A Research Project on the Impact of Talent Management at New Look

This research project investigates the impact of talent management on employee performance, focusing on New Look, a British fashion retailer. The study aims to analyze the concept of talent management, its rising importance in the current business environment, and its effects on employee performance levels. It also explores effective talent management practices that New Look can implement to enhance attraction and retention of skilled candidates. The methodology involves a deductive approach using quantitative methods for data collection and analysis, including questionnaires distributed among 40 New Look employees. The research emphasizes the importance of talent management in addressing challenges such as employee turnover and motivation, particularly in the context of the Covid-19 pandemic. The findings contribute to a better understanding of how talent management strategies can drive higher performance and success within organizations.

Research Proposal

Table of Contents
Topic: Impact of talent management on performance level of employees. A research project on
New Look.........................................................................................................................................1
Introduction......................................................................................................................................1
Aim and objective............................................................................................................................1
Background to research project.......................................................................................................2
Literature review..............................................................................................................................2
Concept of talent management and its rising need and importance in current business
environment............................................................................................................................2
Impact of talent management on the performance level of the employees............................3
Some more effective talent management practices that can be used by New look to support
higher attraction and longer retention of skilled candidates...................................................3
Methodology....................................................................................................................................4
Research Ethics................................................................................................................................6
REFERENCES................................................................................................................................6

Topic: Impact of talent management on performance level of employees. A
research project on New Look.
Introduction
Talent management tend to also focuses on identifying the skilled candidates along with
regular providing training and making use of other strategies to ensure higher motivation and
development of employees to drive success within a firm (Sandeepanie and et. al., 2022). The
organisation selected for current project is New Look which is a well-known British fashion
retailer that was established during the year 1969 and having speciality in delivering trendy
clothing, accessories and footwear for all men, women and teenagers. Currently new look is
having more than 519 stores in UK and Ireland along with offering its product across the world
including its branches in Bangladesh and many countries (7 Fashion Brands Made in
Bangladesh, 2022).
Aim and objective
Aim
The main aim of the current project is, “To review about the need and importance of
Talent management along with deterring its impact on employee performance.” A project on
New Look.
Objective
 To analysis the concept of talent management and its rising need and importance in
current business environment.
 To determine the impact of talent management on the performance level of the
employees.
 To investigate about some more effective talent management practices that can be used
by New look to support higher attraction and longer retention of skilled candidates.
Research questions
 What is meant by the concept of the talent management and its rising need and
importance in current business environment?
 What possible form of the impact of talent management is seen on the performance level
of the employees?
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 Which can be some more effective talent management practices that can be used by the
New look to have and support higher attraction and longer retention of skilled
candidates?
Background to research project
It has been seen that due to the spared of the global pandemic of Covid-19 organisation are
facing issues and challenges related with the management of talent based on ineffective
communication and lack of motivation in employees. Thus, undertaking of current project is
rational and significant as it would support a better underdoing about the need and importance of
talent management within current business scenario. It has been seen that companies are facing
issues related with talent crisis as well as high employee turnover because of having ineffective
motivation as well as lack of satisfaction in employees (Adnan and et. al., 2022). Thus, at that
time focusing on effective talent management that includes regular employee training along with
other practises such as flexible working, regular rewards and perks along with ensuring better
health and wellbeing of employees is playing a vital role in attracting and retaining skilled
employees. Therefore, current study is seemed to be rationale and significant for business
organisation to have a check on issue of high employee turnover and lack of motivation along
with supporting a more skilled and talented workforce to derive higher performance and success
level. Beside this, current project is also rationale for researcher and other scholars as it supports
better knowledge creation and skill development for having better future opportunities.
Literature review
Concept of talent management and its rising need and importance in current business
environment
As per the view point Kumar, S., 2022, the concept of talent management tends to base
on combination of HR processes that comprises of ensuring and leading out systematic
attraction, selection and retention of employees along with focusing on their continuous
development across the employee life cycle. Further, talent management tend to comprises of a
constant process that involves of the attracting as well as retaining the high quality talent
employees along with developing their skills and continuously motivating them to have higher
performance. Thus, talent management tends to be important for a business organisation as its
primary purpose is to create a motivated and skilled workforce that is vital to timely achieve the
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set organisational targets. Apart from this, it has been also seen that the recent pandemic of
covid-19 has highly affected the motivation level of employees as well as also enhanced the
issue of high employee turnover that is main factor behind the rising need and importance of
talent management. Along with this, the rising level of competition as well as dynamic needs of
customers is also enhancing the importance of talent management to ensure higher creativity and
skill level in employees to meet the specific demands of customers (Latukha and et. al., 2022).
Impact of talent management on the performance level of the employees
With respect to the view point of the Bahuguna, P.C., Bangwal, D. and Kumar, R., 2022,
a positive impact of the talent management is being seen on the performance level of the
employees as it supports higher motivation and satisfaction level for employees. It has been seen
that the main purpose of talent management is focused on creating and leading a more motivated
workforce that directly enhance the performance level of employees through creating higher
sense of commitment and loyalty. Beside this, talent management also helps employee to feel
more engaged as well as enhanced their skill and motivation level that allows better performance
and higher confidence level to time achieve the business goals. Apart from this, talent
management also supports and brings out effective workplace coordination and communication
along with motivated workforce that reduce chances of chaos thus have positive influence on
employee performance level through creating healthy workplace environment (Mujtaba, Mubarik
and Soomro, 2022).
Some more effective talent management practices that can be used by New look to support
higher attraction and longer retention of skilled candidates
As per the opinion of the Kafetzopoulos, D. and Gotzamani, K., 2022, the some more
effective talent management practices that can be used by New look to support higher attraction
and longer retention of skilled candidates comprises of the providing regular training to
employees. It has been seen that providing regular training enhance the skill level of employees
as well as boost their confidence level and make them able to effectively perform their job role
which enhance their satisfaction level. Further, supporting effective communication at workplace
is also suitable talent management strategy to ensure higher motivation in employees based on
regular guidance and supports from management. Along with this, ensuring flexible working
conditions as well as supporting higher wellbeing and health of employees through cretin a
positive and stress free work environment is also effective talent management practices that can
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be used by New look to support higher attraction and longer retention of skilled candidates
(Latukha and et. al., 2022).
Methodology
Research Philosophy – This could be determined as set of beliefs and principles which are
used by researcher to collect information and managing the data properly. This involves
positivism and Interpretivisim. In relation to reward system research, positivisms method will be
used by researcher that provides relevant information and practice way of investigation.
Research Approach – This could be determined as plan and procedures which are
formulated by an individual for the purpose of collecting information and attaining higher
performance. This involves deductive and inductive approach. In relation to current research,
deductive approach is used by researcher as it provides information by analysing environment
and using right sources (Adnan and et. al., 2022).
Research Strategy – This determined as main plans which are developed by researcher for
completing their research and bringing higher performance at the workplace. This involves
experiments, surveys, interviews, and another strategy. The researcher will make the use of
questionnaire strategy for analyzing the data.
Time Horizon- This determined as time framework which is used by an individual for the
purpose of completing their work by preparing the schedule. This involves cross sectional and
longitudinal methods. In relation to current research, cross sectional horizon has been used by
researcher to complete their research.
Choice of method – This considers method of getting information regarding a topic and
managing them well. It involves quantitative and qualitative. The researcher will use quantitative
method to conduct the research as it supports easy data collection in numeric terms. In relation to
current research, quantitative technique is being used by researcher that can help to manage the
all information and data effectively (Latukha and et. al., 2022).
Data collections and analysis – This could be determined and technique and procedure
where data could be collected for the purpose of managing all data effectively. This involves
primary and secondary method to conduct the research. Use of both primary and secondary
sources of data collection would be made for current project.
Sampling – This could be determined as specific planning and technique used by
researcher to collect information from people who have participated in research programme. In
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relation to current research, 40 people are selected within New Look who is working
continuously and developing performance.
Gantt Chart: This is a framework used by researcher to complete their activities according
to prepare schedule.
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Research Ethics
This could be explained as application of fundamental ethical principles to research
activities which include the design and implement of research that can help to develop the
business performance. In relation to current research, all information are properly systematic,
informed consent and valid to retaining information (Mujtaba, Mubarik and Soomro, 2022).
REFERENCES
Books and journal
Adnan, A.Z. and et. al., 2022. The Effect of Talent Management and Innovation Digital
Capability on Employee Performance. Budapest International Research and Critics
Institute (BIRCI-Journal): Humanities and Social Sciences, 5(2), pp.8890-8899.
Bahuguna, P.C., Bangwal, D. and Kumar, R., 2022. Talent Management and Its Impact on
Organizational Commitment: An Empirical Investigation of Indian Hospitality
Industry. FIIB Business Review, p.23197145221101436.
Kafetzopoulos, D. and Gotzamani, K., 2022. The effect of talent management and leadership
styles on firms’ sustainable performance. European Business Review, (ahead-of-print).
Kumar, S., 2022. The impact of talent management practices on employee turnover and retention
intentions. Global Business and Organizational Excellence, 41(2), pp.21-34.
Latukha, M. and et. al., 2022. From brain drain to brain gain: the agenda for talent management
in overcoming talent migration from emerging markets. The International Journal of
Human Resource Management, 33(11), pp.2226-2255.
Latukha, M. and et. al., 2022. Gender, talent management and firm performance: MNCs' female-
focused talent management practices in Russia. Employee Relations: The International
Journal.
Mujtaba, M., Mubarik, M.S. and Soomro, K.A., 2022. Measuring talent management: a proposed
construct. Employee Relations: The International Journal.
Sandeepanie, M.H.R. and et. al., 2022. The role of talent management and employee
psychological contract on employer branding: a pragmatic conceptual
model. Management Research Review.
Online:
7 Fashion Brands Made in Bangladesh. 2022. [Online] Available Through:<
https://www.desiblitz.com/content/7-fashion-brands-made-in-bangladesh >.
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