. Routledge.
Khoei, S.Z. and Ghosh, S., 2021. Development of a connectivity map for measurement of total
supply chain value. International Journal of Agile Systems and Management, 14(1),
pp.140-169.
Nguyen, A., 2021. The constant boss: work under digital surveillance.
Pedeliento, G., Mangiò, F., Littlewood, A.V., Murtas, G. and Manfrini, G.N., 2021. A New
Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury
Streetwear. SAGE Publications: SAGE Business Cases Originals.
Russo Spena, T., D’Auria, A. and Bifulco, F., 2021. Customer Insights and Consumer Profiling.
In Digital Transformation in the Cultural Heritage Sector (pp. 95-117). Springer,
Cham.
Saha, K., Dey, P.K. and Papagiannaki, E., 2021. Implementing circular economy in the textile
and clothing industry. Business Strategy and the Environment, 30(4), pp.1497-1530.
Tareque, A. and Islam, N., 2021. Digital Leadership: The Perspectives of the Apparel
Manufacturing. International Business Research, 14(2).
Unger, A.J., Neto, J.F.D.S., Fantinato, M., Peres, S.M., Trecenti, J. and Hirota, R., 2021, June.
Process mining-enabled jurimetrics: analysis of a Brazilian court's judicial performance
in the business law processing. In Proceedings of the Eighteenth International
Conference on Artificial Intelligence and Law (pp. 240-244).
15

Appendixes
Questionnaire
Q1. According to you, what roles are being played by HR manager of Zara?
a. Talent management programmes
b. Compensation and benefits
c. Workplace safety
d. all the above
Q2. Did you think, employee are satisfied with the talent management strategies provided by
managers?
a. Strongly agree
b. Agree
c. Disagree
Q3. According to you which talent management strategy is provided to employees in Zara to
retain them for long time?
a. Training and development
b. Rewards and recognition
16

c. Employee development and growth
Q4. According to you, what benefit company is getting from having talent management
programmes within business environment?
a. Reduction in employees turnover ratio
b. Retention of employees
c. Enhancing employee productivity
Q5. According to you, what is the impact of talent of management on a role of HR manager of
Zara?
a. Employee retention
b. Improving employee productivity
c. improving employee performance
Q6. Did you know which challenge is most faced by manager while implementing talent
management within business organisation?
a. Higher employees demands
b. In effective leaderships
c. Increase in employee turnover ratio
Research Proposal
Introduction/Background to the research
Talent management is the process of attracting and retaining talented employee within
business organisation. It is important to implement talent management strategies within business
organisation by HR. The talent management strategies are impacting on the role of HR
positively. Talent management consisting of various strategies such as training and development,
employee engagement, rewards and recognition etc. which directly impacts role of HR by
retention of employee for long time within business environment (Lloréns, Didac, and Luisa,
2021). The chosen organisation is Zara. It is one of the fast fashion company. Present report
includes research questions and aim/ objectives. Further literature review and research
methodology is used to collect data and information.
17

Research Question
 What do you mean by of talent management and Human resource in business context?
 What is the impact of talent management on the role of HR?
 What are the benefits of having talent management and human resource for Zara?
Research Aim and Objectives
Aim : “To determine the impact of talent management on the roles played by human resource
manager within a workplace.” A study on Zara.
Objectives :
 To understand the meaning of talent management and Human resource in business
context.
 To determine the impact of talent management on the role of HR.
 To examine the benefits of having talent management and human resource for Zara.
Literature Review
What do you mean by of talent management and Human resource in business context?
According to the views of Arokiasamy, (2021) Human resource management is a administrative
arm which delivers HR needs to the organisation. It performs certain functions related to day to
day operations. Their activities includes interview phase., training and on-boarding etc. on the
other hand, talent management is a part of Human resource. It is a systematic process which
includes retaining, attracting and development of employee within business organisation. Talent
management strategies helps the organisation in retaining employees for longer time duration.
This results in enhancing employees productivity (Pahwa, and Rangnekar, 2021). Further, HR
and talent management both are similar terms used in business organisation to attract and retain
talented employees and motivate them towards achievement of goals and objectives.
What is the impact of talent management on the role of HR?
From Collings, Nyberg, and McMackin, (2021) Human resource is a broader term and
talent management is a role which is performed by HR. Talent management strategies includes
performance management, training and on boarding, rewards and recognition etc. which is
performed by HR to analyse employee performance and enhance their productivity as well.
Talent management is providing positive impact to the role of HR because it involves certain
strategies which results in enhancing employees productivity. So, this help HR in retention of
18

employee and developing positive and healthy environment within working environment. In
Zara, HR role is to develop employees engagement which helps in enhancing motivation and
results in achievement of goals and objectives of business.
What are the benefits of having talent management and human resource for Zara?
According to Luo, Sun, and Pan, (2021) Talent management strategies and human
resource both are most important functions of an organisation. There are certain talent
management strategies which is provided by Zara such as training and development and
attracting talented employees. These strategies enhance employees efficiency and develops
motivation. By having effective talent management and human resource departments at Zara,
they retain employees fro long time and reduce employee turnover ratio. By reducing turnover
ratio, Zara can increase their profits and revenue as well.
Research Methodology
Research method : There are two types of research method, these are quantitative
research and qualitative research. In this present research, researcher is using quantitative
research because it brings numerical information about a topic. It makes use of graphs and charts
to interpret data and findings (Conteh, and Yuan, 2021). In this research, questionnaire survey is
conducted and it consist of close ended questions.
Data collection method : Data is collected through two methods primary and secondary
data collection method. In this research both of the data collection method is used. Primary data
is collected through questionnaire survey which involves graphs and charts to analyse the data.
On the other hand, secondary data is collected through literature review which involves use of
books and articles (Viega, Andiani, and Yaghsyarani, 2021). It is said that primary data provides
more valuable information as compared to secondary data.
Sampling : Sampling is the procedure of collecting some of the samples from large
number of population. There are two types of sampling method. These are probabilistic sampling
and non probabilistic sampling. Probabilistic sampling is used in given research because it
involves random sampling which provide equal opportunity to every members of being selected
in a sample. The sample size selected in this is 30. These are the employees of Zara.
19

Anticipated outcome
The anticipated outcomes received by conducting this research could be that talent
management impacts on the role of HR by helping them in retaining employees and reducing
employee turnover ratio. Talent management within business organisation helps in developing
positive and healthy environment and increasing employees productivity as well (Khairullina,
2021). Further, present report is based on quantitative research which brings numeric and
practical information about a topic. It includes questionnaire survey to collect and gather
information effectively.
Gantt Chart
20

21

References
Books and journals
Arokiasamy, A.R.A., 2021. Exploring the Impact of Work Engagement, Organizational
Citizenship Behaviour, and the Moderating Role of Office Design on Workplace
Sustainability in Vietnam. Turkish Journal of Computer and Mathematics Education
(TURCOMAT), 12(13), pp.6977-6993.
Collings, D.G., Nyberg, A.J., Wright, P.M. and McMackin, J., 2021. Leading through paradox in
a COVID‐19 world: Human resources comes of age. Human Resource Management
Journal.
Conteh, S.B. and Yuan, Y., 2021. The impact of high performance work system on employee
service performance: the role of organizational support and organizational identification.
International Journal of Productivity and Performance Management.
Joshi, M.R., Teaching plan Teacher’s course plan 2019-20 Subject: Entrepreneurial
ManagementDepartment: Business Economics.
Khairullina, K., 2021. Modernization of HR services driven by digitalization: example of
Russian Railways.
Lloréns, R.S., Didac, R., Contreras, M.A. and Luisa, M., 2021. THE ROLE OF HUMAN
RESOURCES ON THE RELATIONSHIP BETWEEN HIGH-PERFORMANCE
WORK SYSTEMS AND FIRM PERFORMANCE. Review of Business, Accounting, &
Finance, 1(4), pp.310-327.
Luo, B.N., Sun, T., Lin, C.H., Luo, D., Qin, G. and Pan, J., 2021. The human resource
architecture model: A twenty-year review and future research directions. The
International Journal of Human Resource Management, 32(2), pp.241-278.
Pahwa, M. and Rangnekar, S., Retaining the Key Talent through Empowerment in Covid-19.
Indian Journal 0f Training and Development, p.51
Viega, A.A.G., Andiani, M.V. and Yaghsyarani, S.R., 2021. Talent Selection Comparison at PT.
PLN (Persero) and PT. PINDAD (Persero). Nusantara Journal of Current Economics
and Business Ventures, 1(1), pp.30-39.
Reflective Statement
While conducting this research, I have analysed various information related to the chosen
topic. I have focus on my strength and weakness. My major strength is communication skills and
decision making skills which helps me in conveying with respondents. Further I have also
enhanced my weaknesses such as problem solving skills and time management skills as well. I
have used questionnaire survey to collect data and information. This helped me in gathering true
information and resulting in getting reliable outcomes. I have also used literature review to get
in-depth information. This is collected through different books and journals. Further, I have used
used Gantt chart to complete research on given time period. By this I have gained actual and
tested information about a given topic. In addition, as an alternative methodology, I could use
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