Talent Management as a Strategic Priority: Research Report

This research report examines talent management as a critical strategic priority for organizations, using Crowne Plaza as a case study. It defines talent management, exploring its processes like planning, attracting, selecting, developing, and retaining employees. The report investigates the aim to assess the importance of talent management, with objectives to define talent management, ascertain its significance, and suggest improvements. The methodology employs a qualitative approach with questionnaires for data collection and content analysis for data analysis. The literature review emphasizes talent management's impact on employee motivation, performance, and talent acquisition. The report discusses the importance of talent management in the organization, including employee motivation, performance, and attracting top talent. The research methodology involves both primary and secondary data, with sampling and data collection through questionnaires. The report analyzes the findings, discusses the outcomes, and offers recommendations for alternative research methodologies. It concludes with recommendations for improving talent management practices, emphasizing its role in organizational success and sustainability.

Research Project

Table of Contents
TITLE: Talent management as a strategic priority..........................................................................1
INTRODUCTION...........................................................................................................................1
Research Aim:.............................................................................................................................1
Research Objectives:...................................................................................................................1
Research Questions:....................................................................................................................1
Research Methodology................................................................................................................2
LITERATURE REVIEW................................................................................................................2
Briefly explain the talent management in relevance with organisation......................................2
RESEARCH METHODOLOGY.....................................................................................................5
Data analysis & interpretation.........................................................................................................6
Research Outcomes........................................................................................................................15
Reflection & Recommendation for alternative research methodology..........................................15
CONCLUSION .............................................................................................................................16
RECOMMENDATION.................................................................................................................16
REFERENCES..............................................................................................................................18

TITLE: Talent management as a strategic priority
INTRODUCTION
Talent management is defined as a process to fill the vacant position by an effective as well
as talented employee. Along with this, it is mainly recruiting the able candidate for the
organisation who can perform and implement activities in proper manner and match with job
position (Alziari, 2017). There are various approaches which is used in hospitality sector for
talent management in order to hire talent for the workplace. These mainly are selection process,
performance assessment, effective compensation and many more. By the assistance of this
strategic approaches, companies can easily attract talent & retain them for longer time frame in a
proper manner. To conduct the research, Crowne Plaza is taken into consideration. It is an
international chain of Hotels of United Kingdom. The higher authorities of Crowne plaza uses all
the strategic approaches in order to talent at workplace. In addition to this, it assist Hotel to
improve their productivity level & gain success in market effectively. Moreover, this will also
help them to develop positive mind set of people that directly impact positively on the overall
performance of Crowne plaza.
Research Aim:
To assess the importance of making talent management a strategic priority in the
organisation.
Research Objectives:
 To determine the meaning of talent management in an entity.
 To ascertain the importance of talent management in an organisation.
 To suggest ways in which issues in talent management can be reduced.
Research Questions:
 What is the meaning of talent management in an entity?
 What are the importance of talent management in an organisation?
 How can issues in talent management be overcome?
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Research Methodology
This research is going to be conducted with the help of qualitative research approach
which comprise of a questionnaire. The questionnaire will be designed with questions related to
the topic presented in this particular research.
Purpose & significance of research:
One of the main purpose of conducting the proper research is to gain more knowledge
about talent management (Ambrosius, 2018). The purpose is analyse the application of strategic
approaches in gaining success and raising productivity of an organisation. In addition to this,
research gain an insight to researcher about importance of talent management and how it helps in
retaining employees for longer time period. Moreover, research study is beneficial and increasing
knowledge as well as skills of researcher regarding data collection, literature review and many
more.
LITERATURE REVIEW
Briefly explain the talent management in relevance with organisation
According to the view Branson, 2018, it is examined that in an organisation, number of
functions and operations are involved and those functions are fulfilled by employees. Every firm
require skilled personnel and expertise so that goals and objectives are achieved in proper
manner. Talent management is process of identifying the knowledge, skills and talent amongst
the employees as well as management. With help of talent management, firm and HR manger are
able to track the talent that individual in the organisation carry. In context to Crown Plaza, they
use talent management in appropriate way so that they can use their resources in effective
manner. So, talent management is ongoing and systematic process which is discussed below-
Planning- The first stage of talent management process is planning which includes identifying,
developing and proposing aspects. In context to Crowne Plaza London, to acquire the efficient
manpower organisation firstly prepare a plan and how the process has to be implemented and
what are sources that are required for talent management and how much human capital
requirement is required and at what level. Planning helped them to clarify the goals and
objectives that are to be achieved. Attracting- Further aspects which comes in the talent
management process is attracting of applicants and candidates is to fill the vacant post.
Attracting of employees can be done with help on naukri. Com, LinkedIn etc. There is various
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form of attracting the applicants such as internal and external source of recruitment. In relation
with Crowne Plaza London, they use both internal and external source of recruitment in
appropriate manner so that more candidates and applicants are attracted towards the job or post.
Selecting- Then comes the selection process of talent management in which testing of employee,
selecting other applicants from alternatives are included. This selection process is negative
process and affect both the employee as well as management. In relation with Crowne Plaza
London, they select the employee on the basis of their attitude as well as behaviour. Selection is
important because it helps the firm to decide the effective and reliable talent within and for the
firm. Developing- After the selection process, then comes the developing phase in which
organisation develop employee’s skills and knowledge by implementing orientation and training
programme. In context to Crowne Plaza, they implement training for the employees both outside
and inside the firm. This process helps in identifying subordinate’s calibre to understand things.
This also includes guiding, mentoring, the employees to the right path and direction. Retaining-
Further comes the retaining which is essential for every firm to maintain the stability in the
business. In retaining participative decision making, new skills and promotions are imposed to
employees. In context to Crowne Plaza, they used retaining so that subordinates feels motivated
and stay in the for longer period of time. With help of retaining employee morale and motivation
is increased at rapid level.
Talent management is essentials for every firm to adopt because it helps in finding the
right candidate and skills as well as knowledgeable people who can increase the efficiency of
firm at higher level. This process of talent management is essential because it helps firm to
analyse right talent in appropriate manner.
Basis of importance of talent management-
 Employee motivation- Adopting talent management helps employee to get motivated at
every level. Employee motivation is necessary because a motivated employee give best
effort in within the firm.
 Performance level- Another importance of talent management is that it increases the
performance level of both business as well as employee at wider level.
 Attract talent- With help of talent management process effective and top talent are
attracted in the management and hidden skills of employee and applicants are revealed.
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 Engaged Employees- It is important to keep employee engaged in their work so that
positive outcome arises. With help of talent management, it keeps engaging employees to
develop their skills and knowledge. Importance of talent management in an organisation
 According to study of Maurya & brothers, 2019, the main motive of talent
management is to develop, retain and recruit effective as well as best talent for the
company. It is important for human resource manager of an organisation to ensure that
staff members who have skills & qualities remain in the company. By the assistance of
talent management an organisation can attract top talent which in turn help in raising
productivity of an entity in an effective manner. In addition to this, talent management
assist an organisation to keep staff members encouraged as well as motivated that directly
leads to increase in productivity and performance of a company. Moreover, talent
management help an entity to retain its employees for longer time period and save their
cost of hiring new employee. Talent management make staff members feel engaged,
motivated and assist an organisation to attain desired goals within stipulated time frame.
In context to Crowne Plaza London, they use this talent management to acquire efficient
manpower and resources.
 From the study of D’Annunzio-Green (2018), it is examined that Talent
management in organisation play vital role in increasing efficiency of the business. With
help of talent management, firm can develop and adopt new strategies and tactics through
which goals and objectives are achieved in proper manner. Organisation maintain
management and their activities with help of talent management is effective manner. This
also give firm to explore more and new opportunities so that efficient manpower as well
as resources are acquired by the firm. In context to Crowne Plaza, they examine and
evaluate talent management in the organisation with help of proper methodology and
theories. Adopting talent management requires time and huge cost which results in
negative impact on cost of production. So, when implementing talent management
process decision making and proper planning should be used so that chances of errors and
conflicts are reduced and minimised.
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RESEARCH METHODOLOGY
Types of study: The study consist of two types of methodology that is quantitative as
well as qualitative. In the present report, quantitative research is followed as it provide data in
numericals and brings out results more accurately. In addition to this, quantitative research did
not need more resources and easy to be implement by the researcher (Amiri and Safariolyaei,
2017). In the present research, qualitative research is not followed as it consumes high time and
results out qualitative information which might not be lead to accurate results.
Data sources: There are mainly two types of data that is primary & secondary sources
that helps a researcher to conduct study in a proper manner. Primary data is basically used to
gather original information as well as first hand data. Primary data brings out more accurate and
relevant data due to which researcher implement activities associated with present research in an
effective manner. The secondary data is collected through journal articles, newspapers, online
media and many more. In the present research primary as well as secondary data is used in order
to order to gain information about talent management concept and the importance of it in the
organisation.
Sampling: Sampling is mainly defined as a portion among the whole population which is
chosen by researcher in order to conduct study more effectively. There are mainly two types of
sampling techniques that is non-probability and probability sampling. In order to choose large
sample size it is useful for the researcher to adopt probability sampling techniques. The
researcher select 50 staff members of crown plaza randomly in order to gain knowledge about
talent management. The probability sampling technique is more beneficial as compare to non
probability sampling technique as it does not need additional time, resources as well as cost.
Data collection: There are various tools for data collection that is interview,
questionnaire, focus study, observation and many more. In the present research, questionnaire
method is used by researcher in order to gain knowledge regarding talent management. The main
objective of using questionnaire method is to gather reliable as well as valid information in a
proper manner. In this type of method, a series of question is develop by researcher according to
their specific topic and then it is answered by 50 employees of crowne plaza as per their
experience and knowledge. It is determined that questionnaire method results out more accurate
results as compare to other data collection methods. Along with this, questionnaire method is
time consuming and occurs less cost as compare to other methods of collection of data.
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Data analysis: Data analysis techniques involves content analysis, coding, typologies,
trend analysis and many more. All these techniques plays a major role in analysing the
information regarding particular study. For the present research, content analysis technique is
applied as it helps in evaluating and analysing data in a easy manner. In order to follow this tool,
different themes is needed to be develop by researcher so that data can be analyse in a proper as
well as systematic manner.
Ethics: Ethics are basically the moral principles which is followed by an investigator
considering place and time as well (Berger, Berger and Education, 2018). The various principles
that is require to be follow by investigator like avoiding deceptive practices, protecting
anonymity & confidentiality, developing informed consent, declining risk of harm, giving
authority to withdraw and so on. By the assistance of all these ethics, it is easy for researcher to
complete the project systematically & ethically. In addition to this, theses ethics assist in
implementing activities in a proper manner and attain desired goals within the time frame.
Reliability & validity: It is consider as another method of research methodology which
is based on the questionnaire. By the assistance of this method, an investigator can easily rest
validity as well as reliability of research outcomes.
Cost, access & ethical issues: It is important for the researcher to emphasise on certain
aspects that assist in attaining accurate results of research. In order to conduct this study,
investigator requires an appropriate amount of funds which help in conducting research in
systematic manner. This also support researcher to conduct primary & secondary study in a
proper manner. In addition to this, access about several resources or sources has also maintain by
researcher in advance as it will be beneficial for researcher to complete investigation in more
accurate and systematic manner. Moreover, ethical practices is also followed in order to
maintain, authenticity, informed consent as well as confidentiality as it helps in completion of
study in effective and proper manner.
Data analysis & interpretation
Questionnaire
Q1) Do you understand the concept of talent management?
a) Yes
b) No
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Q2) What can be different approaches that can be used for talent management in hospitality
sector?
a) Development of job description
b) Assessment of performance
c) Providing compensation
d) Effective Selection process
Q3) What is the overall importance of process of talent management in increasing business
productivity?
a) Attracting of high talent
b) Improvement of level of business performance
c) Higher satisfaction level of customers
Q4) What can be major benefits of the process of talent management for overall staff?
a) Motivation of employees
b) Boosting up of their level of confidence
c) Achievement of higher job satisfaction
Q5)Do you feel that the process of Talent management can help your organisation in
enhancement of overall level of productivity?
a) Yes
b) No
Q6) According to your perception, how managers of crown plaza analyse or identify talent in
organisation?
a) By potential of employees
b) By skills & competencies
c) By performance of employees
Q7) What can be some of the issues faced by your organisation while management of talent at
workplace?
a) Increase in turnover of employees
b) Lack of management skills
c) Higher demand for compensation
Q8) Please give some recommendations to the organisation so that they can retain their staff
with help of process of talent management
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8

Theme 1: Knowledge about talent-management
Q1) Do you understand the concept of talent management? Frequency
a) Yes 35
b) No 15
9
a) Yes b) No
0
5
10
15
20
25
30
35
40
35
15 Column C

Interpretation: From the above graph, it is analysed that out 0f 50 staff members, 35 have the
knowledge regarding talent management within the hospitality sector. Employees have the idea
regarding talent management which help them to attain growth and success. In addition to this,
15 employees have no knowledge regarding talent so it is the responsibility of higher authorities
of an organisation to make them aware about the concept of talent management.
Theme 2: Different approaches of talent management can be used in hospitality sector
Q2) What can be different approaches that can be used for talent management
in hospitality sector?
Frequency
a)Development of job description 14
b) Assessment of performance 11
c) Providing compensation 13
d) Effective Selection process 13
10
a)Development of job description
b) Assessment of performance
c) Providing compensation
d) Effective Selection process
0
2
4
6
8
10
12
14
16 14
11
13 13
Column D