HR's Role in Talent Management: A Study of Aston Martin

This report examines talent management within Aston Martin, a British luxury sports car manufacturer. It investigates the role of human resources in attracting, retaining, and managing talent to align with organizational goals. The report outlines the aims and objectives, including analyzing the concept of talent management as an HR function, identifying challenges faced by the HR department, and determining effective talent management strategies. A literature review explores the concept of talent management, emphasizing its importance in the automotive industry, and discusses challenges such as competition, compensation, change management, and legislation. The report concludes with findings, analysis, recommendations, and a reflection on the research process, aiming to provide insights into effective talent management practices within the automotive sector, specifically focusing on Aston Martin's HR strategies.

Research project
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Research Theme: Talent Management.............................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Aim and Objectives................................................................................................................3
Literature Review.............................................................................................................................4
Chapter 3: Research Methodology.................................................................................................11
Chapter 4: Findings and analysis...................................................................................................13
Research Findings..............................................................................................................13
Chapter 5: Conclusion and recommendation.................................................................................26
Chapter 6: Reflection.....................................................................................................................27
REFERENCES..............................................................................................................................28
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Research Theme: Talent Management
INTRODUCTION
Talent management is an essential aspect for an organisation that mainly include purpose related
to attracting, retaining and managing talent within an organisational workplace structure. In this,
human resource manager has significant responsibility to recruit, select, guide and
developemployee’s skills and knowledge in order to make them compatible with organisational
goals and objectives (Neri and Wilkins, 2019). Talent management effectively facilitate
company to maximize performance and productivity of employees. This help organisation to
maximize their competitiveness in industry and perform their roles and responsibilities with
talented workforce. Employees are most important asset for an organisation. Thus, with the help
of managing their performance and productivity organisation can maximize their growth and
development opportunities in future.
Present report has been conducted on automotive industry in which investigation is
conducted on Aston Martin. This organisation is operating as a British multinational
manufacturer of luxury sports car and was founded in the year 1913. The report conducted on
talent management which is one of the most important aspect for organisation through which
they can manage performance of their employees to fulfil organisational goals and objectives
efficiently.
MAIN BODY
Aim and Objectives
Aim
“To identify the role of human resource in management in the process of talent
management at a workplace”. A study on Aston Martin, London, United Kingdom
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Research Objectives
 To analyse the basic concept of talent management as HR function in Aston martin
 To analyse the challenges that are faced by human resource department of Aston Martin
for effective talent management practises at workplace.
 To determine strategies that can be used by the Human resource management for the
purpose of effective talent management in Aston Martin.
Research Questions
 What is the basic concept of talent management as HR function in Aston martin?
 What are the major challenges that are faced by human resource department of Aston
Martin for effective talent management practises at workplace?
 What are the effective strategies that can be used by the Human resource management for
the purpose of effective talent management in Aston Martin. ?
Literature Review
Literature review is defined as formation of Survey with the help of quality paper or specific
research article review it helps in identifying gaps and further meet the write conclusion of
research research review effectively facilitate better understanding as well as perception related
to selected topic mentioned below the teacher review is being conducted on topic of role of
human resource in management in the process of talent management at a workforce
Concept of talent management as HR function in Aston martin
As per the view point of O’Malley, 2020, talent management is a key essential aspect for
an organisation along with a commitment associated to recruitment. It is one of the most
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important element of HR process through which HR manager conduct wide range of operations
with aim to manage talent. It has been underlined that, main aim of talent management in any
association is to bring the positive impact as the better and viable compliances situated in inward
premises which controls and oversee by the Human asset division. Human resource management
involve practices related to hiring right individual and managing them in effective manner while
developing strong management approaches as well as policies. In context with human resource
management of Aston Martin this unit engaged in designing of integrated underlying system in
order to undertake strategic business decisions related to managing employees within an
organisation in effective manner. Talent management facilitate HR to emphasize upon key
components such as strategic employee planning, talent acquisition and retention, performance
management, career development, succession planning, learning and more through which
employees can be managed in effective manner within organisational workplace structure. The
concept of talent management plays essential role for leading organisations like Aston Martin, as
with the help of this human resource manager can undertake different type of HR functions
through which they can manage workers and a line them with organisational policies and
objectives.
Furthermore, it has been evaluated that, talent management is the training which used by the
supervisor to recognize the successful capability of labour force for giving them better freedom
stage. By undertaking advantage of effective talent management practices HR manager of Aston
Martin can manage employees in a well define and effective manner in automotive industry and
take undertake better decisions related tomakeeffective decisions of better recruiting of possible
applicants, upholding to hold them, working with the better preparing and improvement towards
the workersabilities and performance management (Piepoli, 2020). This has been identified that
inautomotive sector there is aggressive competition prevailing among organizations in this it is
essential for HR manager of Aston Martin get effective understanding of this concept through
which they can assure administration organization human asset in a well define and effective
manner. This has been stated that talent management have intention in handling workers to
making their productivity and performance in powerful and effective manner. According to...
talent management is defined as a steady cycle that includes influencing and attracting talented
and skilled e workers, fostering their abilities, and constantly making significant improvement in
their performance level. It has been determined that, the basic role of talent manager is to make
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efficient and productivelabour force who will remain with organization over the long haul. The
specific method to accomplish this will vary from one organization to another. There are
normally lot of the duties of HR that are required by them to undertake place in managing talent.
It is essential for HR manager of Aston Martin to have a talent management methodology set up
planned only for organization to acquire ideal outcomes. Furthermore, it has been stated that, the
reason for talent management is to expand execution. It means to rouse, connect with, and hold
workers to cause them to perform better. This is the reason of implementing various forms of
talent management practices in organisation. It has been evaluated that, the main function
associated with talent manager for HR manager of Aston Martin is associated to creating and
training workers comes from their dynamic, day by day communication with the administrator.
Thus according to the analysis it has been identified that talent management plays crucial role
through which HR manager can undertake advantage of different type of tools and techniques in
order to successfully manage talent in effective manner (Schreuder and Noorman, 2019). With
the help of this concept proper planning, recruitment and retention and engagement of employees
can be assured. This significantly aid company to maximize their growth while managing
performance and productivity of employees in efficient way.
Major challenges that are faced by human resource department of Aston Martin for effective
talent management practises at workplace
As per the view point of XiaAnd et. al., 2020, talent management is one of the most important
practices that has been undertaken by human resource department in an organisational workplace
structure in order to manage business competitiveness in industry while attracting potential,
talented and skilled employees for different positions within associations. However, it has been
identified that there are number of challenges such as economic stability, competition, revenue
etc that HR department can face while managing talent in organisation.It has been identified
from the viewpoint of human resource management is associated with developing right role as
well as opportunity planning, workforce recruitment, assuring regular training and development
courses for workforce for strong performance management and providing attractive
compensation structures as well as benefit while ensuring that organisation is keeping updated
with legislation and legal compliances.All these practices are being undertaken by human
resource department in order to manage talent in effective manner.However, it has been
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underlined in terms of human resource department of Aston Martin that there are some certain
challenges that can be faced by them for effective talent management practices at
workplace.These challenges are been elaborated below:
Competition
It has been identified that there is aggressive competition prevailing in automotive sector
in which other rivals are under taking advantage of attractive talent management practices in
order to attract and retain good talent as to perform their business roles and responsibilities in
effective manner with the help of skilled and potential workforce.This competition is not only
increasing wages rate but also influencing and acting as threatening factor for HR department of
Aston Martin.In this company is required to enhance their budget as to offer competitive salary
packages, additional benefits and other facilities to employees in order to attract them and retain
with organisation for longer period of time (Scullion, H. and Mullholland, M., 2020).It has been
determined that this factor is creating challenge in front of human resource department to offer
more competitive payscale and offer efficient training and development courses in order to
influence and attract good talent inorganisation.It has been underlined that in this HR manager of
company also required to ensure that there is positive workplace in business environment and it
is the major factor that will lead employees to leave organisations.Thus, according to the analysis
it has been identified that competition is the major challenge in which HR department face
number of complexities in attracting and retaining good talent as there is aggressive competition
between rival industries to hire potential workers.
Compensation and benefits
Due to cut throat competition prevailing in today's corporate world especially in automotive
sectorit is becoming difficult for association to keep up with their compensation and benefits.In
this recruitment and retention become extremely difficult for human resource department, as in
this they are required to continuously increase cost of training, benefits, human capital
investments and other aspects in order to make sure that employees stay with organisations
(Zemlytė and Driukaitė, 2021).It has been identified that number of rivals of Aston Martin is
offering attractive compensation packages which is making challenge for human resource
department of Aston Martin.Thus, it has been identified that compensation and benefit is also
playing the major challenging role which is influencing human resource department of Aston
Martin for effective talent management practices at workplace.
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Change Management
This is also one of the major factor or challenge which is affecting and creating hurdles in
front of human resource department of Aston Martin to manage talent.According to the
viewpoint of.... change in an organisation is inevitable and is fast paced.However, it has been
identified that in this ever-changing corporate world the change can be in economic, structural,
geographical managerial or technological aspect.This is having greater influence and pose
biggest challenge to human resource department.In this they are facing challenges related to
reduced employee satisfaction, morale and self-doubt and more.It has been identified that this is
due to the continuous changing prevailing in business environment in which employees are not
able to adopt changes adequately, this inability to adopt changes affecting employee morale and
satisfaction level.This is the major challenge in which human resource department of Aston
Martin are required to continuously evaluate employee’s performance and further undertake
necessary steps and measures as to make sure that employees do not feel demotivated in any way
as this may lead them to switch to other organisation.
Legislation
This factor is having significant impact upon human resource department
performance.Along with it has been underlined that labour laws and compliances are creating
challenging for human resource department in which they are required to become more aware
with the compliances and labour law in order to keep up-to-dated with legislations in order to
ensure that organisation does not face any form of legal penalty and obligation (Wang,
2021).There are number of legislative laws and regulations imposed by government and are
required to be comply by automotive industry and negligence of this will lead company to face
number of troubles and lawsuit.However, it has been identified that due to fast changing business
environment there is dynamic changes prevailing in labour law and compliances which is
creating challenge for HR management of Aston Martin. In this they are required to focus upon
each and every aspect of organisation and update policies accordingly.It is essential for them to
ensure correct implementation of compliances and law and adhere each and every legislation as
per the guidelines and policies according with industry standards.This challenge is making HR
department of Aston Martin to make continuous changes in workplace policies, standards and
guidelines.
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Thus, according to the above-mentionedanalysis, it has been identified that there are
some certain forms of challenges mentioned above which are faced by Human Resource
Department of Aston Martin for effective talent management practices at workplace.In this they
are required to undertake advantage of efficient strategies measures and practices in order to
overcome the challenges in effective manner and accomplish organisational goals and effective
way while managing talent in efficient manner.
Effective strategies that can be used by the Human resource management for the purpose of
effective talent management in Aston Martin
As per the view point of Scullion and Mullholland, 2020, talent management plays most
important role organisation irrespective of its size, scope and industrial sector. In this HR have
authorized and responsible toconduct significant activities related to attracting, recruiting,
selecting, guiding, training and development, managing and making improvement in workers
alongside enhancing their performing in order to fulfil business objectives. Talent management
prompts a path for association to control and direct its workers for compelling and better
execution by the method of fostering their abilities and capabilities In addition it has been
determined that talent management guarantees improved coordination and better efficiency for
an association through higher labour force performance and productivity which upgrade
organisation effectiveness and brand position alongside better serious strength in external
environment of business.It has been identified that the number of challenges that has been faced
by human resource management of Aston Martin. In order to overcome this, it is essential for HR
manager to implement effective talent management strategies (Russ, 2021). It is mainly a
comprehensive process through which organisation can significantly acquire and retain best
suited talent pool in order to accomplish organisational objectives. By taking advantage of
effective talent management strategies human resource management can not only overcome the
challenges in effective manner but can also enhance performance of employees. It has been
identified that there is aggressive competition prevailing in automotive Sector.In this to enhance
organisational competitiveness in industry and attract wide range of talented candidates and
retain experienced existing workforce human resource management is required to emphasize
upon competitive talent management strategies, in order to enhance the effectiveness of their
recruitment, selection, performance management, employee retention and on boarding process
mentioned below there are some certain form of talent management strategies defined:
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Competitive recruitment strategies:
It is one of the most effective strategy in which HR manager by implementing attractive talent
management strategies and recruitment policies can attract potential employees
towardsorganisation. In this, is essential for HR manager of Aston Martin to formulate a plan and
implement effective talent and recruitment strategies. It will help them to undermine the cost of
recruiting the wrong talent. This has been evaluated that due to the failure of recruiting right
individual at right time may lead organisation to face significant losses. Thus with the help of
taking advantage of effective recruitment and talent attraction strategies HR department can
effectively focus upon hiring skilled candidates.Withthe help of taking advantage of innovative
recruiting strategies HR manager can conduct recruitment process with significantly less efforts.
It has been evaluated the talent management strategies effectively facilitate to undertake use of
analytics in order to evaluate the number of individuals within particular skill set which is
needed by company in future (Reesand Smith, 2021). With the help of this HR manager can
significantly reduce chances of having to manage competency cap that will further help in
increasing recruitment process effectiveness.
Talent management initiatives:
It is one of the significant strategy that will allow organisation to gain competitiveness
while retaining talent within workplace structure for longer period of time. By taking advantage
of talent management initiatives such as identifying place and position hiring suitable talent and
developing their skills company can retain talent for longer period of time and can accomplish
business objectives. There are different type of initiatives such as job rotation, recognition,
learning programs, on the job training, educational courses, work-related tutorials, succession
planning, internship and flexibility that helps in developing talent management initiatives. With
the help of taking advantage of this strategy HR manager of Aston Martin can enhance
employee’s satisfaction level and can retain them with company for long period of time.
Performance management:
According to the strategy it is essential for HR manager to continuously engage in the
process of performance assessment. With the help of this regular improvement in employee’s
performance can be done (Madhusudan, 2021). This strategy will also help in enhancing
employee job satisfaction level through which they can perform their roles and responsibility
without unnecessary frustration and stress. This approach will also help in encouraging
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employees to move forward in positive manner. It is essential for HR manager of Aston Martin
to undertake advantage of performance assessment strategies in order to enhance employee’s
performance and job satisfaction level.
Competitive rewards and recognition:
By offering competitive reward recognition and compensation benefits organisation can
be sure higher level of employee satisfaction towards organisation. HR manager of Aston Martin
is required to analyse competitor’s compensation benefits and reward strategies in order to
implement efficient recognition system. It will help them to offer higher recognition, rewards
pay packages and compensation benefits to employees. This will enhance organisation
competitiveness in industry and will help HR manager to hire talented candidates in effective
manner.
Thus according to above-mentioned analysis it has been identified by taking advantage of
above-mentioned strategies human resource management of Aston Martin can effectively
overcome the challenges in effective manner and can fulfil purpose of effective talent
management efficiently (Lee, 2021). These strategies will prove to be an effective measure that
will help human resource management to build and effective workforce through which Aston
Martin can accomplish their organisational objectives goals and fulfil company vision
effectively. These strategies will significantly allow HR department of Aston Martin to fulfil
gaps and support employees as well as organisational growth on simultaneous basis. Thus, with
help of above mention strategies all the challenges can be overcome by human resource
management of Aston Martin in efficient way.
Chapter 3: Research Methodology
The research methodology is representing the particular procedure to optimise the better way
of analysation about the information related with the research topic by having the presence of
motive to study the validity and reliability of research outcomes and attaining the conclusion.
Research Philosophy:
Research philosophy is mainly defined as a belief about the manner in which data about
phenomenon is required to be evaluated, analysed and utilised (Jia, 2021).In order to conduct
present report researcher will take use of interpretivism research philosophy.This philosophy
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allow investigator to interpret elements of research that integrates human interest in to study.This
philosophy mainly emphasizes upon qualitative analysis.
Research Approach:
Research approach is mainly defined as plan and procedures for research.It is enclosed steps
related to data collection, data analysis and interpretation (Hoyos and Serna, 2021).Present report
is conducted with the help of inductive research approach.Justification behind this method is to
analyse various management strategies which is essential to develop logical judgement in
research analysis.
Research Method:
Research methods include utilisation of systematic analysis with the help of different methods
through which research can accomplish research in an effective manner.Qualitative and
quantitative or two form of research method (Kodagodaand Deheragoda, 2021).In present report
both qualitative and quantitative method will be utilised.Justification behind this is that
qualitative method is mainly based upon utilisation of literature review as to collect information
from secondary sources.While on the other hand qualitative method include use of statistical and
numerical form of information from integrated sources.
Source of data Collection:
Data Collection sources are mainly defined as different methods through which researcher
accumulate and acquire information and data in order to conduct research in effective
manner.There are various forms of research methods such asquestionnaire, interview, survey and
more (Fritsch and Wyrwich, 2021). It is essential to accomplishresearch with the help of
appropriate information and data.In order to conduct present report investigator will undertake
use of questionnaire as to collect information in order to gather viewpoint of
respondents.Justification behind selecting this method is to include several set of questions and
gain wide range of information in authentic catered and reliable manner.
Sampling:In order to collect information, it is not possible to take view point of large base of
population.In this sampling is being done in order to select particular sample size out of whole
population. Probabilistic and non-probabilistic are two forms of sampling method (Griffin,
2021).In order to conduct present researcher byprobabilisticsampling method will get every
respondent view point. In this every respondent will get equal chance of stating their viewpoint
and perception.
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