Analysis of Talent Management Strategies in Retail Businesses

This report delves into the realm of talent management strategies within the retail sector, with a specific focus on analyzing the approaches adopted by Superdry UK and White Stuff clothing, both prominent players in the industry. The report begins with an introduction outlining the aims and objectives of the research, emphasizing the significance of effective talent management, particularly in growing organizations. A project management plan is then established, detailing the scope, cost, quality, communication, and risk factors associated with the research. A comprehensive literature review provides a foundation for understanding talent management concepts, challenges, and potential strategies. The report employs a Work Breakdown Structure (WBS) and a Gantt chart to organize and schedule research activities, ensuring efficient project execution. The research methodology section outlines the use of both primary and secondary sources, as well as qualitative and quantitative data collection methods, including questionnaires. The findings from the research are then presented, followed by a reflection on the overall experience and a concise conclusion summarizing the key insights. Finally, the report provides a list of references used throughout the research.

Managing a Successful
Business Project
1

Table of Contents
Introduction......................................................................................................................................3
Aims & objectives of research.........................................................................................................3
Project management plan.................................................................................................................4
Literature review..............................................................................................................................5
WBS & Gantt chart..........................................................................................................................6
Research methodology.....................................................................................................................9
Reflection.......................................................................................................................................10
Conclusion.....................................................................................................................................10
REFERENCES..............................................................................................................................11
2

Introduction
Talent management is a process that is related with managing the present workforce in
organisations so that there can be proper assignment of overall roles and responsibilities. There
are different types of talent management strategies that can be adopted by organisations as per
their specific requirement. Present report is based on analysing the talent management strategies
that are used to organisations that are at the growing stage. The project is aimed to analyse the
overall process of talent management in organisations. It includes white stuff clothing and Super
DRY UK. White stuff clothing is a British fashion and lifestyle brand that is dealing in different
types of apparels and having a cross 120 locations in UK. Super dry UK is also a branded
clothing retail organisation that is working towards management of their workforce
(DeJonckheere and et. al 2019). Present report is based on making detailed evaluation of the
talent management strategies that can help in analysing and interpretation of the collected
information. There is preparation of a project management plan and further based on it there is
collection of primary and secondary form of information. After that there is an analysis of the
data recommendations that are drawn in context of the collected information and lastly there is
reflection based on overall experiences across the report.
Aims & objectives of research
Research overview: With the changing environment Organisations have to focus on
achievement of higher competitive advantage. Talent management is a tool that is used across
organisations for the purpose for treating competitive talent. In case of organisations that are at
growing stage it becomes more crucial to focus on developing effective and management
strategies so that there can be proper workforce management.
Research aim: “To develop an overview of different talent management strategies that can be
used in retail organisations at growing stage”. A case study on Superdy UK.
Objectives:
 To evaluate the basic concept of talent-management
 To determine overall associated challenges with respect to talent management
 To formulate suitable strategies for managing of present workforce
Research questions:
3

 What is the basic concept of talent management in retail sector?
 What are challenges associated with talent management?
 What can be some of the suitable strategies that can be used for the purpose of
managing present workforce?
Project management plan
Project management plan is a basic tool that is used by the organisations to get a detailed
overview of different aspects of research. This manageable plan is adopted for the purpose of
planning according to which the work has to be for the executed. In present research work
project management plan is mentioned below:
Cost: It is the overall requirement of financial resources in the research work. Project
management plan is basically used for the purpose of fulfilling financial needs so that overall
associated cost of whole project can be properly identified in advance (Thaler, 2017)
(Kivunja and Kuyini, 2017). This aspect of project management plan helps the researcher in
dealing with all aspects of financial requirements in terms of petty expenses, travelling expenses,
team management expenses and other such related cost.
Scope: The overall scope of present research is related to making detailed evaluation of the
objectives that are laid by human resource management in superdry UK, where there is main
focus on making analysis of different and management strategies that it is going to help in further
retaining and managing of talent.
Quality: Quality is a basic attribute that is helping to ensure that overall outcomes are achieved
according to the preset standards (Hicks and Lloyd, 2018). In case of present research report
researcher has set some of the standards that can help in improving the overall quality of work.
For this purpose there is use of appropriate techniques of monitoring performance and also key
performance indicators. Gantt chart is used to divide the overall activities as per specific time
deadlines. Work breakdown structure is adopted to divide whole task in smaller chunks so that it
can be more manageable. Different research techniques like qualitative, quantitative, primary,
secondary have help in maintaining the authenticity and quality of whole research report.
4

Communication: communication is a crucial tool used for the purpose of ensuring that each
activity is timely completed and communicated (Ali and Guha, 2018). In present research there is
use of emails and telecommunication as to measure to for the purpose of communicating with the
teammates. It is necessary to ensure that each stage of the research is timely completed and there
is no duplication of work. for this there is need to focus on lying down of proper communication
channels across the whole process from breaking down of aims and objectives to the completion
of research.
Risk: There is sometimes possibility of risk that may arise because of non achievement of the
overall laid aims and objectives are delaying in the time table (Clarke. and Visser, 2019). There
is also risk related to shortage of available resources that may arise for the researcher. So work
breakdown structure and Gantt chart are the tools that are used to deal with the risk of timely
completing of the research work.
Resources: There are resources that are essentially required in a research work and without
which a research cannot be successfully completed. Some of the resources include human
resources, time resources and finance resources (Mohajan, 2018). Further for the purpose of
collecting secondary form of information there is need of books, articles, online available
sources to collect relevant form of information.
Literature review
To evaluate the basic concept of talent-management
As per view points of Ansari (2020), of talent management is focus on attraction of top and
further retaining best talented employees that can contributes to achievement of overall laid
objective (Schoonenboom, 2019). In sundry, there are some of the talent management practices
that include evaluation of job description and assessment of cultural fit. These practices are used
for the purpose of having effective talent management process. There are also right job
descriptions that are prepared so that employees are hired as per overall organisation
requirement.
To determine overall associated challenges with respect to talent management
5

As per talent management process is associated with many different types of challenges that may
arise in the course of managing overall work (Shahi and et. al 2020). Human resource
department posse’s responsibilities to develop a proper coordination system at can be used for
the purpose of managing their workforce. In relation with superdry there are some of the
challenges that arise because of ineffective hiring process. There is high cost associated with
hiring of employees and also issues that are arising because of compensation demands when the
overall employee expectation is not matched by the organisation (Taguchi, 2018). High
employee turnover is one of the major challenges that are arising in superdry. In sundry there is
issues that are related to lack of leadership practices as top management are not able to manage
their employees and lead the teams in a efficient manner.
To formulate suitable strategies for managing of present workforce
As per Sayyadi (2020), For the purpose of maximizing the overall efforts of employees and
achievement of higher effectiveness there is need to focus on solving of problems and further
creating higher values.
For this purpose the human resource department of superdry UK is working towards formation
of suitable strategies. There is timely awareness that is created among the workforce by
organising of suitable workshops that is helping name in enhancing their present knowledge
(Pahland Wyles, 2017). Another strategy that is used for the purpose of managing the present
workforce is providing training to employees so that they are able to enhance their present level
of performance. On the job training is one of the effective measures and strategies that is used
across organisations for the purpose of managing their present workforce (Jafariand Ranaei
Kordshouli, 2019). Further another strategy can be creating write job descriptions as per
requirement of specific vacancies. This strategy will help in effective utilisation of available
resources as there will be hiring as per specific needs only.
WBS & Gantt chart
Work breakdown structure is used to divide the whole task in smaller activities to ensure
proper manageability. It is a framework that is used by the investigator where work is divided in
small segments so that it can be made more manageable (Togia. and Malliari, 2017). Work
6

breakdown structure is very useful to increase the understanding for all the team members. When
the whole activity is divided into smaller parts then it leads to higher efficiency as there is no
duplication or overlapping activities that is taking place across team members.
Gantt chart: It is a type of bar chart that is used for the purpose of illustrating overall project
schedule. This technique is used for allocating task as per specific time frame (Zawacki-Richter
and et. al., 2020). The overall initial time period and the ending time period is determined along
with specific duration that is allocated to each activity. Below mentioned is the gantt chart that
will be used in the present research work as per specific requirements.
7

8

Research methodology
There are different research methods that are basis of study to be used for the purpose of
analysing according to particular existing situation. Research methodology is related to
specification of the different tools and techniques that are to be used to further make an analysis
of the laid research topic.
There are various methods and sources that are to be used for the purpose of data collection as
discussed below:
Primary sources: Primary source is a method that is used for the purpose of collecting
information by the investigator themselves that is first hand information. It includes various
methods like interviews, questionnaires for the purpose of extracting information.
Secondary sources: Secondary sources are based on use of existing data that is journal, books
newspaper article, website that already exists and there is no collection of new information.
Qualitative data: It is a non numerical method where data is expressed in qualitative form and
not in quantitative form. There is in depth analysis based on specific research topic that is talent
management strategies.
Quantitative data: Quantitative form of information is based on collecting numerical form of
information. In this matter for the interpretation is based on use of graphs charts. Presently there
is use of questionnaire for the purpose of collecting response from various respondents.
Questionnaire
Question-
Q-1 According to you what are the main practices of talent management?
a) Conduct regular employee reviews
b) Provide ongoing performance to maximize performance
c) Reward employees based on their performance
Q-2 Is management of an organisation focus on training and development?
9

a)Yes
b)No
c) No idea
Q-3 What incentive method is used by HR of super day for motivating their employees?
a)Financial incentive
b)Non-financial incentive
c) Have no idea
Q-4 According to you, the management needs to use what type of strategy for better
talent management in their white stuff cloths for effectively managing their workforce?
a) Hire only top candidates
b) Provide training and development
c) Hire employees from inside the company
Q-5 which one is the best practice of talent management which will use by company?
a)Linear progression of event
b)Analyzed by skill gap identification
c)Best fit applicant method
d)None of the above
Q-6 According to you which challenge is attach with white stuff clothing talent management?
a)Lack of experience in new technology
b)High employee turnover rate
c)Lack of proper leadership style
d)Rapidly changing strategy of competitors
e)Other
Q-7 According to you which strategy help company in resolving various challenges?
a)Provide training for new technology
b)Use effective leadership strategy
c)Use effective motivation strategy
d)Adopt strategy for reducing employee turnover
e)Other
10

Q-8 According to you is white stuff clothing use effective talent management strategy as
compare to sundry for hiring employees?
a)Yes
b)No
c)Not sure
Analysis research and data with the help of appropriate tools
For this research report interpretation tool is applied which helps in properly analyzing
the collected information with the help of graphical representation tool.
Theme 1: Talent management practice
Q-1 According to you what are the main practices of talent
management?
Frequency
a) Conduct regular employee reviews 15
b) Provide ongoing performance to maximize performance 8
c) Reward employees based on their performance 7
Interpretation: From above graph it is analysed that out of total 30 respondents, 15 respondents
response that best practice of talent management for retention of their employees is conduct
review on regular bases. While 8 respondents response in the favour of providing ongoing
performance to maximise employee’s performance. Remaining 7 respondents say that best
practice of talent management is to reward employees based on their performance.
11

Theme 2: Importance of training and development for employee growth
Q-2 Is management of an organisation focus on training and
development?
Frequency
a)Yes 20
b)No 6
c) No idea 4
Interpretation: It can be analysis from above graph that training and development play an
important role in development of employees as 20 respondents say yes and only 6 respondents
say no out of total 30 respondents. While remaining 4 respondents have no idea related to it.
Theme 3: Motivational tool
Q-3 What incentive method is used by HR of super day for
motivating their employees?
Frequency
a)Financial incentive 17
b)Non-financial incentive 10
c) Have no idea 3
12

Interpretation: With the help of this graph it is interpreted that out of total 30 respondents say
that financial incentive is used by HR of selected company for better motivating their employees.
While 10 respondents select the option of non- financial incentive as a best tool of motivation. 3
respondents out of 30 respondents have no idea which tool of motivation is best for company.
Theme 4: Talent management strategy for managing employees
Q-4 According to you, the management needs to use what type
of strategy for better talent management in their white stuff
cloths for effectively managing their workforce?
Frequency
a) Hire only top candidates 20
b) Provide training and development 4
c) Hire employees from inside the company 6
13

Interpretation: Above graph show that the more respondents are in the favour of hiring only top
candidates as out of 30 respondents 20 select this option. While 4 respondents say that providing
effective training and development to employees is the best talent management strategy. 6
respondents will select the option of hire employees from inside the company.
Theme 5: Talent management best practice
Q-5 Which one is the best practice of talent management which
will used by company?
Frequency
a)Linear progression of event 7
b)Analyzed by skill gap identification 8
c)Best fit applicant method 12
d)None of the above 3
14

Interpretation: After analyzing this graph it is interpreted that out of total 30 respondents 12
response in the favour of best fit applicant method as a best practice of talent management.
While 8 responses in the favour of skill gap identification and 7 respondent’s response that linear
progression of event is best practice of talent management. 3 respondents are not sure about it.
Theme 6: Challenges associated with talent management
Q-6 According to you which challenge is attach with white stuff
clothing talent management?
Frequency
a)Lack of experience in new technology 10
b)High employee turnover rate 4
c)Lack of proper leadership style 6
d)Rapidly changing strategy of competitors 7
e)Other 3
15

Interpretation: From above graph it is interpreted that out of 30 respondents 10 respondents are
response in the favour of lack of knowledge of new technology is the biggest challenge for white
stuff clothing talent management. 7 select the option of rapid change in competitor’s strategy.
While 6 respondents think that it’s because of lack of leadership style and 4 respondents think
that it’s because of high employee turnover rate. Other than this 3 respondents say that their
option is not available.
Theme 7: Best strategy for facing challenges
Q-7 According to you which strategy help company in resolving
various challenges?
Frequency
a)Provide training for new technology 12
b)Use effective leadership strategy 6
c)Use effective motivation strategy 6
d)Adopt strategy for reducing employee turnover 4
e)Other 2
16

Interpretation: From this graph it is analyzed that out of 30 respondents think that providing
training to employees is the best strategy for resolving the various challenges faced by company.
While 6 respondents are in the favor of effective leadership style and other 6 respondents select
the option of effective leadership strategy. 4 respondents think that for reducing Challenges
Company needs to adopt effective strategy so that they will reduce the labor turnover rate. From
these 30 respondents 3 respondents are select the option of other.
Theme 8: Use appropriate talent management strategy
Q-8 According to you is white stuff clothing use effective talent
management strategy as compare to sundry for hiring
employees?
Frequency
a)Yes 14
b)No 15
c)Not sure 1
17

Interpretation: The above graph show the answer of 30 respondents for the question that white
stuff clothing use effective talent management strategy as compare to its competitor. For this 14
respondents are in the favor of this while 15 respondents are given negative response on it and 1
respondent is not sure about it.
Analysis on secondary data
Secondary data refers to a data which is collected by someone other than the primary user
or in other words secondary data is related to a information which is already collected by
someone through primary source. There are various available sources of secondary data from
where the researcher will easily get the necessary information related to its research topic.
Various sources of secondary data are newspapers, magazines, journals, literature review, books,
bibliographies, reference book and so on. In context of this research report with the help of
secondary data it is analyzed that talent management is an important concept which helps an
organisation in long term retention and managing their employees properly. Selected company
face various challenges related to management practices such as high employee turnover, lack of
proper leadership style, rapidly change in competitors strategies and the most important
challenge is lack of experience in new technology because of which employee leave company
most. For this best strategy is to provide effective training to company employees. For this
company will use both on the job training and off the job training method. Another important
strategy which helps an organisation in long term retention of talented employees is to provide
them monetary and non-monetary rewards which helps in creating a good relationship between
18

employee and employer and maintain a good organisation culture by reducing conflicts and
disputes. This strategy is also used for motivating employees towards achievement of company
goal.
In context of Next, the competitor organisation of superdry is having wide range of
corporate strategic planning that is used by the top management for the purpose of reassessment
of the present strategies in the organisation. Management is working towards drawing of several
alternative scenarios and working towards achieving long-term objectives. The present
workforce is managed by having motivational theories adopted in order to motivate the
employees from zero level. It includes Maslow need hierarchy theory and husband’s theory that
is generally applied by the top management for the purpose of managing employees.
Debenhams is another competitive store in UK where the organisation is having
appropriate and management strategies in order to maximise the efforts of the workforce. For
this purpose new strategy of this brand is to prepare for social shopping experiences in the
coming time period. For this purpose organisation is willing to use and adopt new digital
strategies so that they are built up a brand reach for the online customers. There is requirement to
be more digital driven so that there can be use of operated mobile platforms. For this purpose
there is use of on the job training measures as a part of talent management strategy in this
organisation to ensure timely and continuous development of employee’s skills in the
organisation (Debenhams strategy review: all the details as it prepares for 'social shopping'
future, 2017).
Recommendation as a result of research and data analysis for an effective conclusion
In context of selected company, various recommendation after analyzing the primary and
secondary form of data for better talent management are discuss below:
 After analyzing that white stuff dairy and super day are the major competitors than it is
recommended that HR of selected organisation needs to adopt power of job description
strategy and require to understand it better. Through job Description Company define
candidates about their requirements related to required skills, salary, benefits, job profile,
duties and responsibilities to candidates. So that company will receive applications from
the candidates according to the requirement of company.
19

 Another recommendation for company is that they needs to invest more on training and
development of employees. This will help in enhancing motivation and efficiency level
of employees and help company in better management of their employees. By adopting
this strategy company will able to reduce its labour turnover rate.
 In context of white staff clothing, another important recommendation is that company
will need to give more focus on increasing their employee’s motivation level. An
employee leave ab organisation because of lack of motivation and the performance of
employee is also decrease because of less motivation. For this company needs to analysis
the factor which motivates their employees most and then effectively use monetary and
non-monetary incentive which motivates company workforce and increase their
efficiency in work.
 In relevance of selected company, it is recommended that for retain employees in
organisation company needs to timely pay all wages and salary to their employees so that
they do not think about switch to another job.
 For better keeping the knowledge of employees according to the needs and requirement
of company or according to changing roles it is recommended that company needs to
adopt effective employee planning transition strategy which helps in better hiring and
development of employees.
 Another recommendation for HR of selected company that they need to develop a
cultivating genius culture at their workplace because of this culture employees feels more
engaged with company. One of the biggest reason for mismanagement of employees and
their turnover ratio is that employees feel that they are not important for company. So it’s
important for HR to make sure that their employees feels that they are also an important
part of company.
Above recommendation helps company in better management and retention of company
talent. Retaining talent staff in company for long period of time is very important for an
organisation as it helps in successfully achieving organisation goal and achieving higher
growth. In context of selected firm, this recommendation helps company in staying more
competitive in market and also enhances their level of productivity.
20

Reflection
The overall experience from the research work is based on analysing the present and
management strategy. There are different strategies that are used by retail organisations for the
evaluation of challenges with respect to effective talent management practices. I have been using
both primary and secondary form of information in the research methodology. Some of the
difficulties that I faced throughout the research work are related to no proper communication
skills and scarcity of resources that can arise in the course of research. At some stage I have to
deal with situations where I was not able to properly manage the work and was indulged into
some of the conflicting situations. The situations were mainly arising because of no proper use of
leadership style that may impact the overall quality of research work. At the last stages of
research work I had to analyse the way over all knowledge can be used as per situation all
requirements. This learning is going to help me in future as I have been able to develop a lot of
skills that are very crucial with respect to future requirements.
21

CONCLUSION
From the above research on primary and secondary data it is concluded that talent
management is an important tool for any organisation as it will help company in retaining their
highly skilled and efficient staff for a long period of time and assist organisation in successfully
achieving their goal. From above research report it is analysis that the level of competition is
increased in Market Company needs to regularly change their talent management strategy for
effectively face the dynamic situations and challenges.
22

REFERENCES
Books & Journal
Shahi and et. al 2020. Behavioral factors affecting talent management: Meta-synthesis
technique. Iranian Journal of Management Studies, 13(1), pp.117-137.
Jafari, L. and Ranaei Kordshouli, H.A., 2019. An analysis on talent management concepts and
models. Iranian journal of management sciences, 14(56).
Ali, M. and Guha, S., 2018. Talent management in South Asia: Prospects and
challenges. Bangladesh Journal of Public Administration (BJPA), 26(2), pp.1-16.
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People, 7(1), pp.23-48.
Clarke, E. and Visser, J., 2019. Pragmatic research methodology in education: possibilities and
pitfalls. International Journal of Research & Method in Education, 42(5), pp.455-469.
Zawacki-Richter and et. al., 2020. Systematic reviews in educational research: Methodology,
perspectives and application (p. 161). Springer Nature.
Togia, A. and Malliari, A., 2017. Research methods in library and information
science. Qualitative versus quantitative research, pp.43-64.
Pahl, S. and Wyles, K.J., 2017. The human dimension: how social and behavioural research
methods can help address microplastics in the environment. Analytical Methods, 9(9),
pp.1404-1411.
Taguchi, N., 2018. Description and explanation of pragmatic development: Quantitative,
qualitative, and mixed methods research. System, 75, pp.23-32.
Schoonenboom, J., 2019. A performative paradigm for mixed methods research. Journal of
mixed methods research, 13(3), pp.284-300.
Hicks, A. and Lloyd, A., 2018. Seeing information: Visual methods as entry points to
information practices. Journal of Librarianship and Information Science, 50(3), pp.229-
238.
Kivunja, C. and Kuyini, A.B., 2017. Understanding and applying research paradigms in
educational contexts. International Journal of higher education, 6(5), pp.26-41.
Thaler, K.M., 2017. Mixed methods research in the study of political and social violence and
conflict. Journal of mixed methods research, 11(1), pp.59-76.
DeJonckheere and et. al 2019. Intersection of mixed methods and community-based participatory
research: A methodological review. Journal of Mixed Methods Research, 13(4), pp.481-
502.
Online
Ansari 6 Simple Talent Management Strategies, 2021[online], Available
through<https://theundercoverrecruiter.com/talent-management-strategy/>
Sayyadi, Explained: The Best Talent Management Practices, 2020[online], Available
through<https://www.thehrdirector.com/features/talent-management/the-best-talent-
management-practices/>
23

Debenhams strategy review: all the details as it prepares for 'social shopping' future, 2017
[online], Available through<https://in.fashionnetwork.com/news/debenhams-strategy-review-all-
the-details-as-it-prepares-for-social-shopping-future,818543.html>
24

Appendix:
Project Logbook
Name:
Project title:
Date:
Update on period of development
Points to consider: What have you completed in this period? Did you complete the work that
you had planned? Are you on track and within deadlines set? Did you need to make any
changes to your project plan?
Risks and/or issues identified
Points to consider: Did you identify risks/issues related to a lack of knowledge or skill required
to undertake the work you had planned? Did you identify any additional risks/issues that have an
impact on your project plan?
25

Problems encountered
Points to consider: What challenges did you face? How did you overcome them?
There were communication challenges and difficulty in dealing with conflicts that were faced by
various group members in the process of completing the research work.
New ideas and change of project direction
Points to consider: In developing work, addressing risks/issues, has the direction of your work
changed? How does your work justify the change of direction? Is this clear? Do you feel this
change of direction has enhanced your work? How?
My initial focus was on use of participative style to ensure that work has to be completed by
taking into consideration of the view points of various respondents. But with time when there
were high amount of conflicts because of diverse background of team members. So there was
complete shift to use of participative leadership style for the purpose of handling different issues.
What have you learned about yourself through your work?
Points to consider: What are the most important things that your work has revealed to you?
How might this learning apply in the future? How did you feel when you had to deal with
challenges/problems? How well do you feel you have you performed? What can you improve?
26

I will be using my management and leadership skills that have to be modified as per dynamic
situations that may arise in future. I felt that i was not able to handle the situations of scarcity of
resources that was difficulty to handle. I can improve by learning skills to maximize the
availability of resources so that there can be achievement if higher efficiency and effectiveness.
Next steps for your work
Points to consider: What aspects of your work should you prioritise? Have you allowed
sufficient time for completion?
I have priorities to complete the research work by enhancing my management skills. I have
ensured that all the aspects of work are timely completed.
Project plan status to date
Points to consider: Do you feel you are on track to complete your work on time? If not, how will
you address this? Do you feel your work shows your achievement of the Learning Outcomes? If
not, what do you need to do?
There were some delays that arise because of conflicting situations in relation with some
disagreements that arise in course of research work. Yes overall learning outcomes were
achieved but u had to work on improvement of my collaborative and leadership skills to deal with
situations in coming future period.
Tutor Feedback
27

3 – Performance Review
Performance Review
What did you aim to achieve through your work?
To develop an overview of different talent management strategies that can be used in retail
organisations at growing stage”. A case study on Superdy UK.
Did your work succeed in achieving your aims? How do you know? Specifically, please
outline any evaluation and assessment undertaken.
I have been successful in achievement of may overall aims objectives. The use of ssyteatic
approach by application of primary and secondary method has helped me in completing of the
research work.
What aspects of your development process do you think worked well and why? Evaluate
all aspects of the project (e.g. initial research, concept development, development
process, presentation, etc.) from a range of perspectives.
Initial research worked very well as there were timely laying down of aims and objectives. After
which there was concept development that was dome by preparation of project management
plan that helped in completion of research as per specific requirements further there was
28

process in which literature review was done to ensure that there is collection of information as
per requirements of laid aims and objectives.
What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
There were communication and conflict management issues that arise in the course of research
work. The overall resolution was done by changing the leadership style to deal with the issues.
What did you learn from undertaking the project?
I have learnt the importance to maximize the available resources so that there can be
maintenance of required effectiveness and efficiency in a particular research work.
What are the strengths and weaknesses of your process that you have identified?
Strength of the research has been that there was quick modifications as per requirements of the
different stages in the research work.
How could your process improve for the future?
The overall process can be improved by focussing on conflict resolutions skills and time
management skills.
29