Strategies for Talent Management at Premier Inn: A Research Study

This research report investigates talent management strategies at Premier Inn, a major British hotel chain. The study aims to analyze the role of talent management, identify effective retention and management techniques, and determine the challenges faced by the organization. The report includes a literature review exploring talent management concepts, its importance, and various strategies such as rewards, training, and communication. The research employs a qualitative survey approach using questionnaires and secondary data sources like journal articles and websites. The methodology is based on the research onion framework, incorporating interpretivism, inductive reasoning, and a quantitative research choice. The report also includes a reflection on the research process and potential alternative methodologies, along with recommendations for Premier Inn based on the findings. The goal is to understand and improve talent management practices within the hospitality industry, focusing on employee motivation, retention, and organizational success.

Research Project

Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 Develop a proposal that clearly defines a research questions supported by literature review.............3
Rationale of study....................................................................................................................................4
LITERATURE REVIEW........................................................................................................................4
Ways of retaining and managing talent at workplace of Premier Inn......................................................5
Issues faced by Premier Inn while retaining and managing talent in organisation...................................5
P2 Examine of appropriate approaches and methods of research to primary & secondary research........6
TASK 2.......................................................................................................................................................9
P3 Conduct primary & secondary research using appropriate methods for a hospitality project which
consider access, cost & ethical issues......................................................................................................9
P4 Apply appropriate analytical tools analyze research data and findings.............................................11
TASK 3.....................................................................................................................................................19
P5 Communicate research outcomes in a proper manner for the intended audience..............................19
TASK 4.....................................................................................................................................................20
P6 Reflect on the application of research methodologies foe meeting objectives of research project....20
P7 Alternative research methodology & lessons learnt in view of the outcomes...................................20
RECOMMENDATIONS...........................................................................................................................20
CONCLUSION.........................................................................................................................................20
REFERENCES..........................................................................................................................................21

INTRODUCTION
Talent Management is defined as a constant process which includes attracting and
retaining high quality employees, continuously motivating them and developing their skills with
an objective to enhance their performance. In addition to this, the main purpose of talent
management is to develop a encourage staff members who will stay longer with the organization
(Ambrosius, 2018). It is also a process of analyzing vacant position, developing the skills and
expertise, recruiting the right person that match with the position and assist in attaining
objectives in a timely and effective manner. For the present research, Premier Inn is taken into
consideration. It is a British hotel chain and is the UK’s largest hotel brand. It was founded in
year 1987 and its head office is located in England, United Kingdom. The company has more
than 800 hotels globally which shows that hotel has high market presence and share as well. The
Main purpose of conducting this study is to examine the various strategies for retaining and
managing talent at workplace. Along with this, it also help researcher to gain insight about the
importance and role of talent management within an organization. It also assist investigator to
gain insight about the issues faced by respective organization while managing and retaining
talent at workplace. The present report is based on various task that involve research aim &
objectives, research methodology, literature review, data analysis & interpretation, reflection,
recommendation and many more. All these are important activities that will be advantageous for
investigator while completion of research in a proper manner.
TASK 1
P1 Develop a proposal that clearly defines a research questions supported by literature review
Research Aim:
“To examine different strategies for managing and retaining talent at workplace. A
study on Premier Inn”.
Research objectives
 To analyse the role of talent management in an organisation. To identify the ways of retaining and managing talent at workplace of Premier Inn.

 To determine the issues faced by Premier Inn while retaining and managing talent in
organisation.
Research Questions: What is the role of talent management in an organisation? What are the ways of retaining and managing talent at workplace of Premier Inn? What are the issues faced by Premier Inn while retaining and managing talent in
organisation?
Rationale of study
The main objective for performing this research is to determine and gaining
understanding about the concept of talent management and the strategies that is used by
companies in order to retain an manage talent management at workplace. At personal level, it
help researcher to enhance it’s data analysis skills, literature review skills, time management
skills, communication skills, interpretation skill and many more. All these are important as it
support an individual to attain positive and better outputs. In addition to this, this investigation is
also significant at an educational level through improving knowledge of students about talent
management.
LITERATURE REVIEW
Role of talent management in an organization
As per the view point of Brianna whiting, (2019), talent management is a procedure of
analyzing, training, developing, retaining and maintaining workforce to attain objectives of the
company. In addition to this, It is the full range of human resource procedure to pull, keep an
motivate high performing workers. It is determined that Talent management plays an important
role within an organization as it motivates staff members to achieve goals in an appropriate
manner. It is also analyze that talent management drive innovation within the workplace that
leads to attainment of competitive advantage at marketplace. Acquisition of talented and skilled
staff members help company to deal with customers and develop effective relation with them in
an appropriate way which in turn also creates a positive mindset towards brand an enhance brand
image of the organazation (Amiri and Safariolyaei, 2017). There are various benefits attained due
to talent management such as improve decision-making, achievement of vision and mission,
building of reputation, enhancement in performance and so on. It is stated that talent

management not only benefit to employers but it also give advantages to employees such as rise
up confidence, improving of personal skills, achievement of job satisfaction, long term
satisfaction and many more. It is important for an organization to focus on retaining and
managing talent in an effective manner as it help in increasing productivity as well as
performance level in an appropriate manner.
Ways of retaining and managing talent at workplace of Premier Inn
According to Robert Half, 2020, there are ample of ways are used by managers in order
to retain employees with company for longer run. For this, they are required to provide
appropriate motivation to employees so that they stay with company for longer run. There are
ample of ways by which a company can motivate employees that can be monetary and non
monetary. In addition, recognition and rewards also play a crucial role in motivating work force.
Managers are required to acknowledge the efforts and contribution of human resource within
organization. It is analysed that Human resource managers of Premier inn adopts ample of
techniques in order to retain employees for longer duration. For this, they first analyze the
requirement of employees and provide them benefits accordingly. Here, they emphasis to
maintain long term relationship with employees by having proper communication with them. It
also helps to maintain proper coordination at work place (Crane and Hartwell, 2019). Apart from
these approaches, managers also arrange necessary training and development program for
subordinates so that they can perform better at work place. With appropriate training and
development employees are able to undertake assigned task in an efficient manner. It enhances
their productivity and motivates them to work hard for organizational growth and success.
Managers of respective company also provide appropriate monetary benefits and incentives to
work force so that they get inspired and stay with company for longer duration. Here,
communication also plays a great role in managing better relationship between employees and
employer. It is monitored that administrative of respective entity emphasis over proper
communication. Therefore, organization is able to retain employees for longer duration.
Issues faced by Premier Inn while retaining and managing talent in organisation
According to Annette Franz, 2016, As per the current scenario, it is quite difficult for
company to retain and manage talent at work place. The main challenge that is faced by
managers of Premier Inn is to retain talented as well experienced employees with organization

for longer duration. There are ample of option available for talented employees so that they can
easily switch to other companies. Here, managers need to ananlyze the mind set, personality of
employees so that they can motivate human resource in an appropriate manner. The other issue is
related to culture that may create constrain in effective communication at work place. Sometimes
these differences become a reason of ambiguity and confusion at work place that may further
become reason of disputes. The another important challenge for managers of respective entity is
to maintain stress free, friendly and positive environment at work place (Ewerlin and Süß, 2016).
Nowadays, employees are going through with higher work pressure that might become a reason
of depression and stress. So, it is challenging for managers to maintain healthy environment at
work place where employees can grow and prosper. Thus, it is not easy to retain employees with
organization for longer run in current scenario. In addition, managers also face ample of
challenges in managing employees at work place in an effective manner.
P2 Examine of appropriate approaches and methods of research to primary & secondary research
Research methodology is an important aspect of every investigation in order to collect
appropriate information about the research topic. In addition to this, the mean objective of this
section is to accumulate valid and reliable information about the topic. For identifying an
appropriate approach for the investigation, research onion framework is adopted and used by the
researcher. Research onion framework includes various layers that is given below:
Research philosophy: positivism and interpretivism are the two forms of research
philosophies. Bold these forms of research philosophies are important but for analyzing the
strategies for retaining and managing talent, interpretivism philosophy is feasible and suitable as
it support investigator to evaluate the data in an effective manner full storm on the other hand,
positivism philosophy is not suitable and valuable for researcher in carrying out investigation
effectively.
Research approach: There are mainly two times of research approaches that is deductive
an inductive approach. As per the topic of research, inductive research approach is applied by
investigator as it assist in testing hypothesis (Grissom, 2017). On contrary, deductive approach is
not suitable and appropriate for this investigation as it did not give accurate information about
the study.

Research strategy: there are various forms of research strategy that is qualitative survey,
action oriented resorts, quantitative survey, case study and many more. It is determined that all
this unimportant strategy but as per the topic of research, qualitative survey will be applied by
investigator under a reason behind selecting this strategy is it provides reliable and accurate
information about the research topic.
Resource choice: There are mainly two forms of research choices that is quantitative as
well as qualitative full storm it is stated that both are significant but in order to analyze the
strategies for managing and retaining talent, quantitative research choice will be used by
investigator. In addition to this, quantitative research is appropriate for investigator as it helps in
gaining results that is based on facts, figures and statistics.
Data sources: it is an important part of an investigation that is Santa Christ into two
different forms that is primary and secondary sources. In context to primary source,
questionnaire will be used by researcher as it support an assist investigator to collect valid and
reliable information about the topic (Iii, 2016). If it is talking about secondary sources, Journal
paper, articles call mom magazines call mom websites, books, is used by investigator in order to
collect in depth information about the topic of investigation. Hence, both secondary as well as
primary sources are applied in order to gain information about study in a proper manner.
Research instrument: There are various research instruments such as survey,
questionnaire, interview and many more. In the present research, questionnaire is taken as a
research instrument that will help in accumulating valid and reliable information about this
strategies of managing and retaining talent at workplace. In addition to this, it is also undertaken
as effective technique for which researcher can easily gather proper data or information about the
topic.
Research sampling: It is one of the important part of research which is mainly
categorized into two parts that is probability sampling and non probability sampling. According
to the topic, random sampling which is a form of probability sampling method is used by
investigator. One of the main reason behind choosing this method is providing equal chance to
older people. Therefore, with the assistance of random sampling method, 30 employees of

Premier Inn are taken as a simple size that help in collecting information about talent
management.
Time horizon: It is one of the significant aspects within a resort that help investigator do
identify the starting as well as ending time of the research activities. Along with this, Gantt chart
which is a graphical tool will help researcher to analyze starting and the ending time of research
activities that will lead to attainment of research objectives timely and effectively. The Gantt
chart of present investigation as given below:

TASK 2
P3 Conduct primary & secondary research using appropriate methods for a hospitality project
which consider access, cost & ethical issues
Cost: it is one of the significant as well as valuable aspects because without this, both
primary and secondary research cannot be conducted in an effective manner full storm in order
to perform each task of primary study an appropriate amount of funds will be needed. It is
important for researchers to identify the amount required in order to conduct research activities
so that the objective is attained on time period.

Access: Another method of conducting primary as well as secondary study in a proper
and systematic manner (Kaliannan, Abraham and Ponnusamy, 2016). Here in, investigators have
full access to gather information from the participants and also have access to keep this
information with them for longer time. Moreover it assist researcher in completion of
investigation timely and appropriately.
Ethical issue: In order to perform the task, it is important for investigator to follow all
the ethical issues properly. There are various ethical issues such as confidentiality, anonymity,
informed consent and many more. All these are major ethical issues that raise at the time of
conducting primary as well as secondary study. For dealing with these issues, researchers must
do every activity of investigation in and ethical and proper manner.
Questionnaire Frequency
Q1 Do you have knowledge about the role of talent management in an
organisation?
a)Yes 25
b)No 5
Q2) What is the significance of talent management at workplace of
Premier Inn?
Frequency
a)Effective decision making 10
b)Retaining finest talent 10
c)Succeed over competitors 10
Q3) As per your view point, what is the impact of talent management
within an organisation?
Frequency
a)Positive impact 15
b)Negative impact 10
c)Neutral 5
Q4) Does talent management help Premier Inn in enhancing productivity
of employees?
Frequency
a)Agree 22
b)Disagree 8
Q5) Identify some of the major issues faced by management of Premier Frequency

inn while managing their talented workforce?
a)Higher compensation demands 12
b)Unappealing culture of organization 10
c)Lack of leadership practices 8
Q6) Do you believe that satisfaction of an individual employee is related
to higher productivity of organization as a whole?
Frequency
a)Yes 23
b) No 7
Q7) What are some of the possible issues faced by employees in Premier
Inn that is leading them to switch to other organizations?
Frequency
a)Better career development opportunities 13
b)Competitors offering better pay 9
c)No growth 8
Q8) what can be best suitable strategies that could be adopted by the
management of Premier Inn to retain their employees in long run?
Frequency
a)Using appropriate leadership practices 10
b)Offering competitive pay 10
c)Career development opportunities 5
d)Application of a suitable talent management process model 5
Q9) what is one of the best talent management strategy suitable for
Premier Inn?
Frequency
a)timely preparing of performance review plan 8
b)Establishment of accountability and reporting relationships 8
c)use of collaborative working practices 7
d)Increasing the present level of employee engagement 7
Q10) Provide some recommendations to the higher authorities of Premier
Inn to manage and retain talent at workplace?
P4 Apply appropriate analytical tools analyze research data and findings
Data analysis & interpretation: