This research project investigates the advantages of talent management for entrepreneurs and small businesses, focusing on how it contributes to business growth and success. The study utilizes both primary and secondary data collection methods, including questionnaires and literature review. The research examines Rowlinson Knitwear, a small business, to determine how talent management has impacted its growth. Key findings highlight the positive influence of talent management on Rowlinson Knitwear's performance. The project concludes with recommendations for effective talent management and retention strategies, suggesting various approaches for Rowlinson Knitwear to optimize its talent pool. The research addresses the importance of attracting and retaining talented employees to improve business performance, sales, and overall competitiveness. The methodology includes quantitative research using a survey strategy and a focus on ethical considerations throughout the study.
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