This research proposal investigates the need for innovative ways of working to achieve a strategic approach to talent management, focusing on the service industry and using Holiday Inn as a case study. The study aims to analyze the concept of talent management, identify new and innovative ideas, and determine the necessity of implementing these approaches. The methodology includes a positivism research philosophy, a deductive approach, and a quantitative method employing questionnaires and a random sampling method. The proposal outlines the project's aims, objectives, research methodology, ethical considerations, and activities with associated timescales. Key literature sources and precedents are cited to support the research objectives, emphasizing the importance of talent management for organizational success and employee satisfaction. The proposal also includes an ethical approval form detailing participant recruitment, consent, data storage, and potential ethical concerns.