Research Report: Talent Management and Customer Service at Marriott

This report investigates the effectiveness of talent management in providing effective customer delivery service at Marriott Hotel. The research includes an introduction outlining the importance of talent management in today's marketplace, followed by the research aims and objectives, which focus on understanding talent management within the organization and its impact on customer service. The methodology section details the primary and secondary research methods used, including quantitative and qualitative data analysis. The findings are presented with themes focusing on the concept and benefits of talent management. Recommendations are provided, such as providing growth platforms and adopting innovative recruitment techniques. The report concludes by emphasizing the importance of talent management for organizational success, including the ability to adapt to challenges and maintain a competitive edge. References from various academic sources support the research.

Research Project

Cover Content
• Introduction
• Research aims
• Research objectives
• Research Methodology
• Data analysis and interpretations
• Recommendation
• References

Introduction
In present scenario of marketplace, talent management is regarded as one of the
integral origin of gaining competitor benefit as it generate worth for an organization
in an efficacious and prompt manner. In simple terms, talent management is refers
to a procedure of predicting or anticipating the requirement of human capital within
company to meet firm pre ascertained content or objective in an improved manner.
However, an establishment which contain highly skilled or talented workforce
enable firm to accomplish its business objective in a stipulated period of time in an
productive and innovative style.

Research Aim & Objectives
Research Aim: “ To understand the effectiveness of talent management in
providing effective customer delivery service”.
Research Objectives:
 To study the concept of talent management within organization
 To determine the importance of talent management in Marriott Hotel in
rendering effective customer service.
 To examine the challenges faced by Marriott Hotel while managing the talent
to deliver customer service.

Primary method: This source is refer as gathering data for the first time which
means it is done by any other researcher within market.
Secondary method: This phase is related with those information which is
already available in marketplace in the form of journals, articles, magazines,
newspaper and many more.
Research Methodology

Cont...
Quantitative: In this, collected data are p[resented in the form of graphs,
diagrams, chart or visual representation.
Qualitative: It is also refer as exploratory research which means it render deeper
understanding of particular topic in a better manner.

Theme 1:Concept of talent management
Q1) Are you aware about the concept
of talent management?
Freque
ncy
a) Yes 15
b) No 5
a) Yes b) No
0
2
4
6
8
10
12
14
16 15
5
Frequency

Theme 2: Benefits of talent management
Q2) What are the benefits of talent
management for Marriott Hotel ?
Frequ
ency
a) Retain top talents 8
b) Easily develop workers 4
c) Help in hiring quality manpower 8
a) Retain top talents
b) Easily develop workers
c) Help in hiring quality manpower
0
1
2
3
4
5
6
7
8
8
4
8
Frequency

Recommendations
 Providing enormous growth platforms to employees help Marriott Hotel to
obtain higher level of satisfaction that enhance its proficiency ratio.
 Adopting innovative recruitment technique help Marriott Hotel to retain its
existing workforce as well as can build better coordination within team
members.
 Recognizing the effort of each personnel motivates them to put their best
effort for an accomplishment of desired objective.

Conclusion
To recapitulate the above discussed report, it has been signified that talent
management assist company to cope up with all emerging challenges by adopting
innovative ideas or technologies for acquiring best position within existing
marketplace. Furthermore, talent management benefits firm's leader to render
several opportunities as well as empowers them to invite manpower to take
participate in business activities which improves the morale of personnel in a better
mode. Apart from this, to survive within competing marketplace, an establishment
requires highly capable personnel which help them to maintain brand value as well
as to take strategic decision for obtaining competitive advantage.

References
Danquah, E. M. E. L. I. A. and Wireko, T. B., 2014. The impact of each element of
emotional intelligence on customer service delivery: A customer satisfaction
perspective. International Journal of Sales & Marketing Management Research
and Development. 4(2). pp.9-20.
Dickinson, H., Sullivan, H. and Head, G., 2015. The future of the public service
workforce: A dialogue. Australian Journal of Public Administration. 74(1).
pp.23-32.
Eneh, S. I. and Awara, N. F., 2016. Strategic human resource management practices
and organizational growth: a theoretical perspective. Global Journal of Social
Sciences. 15(1). pp.27-37.